Smartphone users, no matter their location, access the internet via mobile web and mobile apps at least once a day (mobile web: 88% and mobile apps: 84%) according to “Always On – A Global Perspective of Mobile Consumer Experience,” an in-depth survey released today by IAB Global Research. This report was compiled from 18 countries around the world with respondents from North America, South America, Asia, Europe, and Africa.
Other key takeaways from the study include:
- 90% of smartphone users can recall seeing mobile ads within the first few days the ad was originally shown on mobile web and 86% on mobile apps
- Nearly half of survey respondents say they took action after seeing mobile advertising, specifically remembering the . . .
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