2026 IAB Annual Leadership Meeting

Speakers & Moderators

• 
  Jesser

  Creator; Founder

  Bucketsquad

  Bucketsquad - Creator; Founder
  

  Agenda Sessions

  Monday, Feb 2 – 5:55 PM PST

  Building a Modern Media Business: Jesser on the Creator-Entrepreneur Journey

  Jesser

  Creator; Founder

  Bucketsquad

  Bucketsquad - Creator; Founder

  ---

  Jesse “Jesser” Riedel is one of the most influential creators in the world shaping the future of sports entertainment. As the founder of Bucketsquad, a creator-led sports and lifestyle company that merges content, commerce and community, he has built a blueprint for how digital creators can evolve their brands into global media enterprises. With more than 45 million followers across platforms and over 8 billion lifetime views on YouTube, Jesser has become a leading voice of his generation, redefining how millions of young fans watch, play and connect through sports.

  A lifelong basketball fan, Jesser began creating videos from his childhood bedroom in Los Angeles, driven by the simple goal of bringing people together through the game he loved. What started as pickup challenges with his brother has grown into a signature mix of competition, humor and storytelling that has made him one of the most recognizable figures in digital media. From imaginative game-show formats like Guess the NBA Player to large-scale creator basketball events, Jesser’s content reflects the energy, accessibility and authenticity that have come to define modern fandom.

  In 2024, Jesser’s creative evolution reached a milestone when he partnered directly with the NBA to produce the NBA x Jesser Stream, a live alternative broadcast of Pelicans vs. Warriors on NBA League Pass. Blending commentary, mini-games, audience Q&As and real-time interaction, the broadcast gave fans a participatory experience that mirrored the interactivity of his YouTube channel. For Jesser, it was more than a broadcast, it was a reflection of his mission to make sports more inclusive and interactive for the next generation of fans.

  His work has attracted collaborations with some of the biggest names in sports and culture, including Giannis Antetokounmpo, Luka Doncic, Eli Manning, Damian Lillard, James Harden, Saquon Barkley, Dwyane Wade, Bijan Robinson and Chet Holmgren. He has also partnered with leading brands such as Nike, Amazon, Meta, Netflix, Paramount, Fortnite, Powerade, Rakuten, SoFi, EA Sports, Nintendo, Seat Geek, Buffalo Wild Wings and Viacom. Now one of the NBA’s most visible creator partners, he served as the official fan vote host and judge for the 2025 NBA Slam Dunk Contest during All-Star Weekend in San Francisco, where he appeared courtside alongside Kevin Garnett and Tracy McGrady.

  Jesser’s entrepreneurial vision extends beyond content creation. In 2022, he launched Bucketsquad Apparel, a sportswear and streetwear brand that reflects his creative ethos and fan-first approach. Through direct-to-consumer growth and official collaborations with the NBA, NFL, and other major leagues, the company has become an eight-figure business and a cornerstone of the Jesser ecosystem, anchored by a dedicated creative team, global fan community, and growing portfolio of live events, merchandise and digital programming.

  A two-time Sports Creator of the Year at the Streamy Awards, Jesser continues to pioneer what it means to be both a creator and an entrepreneur. His inclusion on the cover of The Hollywood Reporter in 2025 cemented his status as a leading figure in the ongoing convergence of sports and digital culture. Whether filming with superstar athletes, hosting creator basketball events, or building new ventures under the Bucketsquad banner, Jesser represents a new era of sports entertainment, one where creators are not just part of the conversation, but leading it.

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• 
  Jason Adamski

  Director, Media Center

  IAB

  IAB - Director, Media Center
  

  Agenda Sessions

  Monday, Feb 2 – 2:50 AM PST

  The FAST Lane to Growth

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Jason Adamski

  Director, Media Center

  IAB

  IAB - Director, Media Center

  ---

  In his role at the IAB Media Center, Jason leads initiatives focused on advancing media standards across the digital video and out-of-home. Previously, he held senior media roles at Ferrero, PepsiCo, and the Boston Beer Company, as well as investment roles at major media agencies such as MediaVest, Mullen, and Carat. He has authored several IAB guides, including the Digital Out-of-Home Measurement Guide. Outside of work, Jason enjoys tennis and skiing when not spending time with his family.

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• 
  Debra Aho Williamson

  Founder and Chief Analyst

  Sonata Insights

  Sonata Insights - Founder and Chief Analyst
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Through AI Transparency

  Debra Aho Williamson

  Founder and Chief Analyst

  Sonata Insights

  Sonata Insights - Founder and Chief Analyst

  ---

  Debra Aho Williamson is the Founder and Chief Analyst of Sonata Insights, a research and advisory firm that helps advertisers understand how consumer AI usage is changing marketing and paid media. She has more than 20 years of experience analyzing shifts in the media landscape and the technologies that influence consumer decisions and brand strategy. Before founding Sonata Insights in 2024, Debra spent 19 years as an analyst at EMARKETER, where she was among the first researchers to define and quantify the rise of social media marketing and its effect on advertising.

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• 
  Chelsey Alexander

  Founder and CEO

  Open Gate Consulting

  Open Gate Consulting - Founder and CEO
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Chelsey Alexander

  Founder and CEO

  Open Gate Consulting

  Open Gate Consulting - Founder and CEO

  ---

  Chelsey Alexander is a digital and retail commerce strategist and legacy builder with nearly two decades of experience at the intersection of big-brand power, emerging technology, and e-commerce transformation.

  A former Senior Vice President in the consumer-packaged goods industry, Chelsey has led and influenced over $4.5 billion in retail and e-commerce revenue across powerhouse companies including Bayer and Procter & Gamble, helping iconic brands navigate the evolving ecosystems of Amazon, Walmart, Target, CVS, Walgreens, and Kroger.

  Her career also includes experience in hypergrowth startups like Pharmapacks (Packable) — one of Amazon’s top third-party sellers during its planned SPAC phase. That chapter deepened her understanding of what drives — and tests — modern digital commerce, lessons she now channels into helping companies build more resilient, future-ready growth systems.

  Through her firm, Open Gate Consulting, Chelsey partners with CPG leaders and high-growth founders to design organizations built for the future of commerce — unlocking growth through clear strategy, capability building, and digital shelf excellence.

  Chelsey’s mission is to dismantle the gatekeeping in e-commerce strategy and business transformation. At Open Gate, insights are radically simple and immediately actionable, bridging the gap between corporate complexity and modern growth. Whether you’re scaling or reinventing, Chelsey brings clarity, creativity, and grounded strategy to the ever-changing world of commerce.

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• 
  Zach Alter

  Director, Strategic Accounts & Agency Development

  Acast

  Acast - Director, Strategic Accounts & Agency Development
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  The New Creative Supply Chain: AI, Trust, and the Battle for Influence

  Zach Alter

  Director, Strategic Accounts & Agency Development

  Acast

  Acast - Director, Strategic Accounts & Agency Development

  ---

  Zach Alter is Director of Strategic Accounts and Agency Development at Acast, where he partners with brands and agencies to activate podcast talent and deliver high-impact, creator-led campaigns.

  Prior to Acast, Zach held sales and partnership leadership roles at Trusted Media Brands, Jukin Media, and SHE Media, building experience across premium digital media, creator platforms, and brand integrations.

  Zach brings a strong understanding of how brands can connect with audiences through trusted voices, compelling storytelling, and scalable media strategies.

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• 
  Jamie Auslander

  Senior Vice President of Measurement, Research, & Analytics

  Infillion

  Infillion - Senior Vice President of Measurement, Research, & Analytics
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Jamie Auslander

  Senior Vice President of Measurement, Research, & Analytics

  Infillion

  Infillion - Senior Vice President of Measurement, Research, & Analytics

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  Jamie Auslander is the Senior Vice President of Research, Measurement & Analytics. At Infillion, he is responsible for campaign, product and audience insights. Jamie is the lead designer of ad effectiveness measurement and optimization technologies. Prior to Infillion, he ran measurement at TrueX from its acquisition by Fox’s Advanced Ad Products group and throughout its inclusion within ad solutions at the Walt Disney Company. He was a practice lead at Socratic Technologies, a San Francisco-based marketing research consultancy focused on applied marketing science. Jamie served as a Product Manager at Nielsen where he managed a broad range of measurement tools in the mobile technology sector. Jamie served as an analyst at Dow Jones working with venture capital and private equity clients. Jamie holds a BA in Political Science from Tulane University and an M.S. in International Economics from the University of Sydney.

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• 
  Kevin Bacon

  Award-winning Actor, Musician, and Philanthropist

  Award-winning Actor, Musician, and Philanthropist
  

  Agenda Sessions

  Monday, Feb 2 – 12:25 PM PST

  Six Degrees of Staying Power: Kevin Bacon on Creativity, Resilience and Reinvention

  Kevin Bacon

  Award-winning Actor, Musician, and Philanthropist

  Award-winning Actor, Musician, and Philanthropist

  ---

  Kevin Bacon is one of the foremost actors of his generation. His talent for balancing starring roles with powerful supporting characters in film, television and on stage has allowed him to build a varied and critically acclaimed body of work.

  With the support of his parents, Bacon left his native Philadelphia to become the youngest student at Circle in the Square Theatre in New York, where he studied until he made his film debut as “Chip” in “National Lampoon’s Animal House.” This led to roles in “Diner” and “Footloose,” the latter of which propelled him to stardom.

  Bacon has starred in a wide range of film genres, from action thrillers to romantic comedies to heavy dramas, and even the occasional musical. Just some of Bacon’s film credits include John Hughes’ “She’s Having a Baby,” “The Big Picture,” “Tremors,” “Flatliners,” Oliver Stone’s “JFK,” Rob Reiner’s “A Few Good Men,” “The River Wild” for which he received a Golden Globe Award nomination, “Murder in the First” for which he was named Best Actor by The Broadcast Film Critics Association and received Best Supporting Actor nominations from The Screen Actors Guild and the London Film Critics Circle, Ron Howard’s award-winning “Apollo 13,” Clint Eastwood’s Academy Award nominated film “Mystic River” and “The Woodsman” for which he received an IFP Spirit Award nomination.

  Additional film credits include Barry Levinson’s “Sleepers,” with Brad Pitt and Robert De Niro; “Balto,” “Picture Perfect,” with Jennifer Aniston; “Telling Lies in America”; “Wild Things”; David Koepp’s “Stir of Echoes”; the sleeper hit “My Dog Skip”; “Hollow Man”; “Trapped,” with Charlize Theron; “Beauty Shop”; Atom Egoyan’s “Where the Truth Lies”; “The Air I Breathe”; “Death Sentence”; “Rails & Ties”; “My One and Only,” with Renée Zellweger; James Gunn’s “Super”; and “Frost/Nixon,” which reunited him with “Apollo 13” director Ron Howard, “Crazy, Stupid, Love,” “Jayne Mansfield’s Car” by director Billy Bob Thornton, Matthew Vaughn’s “X-Men: First Class” and Legendary Picture’s reboot “The Toxic Avenger.”

  Bacon starred in Greg McLean’s horror film “The Darkness.” He also appeared in Scott Cooper’s “Black Mass” opposite Johnny Depp; he starred in the indie thriller “Cop Car” from Jon Watts, which premiered at the 2015 Sundance Film Festival, and he co-starred in “Patriots Day” alongside Mark Wahlberg, John Goodman and J.K. Simmons.

  In 2017, Kevin also starred in the television movie “Story of A Girl” which marked the directing debut of his wife Kyra Sedgwick. He’d go on to star in another film directed by Kyra in 2022 called “Space Oddity.”

  In 2020, he starred in the thriller movie, “You Should Have Left” alongside Amanda Seyfried. Bacon also ventured into the world of podcasts with Spotify and Funny or Die, releasing “The Last Degree of Kevin Bacon,” a scripted comedy podcast series in which Kevin satirized himself.

  Bacon was recently seen in the Netflix film “Leave the World Behind” with Julia Roberts, Mahershala Ali and Ethan Hawk, “Beverly Hills Cop: Axel F” with Eddie Murphy and in “MaXXXine,” the third in final installment in A24‘s first major horror franchise films, following “X” and “Pearl.”

  Upcoming, Bacon will star in the Michael J. Weithorn-directed film “The Best You Can” alongside his wife, Kyra Sedgwick. This marks the first time the couple has starred in a film together in twenty years. He also plays the villain in the upcoming “Toxic Avenger.”

  On the small screen, Bacon recently starred in “The Bondsman” for Amazon Prime Video and “Sirens” for Netflix as well as three seasons of the hit Showtime series, “City on a Hill” alongside Aldis Hodge. In addition to starring in the show, Bacon served as an executive producer and he directed the first episode of the second season.

  Bacon was also in Jill Soloway’s Amazon series “I Love Dick” alongside Kathryn Hahn. His portrayal earned him a Golden Globe Award nomination for Best Actor – Television Series Musical or Comedy.

  Bacon also starred for three seasons on the hit Fox series “The Following.” In 2009, he starred in the cable movie “Taking Chance,” for which he won a Golden Globe Award and a SAG Award. His other television credits include the public television staging of Lanford Wilson’s play, “Lemon Sky,” a production that teamed him with his then-future wife, Kyra Sedgwick; “The Gift,” the cable film “Enormous Changes at the Last Minute,” “Will & Grace,” HBO’s “Bored to Death” and he got his start on “The Guiding Light.”

  In 1996, Bacon made his directorial debut with “Losing Chase,” starring Kyra Sedgwick, Beau Bridges and Helen Mirren. The film was honored with three Golden Globe Award nominations. Bacon directed his second film, “Loverboy,” which he also produced. Bacon also directed several episodes of Sedgwick’s hit show, “The Closer.”

  Bacon’s stage work includes off-Broadway productions such as “Album,” “Poor Little Lambs” and “Getting Out.” He made his Broadway debut in 1983 with Sean Penn in “Slab Boys,” and starred in the 1986 production of Joe Orton’s “Loot.” He also starred in Theresa Rebeck’s comedy “Spike Heels.” In 2002, he starred in the one-man show “An Almost Holy Picture,” written by Heather McDonald.

  Bacon was seen onstage in the celebrated Los Angeles reading of Academy Award winner Dustin Lance Black’s play, “8.” The reading was a benefit for the American Foundation for Equal Rights and Broadway Impact to raise funds to overturn California’s Proposition 8, which banned same-sex marriage. Bacon starred alongside George Clooney, Brad Pitt, Martin Sheen, Jane Lynch, John C. Reilly amongst others.

  With his musician brother, Michael, Bacon is the other half of The Bacon Brothers, a successful band with a sound that he describes as “Forosoco” (which is the title of their first album) – Folk, Rock, Soul and Country. Already highly regarded and hugely successful on the national club circuit, they have recorded twelve albums and a concert DVD.

  At the 2007 Sundance Film Festival, Bacon launched SixDegrees.org, an organization that encourages people to become a celebrity for their cause by raising funds with a social fundraiser. The site connects people with celebrities to arrange drop-ins or shout-outs for their charity or cause. SixDegrees.org is social networking with a social conscience. With the support of SixDegrees.org, Kevin launched his podcast, “Six Degrees with Kevin Bacon,” this year. In the podcast, Kevin has fun conversations with his celebrity connections about their lives, passion projects and favorite charitable causes. Every episode also features the extraordinary changemakers behind these charitable organizations, who share inspirational stories about their efforts to motivate and bring about positive change in their communities. The podcast won a Webby Award this year for Best Podcast: Public Service and Activism.

  Bacon received the 2010 Joel Siegel Award from the Broadcast Film Critics Association in recognition of his outstanding film career and his charitable work with SixDegrees.org. In 2000, the Film Society of Lincoln Center honored Bacon for his extraordinary career in the film industry

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• 
  Remi Bader

  Content Creator, Entrepreneur and Advocate

  Content Creator, Entrepreneur and Advocate
  

  Agenda Sessions

  Sunday, Feb 1 – 4:25 PM PST

  The New Attention Economy: Creators, Culture, and Commerce with Remi Bader

  Remi Bader

  Content Creator, Entrepreneur and Advocate

  Content Creator, Entrepreneur and Advocate

  ---

  Trailblazing Fashion Figure, Content Creator, Model, Fashion Inclusivity and Mental Health Advocate, Remi Bader originally skyrocketed to fame for her viral “realistic clothing hauls” on TikTok, and quickly became a celebrated figure in fashion. Among the many high-profile outlets in which she has been lauded, Remi has been recognized by Vogue for having “a realistic point of view that resonates,” and heralded by Cosmopolitan as “a prominent voice for size inclusion in the fashion industry.” She has been recognized for her achievements and was selected for the 12th annual Forbes 30 Under 30 List in 2022 and was acknowledged on the Forbes Top Creators: Fashion 50 list in 2023.

  Resonating with her audience through relatable wit and heartfelt honesty, Remi captivates over 10 million followers daily while disrupting the fashion industry by leading conversations around body representation in media and size inclusivity in fashion brands. This year, she’s focusing on mental health. Remi penned an Op Ed for Nylon Magazine in May; which explained that mental health for her means not speaking on her own body or health journey, while still advocating for body representation and size inclusivity. She was a keynote speaker on three different SXSW panels in Austin, TX surrounding media, fashion, inclusivity and mental health, and led a conversation on mental health and beauty standards at the Rare Beauty x Ipsy Brand & Creator Forum this summer. She also attended the White House Creator Summit on Mental Health in October for Mental Health Awareness Day.

  Most recently, Remi released a first-of-its kind size-inclusive line for Sam’s Club that was covered by AdAge, People and Us Weekly. Titled “Edited By Remi,” the line was designed by Remi and her father, industry veteran Gary Bader, and opened doors into the size-inclusive market on a large scale, making fashionable, comfortable, chic and affordable clothes available online and in 102 stores across the US. In the same month, she released her innovative line of personal fans, “FanGirl” which sold wildly across Amazon, and partnered with Tower 28 make up, on her “It’s Okay To Be Sensitive” Lip Kit, of which 100% of proceeds went towards the reputable JED foundation.

  In past collaborations, Remi was appointed the Designer and Co-founder of Remi X Revolve; a collection featuring a size range from XXS to 4X. This marked the first time that the fashion retailer extended sizes above an XL for an in-house brand and partnered with a content creator to engage with customers to inform a collaboration. The second collection launched November of 2023 and implemented direct feedback from her followers from the first offering to ideate and design this new collection.

  Remi has served as a Victoria’s Secret PINK’s brand ambassador and size consultant. In her role, Remi tested PINK products as the brand expanded sizing across all apparel, supported and participated in the brand’s mental health initiatives, and mentored 250 PINK campus representatives across the country.

  Remi has become the go-to voice for brands to help educate her passionate community of consumers about the ways in which they are addressing size representation within their product offerings and marketing campaigns. In addition to REVOLVE and Victoria’s Secret PINK, Remi has collaborated with brands such as Dove, Mastercard, American Airlines, Valentino, Christian Siriano, Stuart Weitzman, Tommy Hilfiger, Amazon, YSL Beauty, Estée Lauder, L’Oreal, , Maybelline, Neutrogena, Jo Malone, Vitality, Bumble, Poppi and many others.

  Remi is based in New York City.

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• 
  Mike Barrett

  Founder and Chief Strategy Officer

  Supergood

  Supergood - Founder and Chief Strategy Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  The New Creative Supply Chain: AI, Trust, and the Battle for Influence

  Mike Barrett

  Founder and Chief Strategy Officer

  Supergood

  Supergood - Founder and Chief Strategy Officer

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  Mike Barrett has continued to build the first AI-native creative agency, turning artificial intelligence from hype into a proven system for making advertising smarter, faster, and more human. As co-founder of agency Supergood, he created a patent-pending platform, Supercharger, that fuses human creativity with AI across the entire workflow—delivering 2X gains in speed to market and measurable outcomes.

  A serial entrepreneur, consultant, and executive with over 25 years of experience in the management consulting and advertising business, Mike has a diverse skill set and expertise across strategy, media, and management. This gives him unparalleled insights into developing advertising that provides a real competitive advantage to his clients.

  Formerly a principal at Deloitte Consulting and the president of Heat, Mike has worked with a wide range of Fortune 500 brands including Electronic Arts, Microsoft, Wells Fargo, Schwab, Sony, Chrysler, Sprint and countless others. Mike’s ideas on business, technology, and marketing have been featured in The Wall Street Journal, Business Insider, Ad Age, Adweek and more. His work has been recognized for creativity at Cannes, The Effies, the One Show, among others.

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• 
  Luiz Felipe Barros

  Principal

  UTA and MediaLink

  UTA and MediaLink - Principal
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Metrics, Attribution, and ROI in a Mature Creator Economy

  Luiz Felipe Barros

  Principal

  UTA and MediaLink

  UTA and MediaLink - Principal

  ---

  Luiz Felipe Barros is a Principal at UTA and MediaLink, focused on transformation for clients and specializing in data, media, analytics and AI. He was previously Global CMO at Channel Factory.

  Barros’ career spans numerous executive business and digital transformation roles at Fortune 100 companies and advertising agencies, including leading and revolutionizing the subscription and entertainment at Mercado Libre. He has also held award-winning senior leadership roles at AB InBev, Philip Morris and Viber Rakuten.

  Barros is a successful entrepreneur with two exits and is a prolific investor and board member of both private and publicly-listed companies.

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• 
  Meg Beaudet

  Head of Sales & Business Development

  Intuit SMB MediaLabs

  Intuit SMB MediaLabs - Head of Sales & Business Development
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Meg Beaudet

  Head of Sales & Business Development

  Intuit SMB MediaLabs

  Intuit SMB MediaLabs - Head of Sales & Business Development

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  Meg Beaudet is the Head of Sales & Business Development for Intuit SMB MediaLabs, where she leads the strategic growth of Intuit’s B2B commerce media network, enabling enterprise brands and agencies to reach the small business community with precision and scale. With over 20 years of experience at the intersection of media and technology, Meg has a proven track record of building high-impact brand partnerships at some of the world’s most influential platforms, including senior leadership roles at Twitter and NBCUniversal. A recognized expert in the ad-tech space, she is currently focused on leveraging data-driven insights to redefine B2B marketing and drive measurable engagement for global brand partners within the Intuit ecosystem.

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• 
  Rick Berger

  Senior Vice President, Member Engagement & Development

  IAB

  IAB - Senior Vice President, Member Engagement & Development
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Rick Berger

  Senior Vice President, Member Engagement & Development

  IAB

  IAB - Senior Vice President, Member Engagement & Development

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  Rick has significant experience across all parts of the marketing ecosystem including brand management, agency, media, digital, ad tech, data, analytics, and attribution. He started his career working on blue chip brands for several major NY ad agencies and then transitioned to the brand side at L’Oreal. After a successful stint launching and managing haircare brands, Rick took on a role running sales for Next Generation Radio, an industry association. After leaving NGR, Rick ran the NY Sales office for Alloy, helping to launch the largest teen ad network. Rick has also run sales teams at Music Mogul (a music start-up), Interactive One (a multi-cultural publisher), Specific Media/Viant, and Conversant, the identity platform and digital arm of Epsilon. Rick joined the IAB in October 2019 as SVP Member Engagement & Development.

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• 
  Catherine Berger

  Vice President, Marketing Transformation & Services

  Bimbo Bakeries USA

  Bimbo Bakeries USA - Vice President, Marketing Transformation & Services
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Catherine Berger

  Vice President, Marketing Transformation & Services

  Bimbo Bakeries USA

  Bimbo Bakeries USA - Vice President, Marketing Transformation & Services

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  Catherine Berger is a transformative marketing and growth executive with deep expertise in brand reinvention, portfolio strategy, and global expansion across the consumer and food sectors. She has led high-impact initiatives including international market entry, breakthrough innovation platforms, and portfolio turnarounds that have generated hundreds of millions in new revenue. 

  Catherine has held senior leadership roles at Grupo Bimbo, Ferrara, and MediaLink, where she partnered with CEOs, boards, and C-suites to drive growth, M&A integration, and business transformation. She brings a results-driven mindset, empathetic leadership style, and distinctive boardroom value in leading strategy, innovation, and organizational transformation during periods of rapid growth or change.

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• 
  Alysia Borsa

  Chief Business Officer & President of Lifestyle, Health & Finance

  People Inc.

  People Inc. - Chief Business Officer & President of Lifestyle, Health & Finance
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Alysia Borsa

  Chief Business Officer & President of Lifestyle, Health & Finance

  People Inc.

  People Inc. - Chief Business Officer & President of Lifestyle, Health & Finance

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  Alysia Borsa is Chief Business Officer and President of Lifestyle, Health & Finance at People Inc. She runs the lifestyle, health and finance brands, the licensing business and the major platform partnerships for People Inc. She joined the company in 2011 and has held several other executive roles, including President of Digital, Chief Marketing Officer, and Chief Data Officer.

  Before joining People Inc., Alysia held senior positions in the technology, telecommunications and consulting sectors. She currently serves on the board of the IAB and the non-profit National 4-H Council. She received her MBA from The University of Western Ontario and her Honors Bachelor of Business from Wilfrid Laurier University.

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• 
  Nick Brien

  Chief Executive Officer

  OUTFRONT Media

  OUTFRONT Media - Chief Executive Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:45 AM PST

  DOOH Unleashed: Plugging Real-World Media Into Omnichannel Magic

  Nick Brien

  Chief Executive Officer

  OUTFRONT Media

  OUTFRONT Media - Chief Executive Officer

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  Nick Brien was appointed as OUTFRONT’s CEO in August 2025 after serving on the Board of Directors since 2014. With more than four decades of global experience across advertising, media, and digital marketing, he is known for driving innovation through storytelling and data-driven, personalized experiences. A seasoned CEO, Brien has led leading global organizations including Dentsu, McCann Worldgroup, IPG Mediabrands, and Amobee, guiding periods of growth and transformation. He has partnered with many of the world’s most influential advertisers and held senior leadership roles across creative, media, ad tech, and marketing services companies worldwide.

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• 
  Andrea Brimmer

  Chief Marketing and Public Relations Officer

  Ally Financial Inc.

  Ally Financial Inc. - Chief Marketing and Public Relations Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Andrea Brimmer

  Chief Marketing and Public Relations Officer

  Ally Financial Inc.

  Ally Financial Inc. - Chief Marketing and Public Relations Officer

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  Andrea Brimmer is the chief marketing and PR officer of Ally Financial and is responsible for leading all aspects of the company’s integrated marketing and brand transformation, driving unprecedented growth and consumer engagement. Brimmer is widely recognized as one of the country’s most innovative and effective marketing leaders, known for being a disruptive and culturally astute trailblazer. In 2024, she was inducted into the Forbes CMO Hall of Fame after being named a five-time honoree on the Forbes list of World’s Most Influential CMOs. She has also led Ally to being named to Fast Company’s list of Brands that Matter for three consecutive years.

  Brimmer holds several board positions with organizations including eHealth, Ad Council, Effie Worldwide, American Advertising Federation, Marketing and Media Alliance (MMA), and Women’s Sports Foundation. She earned her degree from Michigan State University and is now chair of the Professional Advisory Board for the College of Communication Arts and Sciences.

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• 
  Deva Bronson

  EVP, Media Enablement

  dentsu Media

  dentsu Media - EVP, Media Enablement
  

  Agenda Sessions

  Monday, Feb 2 – 2:20 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Deva Bronson

  EVP, Media Enablement

  dentsu Media

  dentsu Media - EVP, Media Enablement

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  As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.
  
  
  A true digital native with nearly 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.

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• 
  Jennifer Brown

  Head of US Influencer Marketing & Talent Partnerships

  SHEIN

  SHEIN - Head of US Influencer Marketing & Talent Partnerships
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Jennifer Brown

  Head of US Influencer Marketing & Talent Partnerships

  SHEIN

  SHEIN - Head of US Influencer Marketing & Talent Partnerships

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  Jennifer Brown is the Head of U.S. Influencer Marketing and Talent Partnerships at SHEIN, where she leads creator strategy to drive brand awareness and growth. She has built and scaled the influencer marketing team, spearheading partnerships with top creators including Anitta, Lele Pons, Heather Rae El Moussa, JWoww, Cardi B, and Emma Chamberlain. Under her leadership, SHEIN has consistently ranked in CreatorIQ’s Top 10 Apparel Leaderboard. She lives in Los Angeles with her husband, their two daughters, and two beagles.

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• 
  Obele Brown-West

  President

  Colle McVoy

  Colle McVoy - President
  

  Agenda Sessions

  Monday, Feb 2 – 2:20 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Obele Brown-West

  President

  Colle McVoy

  Colle McVoy - President

  ---

  Obele Brown-West is President of Stagwell’s Colle McVoy and an award-winning marketing innovator with more than 20 years of experience at the intersection of creativity, data, and technology. She has been recognized by Ad Age, Adweek, Chief Marketer, PRWeek, and AdExchanger for her leadership and industry impact. Obele has led work across CPG, retail, travel, healthcare, and entertainment for brands including United Airlines, Mars, ALDI, MilkPEP, PacSun, and the NFL. Previously, she served as President of Tracer and Chief Solutions Officer at Tinuiti. She is an Executive Member of IADAS and a board member of Goodlife Clothing, Digital Summit, Gifting Brands, and Stop Soldier Suicide.

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• 
  Chris Bruderle

  VP, Industry Insights & Content Strategy

  IAB

  IAB - VP, Industry Insights & Content Strategy
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Chris Bruderle

  VP, Industry Insights & Content Strategy

  IAB

  IAB - VP, Industry Insights & Content Strategy

  ---

  Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
  
  Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
  
  Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.
  
  Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

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• 
  Dennis Buchheim

  Global Head of Industry

  Snowflake

  Snowflake - Global Head of Industry
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Without Breaking Engagement

  Dennis Buchheim

  Global Head of Industry

  Snowflake

  Snowflake - Global Head of Industry

  ---

  Dennis leads Snowflake’s GTM efforts for ad/martech, communications, media, and entertainment. He has been a product-oriented leader in digital ads/media for 20+ years, managing teams that developed DSPs and ad exchanges, identity and targeting systems, measurement platforms, technical protocols, and more. Prior to Snowflake, Dennis founded and led advisory firm ThinkMedium, was a VP Meta, was CEO of the digital advertising standards org IAB Tech Lab, and was a product exec at Yahoo and Microsoft. Before “finding advertising”, Dennis held engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (a Pinterest predecessor he co-founded). Dennis holds computer science and business economics degrees from Brown University.

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• 
  Sabrina Caluori

  Chief Marketing Officer

  Chief

  Chief - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Sabrina Caluori

  Chief Marketing Officer

  Chief

  Chief - Chief Marketing Officer

  ---

  Sabrina Caluori brings a rare combination of marketing expertise, community building, and executive coaching experience to her role as Chief Marketing Officer — uniting a lifelong passion for supporting women leaders with 20+ years of building culture-defining brands.Known for her leadership at the forefront of digital transformation, Sabrina served as CMO of Nickelodeon and EVP of Kids & Family Marketing at Paramount. Prior to these roles, Sabrina spent 13 years at HBO, where she built its award-winning digital and social practice and helped evolve the brand from linear television to streaming. Her work has earned four Emmy Awards, a Cannes Lions Grand Prix, over 25 Webby Awards, and a place in the Advertising Hall of Achievement.After leaving Paramount in 2024, Sabrina made a personal pivot to become a certified executive coach, driven by a passion to support women executives. That decision deepened her connection to the very challenges Chief exists to solve: isolation at the top, the need for trusted guidance, and the power of intentional community.As a CMO, executive coach, and founding Chief Member, Sabrina brings a multidimensional perspective to growing the Chief brand.Sabrina is a first-generation college graduate and identifies as a lesbian and neurodivergent leader. She believes strongly that leadership can be both empathetic and effective. She holds a bachelor’s degree from The New College of California, an Executive Coaching Certification from Columbia University and the International Coaching Federation (ICF, ACC), a Neuroscience for Leaders Certificate from MIT and is a Certified Hogan Consultant.

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• 
  April Carlisle

  Executive Vice President, Commerce

  Spark Foundry

  Spark Foundry - Executive Vice President, Commerce
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The AI Shopping Revolution: What Changes When Agents Buy

  April Carlisle

  Executive Vice President, Commerce

  Spark Foundry

  Spark Foundry - Executive Vice President, Commerce

  ---

  April Carlisle is executive vice president of commerce at Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial and innovative business approach with the resources, capabilities, and marketplace clout of a larger network.

  In this role, Carlisle is responsible for building commerce capabilities that deliver a competitive advantage for our clients. Carlisle will leverage Publicis Groupe’s advanced commerce solutions to deliver holistic investment strategies for clients and drive profitable growth in the increasingly competitive landscape of e-tailers.

  Prior to Spark Foundry, Carlisle served as vice president of shopper marketing for The Coca-Cola Company, where she oversaw all marketing activities of the Coca-Cola portfolio that drove value creation strategies and sustainable growth within the context of a retailer or e-tailer. Previously, Carlisle spent 24 years at Procter & Gamble in various sales and marketing roles of increasing responsibility working with most key U.S. retailers. A leader in the shopper marketing industry, Carlisle is a 2019 Path to Purchase Institute’s Shopper Marketing Hall of Fame honoree, a distinguished faculty member of the Path to Purchase Institute, has been recognized as a “Who’s Who in Shopper Marketing” for eight consecutive years (on both the manufacturer and client-sides), and has spoken at conferences around the globe.

  Additionally, Carlisle is working to educate the next generation of commerce experts as an adjunct professor at Northwestern University, where she teaches a shopper marketing graduate-level class through Medill.

  Carlisle resides in Atlanta with her husband and teenage son. Shopper marketing runs in the family – her daughter is also a shopper marketer for an agency in Chicago

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• 
  Andrew Casale

  President & CEO

  Index Exchange

  Index Exchange - President & CEO
  

  Agenda Sessions

  Monday, Feb 2 – 5:45 PM PST

  When Intelligence Meets the Impression: Democratizing Performance Through Agentic Sell-Side Decisioning

  Andrew Casale

  President & CEO

  Index Exchange

  Index Exchange - President & CEO

  ---

  Andrew Casale is the president and CEO of Index Exchange, a global supply-side platform renowned for its innovation in programmatic advertising. With a career in digital media spanning over three decades, Andrew has been at the forefront of the ad tech evolution, driving industry standards and championing efficiency, scale, and transparency.

  Andrew’s journey began in the late 1990s, when he created his first website on GeoCities, sparking a lifelong fascination with the internet and media. His early entrepreneurial ventures in web publishing and digital advertising led him to found Casale Media in 2001. The company quickly distinguished itself as a pioneer in programmatic advertising, evolving into Index Exchange in 2015. Under Andrew’s leadership, Index has become one of the most efficient and transparent exchanges in the advertising ecosystem with operations spanning North America, EMEA, and APAC.

  Throughout his career, Andrew has remained dedicated to advancing the open internet, playing a pivotal role in developing industry standards and protocols. Recognized as a thought leader in ad tech, Andrew has been featured in publications such as The Wall Street Journal, The New York Times, Ad Age, Forbes, and Reuters. He is an influential speaker at global events, including CES, Advertising Week New York, ATS London, IAB ALM, and many others. His contributions to the industry were honored in 2024 with the IAB Tech Lab Lifetime Achievement Award.

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• 
  Professor Moran Cerf

  Professor

  Columbia University

  Columbia University - Professor
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Neuroscience as the Next Marketing Frontier

  Professor Moran Cerf

  Professor

  Columbia University

  Columbia University - Professor

  ---

  Moran Cerf is a neuroscientist and professor of business. He is the director of the lab for advanced technology and human performance at Columbia University and an academic director in executive education. Additionally, he is the Alfred P. Sloan Professor at the Academy of Motion Picture Arts and Sciences (AFI).

  Prof. Cerf holds a PhD in neuroscience (Caltech), an MA in Philosophy of Science, and a BSc in Physics (Tel-Aviv University).

  In his research, Prof. Cerf studies patients undergoing brain surgery with neural implants embedded deep inside their heads. His work addresses questions concerning consciousness, dreams, behavior change, and decision-making. Additionally, his work has paved the way for several key neuroscience disciplines, including advanced brain-machine interfaces, and is at the heart of numerous commercial applications, such as Neuralink.

  He is the founder of Return on AI (http://r-o.ai), a professional services organization specializing in the interface of neuroscience and AI.

  Recently, he has been involved in implementing key lessons from his studies to help leaders improve critical decision-making protocols (i.e., helping the U.S. President devise a nuclear launch protocol).

  Previously, he spent a decade working in cybersecurity, as a hacker, and served as a board member of several public companies.

  Cerf published papers in academic journals (i.e., Nature, Science) and popular science ones (Scientific American, Wired, New Scientist, …). He is a contributor to numerous media outlets (Forbes, Atlantic, BBC, Bloomberg, Time, NYT, New Yorker, …), and his work has been portrayed in venues like CNN, Fox, or Netflix Explained and featured in TV shows such as Bull, Limitless, House, Mr. Robot, and more. His work was recently turned into an Off-Broadway show (“Sans Me”).

  He has published several books, including the recent graphic novel “Brain Imaging: An Illustrated Guide to the Future of Neuroscience” and “Return on AI”, and has made much of his research accessible through public talks at TED, TEDx, DLD, the World Economic Forum, and others – garnering millions of views and a large following.

  Prof. Cerf is a four-time US national storytelling champion (The Moth), a recipient of several awards and grants, including the President’s Excellence Award, and was named one of the “40 leading professors under 40.”

  Most importantly, he is left-handed.

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• 
  Kalli Chapman

  VP, Head of Global Media & Sponsorships

  Prudential Financial

  Prudential Financial - VP, Head of Global Media & Sponsorships
  

  Agenda Sessions

  Monday, Feb 2 – 2:20 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Kalli Chapman

  VP, Head of Global Media & Sponsorships

  Prudential Financial

  Prudential Financial - VP, Head of Global Media & Sponsorships

  ---

  Kalli Chapman is a seasoned media and sponsorship expert who’s passionate about driving business results through strategic partnerships, content and technology. As Vice President, Head of Global Media and Sponsorships at Prudential Financial, Kalli brings her extensive experience in media agency and brand-side leadership to the table, crafting hybrid media models that deliver real impact. When she’s not navigating the ever-changing media landscape, Kalli can be found cheering on her three energetic daughters in Essex County, NJ. With her unique blend of strategic vision and creative problem-solving, Kalli is a compelling voice on modern media and sponsorship strategies.

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• 
  Chris Chobanian

  SVP, CSA

  Havas Media Network, North America

  Havas Media Network, North America - SVP, CSA
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Chris Chobanian

  SVP, CSA

  Havas Media Network, North America

  Havas Media Network, North America - SVP, CSA

  ---

  Chris Chobanian is a data strategist and storyteller with over 15 years of experience helping global brands and startups harness data, technology and human behavior to drive measurable growth. As SVP, leading the Consulting practice in North America for CSA, Havas Media Network’s consumer science & analytics service, Chobanian connects marketing performance, customer experience and enterprise data systems to deliver business outcomes that matter. Guided by his leadership philosophy, “clarity through collaboration,” Chobanian believes that when data and creativity work together, brands move faster and smarter.

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• 
  Allison Clarke

  Head of National Ad Sales, General Market

  VIZIO

  VIZIO - Head of National Ad Sales, General Market
  

  Agenda Sessions

  Monday, Feb 2 – 2:20 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Allison Clarke

  Head of National Ad Sales, General Market

  VIZIO

  VIZIO - Head of National Ad Sales, General Market

  ---

  Allison is a strategic leader with an extensive background in the media industry, including sales management roles with AMC Networks and NBC Universal. Most recently she was SVP, Ad Sales and Partnerships, AMCN, overseeing BBCA, WE tv, and IFC networks. She also led upfront negotiations across agency holding companies for the AMCN Portfolio of networks, including AMC and Sundance Channel across all platforms – linear, digital, social, VOD, events. She previously held several roles at NBC Universal across various networks – USA, SyFy, Bravo and started her career at MTV Networks.

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• 
  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 4:00 PM PST

  Opening Remarks

  Sunday, Feb 1 – 5:05 PM PST

  The Publisher’s Playbook for the Age of AI

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Sunday, Feb 1 – 6:50 PM PST

  Day 1 Closing Remarks

  Monday, Feb 2 – 9:25 AM PST

  IAB Keynote

  Monday, Feb 2 – 10:10 AM PST

  Beyond Influence: From Personal Brand to Big Impact with Kendall Toole

  Monday, Feb 2 – 12:25 PM PST

  Six Degrees of Staying Power: Kevin Bacon on Creativity, Resilience and Reinvention

  Monday, Feb 2 – 5:45 PM PST

  When Intelligence Meets the Impression: Democratizing Performance Through Agentic Sell-Side Decisioning

  Monday, Feb 2 – 5:55 PM PST

  Building a Modern Media Business: Jesser on the Creator-Entrepreneur Journey

  Monday, Feb 2 – 6:20 PM PST

  Day 2 Closing Remarks

  Tuesday, Feb 3 – 11:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 12:05 PM PST

  Closing Remarks

  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer

  ---

  David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
  
  Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
  
  Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
  
  In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
  
  David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

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• 
  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 2:00 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:05 AM PST

  Moment Sells

  Monday, Feb 2 – 2:55 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Tuesday, Feb 3 – 9:05 AM PST

  Is Incrementality Real or Just a Measurement Myth?

  Collin Colburn

  Vice President, Commerce & Retail Media

  IAB

  IAB - Vice President, Commerce & Retail Media

  ---

  Before joining IAB, Collin led Growth and Go-To-Market Strategy at Night Market, Horizon Media’s commerce agency. Prior to that, Collin spent over a decade at Forrester, holding multiple roles across research and sales. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, he keynoted industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.
  
  Collin was born, raised, and currently living in, Fairfield, Connecticut. He has a B.A. in Economics from The Catholic University of America in Washington, DC. In his free time, you can find him playing with his two young sons, Landon and Nathan; exploring restaurants with his wife, Karen; and enjoying whatever sports season is in full swing

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• 
  Jeffrey Cole

  Director of the Center for the Digital Future

  USC Annenberg School

  USC Annenberg School - Director of the Center for the Digital Future
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:45 AM PST

  AI Is Auditioning. Are We Ready?

  Jeffrey Cole

  Director of the Center for the Digital Future

  USC Annenberg School

  USC Annenberg School - Director of the Center for the Digital Future

  ---

  Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past three decades. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. He is the author of the soon-to-be released Disrupters at the Gate: When visionaries, trailblazers and two guys in a garage change the world.

  In July 2004 Dr. Cole joined the USC Annenberg School for Communication as Director of the newly formed Center for the Digital Future and as a Research Professor. Prior to joining USC, Dr. Cole was a longtime member of the UCLA faculty and served as Director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and Internet technology conducted in over 35 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.” Twenty-seven years into the project, the World Internet Project, through its unique data on Internet users around the world, is the leading, unrivaled international project examining the ways in which technology changes our lives.

  Cole regularly presents trends and insights of the project to the White House, FCC, Congress, Department of Defense and heads of governments around the world. He has worked closely with the CEOs of GroupM, Ericsson, Telstra, Wesfarmers and others. On the advisory side, his long-term relationships have included Microsoft, Sony, Time Warner, AT&T, AARP, CBS, NBC, ABC, CPB, PBS, HP, Coca-Cola and many more as they learn to
  navigate the digital future. He also sits on Unilever’s (the world’s second largest advertiser) Global Digital Strategy Board.

  In 2016 Cole was one of the founders of the Global Disruption Fund (GDF), a technology investment fund based in Australia. Cole is one of the members of the Investment Committee identifying innovative companies and those about to be disrupted, making investments based on his work. Since 2017 he has written a popular and widely circulated column on disruption, media, technology and entertainment (www.digitalcenter.org/cole).

  Under Cole’s leadership, the Center has conducted deep examinations of the entertainment, sports media, transportation and banking industries to identify where the next wave of disruption will occur. More than just identifying trends, the Center works closely with industry to create policies and make the concrete changes that will keep them competitive. That work includes all five (formerly six) motion picture studios, all four networks and now streaming companies, as well as sports networks, leagues, automotive companies and banks.

  In the 1990s, Cole worked closely with the four broadcast networks (ABC, CBS, NBC and Fox) dealing with television programming issues under an anti-trust waiver that allowed the networks to work together for the very first time. He issued annual reports to the television industry, Congress and the nation. Upon the release of the 1996 report, Cole held a joint press conference with President Bill Clinton, who referred to the Center for Communication Policy as “the premier educational institution setting trends in entertainment.” Nationwide there was unanimous
  praise for the quality of the reports and their contribution to the television content debate.

  Cole has testified before Congress on television issues and has been a keynote speaker at more than 1000 conferences on media and technology (many can be seen on YouTube). He has worked with the White House during the Clinton, George W. Bush, Obama and Biden administrations on media and telecommunications issues.

  He regularly makes presentations across the U.S., Europe, Asia, Latin America, the Middle East and Africa. He was a member of the Executive Committee of the Academy of Television Arts & Sciences (ATAS) and was the founding governor of the ATAS Interactive Media Peer Group. At UCLA, Cole taught over 35,000 students.

  Twice he received UCLA’s Distinguished Teaching Award. In 2022 Cole received the Ellis Island Medal of Honor awarded to distinguished Americans including Presidents, Nobel Prize Winners and CEOs who exemplify a life dedicated to their community and the world at large.

  He graduated Phi Beta Kappa and magna cum laude from UCLA with a B.A., M.A. and Ph.D

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• 
  Molly Crawford

  EVP & Head of Public Policy

  IAB

  IAB - EVP & Head of Public Policy
  

  Molly Crawford

  EVP & Head of Public Policy

  IAB

  IAB - EVP & Head of Public Policy

  ---

  Molly Crawford joins the IAB, as the Head of Public Policy, from the Federal Trade Commission, where she worked for 20 years on privacy and data security, advertising, and other consumer technology issues. Most recently, Ms. Crawford worked as a senior attorney in the Office of Congressional Relations, where she advised members of Congress and their personal and committee staff, as well as Commissioners and senior staff, on legislative and policy proposals that would affect the FTC. Previously, Ms, Crawford was Chief of Staff to FTC Chairman Joseph J. Simons. She has also served as Chief of Staff in the FTC’s Division of Privacy and Identity Protection, senior advisor to the Director of the FTC’s Bureau of Consumer Protection, and FTC detail to the U.S. Senate Committee on Commerce, Science, and Transportation, where she advised on privacy, data security, and other FTC-related matters.

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• 
  Sean Crawford

  Managing Director for North America

  SMG

  SMG - Managing Director for North America
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  When Funnels Collide: The Cross-Screen Convergence of Brand and Performance

  Sean Crawford

  Managing Director for North America

  SMG

  SMG - Managing Director for North America

  ---

  Sean Crawford is Managing Director for North America at SMG, a global network of retail media experts operating more than seven Retail Media Networks. He leads SMG’s North American expansion, launched in 2023, including WHSmith North America Media Network—the first in-store travel retail media network on the continent.

  A recognized industry leader, Sean was named a 2025 RETHINK Top Expert, featured on the PMW International Powerlist, and awarded a Path to Purchase Institute 40 Under 40 honor. A regular speaker and published thought leader, he brings over a decade of retail media experience. Previously, he served as Business Director at SMG’s Capture agency, developing media strategy alongside brands like General Mills and Kellogg.

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• 
  Jill Cress

  Former Chief Marketing Officer

  H&R Block

  H&R Block - Former Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Jill Cress

  Former Chief Marketing Officer

  H&R Block

  H&R Block - Former Chief Marketing Officer

  ---

  Jill Cress is an innovative marketer and strategist who pushes boundaries as the Chief Marketing and Experience Officer for H&R Block. She leads a dynamic team invested in transforming customer experience, modernizing and infusing its brand into highly relevant channels, and amplifying strategic marketing and communications efforts to deliver growth.

  For more than 30 years, Cress has honed her skills as a strategic and passionate consumer, B2B marketer and experience strategist with deep expertise in financial services, media and technology. She has held leadership roles across marketing, general management, product and enterprise strategy at leading Fortune 500 Companies.

  Prior to H&R Block, Cress served as vice president of brand marketing for PayPal, where she also had responsibility for all Venmo marketing. In addition, she was the chief marketing and communications officer at National Geographic Partners and served for more than 20 years at MasterCard Worldwide. There she held executive leadership roles in strategy and marketing, in addition to serving as country general manager for the United Kingdom and Ireland.

  Cress serves on the boards of the Ad Council and the Wealth Enhancement Group, an independent wealth management firm overseeing more than $96 billion in client assets. She has been recognized for numerous accolades, including Adweek’s inaugural Marketing Vanguard list, New York Women in Communications’ Matrix Award Honoree, Business Insider’s 25 Most Innovative CMOs, and Forbes’ World’s 50 Most Influential CMOs, the CMO Next List, and the Entrepreneurial CMO 50.

  Cress holds a bachelor’s degree from the Kelley School of Business at Indiana University. She is a self-described “explorer at heart” who loves experiencing new places and brands that connect with consumers in exciting ways. A resident of New York, Cress enjoys spending free time exploring the city and travelling the world with her husband Todd and daughter Beatrix.

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• 
  Julie Currie

  Executive Vice President & Chief Revenue Officer

  Quad

  Quad - Executive Vice President & Chief Revenue Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Julie Currie

  Executive Vice President & Chief Revenue Officer

  Quad

  Quad - Executive Vice President & Chief Revenue Officer

  ---

  Julie Currie is Executive Vice President and Chief Revenue Officer at Quad, where she leads global sales, new business development, and client growth across the company’s integrated marketing platform. Julie partners closely with brands to decode complex marketing challenges and connect them to Quad’s full suite of capabilities — from data and media to creative and production. She plays a central role in Quad’s transformation into a modern marketing experience company, including the growth of its media and creative agencies, Rise and Betty, driving scalable, measurable client impact. Prior to Quad, Julie held senior leadership roles at Nielsen and FCM, shaping go-to-market strategy and enterprise growth.

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• 
  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions Financial

  Mortgage Solutions Financial - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Scaling Commerce Media for Sustainable Growth

  Dawn Dawson

  Chief Marketing Officer

  Mortgage Solutions Financial

  Mortgage Solutions Financial - Chief Marketing Officer

  ---

  Dawn brings over 30 years of experience in advertising. She began as an agency owner and now serves as Chief Marketing Officer for Mortgage Solutions Financial, a national mortgage lender. An active member of the IAB and AAF, she’s earned multiple Addy Awards and served on her regional AAF board. Beyond marketing, Dawn is a two-time World Champion racer and an international broadcast commentator, having covered the SEA Games and Asian Games. She’s also a seasoned voiceover talent, lending her voice to national radio campaigns.

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• 
  Keri Degroote

  SVP Sales Research & Analytics

  SiriusXM Media

  SiriusXM Media - SVP Sales Research & Analytics
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Keri Degroote

  SVP Sales Research & Analytics

  SiriusXM Media

  SiriusXM Media - SVP Sales Research & Analytics

  ---

  As Senior Vice President of Sales Research & Analytics at SiriusXM Media, Keri Degroote is a recognized leader in advancing how audio is measured and valued across the industry. She oversees research that powers audience insights, ad effectiveness, and media mix modeling—helping brands and agencies make smarter, data-driven decisions and making it easier to measure audio. With decades of experience at some of the most influential media companies, Keri brings deep expertise in bridging rigorous analytics with strategic storytelling to unlock growth in an evolving media landscape.

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• 
  Paula Despins

  VP, Ads Measurement

  Amazon Ads

  Amazon Ads - VP, Ads Measurement
  

  Agenda Sessions

  Monday, Feb 2 – 11:45 AM PST

  Foundations for the Next Generation of Advertising Workflows

  Paula Despins

  VP, Ads Measurement

  Amazon Ads

  Amazon Ads - VP, Ads Measurement

  ---

  Paula Despins is Vice President of Ads Measurement for Amazon Ads, where she is responsible for campaign measurement, media planning, and clean room solutions. She oversees an organization of engineers, scientists, and product managers responsible for delivering advertising performance insights and enabling secure data collaborations through the Amazon Marketing Cloud clean room. She joined Amazon Ads in 2013 and previously managed advertiser brand insight products and machine learning for display advertising ranking and bidding. Prior to Amazon, she was VP, Data Science at American Express and earned graduate degrees in Applied Economics from the University of Wisconsin, where she researched computational economics and econometrics. She lives in Seattle with her husband, occasional visits from their three college-age daughters, and their beloved pack of dogs.

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• 
  Matt Drengler

  Head of Partnerships

  Podscribe

  Podscribe - Head of Partnerships
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Crank Up The Outcomes with Audio

  Matt Drengler

  Head of Partnerships

  Podscribe

  Podscribe - Head of Partnerships

  ---

  Matt started his career as an electrical engineer with a focus on sound, vibration, and robotics. He also holds an MBA from Ohio State where he majored in Marketing and Consumer Insights. Since, Matt has worked as an engineer for General Electric, a mobile marketing manager for Staples, among others. Today he is the Head of Partnerships at Podscribe, which wants to be the source of trustworthy and transparent measurement and attribution in the audio industry.

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• 
  Luka Dukich

  Vice President of Content Marketing

  Chicago Bulls

  Chicago Bulls - Vice President of Content Marketing
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Luka Dukich

  Vice President of Content Marketing

  Chicago Bulls

  Chicago Bulls - Vice President of Content Marketing

  ---

  Luka is the Vice President of Content Marketing for the Chicago Bulls, where he leads the award-winning teams responsible for content strategy, creation and distribution – including video, design, social media, international content and digital partnerships. With more than 41 million fans across social platforms, the Bulls are one of the most followed sports teams in the U.S., and Luka’s team plays a central role in storytelling and building the team’s brand with this global audience. Under Luka’s leadership, Bulls content has received recognition from Sports Business Journal, Hashtag Sports Awards, the Shorty Awards, the Clios, the Emmys (Chicago/Midwest Chapter) and more.

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• 
  Nate Elliott

  Principal Analyst

  EMARKETER

  EMARKETER - Principal Analyst
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The AI Shopping Revolution: What Changes When Agents Buy

  Nate Elliott

  Principal Analyst

  EMARKETER

  EMARKETER - Principal Analyst

  ---

  Nate Elliott is a Principal Analyst leading EMARKETER’s coverage of how artificial intelligence impacts marketing, advertising, and commerce. He helps brands and sellers understand how AI is changing the way people discover, research, and buy – and how to respond to those changes. Over the past 30 years he has also worked at DoubleClick, Forrester Research, and JupiterResearch.

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• 
  Steve Ellis

  Chief Operating Officer

  Paramount Advertising

  Paramount Advertising - Chief Operating Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Steve Ellis

  Chief Operating Officer

  Paramount Advertising

  Paramount Advertising - Chief Operating Officer

  ---

  Steve Ellis is the Chief Operating Officer at Paramount Advertising.

  In this role, Ellis has been responsible for overseeing all aspects of the transformation and unification of the entire Paramount Advertising team since the merger of CBS and Viacom.

  Prior to Paramount, he was the Founder and CEO of WHOSAY, the original influencer and social marketing company, and Founder and CEO of Pump Audio, a U.S.-based music licensing company that created a new marketplace for independent artists and their music.

  Originally from England, Ellis moved to the U.S. in 1988 and attended the Wharton School of Business.

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• 
  Hannah Elsakr

  Vice President of GenAI New Business Ventures

  Adobe

  Adobe - Vice President of GenAI New Business Ventures
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Hannah Elsakr

  Vice President of GenAI New Business Ventures

  Adobe

  Adobe - Vice President of GenAI New Business Ventures

  ---

  Hannah C. Elsakr is Vice President of GenAI New Business Ventures at Adobe, leading innovation at the intersection of creativity and intelligence. She launched Firefly Enterprise and Adobe Foundry to help organizations scale creative automation and GenAI transformation. A strategic builder of new businesses, Hannah previously led Corporate Development and served as Chief of Staff to Adobe’s CEO. She is also President of the Adobe Foundation, advancing creativity, equity, and opportunity worldwide. Her career includes leadership roles at eBay, Del Monte, Avon, McKinsey, and J.P. Morgan. Hannah holds degrees from MIT and Harvard Business School.

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• 
  Jasmine Enberg

  Co-Founder and Co-CEO

  Scalable

  Scalable - Co-Founder and Co-CEO
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Bucketsquad’s Blueprint: Building a Creator-Native Media Company

  Jasmine Enberg

  Co-Founder and Co-CEO

  Scalable

  Scalable - Co-Founder and Co-CEO

  ---

  Jasmine is Co-Founder and Co-CEO of Scalable, a media company focused on the business of the creator economy. Scalable includes a newsletter, podcast, research, in-person events and more. Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising and the creator economy. Her data-driven analysis and industry expertise help business leaders cut through the noise and navigate this fast-moving space. Jasmine is also an on-air media commentator and is frequently cited in major publications. She is also a regular guest on industry podcasts, webinars, and a speaker at live events.

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• 
  Angelina Eng

  VP, Measurement, Addressability & Data Center & Center of Excellence Operations

  IAB

  IAB - VP, Measurement, Addressability & Data Center & Center of Excellence Operations
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  Secure Data Collaboration: Unlocking Incrementality and Attribution Across Buyer and Seller Partnerships

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Angelina Eng

  VP, Measurement, Addressability & Data Center & Center of Excellence Operations

  IAB

  IAB - VP, Measurement, Addressability & Data Center & Center of Excellence Operations

  ---

  A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

  Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

  Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

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• 
  Paul Farrow

  Principal Product Manager, Privacy

  Microsoft

  Microsoft - Principal Product Manager, Privacy
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Paul Farrow

  Principal Product Manager, Privacy

  Microsoft

  Microsoft - Principal Product Manager, Privacy

  ---

  Paul Farrow is a Principal Product Manager at Microsoft (Microsoft AI), where he guides global privacy strategy across Microsoft’s advertising and publisher platforms. His work sits at the intersection of privacy, competition regulation, and emerging monetization models in AI-driven media. Paul focuses on translating regulatory frameworks into scalable product architectures, including privacy-preserving advertising, consent and governance systems, and new approaches to value exchange in AI-mediated content environments. He works closely with industry bodies, publishers, and policymakers to help shape practical, forward-looking approaches to regulation, trust, and sustainable digital monetization.

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• 
  Lainie Fertick

  President, iHeart Insights

  iHeartMedia

  iHeartMedia - President, iHeart Insights
  

  Agenda Sessions

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Lainie Fertick

  President, iHeart Insights

  iHeartMedia

  iHeartMedia - President, iHeart Insights

  ---

  With nearly 25 years generating insights for iHeartMedia, Lainie leads all research, insights, and analytics. She oversees music research that informs radio stations and playlists, content research that helps air talent understand listener sentiment, user‑experience and product research for the iHeartRadio app, sales insights that help advertisers connect effectively in audio, and campaign measurement that quantifies advertising impact. A strong believer in audio’s power and intimacy, Lainie is dedicated to ensuring iHeart’s brands, personalities, and partners have the tools to engage authentically with real listeners – not just the most amplified voices shaped by algorithms.

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• 
  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center
  

  Agenda Sessions

  Monday, Feb 2 – 2:00 AM PST

  Navigating the New Streaming Frontier: A CMO’s Playbook for Growth and Accountability

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Jamie Finstein

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center

  ---

  Jamie Finstein leads industry initiatives focused on the future of media investment, planning, and buying. She works closely with publishers, agencies, and tech platforms to shape standards, foster innovation, and drive collaboration across the digital media ecosystem. Prior to joining IAB, Jamie spent 15+ years on the agency side, focused on digital strategy and investment. During her time in the media agency world, Jamie worked with brands across a variety of industries including Luxury, CPG, Retail, Beauty, to accelerate their digital media approaches, incorporating innovative tactics to help their businesses grow.

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• 
  Kerry Flynn

  Media Reporter

  Axios

  Axios - Media Reporter
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Scaling Commerce Media for Sustainable Growth

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Kerry Flynn

  Media Reporter

  Axios

  Axios - Media Reporter

  ---

  Kerry Flynn is a media reporter at Axios and co-runs Media Trends Executive, a new membership program with Sara Fischer that provides exclusive news, data and analysis for media professionals. She keeps a close eye on advertising, marketing, digital media and the creator economy. She frequently moderates at events and conferences, including Advertising Week, SXSW and Cannes, and speaks on TV news, radio and podcasts. Kerry joined Axios from CNN, where she covered the business of media for CNN.com and the Reliable Sources newsletter. She previously reported on tech and social media at Digiday and Mashable. Kerry lives in Greenpoint, Brooklyn with her husband and their dog, Falkor. Her handle across social media platforms is @kerrymflynn.

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• 
  Jeremy Flynn

  EVP, Head of Product

  Horizon Media

  Horizon Media - EVP, Head of Product
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Through AI Transparency

  Jeremy Flynn

  EVP, Head of Product

  Horizon Media

  Horizon Media - EVP, Head of Product

  ---

  Jeremy Flynn is the EVP, Head of Product at Horizon Media. He is responsible for driving the company’s AI-native product innovation and marketing intelligence to deliver superior client outcomes. At Horizon, Jeremy leads the development of Blu, the company’s AI-native integrated marketing platform, and is at the heart of its marketing intelligence platform, which prioritizes ethical and responsible AI with transparency in data sources, AI models, and decision-making. Previously, Jeremy led the development of Clear Channel Outdoor’s RADAR analytics suite, transforming how out-of-home (OOH) is measured, valued, and purchased. Earlier in his career, Jeremy held leadership roles at ShareThis and was an analyst at Morgan Stanley.

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• 
  Tanya Forsheit

  Vice President and Chief Privacy Officer

  The New York Times Company

  The New York Times Company - Vice President and Chief Privacy Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Tanya Forsheit

  Vice President and Chief Privacy Officer

  The New York Times Company

  The New York Times Company - Vice President and Chief Privacy Officer

  ---

  Tanya Forsheit is Vice President and Chief Privacy Officer at The New York Times Company. Tanya also leads on Times Legal matters involving Consumer Compliance and Cybersecurity. Tanya has more than 25 years of experience advising on high-profile matters involving confidential data and other sensitive information. She previously led the privacy practice at several law firms including Loeb & Loeb and Frankfurt Kurnit. Tanya is a past President of the Women Lawyers Association of Los Angeles, a past Trustee of the Los Angeles County Bar Association (LACBA), and was the Founding Chair of LACBA’s Privacy and Cybersecurity Section. Tanya graduated from the University of Pennsylvania Law School in 1997.

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• 
  Julie Foster

  SVP & Managing Director, EA Experiences

  Electronic Arts

  Electronic Arts - SVP & Managing Director, EA Experiences
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:20 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Julie Foster

  SVP & Managing Director, EA Experiences

  Electronic Arts

  Electronic Arts - SVP & Managing Director, EA Experiences

  ---

  Julie Foster is a passionate, globally-minded executive with more than 20 years of experience in marketing and communications in sports, tech and entertainment. Julie started her career in the music industry, working at Universal Music and Interscope Records prior to bringing her passion for entertainment and marketing to Electronic Arts. Currently, Julie serves as Managing Director of EA Experiences, focused on accelerating growth in, around, and beyond gaming.

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• 
  Mebrulin Francisco

  EVP, Data Product & Insight and Planning

  WPP Media

  WPP Media - EVP, Data Product & Insight and Planning
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  Secure Data Collaboration: Unlocking Incrementality and Attribution Across Buyer and Seller Partnerships

  Mebrulin Francisco

  EVP, Data Product & Insight and Planning

  WPP Media

  WPP Media - EVP, Data Product & Insight and Planning

  ---

  As head of the Data Product, Meb leads a team of data operations, engineers, AI specialist and compliance teams responsible for integrating both structured and unstructured data to extract value in every signal. She is a strategic data partner with an 20-year career, specializing in developing advanced audience strategies, data solutions and tech stack integrations.

  Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring audience insights and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major marketers across a broad range of products and service including: Coca Cola, Bayer, Astellas, Walgreens, Target, eBay, Uber, Nestle, NBC Universal, MARS, Citi, among others.

  She holds an Executive Diploma on AI in Business from Oxford University, and a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She seats on the board of She Runs It an organization focused on helping women lead in Marketing, Media and Tech. Notably, she led the deployment of the Covid Vaccination Demand Model for Walgreens, earning multiple
  industry awards including the iCOM Data Creativity awards, Best use of real time Marketing at the Festival of Media, the Grand Prix Internationalist Innovation Digital solutions award, and the Echo Gold Award from the ANA master’s in data and technology, among others. She is also part of the 2022 Adweek all-star class, representing the top 19 Media Executives driving media agency evolution.

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• 
  Gina Garrubbo

  President & CEO

  National Public Media

  National Public Media - President & CEO
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Tuesday, Feb 3 – 9:05 AM PST

  Crank Up The Outcomes with Audio

  Gina Garrubbo

  President & CEO

  National Public Media

  National Public Media - President & CEO

  ---

  Gina Garrubbo is President and CEO of National Public Media (NPM), the sponsorship subsidiary of NPR, where she is committed to ensuring the continued growth of NPR and the public media system via funding from corporate sponsors. Garrubbo has spent more than 20 years in traditional and digital media growing marketing and sales teams, launching brands and building companies. She was one of the builders of Women.com, one of the first websites for women, and BlogHer, which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television. She sits on the Board of Directors of the Interactive Advertising Bureau (IAB) and Glen Highland Farm, as well as the Philanthropic Leadership Board of EatREAL.org and the Board of Advisors for TAPPP.

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• 
  Lisa Giacosa

  US and Global Chief Transformation Officer and Global Client Lead

  Spark Foundry

  Spark Foundry - US and Global Chief Transformation Officer and Global Client Lead
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Winning the Algorithm’s Favor: Proving Impact When AI Buys

  Lisa Giacosa

  US and Global Chief Transformation Officer and Global Client Lead

  Spark Foundry

  Spark Foundry - US and Global Chief Transformation Officer and Global Client Lead

  ---

  Lisa Giacosa is the US and Global Chief Transformation Officer and Global Client Lead at Spark Foundry, a global media agency and part of Publicis Media. A seasoned industry veteran, Lisa leads innovation and transformation for the agency and clients.

  With a background in data, technology, and client leadership, Lisa focuses on using data to better understand consumer behavior and drive real business outcomes. She is instrumental in Spark’s Impact and Equity and Corporate Social Responsibility (CSR) initiatives.

  Prior to her current role, Lisa served as Chief Investment Officer at Spark Foundry and President of Data, Technology, Analytics, and Insights. She has also held senior roles at Kimberly-Clark. Throughout her career, she has worked with major brands like Apple, McDonald’s, and Rolex.

  Lisa has been recognized as an industry leader, receiving a She Runs It: Changing the Game Award in 2021 and being named to Adweek’s Media All-Star list in 2020. She also serves as an active board member for UNICEF Midwest.

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• 
  Caroline Giegerich

  Vice President, AI

  IAB

  IAB - Vice President, AI
  

  Agenda Sessions

  Monday, Feb 2 – 2:00 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:25 AM PST

  Winning the Algorithm’s Favor: Proving Impact When AI Buys

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Through AI Transparency

  Caroline Giegerich

  Vice President, AI

  IAB

  IAB - Vice President, AI

  ---

  Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics.

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• 
  Ira Glass

  Creator and Host

  This American Life

  This American Life - Creator and Host
  

  Agenda Sessions

  Sunday, Feb 1 – 4:55 PM PST

  The Power of Voice: Why Audio Builds Trust—and Drives Results

  Ira Glass

  Creator and Host

  This American Life

  This American Life - Creator and Host

  ---

  Ira Glass is the creator and host of the show This American Life. It’s heard each week by over 3 million people, as a radio show and podcast. It’s one of the original hit podcasts, going back to the early days of podcasting, and invented a style of entertaining narrative reporting that’s been widely imitated. The 2014 podcast Serial – the megahit that launched the genre of true crime podcasts (and alerted the world to just how big podcasts could be) – was a spinoff, and Glass was one of its editors.

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• 
  Richy Glassberg

  Co-Founder and Chief Executive Officer

  SafeGuard Privacy

  SafeGuard Privacy - Co-Founder and Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Richy Glassberg

  Co-Founder and Chief Executive Officer

  SafeGuard Privacy

  SafeGuard Privacy - Co-Founder and Chief Executive Officer

  ---

  A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.

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• 
  Sheryl Goldstein

  Executive Vice President, Chief Industry Growth Officer

  IAB

  IAB - Executive Vice President, Chief Industry Growth Officer
  

  Agenda Sessions

  Monday, Feb 2 – 12:00 PM PST

  Always On Brand: Bozoma Saint John on Relevance, Resonance, and Realness

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Tuesday, Feb 3 – 11:20 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Sheryl Goldstein

  Executive Vice President, Chief Industry Growth Officer

  IAB

  IAB - Executive Vice President, Chief Industry Growth Officer

  ---

  Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
  
  Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
  
  In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
  
  Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).

  Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.

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• 
  Jonah Goodhart

  Co-Founder and CEO

  Mobian

  Mobian - Co-Founder and CEO
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Through AI Transparency

  Jonah Goodhart

  Co-Founder and CEO

  Mobian

  Mobian - Co-Founder and CEO

  ---

  Jonah Goodhart is the Co-Founder and CEO of Mobian. Previously, Jonah was the Co-Founder and CEO of Moat (acquired by Oracle) and founding investor in Right Media (acquired by Yahoo). Jonah is also a partner in WGI Group, an investment group with over 100 investments in the technology space.

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• 
  Jeremi Gorman

  Chief Revenue Officer of Fanatics Advertising

  Fanatics

  Fanatics - Chief Revenue Officer of Fanatics Advertising
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:20 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Jeremi Gorman

  Chief Revenue Officer of Fanatics Advertising

  Fanatics

  Fanatics - Chief Revenue Officer of Fanatics Advertising

  ---

  Jeremi Teal Gorman is Chief Revenue Officer of Fanatics Advertising, leading cross-platform marketing and brand partnerships that connect brands with sports fans across content, commerce, and live experiences. Previously, she was President of Worldwide Advertising at Netflix, Chief Business Officer at Snap, and Global Head of Enterprise Advertising Sales at Amazon. Earlier, she held roles at Yahoo!, Variety, and Monster. An active angel investor and founding investor in Angel City FC, Jeremi also advises several companies and serves on the boards of Women for Women International, GameSquare Holdings, and Revitate. She earned her bachelor’s from UCLA and MBA from Penn State.

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• 
  Jake Grocholski

  VP of Analytics, Insights, & Measurement

  Fetch

  Fetch - VP of Analytics, Insights, & Measurement
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Is Incrementality Real or Just a Measurement Myth?

  Jake Grocholski

  VP of Analytics, Insights, & Measurement

  Fetch

  Fetch - VP of Analytics, Insights, & Measurement

  ---

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• 
  Sonia V Gupta

  Managing Director

  Alvarez & Marsal

  Alvarez & Marsal - Managing Director
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Neuroscience as the Next Marketing Frontier

  Sonia V Gupta

  Managing Director

  Alvarez & Marsal

  Alvarez & Marsal - Managing Director

  ---

  Sonia V. Gupta is Managing Director and Media & Entertainment Data & AI Lead at A&M. A recognized expert in strategy and consulting, Sonia helps C-suite leaders harness data and AI to drive growth and innovation. She specializes in transforming data into actionable insights that optimize advertising sales, accelerate subscriber acquisition, improve operational efficiency, and unlock content analytics. Previously, Sonia led Accenture’s Data & AI Media group in New York for a decade and spent 14 years at IBM spearheading global initiatives in digital marketing and customer care solutions.

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• 
  Jamie Gutfreund

  Founder

  Creator Vision

  Creator Vision - Founder
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  The New Creative Supply Chain: AI, Trust, and the Battle for Influence

  Jamie Gutfreund

  Founder

  Creator Vision

  Creator Vision - Founder

  ---

  Jamie Gutfreund is a leading authority on the creator economy. She founded Creator Vision to advise brands, investors, and technology companies on creator strategy, platform selection, measurement, and market positioning. Jamie is Co-Chair of the IAB Creator Economy Board, an advisor to the Cannes Lions International Festival of Creativity, and a Forbes contributor covering the business of creators. Her career includes senior and C-suite roles at Microsoft, Expedia, WPP, Hasbro, CAA, and Whalar, plus board service at Tubular Labs. She is the author of landmark research studies the Creator Rosetta Stone and Apples to Apples.

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• 
  Laura Hagen

  SVP, Americas & Global Head of Agency Relations

  Acast

  Acast - SVP, Americas & Global Head of Agency Relations
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Laura Hagen

  SVP, Americas & Global Head of Agency Relations

  Acast

  Acast - SVP, Americas & Global Head of Agency Relations

  ---

  Laura Hagen is SVP, Americas & Global Head of Agency Relations at Acast, where she leads North America and global agency partnerships, with commercial responsibility across the U.S., Canada, and Mexico. She also oversees Podchaser, the industry’s leading podcast data and insights platform.

  Previously, Laura held senior leadership roles at Zeta Global, iHeartMedia, Microsoft, and NBCUniversal, where she led agency partnerships, cross-platform sales, and go-to-market strategy for large-scale media and marketing programs. Her work has spanned digital, audio, data-driven marketing, branded content, and live experiences.

  With more than 20 years of experience at the intersection of media, technology, data, and AI, Laura brings deep expertise in building trusted partnerships, scalable revenue models, and modern marketing solutions for global brands.

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• 
  Michael Hahn

  Executive Vice President and General Counsel

  IAB and IAB Tech Lab

  IAB and IAB Tech Lab - Executive Vice President and General Counsel
  

  Agenda Sessions

  Sunday, Feb 1 – 5:30 PM PST

  Policy Fireside Chat Keynote

  Monday, Feb 2 – 2:25 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Michael Hahn

  Executive Vice President and General Counsel

  IAB and IAB Tech Lab

  IAB and IAB Tech Lab - Executive Vice President and General Counsel

  ---

  Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
  
  Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
  
  Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
  
  Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

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• 
  Nancy Hall

  Chief Client Officer

  WPP Media U.S.

  WPP Media U.S. - Chief Client Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:20 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  Nancy Hall

  Chief Client Officer

  WPP Media U.S.

  WPP Media U.S. - Chief Client Officer

  ---

  Nancy Hall is a proven leader with a passion for client service excellence, bringing over 20 years of experience with best-in-class agencies and brands to her role as Chief Client Officer. She partners with WPP leaders across a global network to drive transformative media and business strategies for clients and the industry at large. Hall oversees a diverse roster of domestic and multinational clients across WPP Media, including Unilever, Electronic Arts, Booking.com, and Rolex.

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• 
  Jonathan Halvorson

  Chief Digital and Marketing Officer

  Kenvue

  Kenvue - Chief Digital and Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Moment Sells

  Jonathan Halvorson

  Chief Digital and Marketing Officer

  Kenvue

  Kenvue - Chief Digital and Marketing Officer

  ---

  Jonathan Halvorson is a seasoned marketing and commercial leader with deep expertise in digital transformation, consumer experience, and commerce strategy. As Senior Vice President of Consumer Experience and Digital Commerce at Mondelēz International, he leads global teams driving the future of digital marketing, AI adoption, and data-driven consumer engagement across iconic brands like Cadbury, Oreo, Ritz, and Chips Ahoy.
  
  Throughout his career, Jon has blended strategic vision with operational rigor, delivering innovative solutions that elevate brand performance and unlock new growth opportunities. His leadership spans areas including global brand management, media investment, content creation, and the evolving landscape of digital and retail ecosystems. He is recognized for forging strong agency partnerships, pioneering the use of advanced analytics, and championing emerging technologies such as generative AI to transform how brands connect with consumers.
  
  Jon’s professional journey is also marked by thought leadership in the industry, with frequent engagement at forums like CES and Cannes Lions, and contributions to shaping the future of marketing and commerce. Beyond work, he’s an avid golfer, traveler, and former Ironman athlete who brings the same passion and drive to his personal pursuits.

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• 
  Tyler Haruta

  Creative Director, Twitch Brand Partnership Studio

  Amazon Ads

  Amazon Ads - Creative Director, Twitch Brand Partnership Studio
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:20 AM PST

  How Gaming Is Delivering Real Business Outcomes for Brands

  Tyler Haruta

  Creative Director, Twitch Brand Partnership Studio

  Amazon Ads

  Amazon Ads - Creative Director, Twitch Brand Partnership Studio

  ---

  Tyler Haruta has made a career out of being where culture happens. Formerly a Creative Director at BuzzFeed and then VICE, Tyler has helped advertising clients go viral on the internet time and time again. Now, he serves as one of two Creative Directors for the Twitch Brand Partnership Studio, overseeing innovative livestream original content and IP.

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• 
  Alex Heath

  Founder

  Sources

  Sources - Founder
  

  Agenda Sessions

  Monday, Feb 2 – 9:50 AM PST

  Search in the AI Era: A fireside chat with Google’s Liz Reid

  Alex Heath

  Founder

  Sources

  Sources - Founder

  ---

  Alex Heath is the founder of Sources, a newsletter about the AI race. He’s also the co-host of ACCESS, a podcast about the tech industry’s inside conversation. Previously, he was Deputy Editor at The Verge.

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• 
  Alex Himel

  VP, Wearables

  Meta

  Meta - VP, Wearables
  

  Agenda Sessions

  Monday, Feb 2 – 5:30 PM PST

  AI Wearables: The Future of Human Connection

  Alex Himel

  VP, Wearables

  Meta

  Meta - VP, Wearables

  ---

  Alex Himel leads the Wearables team at Reality Labs. He’s a 16 year Meta veteran who has spent the past 6 years developing our AI wearable devices. Alex received his Bachelor’s degree in Computer Science from Stanford University in 2004 and his Master’s degree in Biomedical Informatics from Stanford University School of Medicine in 2005.

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• 
  Molly Hjelm

  CVP, Head of Retail Media

  Ace Hardware

  Ace Hardware - CVP, Head of Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Molly Hjelm

  CVP, Head of Retail Media

  Ace Hardware

  Ace Hardware - CVP, Head of Retail Media

  ---

  Molly Hjelm is Corporate Vice President and Head of Retail Media at Ace Hardware, where she built and launched RedVest Media in 2025. With leadership roles at Kroger Precision Marketing, Dollar General Media Network, 84.51°, SPINS, and dunnhumby, Molly brings deep expertise in retail data, activation, and measurement. She’s passionate about building accountable media ecosystems that connect brands with real customers and drive tangible growth. At Ace, she’s leveraging scale, loyalty, and tech to deliver precision and performance. Molly’s career reflects a commitment to outcomes, innovation, and the people behind every purchase.

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• 
  Drew Ianni

  Co-Founder

  The Athena Project

  The Athena Project - Co-Founder
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Drew Ianni

  Co-Founder

  The Athena Project

  The Athena Project - Co-Founder

  ---

  Drew Ianni is a senior digital, media, and marketing executive with more than 30 years of experience spanning agency leadership, research, and founder-led platform building. He previously has served as CEO of atmosphere.BBDO and held senior roles at CKS|Partners and AKQA, and was the Global Chair and US and APAC Head of Programming for the ad:tech conference series working with global brands on digital transformation and growth. Earlier in his career, Drew worked in equity research at Lazard Frères and Jupiter Research, covering interactive, media, and digital services—experience that grounded his operating career in strategy, analytics, and capital markets. He has created, programmed and produced more than 125 global conferences and private executive forums.

  Drew is currently the Co-Founder of The Athena Project, a private, invitation-only leadership platform for modern executives transitioning into C-suite and board-level roles. He also founded and produced the APPNATION and the Chief Digital Officer Global Forum (CDX) conference and thought-leadership businesses he built to convene senior leaders around the app economy, digital transformation, and executive leadership. Through these platforms, Drew has consistently focused on building high-trust executive communities centered on decision-making, strategy, and leading through complexity in an AI-driven world.

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• 
  Corey Kahn

  SVP, Head of Search

  Digitas

  Digitas - SVP, Head of Search
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Winning the Algorithm’s Favor: Proving Impact When AI Buys

  Corey Kahn

  SVP, Head of Search

  Digitas

  Digitas - SVP, Head of Search

  ---

  Corey leads the award winning search practice at Digitas North America. This includes enterprise strategy and execution in SEM and SEO while being on the forefront of the future of search and discovery across AI, social, and commerce. Corey is an industry veteran with 20 years of experience with top agencies and client work.

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• 
  Zack Kass

  Global AI Advisor and Former Head of Go-To-Market

  OpenAI

  OpenAI - Global AI Advisor and Former Head of Go-To-Market
  

  Agenda Sessions

  Monday, Feb 2 – 9:00 AM PST

  The Next Renaissance: Zack Kass on AI’s Real Impact and What’s Coming Next

  Zack Kass

  Global AI Advisor and Former Head of Go-To-Market

  OpenAI

  OpenAI - Global AI Advisor and Former Head of Go-To-Market

  ---

  Zack Kass is an advisor, researcher, keynote speaker, and the former Head of Go-To-Market at OpenAI.

  At OpenAI, Zack led the teams responsible for sales, partnerships, and customer success, turning the company’s cutting-edge research into real-world business solutions. He has personally advised executives across dozens of industries on deploying AI at scale.

  As an executive business advisor, Zack now works with Fortune 1,000 boardrooms and leadership teams—including Coca-Cola, Morgan Stanley, and Amgen—to help leaders navigate the rapidly evolving AI landscape.

  Zack’s mission is to ensure individuals, businesses, and governments are active participants in the AI-powered future by making the technology both understandable and actionable. He is recognized as one of the foremost thinkers in applied AI, with his insights featured in Fortune, Newsweek, Entrepreneur, AdAge, and Business Insider.

  Beyond his advisory work, Zack also supports AI education and research at the University of Virginia. He holds a BA from the University of California, Berkeley, and currently resides in Santa Barbara, California.

  Advisory Services

  Zack and his team also help organizations navigate the complexities of AI adoption, providing leadership with the strategies and frameworks needed to drive real business impact. As AI strategists and business transformation experts, they work closely with executive teams to identify challenges, assess opportunities, and implement AI solutions that prepare companies for the future of work.

  Through boardroom advisory, executive workshops, and strategy consulting, Zack provides the insight and practical guidance needed to integrate AI effectively. While the team is committed to delivering successful business outcomes, the broader mission is to contribute to an optimistic AI future by empowering organizations to innovate, operate more efficiently, and ultimately expand human potential.

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• 
  Michael Kassan

  Founder and CEO

  3C Ventures

  3C Ventures - Founder and CEO
  

  Agenda Sessions

  Sunday, Feb 1 – 4:25 PM PST

  The New Attention Economy: Creators, Culture, and Commerce with Remi Bader

  Michael Kassan

  Founder and CEO

  3C Ventures

  3C Ventures - Founder and CEO

  ---

  Michael Kassan is the Founder and CEO of 3C Ventures, driving enterprise growth through consulting, convening, and co-investing. A trusted advisor to top executives at the intersection of media, marketing, entertainment, and technology, he’s renowned for solving complex business challenges and identifying transformative opportunities. Kassan previously founded strategic advisory firm, MediaLink, and has held key leadership roles, including President/COO of Initiative Media Worldwide and International Video Entertainment. A philanthropist and board member for organizations like Big Brothers Big Sisters and the Paley Center, Kassan was inducted into the American Advertising Federation Hall of Fame in 2019.

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• 
  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Putting Publishers in Control with Trusted Server

  Monday, Feb 2 – 11:20 AM PST

  Rebuilding the Information Economy for the Age of AI

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer

  ---

  Anthony Katsur is the Chief Executive Officer of IAB Tech Lab, the global leader in developing and setting technical standards for the digital advertising industry. In this role, he plays a pivotal part in driving innovation, promoting best practices, and establishing standards across the industry, ensuring that IAB Tech Lab members remain at the forefront of technological advancement, and that digital advertising can be transacted safely, efficiently and transparently.

  With over 25 years of experience in technology innovation, leadership, and business strategy—including roles at Nexstar, Sonobi, Rubicon, and DoubleClick—Anthony brings a wealth of knowledge and a strategic perspective to the AdTech sector. His extensive background enables him to navigate the complexities of the industry and spearhead initiatives that shape its future.

  Focused on collaboration and committed to excellence, Anthony is dedicated to transforming digital advertising and ensuring continued industry growth amid challenges such as increased privacy regulations, signal loss, and the rise of Connected TV (CTV). Under his leadership, IAB Tech Lab has launched critical standards and initiatives including the Global Privacy Platform, ACIF (Ad Creative ID Framework), and the Privacy Sandbox Task Force.

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• 
  Helen Katz

  EVP, Research

  Publicis Media

  Publicis Media - EVP, Research
  

  Agenda Sessions

  Monday, Feb 2 – 2:20 AM PST

  What Even Is a Channel? (Re)Defining the Language of Modern Media

  Helen Katz

  EVP, Research

  Publicis Media

  Publicis Media - EVP, Research

  ---

  Helen Katz leads the global Data Intelligence practice at Publicis Media, a central team that provides insight, consulting, best practices and thought leadership in analytics and research. A 24-year Publicis Groupe veteran, Helen oversees global data and research partnerships for Publicis Media and is a trusted industry expert on data quality and reliable measurement. She is an Erwin Ephron Demystification Award winner, a member of the Advertising Research Foundation Board of Trustees and is an active member of the Media Rating Council. Helen is also an adjunct professor at DePaul University and New York University.

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• 
  David Katz

  Founder and CEO/Non-executive Chairman

  1 For 1 Ventures LLC/ThePostGame

  1 For 1 Ventures LLC/ThePostGame - Founder and CEO/Non-executive Chairman
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:20 AM PST

  Fandom Unleashed: Turning Passion into Brand Power

  David Katz

  Founder and CEO/Non-executive Chairman

  1 For 1 Ventures LLC/ThePostGame

  1 For 1 Ventures LLC/ThePostGame - Founder and CEO/Non-executive Chairman

  ---

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• 
  Bradley Keefer

  Chief Revenue Officer

  Keen Decision Systems

  Keen Decision Systems - Chief Revenue Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:25 AM PST

  MMM Makeover

  Bradley Keefer

  Chief Revenue Officer

  Keen Decision Systems

  Keen Decision Systems - Chief Revenue Officer

  ---

  Bradley Keefer is a seasoned start-up and growth-stage specialist, brings his expertise to Keen after successfully scaling two previous SaaS ventures in the CPG industry. His tenure includes leading companies from Series A with six-figure revenues to Series B with eight-figure ARR. Bradley’s strategic focus on growth and retention drives predictable and profitable scaling for the organization.

  He is committed to enhancing Keen’s sales organization across the entire customer journey, encompassing marketing, new client acquisitions, account management, and analytical support to.

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• 
  Ashly Knox

  Chief Marketing Officer

  Henson Shaving

  Henson Shaving - Chief Marketing Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Metrics, Attribution, and ROI in a Mature Creator Economy

  Ashly Knox

  Chief Marketing Officer

  Henson Shaving

  Henson Shaving - Chief Marketing Officer

  ---

  Ashly Knox is the CMO of Henson Shaving, where he helped scale the brand to become one of the fastest-growing companies in Canada. Known for his data-driven creativity, Ashly pioneered Henson’s YouTube strategy—leveraging creator trust and psychographic targeting to unlock profitable growth in a low-LTV category. Ashly’s work sits at the intersection of brand, performance, and product: always focused on solving real customer problems without gimmicks. He’s passionate about challenger brands, meaningful partnerships, and creating value that compounds.

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• 
  Rowena Lam

  Senior Director of Product, Privacy and Data

  IAB Tech Lab

  IAB Tech Lab - Senior Director of Product, Privacy and Data
  

  Agenda Sessions

  Monday, Feb 2 – 2:00 AM PST

  Opening Remarks

  Monday, Feb 2 – 2:25 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Rowena Lam

  Senior Director of Product, Privacy and Data

  IAB Tech Lab

  IAB Tech Lab - Senior Director of Product, Privacy and Data

  ---

  Rowena Lam is the Senior Director of Privacy & Data at IAB Tech Lab, where she spearheads the organization’s privacy initiatives. In this role, she oversees the development of critical specifications and resources, such as the Transparency & Consent Framework (TCF), the Global Privacy Protocol (GPP), the Data Deletion Request Framework, among others. Her expertise extends to navigating the complex privacy regulations and their implications for the digital media ecosystem, despite not being a lawyer.

  Previously, Rowena gained extensive experience in the casual games sector, where she was involved in creating free-to-play and ad-supported mobile and web games. She also played a key role in developing internal ad tech solutions to these games. Her career includes roles at Publishers Clearing House and Mobilityware, where she applied her deep industry knowledge to drive innovation and growth.

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• 
  Marie Lee

  Chief Marketing Officer

  Princess Cruises

  Princess Cruises - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:00 AM PST

  Navigating the New Streaming Frontier: A CMO’s Playbook for Growth and Accountability

  Marie Lee

  Chief Marketing Officer

  Princess Cruises

  Princess Cruises - Chief Marketing Officer

  ---

  Marie Lee serves as Chief Marketing O2icer for Princess Cruises, bringing more than 20 years of experience in customer-centric, data-driven marketing strategies within the travel and hospitality industries. Promoted to this role in 2025, Marie oversees brand positioning and creative development across all marketing and communications channels – owned, earned, and paid – to deepen Princess’ leadership within the cruise industry. Marie joined Princess Cruises in November 2022 as vice president of media & digital performance marketing.

  Prior to joining Princess Cruises, Marie Lee built a distinguished career at Disney Parks, Experiences and Products, where she was recognized for pioneering audience-centric marketing campaigns that elevated the spectrum of Disney Destinations. During her tenure, she advanced
  consumer engagement and experience initiatives through various leadership roles, including Director of Customer Engagement Strategy, Planning & Integration and CRM Director for Walt Disney World. Her work consistently blended creativity with analytics to set new standards for personalized guest communications and interactions.

  Throughout her career, Marie has been known for her ability to inspire high-performing teams. Her instinct for creating meaningful connections and shaping experiences that resonate across generations paired with a deep expertise in marketing, positions her to guide Princess Cruises into its next era of growth and brand distinction.

  Marie Lee holds an MBA with an emphasis in marketing from Crummer Graduate School of Business at Rollins College and a bachelor’s degree in communications from Penn State University. She is passionate about celebrating wins – both big and small, facing challenges head on with
  courage and grit, driving innovation, and creating teams that achieve greatness together

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• 
  Rich LeFurgy

  General Partner

  Archer Advisors

  Archer Advisors - General Partner
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Rich LeFurgy

  General Partner

  Archer Advisors

  Archer Advisors - General Partner

  ---

  Rich LeFurgy has been a board director, strategic advisor, and early-stage investor in over 70 digital marketing companies.

  His career has spanned 6 professions, including ad agency executive (NW Ayer), industry association leader (IAB Founding Chairman), digital ad sales pioneer (Starwave/ESPN.com), Venture Capitalist (WaldenVC), consultant (Archer Advisors), and industry educator (4A’s).

  Rich has received the IAB Lifetime Achievement Award, been inducted into the Advertising Age Interactive Hall of Fame, and named by USA Today as “the Johnny Appleseed of online advertising.” He was also awarded the Hal Riney Icon of Marketing award from the Bay Area Interactive Group (sfBIG) and the Adtech Industry Achievement Award.

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• 
  Keith Lehman

  Global Director, Digital Commerce Marketing and Retail Media

  Colgate-Palmolive

  Colgate-Palmolive - Global Director, Digital Commerce Marketing and Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Keith Lehman

  Global Director, Digital Commerce Marketing and Retail Media

  Colgate-Palmolive

  Colgate-Palmolive - Global Director, Digital Commerce Marketing and Retail Media

  ---

  Keith is a digital transformation leader dedicated to helping iconic CPG brands win in Digital Commerce. As Global Director at Colgate-Palmolive, Keith architects global strategies for retail media and the digital shelf that drive growth and create tangible competitive advantages. With a career built on pioneering new channels, scaling complex digital ecosystems, and even launching his own D2C brand from scratch, he thrives on the challenge of building the future of online retail.

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• 
  Austin Leonard

  General Manager of DG Media Network

  Dollar General

  Dollar General - General Manager of DG Media Network
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Austin Leonard

  General Manager of DG Media Network

  Dollar General

  Dollar General - General Manager of DG Media Network

  ---

  Austin Leonard is Vice President and General Manager of DG Media Network at Dollar General. With over 20 years of experience in advertising, media, and retail technology, he leads strategy, operations, and growth for the company’s retail media business. Austin has held senior roles at Publicis/Epsilon, Walmart, Sam’s Club, Rakuten, and eBay. He earned his Bachelor of Science in business administration from the University of Florida and his Master of Business Administration in marketing from Georgia State University.

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• 
  Alison Levin

  President of Advertising and Partnerships

  NBCUniversal

  NBCUniversal - President of Advertising and Partnerships
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Alison Levin

  President of Advertising and Partnerships

  NBCUniversal

  NBCUniversal - President of Advertising and Partnerships

  ---

  Alison Levin is the President of Advertising & Partnerships at NBCUniversal. Reporting into Mark Marshall, Levin is responsible for shaping and executing the division’s audience focused sales strategy, and has oversight of all advertising sales initiatives for NBCUniversal across national, local, global, SMB Growth, Peacock, sports and Olympic and Paralympic Sales.

  Before joining NBCUniversal, Levin served as Vice President of Global Ad Revenue and Marketing Solutions at Roku where she led the new product and go-to-market strategy for the company’s advertising business, including the TV streaming division. As the first ad sales hire for the company, Levin shaped Roku’s early value proposition with advertisers and built out the ad sales and support teams both in the U.S. and internationally, including marketing, research, analytics, publishing partnerships, strategy and more. Prior to Roku, she was a sales executive with YuMe, managing key accounts for its ad tech business, and has held sales positions with IAC and BusinessWeek.

  Levin has received industry-wide recognition and was named to the 2019 Ad Age 40 Under 40 List, the 2019 NYC Television Week’s 40 Under 40 List, the 2020 Cynopsis Top Women in Media List, the 2021 Multichannel News Wonder Women Honoree List, and the 2023 Campaign US Inspiring Women Honoree List. She holds a B.A. from Boston University.

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• 
  Nathan Lindberg

  VP, Brand Partnerships

  Overwolf

  Overwolf - VP, Brand Partnerships
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:20 AM PST

  How Gaming Is Delivering Real Business Outcomes for Brands

  Nathan Lindberg

  VP, Brand Partnerships

  Overwolf

  Overwolf - VP, Brand Partnerships

  ---

  As VP, Brand Partnerships at Overwolf, Nathan focuses on leveraging and crafting long-term partnerships with leading advertisers. With over 20 years of experience, Nathan Lindberg has been at the forefront of emerging technology and industry evolution in videogames. He played a pivotal role in driving the print-to-digital transformation at GamePro, spearheaded community marketing at Curse (now CurseForge), and at Twitch he was instrumental in building and monetizing the Rocket League Championship Series & Twitch Rivals. He developed the NFL Zone in Fortnite at Epic Games and established a long-term partnership with various Fortune 500 brands.

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• 
  Jim Louderback

  Editor and CEO

  Inside the Creator Economy

  Inside the Creator Economy - Editor and CEO
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  The New Creative Supply Chain: AI, Trust, and the Battle for Influence

  Jim Louderback

  Editor and CEO

  Inside the Creator Economy

  Inside the Creator Economy - Editor and CEO

  ---

  Jim Louderback is Editor and CEO of Inside the Creator Economy, a LinkedIn newsletter read by 35,000+ media and creator industry leaders. He previously ran VidCon, scaled Revision3, and led PC Magazine. Jim curates stages, advises brands, and tracks what’s next in media, tech, and the creator economy.

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• 
  Diana Lucas

  Director of Marketing Science, North America

  Meta

  Meta - Director of Marketing Science, North America
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Diana Lucas

  Director of Marketing Science, North America

  Meta

  Meta - Director of Marketing Science, North America

  ---

  Diana Lucas is Director of Marketing Science for North America at Meta Platforms, She oversees a team of analytical consultants dedicated to advancing data-driven advertising strategies and measurement solutions across the US. With over 15 years of experience, Diana has held senior roles at Nielsen and NBC Universal, where she specialized in media analytics, strategic partnerships, and client solutions. She began her career in investment banking and holds a B.A. from the University of Chicago.

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• 
  Joe Macarak

  Director, Performance Partnerships (Media & Measurement)

  SiriusXM Media

  SiriusXM Media - Director, Performance Partnerships (Media & Measurement)
  

  Agenda Sessions

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Joe Macarak

  Director, Performance Partnerships (Media & Measurement)

  SiriusXM Media

  SiriusXM Media - Director, Performance Partnerships (Media & Measurement)

  ---

  Passionate business development and sales consulting leader specializing in digital attribution, market-media mix modeling (MMM), multi-touch attribution (MTA), and performance measurement technologies. Deep expertise in advanced advertising analytics, building data-informed strategies and results-focused partnerships across SiriusXM Media’s advertising ecosystem.

  Known for creating sustainable, outcome-based digital activation strategies and connecting brands with advanced measurement solutions that increase ROI across e-commerce and in-app environments. Advocate for work centers focused on elevating brand-performance marketing and maximizing media effectiveness through streaming audio, podcasts, mobile-first buying, and cross-platform activation.

  Dedicated to innovation, collaboration, and measurable impact with a forward-thinking approach to help advertisers unlock the full value of audio-driven performance.

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• 
  Stephanie Mazzamaro

  SVP Programmatic, Addressability, and Ops

  The Arena Group

  The Arena Group - SVP Programmatic, Addressability, and Ops
  

  Agenda Sessions

  Monday, Feb 2 – 2:05 AM PST

  Putting Publishers in Control with Trusted Server

  Stephanie Mazzamaro

  SVP Programmatic, Addressability, and Ops

  The Arena Group

  The Arena Group - SVP Programmatic, Addressability, and Ops

  ---

  Stephanie Mazzamaro is the SVP, Programmatic, Addressability, and Operations at The Arena Group, bringing over 15 years of experience as a dynamic data strategist and visionary leader.

  She is renowned for architecting comprehensive data strategies, designing innovative data products, and aligning cross-functional teams to drive data-informed solutions. In her current role, she oversees the full spectrum of programmatic strategy, ad operations, and revenue monetization, focusing on developing scalable frameworks and integrating advanced addressability solutions for future-proof growth.

  A recognized subject matter expert, Stephanie leverages deep expertise in 1P data, identity resolution, and data storytelling. Her exceptional contributions have been recognized with the 2022 AdMonsters Top Women in Media & Tech Award and the 2022 Cynopsis Top Women in Media recognition.

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• 
  Ryan McConville

  EVP, Chief Product Officer, Advertising Products & Solutions

  NBCUniversal Advertising & Partnerships

  NBCUniversal Advertising & Partnerships - EVP, Chief Product Officer, Advertising Products & Solutions
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  The New Data Gameplan: Harmonizing Business and Privacy Strategies

  Ryan McConville

  EVP, Chief Product Officer, Advertising Products & Solutions

  NBCUniversal Advertising & Partnerships

  NBCUniversal Advertising & Partnerships - EVP, Chief Product Officer, Advertising Products & Solutions

  ---

  Ryan McConville, EVP, Chief Product Officer, Advertising Products & Solutions, NBCUniversal Advertising & Partnerships

  Ryan McConville serves as EVP, Chief Product Officer, Advertising Products & Solutions at NBCUniversal Advertising and Partnerships. In this role, Ryan leads a team of product managers and ad operations specialists who are dedicated to developing technology-driven solutions that drive growth and lead marketplace transformation. He is responsible for overall product delivery of NBCU’s One Platform ad tech stack, a unified advertising solution that enables marketers to reach audiences across all screens and formats.

  Ryan has over 20 years of experience in media and advertising technology, leading change and stewarding strategy and sales growth in this fast-growing space. Prior to joining NBCUniversal in 2019, he served as President and Chief Operating Officer of KARGO, where he was responsible for building the company’s global mobile ad tech business and leading the product, technology, operations, sales and partnerships functions. Before KARGO, McConville served in various leadership and development roles at ad tech platform Vdopia, as well as Bauer Media, Wenner Media, Rolling Stone, and In Touch Weekly.

  Ryan is the recipient of a fellowship from Wharton’s Mack Institute for Innovation Management for research on the use of consumer data in advertising. And he has been awarded three U.S. Patents. He holds a B.A. in English from Cornell University and an MBA in Management from University of Pennsylvania’s Wharton School of Business.

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• 
  Jo McKinney

  Chief Growth Officer

  Board of Innovation

  Board of Innovation - Chief Growth Officer
  

  Agenda Sessions

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Jo McKinney

  Chief Growth Officer

  Board of Innovation

  Board of Innovation - Chief Growth Officer

  ---

  Jo McKinney is a strategist and growth architect currently helping organizations navigate the shift toward human–AI collaboration. As Chief Growth Officer at Board of Innovation, she partners with global companies to build AI-native capabilities and growth models, blending future-back vision with systems that meet the autonomous future with ethical, human-centered strategy. She previously scaled Burns Group to acquisition as CEO and Chief Strategy Officer, and founded BGIN, an accelerator that turned 30+ products into category-defining brands. Jo began her career at Grey Advertising, led Integrated Marketing at Mondelez in Europe, and has led strategy, innovation, and brand programs for clients including P&G, Coca-Cola, and others across CPG, healthcare, and tech. A frequent speaker at SXSW, Advertising Week, and Cannes Lions, Jo serves on the Advisory Council for Entrepreneurship at Cornell, her alma mater. She is a founding member of Chief, and Director of Through the Eyes of Children. Jo is driven to challenge the status quo – channeling innovation, technology, and creativity to build inclusive organizations fit for the future.

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• 
  Mike McNeeley

  SVP, Product

  Index Exchange

  Index Exchange - SVP, Product
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Through AI Transparency

  Mike McNeeley

  SVP, Product

  Index Exchange

  Index Exchange - SVP, Product

  ---

  As a major technology leader in the programmatic space, Mike holds nearly 20 years of experience in the online advertising industry. As senior vice president of product, Mike leads Index’s product division—overseeing the company’s product roadmap and direction, user interfaces (UIs), reporting, and technical industry group involvement—unlocking addressable buying opportunities across all screens and ad formats.

  Prior to joining Index, Mike worked at several technology companies including AppNexus, Yahoo!, and Right Media. During his tenure at AppNexus, Mike worked across its SSP and DSP products, but was primarily responsible for the offering that created and launched Prebid and Prebid.org, as well as the strategy, go-to-market, and roadmap for its SSP product.

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• 
  Jennifer Mennes

  VP, Global Head of Digital Marketing & Strategy

  Mondelez International

  Mondelez International - VP, Global Head of Digital Marketing & Strategy
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The AI Shopping Revolution: What Changes When Agents Buy

  Jennifer Mennes

  VP, Global Head of Digital Marketing & Strategy

  Mondelez International

  Mondelez International - VP, Global Head of Digital Marketing & Strategy

  ---

  Jennifer is a media and communications executive with a focus on consumer strategies and experiences across mature and emerging markets. A problem solver with exceptional ability to digest new information, master new techniques and translate knowledge to others in highly engaged environments. Proven track record in delivering impactful short and long term business results. ​

  In her current role as VP, Global Head of Digital Marketing & Strategy at Mondelez International, Jennifer is responsible for driving digital transformation across the organization, including digital partnerships and investments, consumer data, owned digital experiences and Generative AI. In her prior role as Director of Global Media Strategy & Planning, Jennifer lead the creation of superior holistic consumer experiences that built stronger brands and influence over $1.3BN in investment through advancing media excellence across local markets. She led major strategic initiatives resulting in $750MM in incremental Net Revenue and over 100% ROI growth. Her work at Mondelez has included the implementation of a new media agency ecosystem, leadership of a comprehensive restructuring of media investment and partnerships, embedded digital first mindsets through Empathy@Scale, and the launch of the “Digital Accelerator”, our approach to organic social conversations and the launch of Mondelez GENAI solution – AIDA.​

  Jennifer’s extensive media, digital and content background included roles within TD Bank and Post Foods where she established centers of excellence for the organizations. Prior to shifting to the “client side”, Jennifer was SVP Group Account Director at Havas Media managing major CPG businesses for the agency, including Groupe Danone and Reckitt Benckiser.​

  She currently lives in Glen Rock, New Jersey with her husband John and two daughters, Kaitlyn and Sofia. Jennifer was awarded the 2019 Working Mother of the Year Award by SheRunsIt and was named a Campaign US Female Frontier 2020 honoree.

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• 
  Wenda Harris Millard

  Chairman

  Sinecure

  Sinecure - Chairman
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Wenda Harris Millard

  Chairman

  Sinecure

  Sinecure - Chairman

  ---

  Wenda Harris Millard is Chairman of Sinecure.ai, a tech company that leverages AI for talent discovery. She sits on numerous company boards and advises technology start-ups.

  A digital advertising pioneer, she was a founding executive of DoubleClick and has served as Chief Sales Officer of Yahoo and CEO of Martha Stewart. She was Vice Chairman of MediaLink for 15 years. She spent. 20 years in magazine publishing.

  In 2022, Millard was inducted into the Advertising Hall of Fame, the industry’s highest honor. She has received numerous industry awards including being named one of the “100 Most Influential Women in Advertising in the Last 100 Years.”

  Millard holds a BA from Trinity College and an MBA from Harvard Business School.

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• 
  Zach Miller

  President

  Bucketsquad

  Bucketsquad - President
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Bucketsquad’s Blueprint: Building a Creator-Native Media Company

  Zach Miller

  President

  Bucketsquad

  Bucketsquad - President

  ---

  Zach Miller is the President of Bucketsquad, the content and commerce company built around YouTube Top Creator Jesser. Prior to joining Bucketsquad Zach led Content Strategy & Business Development for Spotify. He has also served in leadership positions at NBCU News Group and streaming and ecommerce startups Aaptiv and Spring, and as a Technology and Media Consultant at McKinsey & Company. Zach holds an MBA from Wharton and an MFA from USC. He lives in New York with his wife Alissa, his two daughters Joey and Izzy, and his dog Lou.

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• 
  Lory Mishra

  Principal, Product Marketing

  Adobe

  Adobe - Principal, Product Marketing
  

  Agenda Sessions

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Lory Mishra

  Principal, Product Marketing

  Adobe

  Adobe - Principal, Product Marketing

  ---

  Lory Mishra is a product marketer for Adobe Real-Time CDP. Prior to her role in product marketing, Lory was a customer success lead, supporting Adobe Experience Cloud customers across various industries. With over a decade of experience in digital marketing at Adobe and agencies, Lory is passionate about great customer experiences and helping brands maximize value from their technology investments. Lory lives in Chicago with her husband and many houseplants.

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• 
  Amanda Mollet

  EVP, Investment

  Spark Foundry

  Spark Foundry - EVP, Investment
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Metrics, Attribution, and ROI in a Mature Creator Economy

  Amanda Mollet

  EVP, Investment

  Spark Foundry

  Spark Foundry - EVP, Investment

  ---

  Amanda Mollet is an EVP of Investment at Spark Foundry with over 15 years of media expertise spanning retail, CPG, finance, and automotive sectors. Her digital specialization encompasses DMP oversight, data strategy, and advanced measurement across social, programmatic, and video channels. Beginning her career at Starcom MediaVest Group, Amanda built a strong foundation in digital display and video investment, managing high-profile accounts including General Motors and GMAC/Ally Bank. She excels at both branding and performance-driven campaigns, bringing strategic rigor and collaborative leadership to complex media challenges. Amanda holds an MBA from Edgewood University and a BA in Communication Studies from the University of Minnesota.

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• 
  Brian Monahan

  SVP, Retail Media

  Albertsons Media Collective

  Albertsons Media Collective - SVP, Retail Media
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Scaling Commerce Media for Sustainable Growth

  Brian Monahan

  SVP, Retail Media

  Albertsons Media Collective

  Albertsons Media Collective - SVP, Retail Media

  ---

  Brian Monahan, SVP of Retail Media, leads Albertsons Media Collective, the retail media arm of Albertsons Companies. Built on rich first-party data and a deep understanding of Albertsons shoppers, Brian is accelerating the Collective’s growth through innovation and deep partnerships. Focused on the relationship between retailer, brand and shopper, Brian recognizes retail media’s role in shaping the future of commerce media.

  With a true passion for retail media, Brian has had a storied career across media, retail and platforms. Prior to joining Albertsons, he led global client relationships at dentsu, along with the company’s global retail media solution. He previously led eCommerce marketing at Walmart and helped launch their RMN 10 years ago. Brian also spent time at Pinterest, where he spearheaded industry marketing. In addition to his roles across notable enterprises, Brian also has a passion for building and has founded four different companies as part of his entrepreneurial endeavors.

  As a well-respected industry trailblazer and thought leader, Brian has been recognized for his strategic, innovative approach in the American Advertising Federation Hall of Achievement, the Bay Area Innovation Group’s Hall of Fame and as an Ad:Tech Industry Innovator. Outside of work, Brian volunteers with the San Francisco Unified School District, the Ad Council, the Gun Safety Alliance and ExtraFood.org.

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• 
  David J. Moore

  Chairman

  4screen

  4screen - Chairman
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  David J. Moore

  Chairman

  4screen

  4screen - Chairman

  ---

  David J. Moore is a pioneer in digital advertising with over 45 years of experience in media, technology, and marketing. He co-founded 24/7 Media in 1997, leading it through the dot-com crash to a $649 million acquisition by WPP in 2007. He then served as Global President of WPP Digital and Chairman of Xaxis. Moore was the Interactive Advertising Bureau’s (IAB) Chairman from 2009 to 2011 and the 1st Chairman of the Tech Lab. He serves as Vice Chair of the Finance Committee for the Advertising Education Foundation; is a co-founder of the Ioanna C. Moore Foundation and Chairman of 4screen, the World’s First and Only Driver Interaction Platform.

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• 
  Alan Moss

  Vice President, Global Advertising Sales

  Amazon Ads

  Amazon Ads - Vice President, Global Advertising Sales
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Alan Moss

  Vice President, Global Advertising Sales

  Amazon Ads

  Amazon Ads - Vice President, Global Advertising Sales

  ---

  Alan Moss is Vice President of Global Advertising Sales at Amazon Ads where he focuses on helping businesses around the world engage customers and build their brands.

  Prior to joining Amazon Ads, Alan spent 13 years at Google, where he most recently served as Vice President of Professional Services supporting advertisers and publishers globally. Other roles included leading Google’s largest U.S. customer sales sector, as well as its Americas mid-market sales organization. Alan has also held leadership positions at other technology and internet-based companies, including PayPal, ChartOne, GoTo Shopping (acquired by Yahoo!), CareTools, Wang Laboratories, Microsoft, and LEK Consulting. Alan holds a bachelor’s degree from Dartmouth College and a master of business administration from Harvard Business School.

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• 
  Timothy Nagle

  Associate General Counsel (Privacy), Americas

  dentsu

  dentsu - Associate General Counsel (Privacy), Americas
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Without Breaking Engagement

  Timothy Nagle

  Associate General Counsel (Privacy), Americas

  dentsu

  dentsu - Associate General Counsel (Privacy), Americas

  ---

  Tim Nagle is a privacy and cybersecurity attorney with government and private sector experience in privacy; information security; incident response; technology; data management, governance and analytics; and vendor governance and contracting. He has served as in house counsel for global financial services firms and as a government attorney at agencies in the national security and intelligence communities. He has been a technology program manager at a large systems integrator and counsel with a global law firm where he advised clients in financial services, healthcare, energy, retail, telecommunications and other industries on the development and implementation of corporate privacy, cybersecurity and data management policies and standards consistent with data privacy and security statutes, regulations or industry standards including the Gramm-Leach-Bliley Act, Fair Credit Reporting Act, and Health Insurance Portability and Accountability Act.

  As the privacy leader for dentsu in the Americas, Tim advises business counsel and executives on privacy, analytics, digital marketing, cybersecurity and data governance issues. This includes identifying, reviewing and implementing laws, regulations, industry practice and significant litigation having privacy and data protection considerations, and participation in industry groups including the Interactive Advertising Bureau, Association of National Advertisers, and Digital Advertising Alliance.

  Other areas of privacy focus for dentsu Americas and in support of clients include review of website and mobile application notices and functions; proprietary tracking technologies; artificial intelligence capabilities; third-party partnerships for digital marketing and analytics; customer data platforms and clean rooms; and the development of identity, data and audience creation products and services.

  Mr. Nagle collaborates with the global Data Protection Officer and counsel in the European Union and Asia-Pacific regions on compliance with the General Data Protection Regulation and national laws. He also partners with the Americas Chief Compliance Officer to enable the responsible and ethical use of data and capabilities such as artificial intelligence across the company.

  Tim Nagle is a graduate of the U.S. Naval Academy, has law degrees from Suffolk University and the University of Virginia, and a certificate in information systems from Johns Hopkins University. He is a Certified Information Privacy Professional and has served on the IAPP Research Advisory Board.

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• 
  Peter Naylor

  Chief Client Officer

  Nielsen

  Nielsen - Chief Client Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Peter Naylor

  Chief Client Officer

  Nielsen

  Nielsen - Chief Client Officer

  ---

  Peter Naylor is the Chief Client Officer at Nielsen. He is a seasoned global advertising leader who has driven revenue growth and innovation at Netflix, Snap, Hulu, and NBCU. With deep expertise across traditional media, streaming, social, and emerging platforms, he has launched groundbreaking advertising products for many companies, scaled Hulu’s ad business to $1.5B, and most recently launched Netflix’s global ad-supported tier. Recognized with IAB’s Lifetime Achievement Award, Peter also serves as a board member and board advisor helping both tech-enabled startups and purpose-led nonprofits grow and thrive.

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• 
  Jim Norton

  Chief Revenue Officer, Enterprise

  OUTFRONT Media

  OUTFRONT Media - Chief Revenue Officer, Enterprise
  

  Agenda Sessions

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Tuesday, Feb 3 – 9:45 AM PST

  DOOH Unleashed: Plugging Real-World Media Into Omnichannel Magic

  Jim Norton

  Chief Revenue Officer, Enterprise

  OUTFRONT Media

  OUTFRONT Media - Chief Revenue Officer, Enterprise

  ---

  Jim Norton has served as EVP, Chief Revenue Officer, Enterprise of OUTFRONT since August 2025, leading Fortune 500 partnerships and enterprise sales. With more than 25 years of experience across SaaS, media, and advertising, he has built and scaled high-performing teams at startups and global companies. Previously, he was CRO at Brightcove, leading global go-to-market strategy and supporting a successful private equity exit, and founding CRO at Flowcode, growing it into a leading SaaS QR platform for IRL analytics. He has also held senior roles at Google, Condé Nast, AOL/Verizon, and Tribune Broadcasting.

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• 
  John Osborn

  President

  SeenThis USA

  SeenThis USA - President
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  John Osborn

  President

  SeenThis USA

  SeenThis USA - President

  ---

  John was recently appointed as President of SeenThis USA, the tech and video advertising partner. Prior to this, John Osborn was Global Director for Ad Net Zero, an all-voluntary non-profit focused on sustainable practices in the advertising and media sectors, where he remains an advisor. Prior to this, John was CEO of OMD in the United States for five years from 2017 until 2022, working closely with many top brands in the marketplace. John’s experience also includes 25 years at BBDO NY, where he served as President & CEO for 13 consecutive years prior to moving to OMD. John has a wide array of non-profit board experiences including the Global Dignity, where he serves as Board President. John has also served on boards for the American Red Cross of Greater New York, Police Athletic League, Ad Council, Christopher & Dana Reeve Foundation, AAF and more. https://www.linkedin.com/in/osbornjohn/

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• 
  Trishla Ostwal

  AI and Tech Reporter

  ADWEEK

  ADWEEK - AI and Tech Reporter
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  When Funnels Collide: The Cross-Screen Convergence of Brand and Performance

  Trishla Ostwal

  AI and Tech Reporter

  ADWEEK

  ADWEEK - AI and Tech Reporter

  ---

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• 
  Dominick Pace

  Executive Director of Media

  WPP

  WPP - Executive Director of Media
  

  Agenda Sessions

  Monday, Feb 2 – 3:30 AM PST

  When Funnels Collide: The Cross-Screen Convergence of Brand and Performance

  Dominick Pace

  Executive Director of Media

  WPP

  WPP - Executive Director of Media

  ---

  Dominick Pace is Executive Director of Media at WPP for Unilever, spearheading its transformation, leveraging media as a critical change agent. He champions innovation and outsized outcomes through strategic buying across offline and online media inclusive of biddable and retail. Dominick delivers commercial impact via media partnerships and culture, striving for a buyer-centric marketplace. Committed to operating beyond traditional parameters, Dominick interrogates and rebuilds strategies, championing diverse voices and unlocking full potential. Dominick has had the privilege of leading an award-winning Unilever business, with most recent accolades including the prestigious 2025 Cannes Lions Media Grand Prix.

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• 
  Sherry Phillips

  Chief Executive Officer

  Forbes 

  Forbes  - Chief Executive Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:05 PM PST

  The Publisher’s Playbook for the Age of AI

  Sherry Phillips

  Chief Executive Officer

  Forbes 

  Forbes  - Chief Executive Officer

  ---

  Sherry Phillips is the Chief Executive Officer at Forbes Media, leading the iconic brand through strategic growth and embracing innovation during a new era of media. 

  Under Sherry, Forbes is strategically building new revenue streams, expanding key platforms and franchises like its Creators Community, exploring AI’s potential and strengthening relationships with leading tech partners and top brands.

  A media executive with nearly 30 years of experience, Sherry has held various C-Level roles at Forbes over the course of her tenure.

  Sherry is a graduate of the University of Michigan, she currently resides outside of the Philadelphia area and enjoys spending time with her husband, four children and dog, Doug.

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• 
  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer

  ---

  Carryl Pierre-Drews is Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB) where she is responsible for providing executive leadership and management of the IAB marketing and communications organization and activities to forward the IAB’s position as a digital, marketing, and media industry thought leader and agenda-setter. Carryl has stewardship of the IAB Brand inclusive of Events, Marketing, PR, Programming, and Digital with the goal of elevating IAB’s profile with media and tech CEOs, CMOs, and the marketing and advertising industry at large.
  
  Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019.
  
  Prior to Fullscreen, Carryl was Senior Vice President of Strategic Marketing at USA Network (NBCUniversal), where she led the integrated marketing, communications strategy, and client experiences teams. Notable successes under her leadership include: spearheading the trade strategy that boldly moved USA Network’s Upfront event into “Broadcast” week, the marketing partnership with Lexus and hit series Suits, as well as the communications strategy for the launches of Queen of the South, Colony, Christley Knows Best and Emmy® winner Mr. Robot.
  
  Carryl serves as an Advisor to ChangeEngine, Secretary of the Board for Pet Partners, and is a board member of the Mohonk Preserve. She is a former board member of She Runs It, a founding member of Chief, and a 2025 recipient of Chief’s The New Era of Leadership Awards.

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• 
  Todd Randak

  General Manager, CTV

  DoubleVerify

  DoubleVerify - General Manager, CTV
  

  Agenda Sessions

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Todd Randak

  General Manager, CTV

  DoubleVerify

  DoubleVerify - General Manager, CTV

  ---

  As General Manager of CTV at DoubleVerify, Todd leads the strategic vision, product innovation, and commercial growth of the company’s streaming TV solutions. He joined DV’s Corporate Strategy team in 2022, where he supported key growth initiatives, including the acquisitions of Rockerbox and Scibids.

  Prior to DoubleVerify, Todd spent five years at Telaria and Magnite as SVP, Strategic Partnerships, overseeing a partner portfolio spanning data, identity, measurement, verification, and ecosystem integrations to advance sell-side addressability and measurement. Earlier in his career, he held roles at Frankly, WorldNow, and Mobdub, where he built CTV and mobile applications for media companies.

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• 
  Shenan Reed

  Global Chief Media Officer

  General Motors

  General Motors - Global Chief Media Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 4:05 PM PST

  Remarks from Outgoing IAB Chair

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Shenan Reed

  Global Chief Media Officer

  General Motors

  General Motors - Global Chief Media Officer

  ---

  Shenan Reed was appointed global chief media officer in January 2024.
  
  
  As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
  
  
  Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
  
  
  She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.
  
  
  She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.
  
  
  A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.
  
  
  Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.

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• 
  Liz Reid

  VP of Search

  Google

  Google - VP of Search
  

  Agenda Sessions

  Monday, Feb 2 – 9:50 AM PST

  Search in the AI Era: A fireside chat with Google’s Liz Reid

  Liz Reid

  VP of Search

  Google

  Google - VP of Search

  ---

  Elizabeth (Liz) Reid, VP, Head of Search leads the Search organization at Google. Liz joined Google in 2003 as the company’s first female engineer in its New York office and was part of the team that built Google Local, the foundation for much of the local information within Google Maps today.

  Since 2021, Liz has led teams reimagining the Search experience by helping people ask questions in entirely new ways, like with Lens and multisearch; making authentic, human voices more accessible; and transforming how people navigate and understand information with generative AI.

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• 
  Vinny Rinaldi

  Vice President, Consumer Connections

  The Hershey Company

  The Hershey Company - Vice President, Consumer Connections
  

  Agenda Sessions

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Vinny Rinaldi

  Vice President, Consumer Connections

  The Hershey Company

  The Hershey Company - Vice President, Consumer Connections

  ---

  Vinny Rinaldi is Vice President of Consumer Connections at The Hershey Company, where he leads the transformation of how the company plans, creates, activates, and measures marketing across paid, owned, earned, and shared channels.

  In this role, Vinny leads an integrated organization responsible for Communications Strategy & Media; Creative & Content Production; Commerce Enablement & Retail Media; Marketing Intelligence & Technology; and Design & Packaging—bringing together strategy, creativity, media, commerce, data, and design to operate marketing as a single growth system.

  Vinny brings more than 18 years of experience across startups, ad tech platforms, and global media agencies. His background includes leadership roles at Adap.TV, Google, Amazon, and GroupM’s Wavemaker, where he led investment and activation across large-scale brand portfolios. He has been recognized for his work modernizing addressable and data-driven marketing, including being named a 2019 Ad Age 40 Under 40 honoree.

  Throughout his career, Vinny has been known for challenging legacy marketing models and pushing organizations to operate as systems—where intelligence fuels creativity, media works in concert with commerce, and measurement informs growth. Today, his focus is on building durable marketing capabilities that scale with speed, precision, and cultural relevance.

  Vinny is a graduate of Utica College, where he earned a bachelor’s degree in business and played four years of Division III collegiate hockey. He lives in Hummelstown, Pennsylvania with his wife, Alison, and their three children.

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• 
  Dr. Jonathan Roberts

  Chief Innovation Officer

  People Inc.

  People Inc. - Chief Innovation Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Monday, Feb 2 – 11:20 AM PST

  Rebuilding the Information Economy for the Age of AI

  Dr. Jonathan Roberts

  Chief Innovation Officer

  People Inc.

  People Inc. - Chief Innovation Officer

  ---

  Dr. Jon Roberts is Chief Innovation Officer and has been with People Inc. since 2013. He previously held roles as President, Health & Finance, overseeing content strategy, and various senior leadership roles including Head of Data Science, where he derived insights from more than 20 years of internet data across thousands of topics. Prior to joining People Inc., Jon spent 10 years as a theoretical physicist focused on making dark matter predictions for the hadron collider at CERN, and cosmic ray predictions for the AMS detector on the International Space Station.

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• 
  Glenn Roginski

  Director, Integrated Media Strategy – Primary Care

  Pfizer

  Pfizer - Director, Integrated Media Strategy – Primary Care
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Glenn Roginski

  Director, Integrated Media Strategy – Primary Care

  Pfizer

  Pfizer - Director, Integrated Media Strategy – Primary Care

  ---

  Glenn Roginski is a visionary senior media strategist, overseeing consumer and professional media for some of Pfizer’s largest brands. Previously, he held key marketing roles at Johnson & Johnson, GlaxoSmithKline, and Omnicom. Recognized for expertise across traditional and digital media, Glenn continues to drive innovation, embracing emerging trends and experimenting with AI.

  Glenn is a member of IAB’s Video Leadership committee and serves as a director on Alliance for Audited Media’s board. He’s been recognized with numerous industry awards including a DTC Hall of Fame award for significant contributions to pharmaceutical marketing. Outside of work he enjoys hiking, golf and pickleball.

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• 
  Bozoma Saint John

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”
  

  Agenda Sessions

  Monday, Feb 2 – 12:00 PM PST

  Always On Brand: Bozoma Saint John on Relevance, Resonance, and Realness

  Bozoma Saint John

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  Chief Marketing Officer, “On Brand with Jimmy Fallon” and Star, Bravo’s “The Real Housewives of Beverly Hills”

  ---

  Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur, and general badass.

  Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe etc.); after which she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.

  In an exciting new chapter, Bozoma left her traditional corporate tenure track to publish her memoir The Urgent Life in February 2023: and has now taken her fierce personality and unmatched flair to The Real Housewives of Beverly Hills as a full-time cast member. In 2024, Bozoma also launched Eve by Boz, a hair and hair care line created to revolutionize the hair extension industry with a unique approach that blends cultural authenticity and premium quality. In 2025, she brought her visionary leadership to NBC’s marketing competition series On Brand with Jimmy Fallon, where she teamed up with Jimmy Fallon to mentor aspiring marketing creatives.

  Bozoma’s work has been widely recognized and celebrated across the industries in which she has made her mark. She has been inducted into both the American Marketing Association Hall of Fame and the American Advertising Federation Hall of Achievement. Forbes named her the #1 Most Influential Chief Marketing Officer in the world. Additionally, she has been inducted into Billboard’s Women in Music Hall of Fame after being listed among the Most Powerful Women in Music for 10 consecutive years, and she was honored as Executive of the Year. Bozoma has graced the cover of Adweek, where she was described as “one of the most exciting personalities in advertising.” She has also been featured on an array of prestigious lists, including The Hollywood Reporter’s Women in Entertainment Power 100, Fast Company’s and Ad Age’s Most Creative People, Ebony’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and Fortune’s Most Influential CMOs.

  In 2021, Harvard Business School published a multi-media case study on her career, titled “Leading with Authenticity and Urgency”; through which she developed and taught a program at the University aptly named “The Anatomy of a Badass.” Boz has also created a public online class, The Badass Workshop, to teach the nuances of achieving success and building your life on your own terms.

  As part of her global impact, Bozoma was appointed Ambassador to the African Diaspora and Special Envoy to the President of Ghana from 2017–2024. During that time, she authored the groundbreaking marketing strategy for The Year of Return, a national campaign that sparked a cultural and tourism renaissance—growing annual travel interest from 40,000 to over 1 million applicants within two years. Her leadership helped reposition Ghana as a global destination for heritage, investment, and belonging across the diaspora. She serves on the board of Vital Voices, a global non-profit that invests in and empowers women leaders who are driving economic, political, and social change around the world.

  All of that said, she counts her highest achievement as being a mother to her 16-year-old daughter, Lael.

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• 
  Hari Sankar

  Director, Ad Platform, Business Development

  Roku

  Roku - Director, Ad Platform, Business Development
  

  Agenda Sessions

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Hari Sankar

  Director, Ad Platform, Business Development

  Roku

  Roku - Director, Ad Platform, Business Development

  ---

  Hari Sankar is Director of Ad Platform Business Development at Roku, where he leads strategic partnerships, business development, and go-to-market initiatives across Roku’s advertising ecosystem. In this role, he works with partners across ad tech, data, and measurement to expand Roku’s platform capabilities and deliver innovative solutions for advertisers.

  Prior to Roku, Hari was a Product Manager at Netflix, focused on building advertising capabilities for the company’s growing ad-supported offering. He spent nearly seven years at VideoAmp in multiple leadership roles, including Chief Data Officer, Chief of Staff, and Executive Vice President of Product, Marketing Science, and Data Science, helping to scale the company’s measurement and optimization platform for the convergent TV ecosystem. Earlier in his career, Hari led capabilities and platform analytics at Accuen, Omnicom Media Group’s programmatic trading desk.

  Hari is based in Los Angeles and brings over a decade of experience at the intersection of advertising, data, and technology.

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• 
  Christine Santariga

  SVP, Legal, Head of Privacy and Data Strategy

  Warner Bros. Discovery

  Warner Bros. Discovery - SVP, Legal, Head of Privacy and Data Strategy
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Without Breaking Engagement

  Christine Santariga

  SVP, Legal, Head of Privacy and Data Strategy

  Warner Bros. Discovery

  Warner Bros. Discovery - SVP, Legal, Head of Privacy and Data Strategy

  ---

  As SVP and Head of Privacy & Data Strategy at Warner Bros. Discovery, Ms. Santariga provides strategic leadership on privacy and legal issues affecting data across the business portfolio, including Max, CNN, WB Games, Wizarding World, and Theatrical & TV Productions. She sets priorities, directs large-scale, global privacy compliance programs, advises on complex legal issues, champions innovation in evolving areas like AI, data science, and ad tech, and helps shape new data protection laws and policies. Ms. Santariga manages a global team of lawyers, crafting compliant solutions that enhance privacy-by-design, maintain information security, support business goals and foster consumer trust.

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• 
  Scott Schiller

  Partner/Adjunct Professor

  S350 Media Advisors/Stern - NYU

  S350 Media Advisors/Stern - NYU - Partner/Adjunct Professor
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Scott Schiller

  Partner/Adjunct Professor

  S350 Media Advisors/Stern - NYU

  S350 Media Advisors/Stern - NYU - Partner/Adjunct Professor

  ---

  Scott Schiller is a founder and former Chair of the IAB and a recognized leader in the digital transformation of entertainment and media. He is a principal at 350 Media Advisors, where he helps media, entertainment, and technology companies pivot, scale, and unlock new revenue in today’s fractured video ecosystem—turning content and audiences into predictable, scalable growth.

  Over his career, Schiller has held senior sales, advertising, and marketing leadership roles at leading media companies, including NBCUniversal, MTV Networks, and AOL.

  Schiller is an adjunct professor at NYU’s Stern School of Business, where he has taught in the Entertainment, Media, and Technology Program for nearly a decade, and serves as an Executive-in-Residence at Progress Partners, a technology-focused investment bank.

  He is also an angel investor, strategic advisor, and long-time board member of Make-A-Wish Metro New York and an advisor to Cornell University’s Department of Communication. Schiller holds a BA in Economics from Cornell University and an MBA in Marketing and Finance from Northwestern University’s Kellogg School of Management.

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• 
  Carrie Seifer

  Executive Vice President, Global Sales

  Integral Ad Science

  Integral Ad Science - Executive Vice President, Global Sales
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Carrie Seifer

  Executive Vice President, Global Sales

  Integral Ad Science

  Integral Ad Science - Executive Vice President, Global Sales

  ---

  Carrie Seifer is Executive Vice President of Global Sales at IAS, leading global sales and customer success teams across the Americas, EMEA, and APAC. She brings over 20 years of experience at the intersection of marketing, media, and technology, with deep expertise in scaling global commercial organizations and driving customer-centric growth. Prior to IAS, Carrie served as Chief Customer Officer and General Manager at GWI, and previously held senior leadership roles including Chief Revenue Officer at IBM Watson & Weather and President of Publicis/Spark Foundry. She is a recognized industry leader and has been named an Adweek Media All-Star, one of Business Insider’s 30 Most Powerful Women in Mobile, and a Top Woman in Digital by Cynopsis Media.

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• 
  Jinal Shah

  Chief Customer and Marketing Officer, US

  Zip Co

  Zip Co - Chief Customer and Marketing Officer, US
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Winning the Algorithm’s Favor: Proving Impact When AI Buys

  Jinal Shah

  Chief Customer and Marketing Officer, US

  Zip Co

  Zip Co - Chief Customer and Marketing Officer, US

  ---

  Jinal Shah is the Chief Customer & Marketing Officer at Zip, where she leads marketing, monetization, customer experience, and communications. She has held senior roles at Feather, S’well, Newell Brands, and J. Walter Thompson, building a strong track record of driving brand and revenue growth across industries. Jinal also serves on the Board of Ideas United and advises high-growth DTC brands. Her work has earned accolades from top publications including Forbes Entrepreneurial CMO 50 list, AdAge 40 Under 40, and The Guardian recognized her among the Top 10 Strategists to Watch.

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• 
  Peri Shamsai

  Managing Director and Industry Leader, Media & Entertainment Practice

  Alvarez & Marsal

  Alvarez & Marsal - Managing Director and Industry Leader, Media & Entertainment Practice
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  The New Creative Supply Chain: AI, Trust, and the Battle for Influence

  Peri Shamsai

  Managing Director and Industry Leader, Media & Entertainment Practice

  Alvarez & Marsal

  Alvarez & Marsal - Managing Director and Industry Leader, Media & Entertainment Practice

  ---

  Peri Shamsai leads Alvarez and Marsal’s Media & Entertainment practice. She has spent 25+ years delivering large-scale transformation initiatives across all media and entertainment sectors, including holding senior roles at music, publishing, and television companies. Highlights include redesigning ad operations for multiple broadcaster, publisher, and multi-media companies; developing growth strategies for multiple publishers, one of which resulted in double-digit CPM and revenue growth; and transformation of multiple content management, rights and royalty capabilities for television and music companies. Formerly with Accenture, EY, Discovery, Reed Elsevier, and BMG, she holds degrees from Brown (BA), Columbia (PhD), and INSEAD (MBA), and is a Fulbright Scholar.

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• 
  Matt Shapo

  Director, Media Center

  IAB

  IAB - Director, Media Center
  

  Agenda Sessions

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Matt Shapo

  Director, Media Center

  IAB

  IAB - Director, Media Center

  ---

  Matt Shapo is the Director of Digital Audio and Video in the IAB Media Center where he serves as the IAB’s subject matter expert focused on all things audio and drives the center’s efforts to develop market-making research and best practices in the digital audio space. He works in close collaboration with members of the IAB Audio Committee and Audio Board, the IAB Tech Lab, and industry stakeholders in the publishing, creator, and ad tech communities to optimize frameworks for buyers and sellers of digital audio advertising to engage with consumers. Before joining the IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of audio content creators, sales leaders, and programming executives. Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University.

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• 
  Shailley Singh

  Executive Vice President, Product and Chief Operating Officer

  IAB Tech Lab

  IAB Tech Lab - Executive Vice President, Product and Chief Operating Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Shailley Singh

  Executive Vice President, Product and Chief Operating Officer

  IAB Tech Lab

  IAB Tech Lab - Executive Vice President, Product and Chief Operating Officer

  ---

  Shailley brings several years of product management experience in Digital advertising at Yahoo and Say Media building products for Mobile advertising, Ad Operations, Targeting solutions and integrating data platforms. Shailley has supported and worked with multiple IAB initiatives in the past namely MRAID and Mobile Rising Stars specifications.
  
  At Yahoo, he worked on creating innovative ad experiences for mobile and tablet platforms as well as native formats. Shailley has a diverse background as a product leader, consultant and entrepreneur building and sustaining high performing teams at both large organizations as well as venture funded startups like Paypal, Yahoo, Say Media, Serus, Accenture, PwC. By way of qualifications, Shailley has an MBA and Chemical engineering degree.

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• 
  Dr. Ramendra Singh

  Chief Data Officer, Horizon Commerce

  Horizon Media

  Horizon Media - Chief Data Officer, Horizon Commerce
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Dr. Ramendra Singh

  Chief Data Officer, Horizon Commerce

  Horizon Media

  Horizon Media - Chief Data Officer, Horizon Commerce

  ---

  Dr. Ramendra (Ram) Singh is a data, analytics and technology veteran and currently serves as the Chief Data & Analytics Officer at Horizon Commerce, a Horizon Media company. Before Horizon, Dr. Singh served as the Chief Analytics Officer and Chief Product Officer for nearly a decade at large global organizations, such as Publicis Groupe. Prior to that, he led marketing, data, and product functions for large brands, in the capacity of Chief Marketing Officer and other C-Level Executive positions at organizations like Laureate Education, Sprint, AOL, and IBM. 

  Dr. Singh has launched and scaled multiple blockbuster SaaS analytics and AI products. He has developed these multi-billion-dollar products using advance measurement methods (Machine Learning, Deep Learning, Reinforcement Learning) in the areas of retail media, commerce, and performance marketing. Additionally, he has built and grown advanced analytics companies and business units, leading large global teams. He is also actively involved with academia in his quest for sharper and more evolved methods on using AI for measurement outcomes. His work has been covered by Forrester, AdAge, NBC Universal, Digiday, ANA, and other reputed organizations. 

  Singh acquired his Doctorate degree from University of Massachusetts Global, his M.B.A. from University of Maryland, and his B.S in Computer Science from Indian Institute of Technology.

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• 
  Lisa Siskind Bilgrei

  Global Head of Go to Market & Content Programming

  Google TV

  Google TV - Global Head of Go to Market & Content Programming
  

  Agenda Sessions

  Monday, Feb 2 – 2:50 AM PST

  The FAST Lane to Growth

  Monday, Feb 2 – 3:30 AM PST

  When Funnels Collide: The Cross-Screen Convergence of Brand and Performance

  Lisa Siskind Bilgrei

  Global Head of Go to Market & Content Programming

  Google TV

  Google TV - Global Head of Go to Market & Content Programming

  ---

  Lisa Siskind Bilgrei is a senior content and brand go to market expert focused on executing innovative, entertaining and commercially driven opportunities. A seasoned veteran at Google, she currently works on Google TV running commercialization opportunities and content programming. In her 17 years at Google, some of her prior roles include Head of Branded Content and Head of Agency Development for IPG. Her most important job is as a wife and mother to her three children Dylan, Alexis & Maya. And in any free time that’s left over, you can find her on the tennis court, going to a concert or at the beach.

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• 
  Hillary Slattery

  Senior Director, Programmatic, Product

  IAB Tech Lab

  IAB Tech Lab - Senior Director, Programmatic, Product
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Hillary Slattery

  Senior Director, Programmatic, Product

  IAB Tech Lab

  IAB Tech Lab - Senior Director, Programmatic, Product

  ---

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• 
  Stu Solomon

  CEO

  HUMAN Security

  HUMAN Security - CEO
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Winning the Algorithm’s Favor: Proving Impact When AI Buys

  Stu Solomon

  CEO

  HUMAN Security

  HUMAN Security - CEO

  ---

  Stu Solomon brings extensive experience to his new role as CEO of HUMAN. His industry experience most recently as the president for Recorded Future, the world’s largest provider of intelligence, combined with executive and C-suite leadership roles at Optiv, iSIGHT Partners (acquired by FireEye), and Bank of America, equips him with deep industry insights and client intimacy. A proud graduate of the United States Air Force Academy, and the Rutgers School of Law, Solomon continues to serve as a senior officer in the Delaware Air National Guard where he has honed his technical skills and a strategic and mission-driven focus during a more than 25-year active duty and reserve component military career, aligning seamlessly with HUMAN’s DNA, core values and vision.

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• 
  Jerrold Son

  Vice President, Advertising Revenue Operations

  Xumo Advertising

  Xumo Advertising - Vice President, Advertising Revenue Operations
  

  Agenda Sessions

  Monday, Feb 2 – 3:00 AM PST

  Beyond the Impression: The Path to Outcome-Based Metrics

  Jerrold Son

  Vice President, Advertising Revenue Operations

  Xumo Advertising

  Xumo Advertising - Vice President, Advertising Revenue Operations

  ---

  Jerrold Son is Vice President, Advertising Revenue Operations for Xumo Advertising. In this role, Jerrold oversees all aspects of the advertising tech stack for Xumo, a streaming platform joint venture between Comcast and Charter, including yield management, programmatic monetization, inventory acquisition, trafficking, account management, product innovation and strategy. He previously served as Executive Director, Ad Operations.

  Prior to joining Xumo in 2020, Jerrold served as the Chief Revenue Officer at SuperMoney, the premier financial services comparison engine. With over two decades of experience in advertising technology and operations, he has also served as SVP of Digital Media at both ConsumerTrack and Fox Dealer and as SVP of Operations at Viant, VINDICO Group and Specific Media.

  Jerrold is actively involved with industry organizations, participating in both the National Association for Multi-Ethnicity in Communications (NAMIC), IAB Advanced TV Working Group and Comcast Advertising’s FreeWheel Council.

  Jerrold earned a Bachelor of Arts in international relations from University of Wisconsin-Madison and a Master of Business Administration from USC Marshall School of Business. He also graduated from University of Virginia’s Darden School of Business’ NAMIC Executive Leadership Development Program. He resides in Brea, California with his family.

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• 
  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:00 AM PST

  Opening Remarks

  Tuesday, Feb 3 – 9:25 AM PST

  Rethinking the Power of Scale in Today’s Attention Economy

  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center

  ---

  Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
  
  Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
  
  Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

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• 
  Artur Souza

  VP, Business Engineering

  Meta

  Meta - VP, Business Engineering
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The AI Shopping Revolution: What Changes When Agents Buy

  Artur Souza

  VP, Business Engineering

  Meta

  Meta - VP, Business Engineering

  ---

  As a seasoned leader with 13 years of experience at Meta, Artur heads the Business Engineering and Marketing Science teams, serving as the first line of technical, engineering and measurement engagement for Meta’s largest clients and partners globally. His team operates at the intersection of business and technology, accelerating the adoption and usage of Meta Monetization Products by designing cutting-edge solutions that empower customers to maximize their Meta marketing potential. Additionally, Artur leverages his expertise to help businesses with Artificial Intelligence, advising companies on strategic AI applications, and providing expert consultation on bespoke AI solutions, including agentic AIs.

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• 
  Ryan Spicer

  Chief Revenue Officer

  Atmosphere TV

  Atmosphere TV - Chief Revenue Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 11:10 AM PST

  The Great Reconnection – Innovating to Reclaim the Third Space

  Ryan Spicer

  Chief Revenue Officer

  Atmosphere TV

  Atmosphere TV - Chief Revenue Officer

  ---

  Ryan Spicer is the Chief Revenue Officer for Atmosphere, the leading connected television platform for businesses, spearheading the national and local ad sales teams across the organization. Ryan is a 18+ year media professional with leadership & strategy experience in linear television, premium digital publishers, content marketing & experiential activations across news, sports and entertainment.

  Ryan previously spent more than 14 years at Turner & WarnerMedia, now part of Warner Bros Discovery, helping transform the leading media company from a legacy linear entity to a multi-platform content distributor with robust digital consumer engagement.

  In recent years, Ryan led client partnerships for the CNN Digital portfolio, across the Northeast, Southeast and Midwest territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.

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• 
  Jamie Stenziano

  Executive Vice President, Head of Tech, Media, and Telecom

  Ipsos

  Ipsos - Executive Vice President, Head of Tech, Media, and Telecom
  

  Agenda Sessions

  Monday, Feb 2 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Jamie Stenziano

  Executive Vice President, Head of Tech, Media, and Telecom

  Ipsos

  Ipsos - Executive Vice President, Head of Tech, Media, and Telecom

  ---

  Jamie Stenziano is the executive client partner for the Tech, Media, & Telecomm (TMT) sectors at Ipsos, a leading data, insights, and analytics agency. Jamie oversee the TMT portfolio at Ipsos, and works with teams from across Ipsos to help clients address their most important business challenges. By bringing together senior client partners, subject matter experts, and leading researchers, Jamie’s go-to-market group ensures that Ipsos’ offers are seamlessly integrated.

  Prior to joining Ipsos, Jamie spent over a decade advising media companies on the DTC economy, streaming service product development, launch strategy, and youth marketing. Over that decade, Jamie conducted immersive research via 1,000+ interviews & focus groups among people from all walks of life, from CEOs to professional athletes.

  Jamie is a frequent speaker at major tech & media industry forums, and curates communities of executives via exclusive dinners & events. Jamie speaks and creates content about: The Attention Economy, The Creator Economy, The Business of Sports, and The AI Sprint.

  Prior to his business career, Jamie had the honor of working on-court at the Division 1 level for Rutgers Women’s Basketball, on teams that yielded 5 WNBA players. To pay that experience forward, he connects his work to the empowerment of women’s sports and female athletes everywhere.

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• 
  Bryan Sterba

  Partner

  Lowenstein Sandler LLP

  Lowenstein Sandler LLP - Partner
  

  Agenda Sessions

  Monday, Feb 2 – 4:35 PM PST

  Interactive Town Halls and Breakouts

  Bryan Sterba

  Partner

  Lowenstein Sandler LLP

  Lowenstein Sandler LLP - Partner

  ---

  Bryan Sterba is a partner at Lowenstein Sandler, where he advises clients on the intersection of business, technology, and law, with particular focus on AI, IP, advertising and media transactions. He works with companies to structure and negotiate technology deals in the AI space, addressing both commercial and operational realities, and counsels clients on AI governance, IP protection, and related strategic matters. Bryan co-authored The Era of Agentic AI and Its Impact on Advertising, examining how autonomous AI agents are transforming digital ad strategies, commercial relationships, and legal frameworks, as well as The IAB’s AI Intellectual Property and Transactions Advertising Playbook.

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• 
  Robyn Streisand

  Founder + CEO

  The Mixx + Titanium Worldwide

  The Mixx + Titanium Worldwide - Founder + CEO
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Robyn Streisand

  Founder + CEO

  The Mixx + Titanium Worldwide

  The Mixx + Titanium Worldwide - Founder + CEO

  ---

  Robyn Streisand is a 30+ year marketing veteran and the founder of The Mixx, a creative agency known for delivering audience-focused, insight-driven work that moves people and businesses. In 2026, The Mixx celebrates its 30th anniversary, partnering with Fortune 500 brands through bold strategy, creativity, and execution. A trusted advisor to her clients, Robyn is known for getting to the heart of complex business challenges and delivering solutions that drive action. She is also the founder of Titanium Worldwide, the first collective of certified diverse agencies in marketing, media, and communications—reflecting her enduring belief in the power of collaboration, creativity, and inclusive growth.

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• 
  Jonathan Stringfield

  VP, Microsoft Advertising & Gaming Business Leadership

  Microsoft Advertising

  Microsoft Advertising - VP, Microsoft Advertising & Gaming Business Leadership
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:20 AM PST

  How Gaming Is Delivering Real Business Outcomes for Brands

  Jonathan Stringfield

  VP, Microsoft Advertising & Gaming Business Leadership

  Microsoft Advertising

  Microsoft Advertising - VP, Microsoft Advertising & Gaming Business Leadership

  ---

  Jonathan Stringfield is VP, Microsoft Advertising & Gaming Business Leadership, where he oversees cross-functional readiness across Microsoft Advertising’s multi-format marketing solutions crossing channels, segments, and geographies around the world. In this role, Jonathan also oversees gaming strategy for Microsoft Advertising, shaping how the organization innovates and delivers value for partners across the global gaming ecosystem. Previously, Jonathan was VP, Global Business Research & Marketing at Activision Blizzard where he led the global team responsible for creating impactful in-game advertising experiences, supplying studio teams with evidence-based insights to drive innovation, delivering industry-leading research and measurement solutions while driving best-in-class marketing activations.

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• 
  Steven Suthiana

  Global Head, Marketing Technology, Partnerships, & Commerce Innovation

  Western Union

  Western Union - Global Head, Marketing Technology, Partnerships, & Commerce Innovation
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Steven Suthiana

  Global Head, Marketing Technology, Partnerships, & Commerce Innovation

  Western Union

  Western Union - Global Head, Marketing Technology, Partnerships, & Commerce Innovation

  ---

  Steven Suthiana leads Global Marketing Technology and Innovation business unit at Western Union (NYSE: WU), where he is responsible for Western Union Media Network (WUMN) strategy, data products as well as the larger enterprise marketing and advertising technology, partnerships, and agency of records relationships. Previously Steven worked in various senior and executive leadership positions in both brands and publishers’ side, such as: Gap Inc. (NYSE: GAP), Fast Company and Inc., Newsweek, NeuLion Inc. (NLN.TO), and more.

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• 
  Andrew Tobel

  Assistant General Counsel

  IAB

  IAB - Assistant General Counsel
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  Building Trust Without Breaking Engagement

  Andrew Tobel

  Assistant General Counsel

  IAB

  IAB - Assistant General Counsel

  ---

  Andrew L. Tobel joins the IAB as Assistant General Counsel, specializing in the privacy, technology and digital advertising space. He is passionate about helping advertisers and their partners navigate complex legal landscapes by translating intricate legal concepts into clear, actionable strategies. Andrew’s expertise bridges the gap between technological requirements and legal compliance, empowering teams to innovate and grow.
  
  Prior to IAB, Andrew was privacy counsel to Albertsons retail media network and product teams, held his own law firm, and served in numerous staff augmentation role including acting as global head of privacy and deputy privacy officer. He enjoys running, having a good laugh with friends and family, focusing on his golf swing, and serving his community through local outreach.

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• 
  Oskar Toerneld

  Head of Analytics & Insights

  L’Oreal USA Consumer Products Division

  L’Oreal USA Consumer Products Division - Head of Analytics & Insights
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  Secure Data Collaboration: Unlocking Incrementality and Attribution Across Buyer and Seller Partnerships

  Oskar Toerneld

  Head of Analytics & Insights

  L’Oreal USA Consumer Products Division

  L’Oreal USA Consumer Products Division - Head of Analytics & Insights

  ---

  Oskar Toerneld is a senior executive in data, analytics, and AI with over 15 years of experience helping consumer brands turn data into measurable commercial growth. He currently leads Analytics & Insights for the L’Oreal Consumer Products Division, where he is building enterprise-wide capabilities across data foundations, advanced analytics, and AI to drive P&L impact.

  Having worked on both the vendor and client side, Oskar brings a pragmatic perspective on attribution, measurement, and AI – bridging theory and execution to help organizations move from dashboards to decisions, and from insights to sustained growth.

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• 
  Kendall Toole

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate
  

  Agenda Sessions

  Monday, Feb 2 – 10:10 AM PST

  Beyond Influence: From Personal Brand to Big Impact with Kendall Toole

  Kendall Toole

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate

  Fitness Instructor, Content Creator, Lifestyle Entrepreneur & Mental Health Advocate

  ---

  Kendall Toole is a lightning rod of energy, natural-born fighter, and dynamic athlete who knows how to harness the collective attention in any room. Kendall is a top fitness instructor, community builder, mental health advocate, content creator and lifestyle entrepreneur on a purpose-driven mission to empower others.

  Kendall has a background in performance and fitness, having spent time as a multi-sport athlete, amateur boxer, and actress. After graduating from USC’s prestigious School of Cinematic Arts, Kendall embarked on a career in content production at a leading social media platform where she soon realized her drive to change culture and empower communities, particularly women, to step into their light. This ultimately led Kendall to her role at Peloton, which catapulted her into pop culture stardom and viral reach on social media amassing a loyal fanbase of over 1.3 million through her ability to stay “Never Knocked Out.”

  Toole has been able to utilize her platform to build trust and share her insights into living a well-rounded, health-focused lifestyle. Whether she’s sharing a new recipe or recommending her favorite new workout set, her followers trust her to help guide them towards their fitness and lifestyle goals.

  Outside of fitness, Kendall advocates for causes close to her heart. She’s most passionate about
  destigmatizing mental health and standing as a change-maker for how society approaches 360 wellness. Kendall is fueled by leaving a positive mark on her audience by motivating those around her. Her impact extends far beyond the gym, leaving an indelible mark on those she touches by igniting their inner strength and encouraging them to find their voice.

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• 
  Rich Tunkel

  Managing Director

  Nielsen Audio

  Nielsen Audio - Managing Director
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Crank Up The Outcomes with Audio

  Rich Tunkel

  Managing Director

  Nielsen Audio

  Nielsen Audio - Managing Director

  ---

  Rich Tunkel is the Managing Director of Nielsen Audio and a recognized leader in media research with over 20 years of industry experience. He oversees all audio business lines and client service teams across Broadcast, Satellite, Podcast, and Digital sectors. Additionally, Rich directs the Nielsen Audio Alliance, fostering collaboration among major publishers and agencies. He was recently named to Radio Ink Magazine’s “Top 40 Most Powerful People” in 2025.

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• 
  Igor Uroic

  Partner and Media & Consumer Technology Practice Leader

  Alexander Group

  Alexander Group - Partner and Media & Consumer Technology Practice Leader
  

  Agenda Sessions

  Tuesday, Feb 3 – 7:45 AM PST

  Concurrent Breakfast Breakouts

  Igor Uroic

  Partner and Media & Consumer Technology Practice Leader

  Alexander Group

  Alexander Group - Partner and Media & Consumer Technology Practice Leader

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  Igor Uroic is a partner in the Atlanta office. He is a leader of the Technology and Media practices. Igor applies his experience in the areas of sales strategy, sales compensation, and quota setting and allocation design. He works with Fortune 500 companies across various industries, including high tech, software and media/advertising. Igor has managed numerous international sales effectiveness and sales compensation design engagements.

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• 
  Rik van der Kooi

  Chairman of the Board

  Criteo

  Criteo - Chairman of the Board
  

  Agenda Sessions

  Sunday, Feb 1 – 6:20 PM PST

  IAB at 30: From Foundations to the Future

  Rik van der Kooi

  Chairman of the Board

  Criteo

  Criteo - Chairman of the Board

  ---

  Rik van der Kooi is chairman of the board at Criteo, Venture Partner at Fellows Fund, PE Advisor, and investor in AI and tech startups in the US and Europe.

  He worked in leadership roles at Microsoft for over two decades, and was in charge of Microsoft’s digital advertising business across Search, News, Email and Browser services from 2010-2022. Under his leadership, the Microsoft Advertising business grew from $2B to $10B, expanded into Retail Media and 3rd party advertising, and acquiring PromoteIQ and Xandr in the process. He is a prior Chairman and board member of the IAB.

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• 
  Stephanie Vandenberg

  CEO/Founder

  BABL – The Bad Ass Bitch League

  BABL – The Bad Ass Bitch League - CEO/Founder
  

  Agenda Sessions

  Sunday, Feb 1 – 1:30 PM PST

  Interactive Workshops

  Stephanie Vandenberg

  CEO/Founder

  BABL – The Bad Ass Bitch League

  BABL – The Bad Ass Bitch League - CEO/Founder

  ---

  Stephanie Vandenberg-Smith is a senior commercial leader in the advertising, media, and ad tech ecosystem. She has led revenue growth and go-to-market strategy across programmatic, measurement, and emerging advertising solutions, partnering closely with brands, agencies, and platforms. Stephanie is also the founder of BABL, whose purpose is to empower, embolden, and inspire women in leadership – and support the next generation of women who aspire to those roles.

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• 
  Ryan Verklin

  Retail Media & Paid Media, Senior Lead

  Bayer

  Bayer - Retail Media & Paid Media, Senior Lead
  

  Agenda Sessions

  Monday, Feb 2 – 3:25 AM PST

  No Trust, No Growth: Redefining Partnership in Commerce Media

  Ryan Verklin

  Retail Media & Paid Media, Senior Lead

  Bayer

  Bayer - Retail Media & Paid Media, Senior Lead

  ---

  Ryan Verklin, Senior Lead for Retail & Paid Media at Bayer, spearheaded the media team to win AdExchanger’s “Best In-House Media Operation” award, pioneering self-serve retail media across Bayer’s retail partners. He fuels growth for brands like Claritin, MiraLAX, and One A Day with innovative retail media strategies. As co-founder of AnthymTV, he launched a Free Ad-Supported Streaming TV App. Previously, at Omnicom and IPG, Ryan drove programmatic strategies for Procter & Gamble and Johnson & Johnson. Based in New York with a degree from University of Richmond, he’s passionate about reshaping retail media for a bolder, brighter future.

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• 
  Gabi Viljoen

  Vice President & Head of eCommerce

  Nestlé Health Science U.S.

  Nestlé Health Science U.S. - Vice President & Head of eCommerce
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Gabi Viljoen

  Vice President & Head of eCommerce

  Nestlé Health Science U.S.

  Nestlé Health Science U.S. - Vice President & Head of eCommerce

  ---

  As the Head of eCommerce at Nestlé Health Science U.S., Gabi leads the digital commerce strategy across Amazon, Omnichannel, and social commerce. With a deep focus on E2E digital shelf and operational excellence, Gabi and her team drive the transformation of eCommerce for NHSc’ consumer care and medical nutrition brands. Gabi’s approach is human-centric at all turns – from ways that brands can deliver for the connected consumer, to building high-performing teams empowered to move fast and think boldly. Prior to her current role, Gabi spent the last decade in digital-first brands across the health & wellness space in retail media, eCommerce, and commercial strategy functions.

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• 
  Tom Webster

  Partner

  Sounds Profitable

  Sounds Profitable - Partner
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:05 AM PST

  Crank Up The Outcomes with Audio

  Tom Webster

  Partner

  Sounds Profitable

  Sounds Profitable - Partner

  ---

  Tom Webster is a partner at Sounds Profitable, the trade association for the podcast industry. As a 30-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has been inducted into the Podcast Hall of Fame. Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear® and The Podcast Landscape.

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• 
  Robin Wheeler

  Chief Revenue Officer

  Fetch

  Fetch - Chief Revenue Officer
  

  Agenda Sessions

  Tuesday, Feb 3 – 9:55 AM PST

  Lost in Translation

  Robin Wheeler

  Chief Revenue Officer

  Fetch

  Fetch - Chief Revenue Officer

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  Robin Wheeler serves as Chief Revenue Officer at Fetch, where she leads the company’s go-to-market strategy, driving enterprise growth, revenue innovation and deepening strategic relationships with the world’s leading consumer brands.

  At Fetch, Wheeler is responsible for shaping the company’s revenue vision – building long-term partnerships rooted in data, measurement and customer impact. Under her leadership, Fetch has accelerated its market expansion and solidified its position as a performance-first platform for brands seeking measurable, omnichannel results.

  Before joining Fetch, Wheeler spent 11 years at X (formerly Twitter), most recently as Vice President of U.S. Client Solutions, where she worked with top brands like Procter & Gamble, Kraft and Coca-Cola. She also led MoPub, Twitter’s mobile-app monetization business, and managed sales for the CPG, tech, and telecom verticals, driving significant revenue growth. Earlier in her career, Wheeler held leadership roles at AOL, Time Inc., U.S. News & World Report and TBWA\Chiat\Day LA.

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• 
  Simon Whitcombe

  VP, Global Business Group, North America

  Meta

  Meta - VP, Global Business Group, North America
  

  Agenda Sessions

  Monday, Feb 2 – 2:00 AM PST

  Opening Remarks

  Simon Whitcombe

  VP, Global Business Group, North America

  Meta

  Meta - VP, Global Business Group, North America

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  Simon Whitcombe, VP, Global Business Group, North America leads Meta’s sales organization in the United States and Canada. His teams of marketing experts work with the largest and most influential advertisers and agencies in North America. His organization lives at the forefront of innovation, who take a consultative approach to drive growth and performance across Facebook, Instagram, Messenger, WhatsApp, and Marketplace.

  Since joining Meta in 2012, Simon has held several leadership sales positions within the company, including overseeing verticals such as Gaming, Ecomm, Entertainment, Travel, Auto, Financial Services, Technology industries, as well as the Amazon companies.

  Prior to Meta, Simon was a founding member of IGN Entertainment before spending time as SVP of Games at Future US and VP of Games at CBS Interactive.

  Simon has extensive experience and a deep understanding of the digital ads ecosystem. One of his superpowers is simplifying complex technical concepts and recommendations that help companies increase their profitable growth. He helps brands form long lasting connections with their customers, beginning with delightful and seamless discovery experiences.

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• 
  Allyson Witherspoon

  Chief Marketing Officer

  Nissan U.S.

  Nissan U.S. - Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Feb 1 – 5:55 PM PST

  The CMO Perspective

  Allyson Witherspoon

  Chief Marketing Officer

  Nissan U.S.

  Nissan U.S. - Chief Marketing Officer

  ---

  Allyson Witherspoon is chief marketing officer, Nissan U.S. and global brand advisor, where she is responsible for global brand strategy, US marketing communications and media, data innovation and customer experience, enhancing brand value, customer trust and insights, and brand and product marketing.

  Most recently, Witherspoon was corporate vice president, Global Marketing, Nissan Motor Co., Ltd. (NML). Prior to that, she served as, vice president, Marketing Communications and Media, where she was responsible for marketing communications and media, and model line/product marketing, focusing on revenue growth and profit generation for the Nissan brand and its dealer network in the U.S. She also served as general manager, Global Brand Engagement, Nissan Motor Co., Ltd., where she was responsible for leading and implementing Nissan’s global marketing and investment strategy, including creative, media, sponsorship, agency structure and heritage collection

  Prior to her role at NML, Witherspoon was the director of Marketing Communications and Media for INFINITI USA, where she developed the vision and led the execution of the brand’s cross-carline marketing strategy.

  Witherspoon brings over 20 years of automotive marketing experience working in senior roles with and on behalf of automotive OEMs.

  Witherspoon holds a bachelor’s degree in marketing from the University of Missouri-Columbia.

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• 
  Kelsey Woo

  Global Director of Monetization Product Marketing

  Spotify

  Spotify - Global Director of Monetization Product Marketing
  

  Agenda Sessions

  Tuesday, Feb 3 – 10:25 AM PST

  Privacy by Design, Measurement by Necessity

  Kelsey Woo

  Global Director of Monetization Product Marketing

  Spotify

  Spotify - Global Director of Monetization Product Marketing

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  Kelsey Woo is the Global Director of Monetization Product Marketing at Spotify, where she oversees a team of product marketers who lead go-to-market strategy and product positioning for Spotify’s advertising solutions. Over seven years at Spotify, she has overseen global launches across ads measurement, podcasts, and ad formats. Previously, Kelsey held roles at Hearst and Verizon, specializing in digital and programmatic ad tech and commercial strategy. She is based in Southern California and holds a B.A. from Boston College.

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• 
  Stephen Yap

  Chief Revenue Officer

  Perion

  Perion - Chief Revenue Officer
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  The Great Convergence: Where Trade, Shopper & In-Store Media Collide

  Stephen Yap

  Chief Revenue Officer

  Perion

  Perion - Chief Revenue Officer

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  Stephen Yap is the Chief Revenue Officer, US, at Perion, where he leads the national sales organization and drives revenue strategy and growth. Previously, he spent over 25 years at DoubleClick and Google, overseeing Technology Platforms across the Americas and spearheading global commercialization for products including Display & Video 360, Campaign Manager, Google Analytics Premium, and Google Tag Manager. Stephen holds a BA in Psychology from Boston College.

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• 
  Heidi Zak

  Co-Founder & CEO

  ThirdLove, San Francisco, CA

  ThirdLove, San Francisco, CA - Co-Founder & CEO
  

  Agenda Sessions

  Monday, Feb 2 – 2:25 AM PST

  Scaling Commerce Media for Sustainable Growth

  Heidi Zak

  Co-Founder & CEO

  ThirdLove, San Francisco, CA

  ThirdLove, San Francisco, CA - Co-Founder & CEO

  ---

  Heidi is the Co-Founder and CEO of ThirdLove, a premium intimate apparel brand that helps women feel comfortable and confident starting with their first layer. The company is known for its inclusive sizing including its signature half-cup bras, as well as other elevated essentials including sports bras, underwear, and lounge. Over 20 million women have found their correct bra size through the virtual Fitting Room on thirdlove.com. Through its ‘Bras for All’ donation program the company has donated over $50 million of products to organizations such as I Support the Girls, and others that help in community efforts.

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• 
  Eli Zang

  VP, Head of Sales

  Xumo Advertising

  Xumo Advertising - VP, Head of Sales
  

  Agenda Sessions

  Monday, Feb 2 – 2:50 AM PST

  The FAST Lane to Growth

  Eli Zang

  VP, Head of Sales

  Xumo Advertising

  Xumo Advertising - VP, Head of Sales

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  Eli Zang is the Vice President, Head of Sales for Xumo Advertising, the advertising arm of Xumo, a joint venture with Comcast and Charter formed to develop and offer a next-generation streaming platform for the entire entertainment industry. In this role, Eli leads global sales strategy and execution, overseeing agency brand partnerships, go-to-market planning, and revenue growth across Xumo’s advanced advertising solutions.

  Eli has over 20 years of experience in media and ad tech, with over 10 years working in CTV and streaming as a pioneer in the platform’s monetization. Before joining Xumo, Eli served as General Manager of Digital & Agency Partnerships at Extreme Reach, where he led the company’s digital business strategy, product development, and monetization efforts. Prior to that, he held multiple senior leadership roles at Innovid, including Senior Vice President of Global Agency Partnerships and Vice President of Global Client & Publisher Solutions. There, he managed teams responsible for over 60% of global revenue, leading to Innovid’s IPO through record-breaking deals with major advertisers like Verizon, General Motors, and Procter & Gamble.

  Earlier in his career, Eli was Vice President, Head of Sales at Tubi, where he launched and scaled the ad business from under $500K to $100M+ in four years, leading to its acquisition by Fox. He also held senior sales roles at Viacom where he spent over a decade overseeing revenue across major entertainment brands and pioneering large-scale, cross-platform branded content initiatives.

  Known for his expertise in the digital advertising space, Eli has spoken at major industry events such as Advertising Week, ANA, Beet.TV, Cannes Lions International Festival of Creativity, and Consumer Electronics Show (CES). He is known for his expertise in convergent media strategy, data-driven advertising, and building high-performing sales organizations.

  Eli received a Bachelor of Arts from the University of Michigan. He currently resides in New York, NY with his husband and son.

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• 
  Jess Zhu

  Head of Advertising Data Products and Development

  T-Mobile Advertising Solutions

  T-Mobile Advertising Solutions - Head of Advertising Data Products and Development
  

  Agenda Sessions

  Monday, Feb 2 – 2:55 AM PST

  Secure Data Collaboration: Unlocking Incrementality and Attribution Across Buyer and Seller Partnerships

  Jess Zhu

  Head of Advertising Data Products and Development

  T-Mobile Advertising Solutions

  T-Mobile Advertising Solutions - Head of Advertising Data Products and Development

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  As Head of Advertising Data Products & Development for T-Mobile Advertising Solutions, Jess has established herself as a true leader and visionary responsible for product, engineering, data science, and user experience.

  During her time with T-Mobile, Jess has launched multiple core products, including T-Mobile Mobility Data, the Magenta Advertising Platform, and App Insights. Her experience has brought never-before-accessible analytics and addressability to marketers by identifying patterns in app ownership and app usage.

  A trailblazer in her space, Jess led the global product team at AudienceScience, where she built the first integrated, global DSP/DMP advertising platform. She then oversaw product for PushSpring, a mobile audience platform, which was acquired by T-Mobile in 2019.

  Jess graduated in three years with honors cum laude and a bachelor’s degree in marketing from the Foster School of Business at the University of Washington.

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