The Media Rating Council today issued the final Invalid Traffic (IVT) Detection and Filtration Guidelines, Version 1.0. The IVT Guidelines seek to modernize industry measurement standards for the filtration and disclosure of invalid traffic to better address the risks that exist in today’s digital media environment. All MRC-accredited organizations must comply with these new guidelines which are aimed at minimizing invalid traffic, including fraudulent activity.
MRC Invalid Traffic Detection and Filtration Guidelines
