IAB’s superpower is our members.
As the only media and marketing trade body that truly represents the entire ecosystem, it is our belief that the challenges of our industry require us all to have an equal seat at the table. There has never been a more important time for collaboration among brands, creative and digital agencies, ad tech companies, and platforms.
We are thrilled to share our IAB Brand Anthem where we hear first-hand from our members how we are working together to move our industry forward.
All perspectives are welcome and we invite you to join us!
– David Cohen, CEO, IAB