“It is important to understand and speak to the uniqueness of the American consumer. Marketers can’t have a singular view anymore,” said Orchid Richardson, VP and Managing Director of the IAB Data Center of Excellence, at Cross-Cultural Marketing Day. Hosted by the IAB Multicultural Council on June 13th, the 2019 presentations reflected how the value of data relates to the multifaceted and dynamic audiences of today through the theme #IABHasYouCovered.
Here are some of the key highlights from the event:
Programmatic advertising techniques allow . . .
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