As approved by our IAB Board of Directors, all IAB members, including brand marketers will pay membership dues in 2025 so that we can support and advance the digital ecosystem in these incredibly dynamic times. IAB membership dues work directly to fund critical industry research, create standards, guidelines and best practices to ensure sustained growth and successful digital transformation.
Below, please find the 2025 IAB Brand Membership Dues Rate Card:
| Company Revenue | Membership Dues |
| Tier 1 (< $25MM) | $5,000 |
| Tier 2 ($25MM – 249MM) | $10,000 |
| Tier 3 ($250MM – $1BB) | $15,000 |
| Tier 4 (>$1BB) | $25,000 |
Note that if your company is based in the U.S., your IAB membership will also include IAB Tech Lab Membership.
IAB provides resources to grow your business in an increasingly digital world – from AI to privacy, creativity, measurement, sustainability, and other critical topics that are crucial to your growth, we gather the whole digital ecosystem and with IAB Tech Lab, we provide technical solutions, best practices, legal toolkits, and more.
To successfully navigate current and emerging digital channels, having the right resources and best practices, and developing direct relationships with publishers, platforms, ad tech, and data & measurement companies are increasingly critical to your business growth. With our approach, IAB brings together the entire digital ecosystem to prepare for challenges ahead and we can help you:
- Understand and stay ahead of state and national privacy regulation requirements and compliance
- Explore multi-faceted approaches to data collection
- Further explore new channels from commerce media to streaming, gaming, and more
- Empower and train your team with the latest tools, standards, and best practices
- Build connections with other leaders in the industry