Many incumbent brands are struggling to navigate the disruption brought on by the new business models of direct-to-consumer brands. These disruptor brands have forever altered how companies produce, distribute and sell products, as well as how businesses message, market, and target consumers. IAB’s goals are to show incumbent and disruptor brands and their service providers how to navigate permanent disruption and educate and train ad media sellers to better serve this new cohort of disruptor brands.
Upcoming Events
Upcoming Brand Disruption Events
See all eventsThe IAB Video Leadership Summit brings together over 100 exclusive executives from across the digital video ecosystem to shape the future of CTV and digital video. This year’s “Driving to Outcomes” theme will explore shifting from traditional m...
The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, A...
Save the Date | September 9, 2025 | New York City
IAB’s third annual Connected Commerce Summit: Retail Reimagined will bring together executives from across the commerce ecosystem for exclusive keynote presentations, dyna...
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