Latest News
Multi-State Privacy Agreement and Global Privacy Platform Update
The IAB Tech Lab’s Global Privacy Platform (GPP) is a technical protocol designed to streamline the transmission of privacy and consumer choice signals across the... Read More
PAIR Up With First Party Data: Unlock Secure, Private And Scalable Targeting
We are pleased to introduce IAB Tech Lab PAIR, a solution built upon the foundations of Google Publisher Advertiser Identity Reconciliation (PAIR) protocol and IAB... Read More
Navigating the Maze of Identity Solutions: A Guide for Advertisers, Publishers, and AdTech
Understanding the landscape of ID solutions Identity solutions harness a multitude of signals to paint a comprehensive picture of the digital consumer. These signals range... Read More
GPP Extensions Addressing Privacy Regulations with State-Specific Updates
In the dynamic ecosystem of digital advertising, maintaining adherence to ever-evolving privacy regulations is paramount. Over the coming months, starting with July 1st, we will... Read More
Events
Privacy Tech Workshop for Lawyers and Cross-Functional Privacy Teams
This instructor-led, full-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams and those drafting commercial contracts that need to...
Date: May 16 @ 9:00 AM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
