As part of a comprehensive research program around the NewFronts, IAB partnered with GfK to track consumer attitudes, awareness and usage of Original Digital Video. In its fourth year, the purpose of this study is to benchmark how many consumers are watching Original Digital Video and to inform the buying community about what consumers do, watch, think and feel about original, professionally produced digital video content.
Main Objectives of the Research:
- Size the market for original, professional online video (Original Digital Video) content relative to use of TV/Movie or Amateur video content
- Explore the audience experience of Original Digital Video and determine if it is different or better than the TV viewing experience
- Explore ad receptivity . . .
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