Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, brand safety, data quality, data transparency, consumer trust, etc.
Upcoming Events
Upcoming Events of Measurement
See all events
Dec 5
2024
Webinar - IAB
As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines...
Free
Apr 1
2025
Conference - Convene 360 Madison Avenue, New York City
The IAB PlayFronts, is the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry. This year's event featured insightful panel discussions, high-profile speakers, and interactive se...
Conference - New York City
IAB’s third annual Connected Commerce Summit: Retail Reimagined will bring together executives from across the commerce ecosystem for exclusive keynote presentations, dynamic peer-to-peer discussions, and breakout sessions that dov...
Related Content
Measurement Related Content
Filter by:
Topic
- Addressability
- Advertising Revenue
- Audio
- Brand Disruption
- Brand Safety
- Consumers
- Creator Economy
- Digital Video
- Education
- Gaming
- IAB ALM
- IAB Member Only
- Inclusion Institute
- Legal Affairs
- Measurement
- News
- Privacy
- Professional Development
- Public Policy
- Public Policy Newsletter
- Public Policy Test
- Research
- Retail Media
- State of Data
- Subscriber Only
- Tech Lab
- Terms & Conditions
- The Rise of Retail Media Networks
- Video On Demand