Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology

It’s time to build a more collaborative exchange between technology companies, agencies, and advertisers to create better and more sustainable consumer experiences

Advertisers and technologists have a multi-billion opportunity to create better, more engaging, and more useful marketing experiences for consumers in today’s fragmented, technology-driven media market. According to the IAB Trends in Digital Media Report (October 2014), despite the growth in digital usage, a $30 billion gap in spending still exists compared with time spent on digital media.

Technologists have been advancing media platforms to create content and delivery systems . . .