Overview
At the beginning of every year, we convene IAB Mobile and Local Advertising Committees to review major industry current initiatives and set the agenda for the year. This meeting is your opportunity to provide your input for the IAB 2017 mobile discussions and stay on top of where the marketplace is going through conversations facilitated by industry senior leaders. Be sure to register as space is limited!
Agenda
Major Updates:
Annual Leadership Meeting Updates
Public Policy
Industry Initiatives... Read More
At the beginning of every year, we convene IAB Mobile and Local Advertising Committees to review major industry current initiatives and set the agenda for the year. This meeting is your opportunity to provide your input for the IAB 2017 mobile discussions and stay on top of where the marketplace is going through conversations facilitated by industry senior leaders. Be sure to register as space is limited!
Agenda
Major Updates:
- Annual Leadership Meeting Updates
- Public Policy
- Industry Initiatives
- In-app Viewability Standardization
- Web and mobile in-app measurement guidelines
- Location-based Guidelines
- Upcoming Projects
Open Discussion
- What projects would you like IAB to work on?
