In 2016, the digital video in France is seen as an entry by content providers facilitated across screens, users through content make the connection between the screens even if of each screen has its own properties.
Video is anchored on digital screens, 70% consume video on a computer, smartphone or tablet. 37% of Internet users watch videos on these digital platforms almost every day. It is valued content because it brings different things related to its intrinsic qualities: it is a full size, easily accessible and flexible.
On PCs: the plethora of video content available online fosters a dispersion of uses. People use a wider variety of platforms to view video and consume a greater variety of content than on smartphones and tablets.
- On Smartphones: the entry point for the video is centered on video sites and social networks, who also aggregate other important content. In terms of content, shorter formats are preferred.
- On tablets: on a hybrid display, sees more content from traditional TV channels than on mobile and a slightly longer format videos.
IAB France on Digital Video (in French)