Congratulations to All the IAB Service of Excellence Award Winners!
The IAB Service of Excellence Awards honor individuals at IAB member companies who have gone above and beyond
to make standout contributions to IAB initiatives in the past year. The winners of the IAB Service of Excellence
Awards were announced on the main stage at the IAB Annual Leadership Meeting (ALM) 2025 in Palm Springs, CA on
January 26-28.
Outstanding Leaders & Partners
Lifetime Commitment Award
Alysia Borsa
Chief Business Officer & President of Lifestyle, Health, and Finance
Dotdash Meredith
Outstanding Leader – Sales
Ryan Gould
Head of Streaming, Digital and Advanced Advertising Sales
Warner Bros. Discovery
Outstanding Leader – Brand
Glenn Roginski
Director, Integrated Media Strategy
Pfizer
Outstanding Leader – Media Agency
Karen Chan
Group Director, Investment Innovation & Marketing
GroupM
Outstanding Leader – Creative Agency
LaToya Shambo
CEO and Founder
Black Girl Digital
Outstanding Leader – Responsible Media
Laurel Rossi
CRO and CMO
Infillion
Outstanding Contributors
Outstanding Contributor to Research & Insights
Michael Vinson
Chief Research Officer
Comscore
Outstanding Contributor to Media Center – Audio
Lauren Russo
EVP, Managing Partner, Innovation & Performance Audio
Horizon Media
Outstanding Contributor to Media Center – Video
Jarred Wilichinsky
Senior Vice President Ad Operations
Paramount
Outstanding Contributor to Measurement & Addressability
Sally Lee
Vice President, Programmatic
Canvas Worldwide
Outstanding Contributor to Retail Media
Kristi Argyilan
SVP, Retail Media
(Former) Albertsons Media Collective
Outstanding Contributor to Experience Center
Gabrielle Heyman
Vice President of Global Brand Sales & Partnerships
Zynga
Outstanding Contributor to Policy
Robyn Bender
Senior Manager, Public Policy
Amazon
Outstanding Contributor to Legal
Bill Magrath
Associate General Counsel
Yahoo
Outstanding Partner B to B Marketing/Industry Liaison
Erin Rich
Head of Industry Partnerships & Programming, Trade Marketing & Communications
Paramount Advertising