2019 Cross-Cultural Marketing Day

Seraj is the Chief Strategy Officer at AcuityAds, a leading journey automation platform for omnichannel digital advertising. Seraj previously co-founded Digitas, a global digital advertising agency and Visible Measures, a third-party digital video measurement company. Over the past 25 years, Seraj has done extensive research on viewership trends across digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.

Elise is an Award-Winning Global Learning & Development Professional and Diversity & Inclusion Practitioner with over 15 years of global experience in the marketing, strategy, design and delivery of learning solutions and services for clients, partners and industry professionals within the workforce, workplace and marketplace.
She was recognized by the Chief Learning Officer (CLO) Magazine for Strategy and Innovation for the launch of NMI (New Marketing Institute), recipient of Industry awards recognizing excellence in education and featured in Forbes Magazine as one of the top female leaders to watch in the technology space who is committed to innovation, education and diversity and inclusion.

In her new role as the Chief Diversity & Inclusion Officer at Marcus Thomas, Elise will scale and build on efforts to advance diversity, equity and inclusion in the workforce, workplace and marketplace and will provide critical guidance and leadership to Marcus Thomas’s multicultural marketing efforts.

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Joe Pilla joined the IAB in Summer of 2018 as Director, Data & Automation within the IAB Programmatic+Data Center. In his role, Joe works closely with Orchid Richardson, VP, Managing Director on a variety of projects related to data transparency, attribution modeling and the changing consumer experience.

Joe brings a wealth of diverse media experience to the IAB from his accomplished career in advertising research and consumer insights. Previously, Joe was Vice President, Social Insights at Zenith Media where he led the Social Intelligence practice providing clients with data analysis related to their brand environment, online conversation and campaign performance. Joe spearheaded several agency thought leadership initiatives covering a wide spectrum of topics including brand integrations, the rise of Influencer Marketing, shifts in consumer behavior, and the relationship between televised tent pole events and Social Media channels.

Prior to Zenith, Joe was the Associate Director of Media & Consumer Insights at Mindshare where he led the adoption of The Loop, the agency’s global operating system linking real-time multimedia insights to real-time actions. Naturally curious, Joe excelled at developing the annual US Consumer Trends presenting the agency perspective to clients nationwide. Before making a move to the agency world, Joe honed his storytelling expertise at Condè Nast, Meredith Corporation and Reader’s Digest where he mastered syndicated research bringing the magazine consumer to life.

Joe earned a Bachelor’s of Science in Marketing from Rutgers University. He lives in Long Island City with his husband Kevin Davis, AIA. Joe sits on the board of SuperCommunityLIC, a local organization celebrating the local community while finding ways to give back. In his spare time, Joe produces his YouTube Channel “Pop Culture Monger” dedicated to the latest entertainment news with the tagline nonsense to follow.

Nelson Pinero has worked across General Market and Multicultural accounts for over 20 years. His began as an Assistant Media Planner at DMB&B (Mediavest) working on Burger King, Coca-Cola, TheStreet.com and GT Interactive. After 3 years he moved onto Dentsu Communications Agency where he served as Senior Media Planner/Supervisor on the Canon, JAL, Takasago, and Businessweek accounts. Here he learned how to drive the clients message across multiple cultures (Japanese, Chinese, Korean, Russian etc) utilizing various niche media tactics. In 2002 he decided to deepen his exposure to the Multicultural advertising market by joining the Bravo Group where he worked as Supervisor on Sears, Mazda, Wyeth, USPS among others.

In 2003,Nelson moved to Mindshare were he served multiple roles over his 9 years at this agency including Senior Media Supervisor on th 1st local digital team targeting total market audiences and head of the Multicultural team focusing on Hispanic and African American markets for Sprint, Boost, Virgin and Assurance Wireless. He also actively participated in new business pitches and additional projects for CVS, Nestle, and Unilever.

He joined MEC in 2014 to work in Vilma’s team developing strategies and executing media solutions for IKEA, KFC,, Marriott among others.

In 2016 he was appointed to Multicultural Digital Director at GroupM where he assists the digital investment group determine approach to multicultural in the marketplace and developing strategies and best practices for the agencies within the GroupM roster.

He spends his free time traveling occasionally to the Caribbean to see his family, riding his bicycle through the mean city streets during spring, summer and fall, playing guitar and writing music whenever he gets a chance.

Andrew Polsky is Chief Revenue Officer at Adsmovil and leads the company’s national sales team in the U.S across multiple channels including mobile, video, audio, CTV, branded content and data. Previously, Andrew was SVP of Sales – East Region at Pulpo Media (an Entravision company) where he managed a team of national sales directors and drove the multicultural ad network’s revenue growth. He led the digital division at Spanish Broadcasting System (SBS) as VP of Digital Media driving brand, content and revenue strategies for all properties, including cable network MegaTV, 17 radio stations in the top U.S. Hispanic markets, and SBS Entertainment, the company’s concert division. Andrew was Digital Sales Manager for CBS, managing revenue lines for TV and radio station digital assets for the company in Miami. Prior to CBS, Andrew was an Digital Account Executive for the Miami Herald and CNET Networks. Andrew is an Advisory Board member for Brandstar’s BELatina and FIU’s CARTA. He received his Bachelor’s Degree in Communications from Florida International University.

With over seventeen years of experience managing digital advertising campaigns, Orchid Richardson is the Senior Vice President of Digital at Blavity Inc., where she leads the growth of Blavity360º’s Black and multicultural publisher network, increasing revenue for all its members. Her experience as an expert data solution architect and integrator has allowed her to lead initiatives within many prominent media companies, entertainment networks, and publications during her career. Orchid has worked for several other media companies, including BET Networks, Hearst Magazines Digital Media, and 33Across, Inc. At the IAB, Orchid served as the Senior Vice President of IAB’s Programmatic and Data Center (PDC), where she defined the strategic vision and executed the PDC Board of Directors’ agenda. Orchid also established industry-wide standards and business guidelines for the responsible use of data that enabled relevant, personalized, and privacy-compliant consumer experiences. Orchid led industry-wide training on The Data Centric-Organization, providing direction on how to break down a matrix organization through four key areas – people, partnerships, processes, and platforms.

Orchid is actively involved in advertising, having held leadership roles in key industry trade organizations, including Coalition for Innovative Media Measurement and Black MAKERS. Additionally, she is an active member of Alpha Kappa Alpha Sorority, Inc. She is Vice President of the Metro-Manhattan (NY) Chapter of The Links, Incorporated, and the Westchester Chapter of Jack & Jill of America. Orchid also serves as a board member and fundraising chair of the Ujamaa Community Development Corporation, which has built over $100 million in affordable housing in Westchester County, New York. She is passionate about giving back and helping to unite the community.