Registered attendees: You can access the event with the Zoom link in the calendar invite sent from [email protected] when you registered.
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Extending incremental reach
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Growing your first-party data
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The future of AR and eSports
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Building multichannel plans that work
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Navigating a privacy-by-default future
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The rebirth of contextual targeting
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Optimizing programmatic buys
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Maintaining brand safety standards
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Attributing your campaign success
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Media planning during an election year
Agenda
Agenda
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12:05 pm - 12:30 pmHow to Define the Future: A Conversation With ViacomCBS’ Bob Bakish and Pluto TV’s Tom Ryan on Effectively Reaching Audiences in 2021 and BeyondBob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV, will be kicking off the Reach Conf... Read MoreBob Bakish, President and CEO, ViacomCBS, and Tom Ryan, CEO and Co-Founder, Pluto TV, will be kicking off the Reach Conference in this keynote session to discuss the power of streaming, and how to engage audiences and creatively adapt to stay ahead in a time of unprecedented change.
Speakers
Bob Bakish
Tom Ryan
David Cohen
12:30 pm - 1:00 pmThe Streaming-First Future is NowSomething big happened this year — for the first time, adults 18-34 spent more time on streaming TV than tradition... Read MoreSomething big happened this year — for the first time, adults 18-34 spent more time on streaming TV than traditional TV. Cord cutting accelerated, sports viewership scattered, and new viewership habits formed. TV has gone streaming-first. And it’s time that TV advertising goes streaming-first. Hear how Roku, America’s #1 streaming platform, is helping advertisers plan for a streaming-first future that is now
Speaker
Julian Mintz
1:00 pm - 1:30 pmThe Paradox of Digital VideoAs finding great digital video content becomes easier for audiences, finding great audiences gets harder for advertisers... Read MoreAs finding great digital video content becomes easier for audiences, finding great audiences gets harder for advertisers. NBCUniversal is here to help navigate the rapidly evolving digital video landscape.
Speaker
1:30 pm - 2:00 pmUS Holiday Charity InsightsWhile the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that peo... Read MoreWhile the 2020 holiday season will be like no other, waves of charitable giving during the pandemic are showing that people want to give back. It’s now more important than ever to understand and quickly adapt to evolving shifts in online consumer behavior. Quantcast analyzed thousands of US donations across the key timeframes of Holiday 2019, #GivingTuesday 2019, and #GivingTuesdayNow 2020, to better understand shifts in donor audience profiles in the time of COVID-19.
Speaker
Somer Simpson
2:00 pm - 2:30 pmReaching and Connecting with Multicultural Audiences in Relevant Ways in Today’s ClimateToday, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live... Read MoreToday, broadcast radio remains the top choice of both Black and LatinX audiences and reaches a larger audience than live and time-shifted tv. Radio also leads for music discovery for Black audiences with 7 in 10’s agreeing with the statement ‘ FM radio is the way I discover new music’.
Radio personalities are hugely influential in communities of color. iHeart has a deep roster of on-air talent including Charlamagne tha God and The Breakfast Club, Big Boy, Steve Harvey, and the entire Breakfast Club Team to connect with your customers. 73% of Listeners perceive a deep connection with favorite radio personalities and 66% considered or purchased a product recommended by a favorite personality.
Join iHeartMedia’a EVP and CMO Gayle Troberman to discuss how best to connect with mulitcultual audiences leveraging the power of audio.
Takeaways:
- Why a huge engaged listening audience of Black and LatinX consumers turn to radio every day
- The power of the on-air influencer on Black and LatinX brand and purchase decisions
- How you can effectively get your brand in the ear of this desirable audience
Speaker
Gayle Troberman
2:30 pm - 3:00 pmFinding Your AudienceCookies are crumbling and the world of audience addressability and targeting is changing the reality for publishers and ... Read MoreCookies are crumbling and the world of audience addressability and targeting is changing the reality for publishers and advertisers. In this session, Andrew Baron, VP of Marketplace, PubMatic, will speak to the current state of play and will highlight best practices from buyers and sellers on navigating the new identity landscape.
Speaker
Andrew Baron
3:00 pm - 3:45 pmThe Value of News: How News Builds Brands in Uncertain TimesIAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Re... Read MoreIAB, in partnership with nine leading publishers (ABC News, American Public Media, CBS News, CNN, Fox News, NBC News, Reuters, The Wall Street Journal, and The Washington Post), demonstrate how consumers view brands who align with hard and soft news content, its value to them and the impact of brands who support news content.
Speakers
Brad Berens, Ph.D.
David Cohen
Jeff Collins
Christine Cook
Eric Danetz
Chandra Kavati
Joy Robins
Josh Stinchcomb
Christy Tanner
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10:45 am - 11:45 amPre-Conference Training: IAB Introduction to Streaming TV CourseThis high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this sess... Read MoreThis high-level course is designed to teach you about the complex and evolving streaming TV landscape. Through this session, you will gain foundational knowledge of the video and streaming TV landscape and identify key streaming TV consumption and ad trends as well as creative opportunities.
Speaker
Julie DeTraglia
12:00 pm - 12:25 pmDriving Brand Responsibility Throughout the Media Planning ProcessDuring the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever b... Read MoreDuring the unprecedented events of 2020, the concept of “brand responsibility” has become more important than ever before. During this conversation, key marketing and agency leaders will be sharing what brand responsibility means to them, how they are building that accountability into their media plans and activations, and how they are measuring success. Marketing leaders who want to learn best practices for building brand responsibility into their organizations should tune in!
Speakers
Gary Coichy
Sheryl Goldstein
Bernadette Knight
Rachel Lowenstein
Brad Moranchek
12:25 pm - 12:55 pmMeasuring Quality and Performance in CTV: How to Make the Most of This Burgeoning ChannelAdvertiser interest and investment in Connected TV (CTV) have been growing. Eager to combine the measurability of digita... Read MoreAdvertiser interest and investment in Connected TV (CTV) have been growing. Eager to combine the measurability of digital video with the appeal of sight, sound and motion on the biggest living room screen, brands are paying top dollar to reach consumers via this medium. With increased advertiser demand, the need for third-party verification is becoming an imperative. From fraud to viewability and brand safety, advertisers are looking to measure effectiveness of this channel in much the same way they do digital video. But is that even possible and does it make sense?
In this session, we’ll explore how measurement happens on CTV, the fraud we’re seeing, as well as how brand safety and viewability will be brought to this burgeoning channel. We’ll give you the lay of the land and provide the insight you need to ensure quality and performance across your CTV campaigns.
Key Takeaways:
- CTV consumption trends in 2020
- The kinds of fraud we are seeing in CTV and how much is it impacting your investments
- How you can gain transparency into the CTV environment and where ads are running
- Where CTV should fit within your overall media mix, including linear TV
Speakers
Joshua Lowcock
Mark Zagorski
12:55 pm - 1:05 pmThe Spoken Word Audio Report Sneak PreviewJoin Edison Research Vice President Megan Lazovick as she gives a special sneak preview of our annual collaboration with... Read MoreJoin Edison Research Vice President Megan Lazovick as she gives a special sneak preview of our annual collaboration with NPR, The Spoken Word Audio Report. The rise of podcasts and continuing growth of audiobooks have created a renaissance for spoken word audio, which continues to to take share away from music. This exclusive first look at our data will reveal spoken word’s current Share of Ear®, as well as insights from in-depth interviews with spoken word listeners.
Speaker
Megan Lazovick
1:05 pm - 1:35 pmSo You Want to Reach “GEN STREAM”?Between cord cutters & cord nevers and declining tv ratings & surging shifts to OTT devices, reaching consumers ... Read MoreBetween cord cutters & cord nevers and declining tv ratings & surging shifts to OTT devices, reaching consumers through ad supported TV continues to be challenged. As the media landscape continues to shift, ad-supported streaming audio is essential to the new media plan to deliver audience reach and scale, while also offering unique opportunities for targeting and personalization A Win-Win for both listener and advertiser.
Speakers
Alan Schanzer
Ritu Trivedi
1:35 pm - 2:05 pmSamsung Ads: Smart, Easy, Effective - Making Advanced TV WorkThe events of 2020 changed reach forever. With streaming as the new normal, advertisers need the right end-to-end partne... Read MoreThe events of 2020 changed reach forever. With streaming as the new normal, advertisers need the right end-to-end partner that can find streamers, guide consumers through the funnel, and give you the reporting and measurement to prove that your instincts were right on the money.
Samsung Ads provides advertisers reach and access to 45M Samsung households, whether for broad brand awareness or a specific business outcome. Coupled that with a powerful platform, unmatched data and insights, and ad experiences that deliver results – Samsung Ads is a flexible partner helping advertisers to connect linear, OTT, gaming and more.
Join Samsung Ads’ Ryan Wilson, Senior Sales Manager and Director, Health/Pharma, who will discuss the power of Samsung Ads’ unique, incremental, and attributable reach that makes Samsung Ads the ideal partner, from awareness through action.
The presentation will:
- Show how Samsung Ads creates holistic access to the Samsung household.
- Provide examples of effective audience reach as they continue to follow the content into streaming.
- Discuss the in’s and out’s of how best in class advertisers are driving results.
Speaker
Ryan Wilson
2:05 pm - 2:25 pmTikTok: Marketing Starts with CommunityA fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the pl... Read MoreA fireside chat with Katie Puris, Managing Director and Head of Global Business Marketing at TikTok exploring how the platform is navigating its future, what makes the TikTok community different, and how brands and buyers can leverage TikTok’s creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be.
- How the platform is navigating its future amidst the geopolitical turmoil
- What makes the TikTok community different and why its creators see it as a content and entertainment product (as opposed to a social media platform)
- How brands and buyers can leverage the TikTok creative palette to engage with consumers in entirely different ways that challenge the notion of what a video ad is and can be
Speakers
Katie Puris
Eric John
2:25 pm - 2:40 pmMainStreaming: SVOD and BeyondStreaming content is more ubiquitous than ever before, ushering in an unprecedented contest for audiences and the conten... Read MoreStreaming content is more ubiquitous than ever before, ushering in an unprecedented contest for audiences and the content to satiate them. With the next stage of streaming already upon us, Nielsen dives into how the landscape has expanded beyond its early adopters and platforms and how media companies are evolving their strategies to satisfy consumer demand.
Speaker
Scott Brown
2:40 pm - 3:10 pmAudiences Now: What Matters Most to Marketers2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many... Read More2020 brought a global pandemic, racial injustice, and financial crisis into the advertising industry and the world. Many marketers responded to this uncertainty by pausing or canceling campaigns. However, marketers have consistently pointed to Q3 as the start of the recovery road (Source: AdPerceptions, From Paralysis to Scenario Planning in the Coronavirus Economy, July 2020). As marketers plan for the rest of 2020 and going into 2021, we will hear from top marketing leaders about what they need from their partners, where they are making their bets for 2021, and how they are crafting impact and relevant messaging for consumers.
Speakers
Ian Mundorff
Randall Rothenberg
Megan Stooke
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12:05 pm - 12:25 pmThe Current State of AudioEdison Research SVP Tom Webster will lead attendees through a fast-paced review of all things audio, including insights ... Read MoreEdison Research SVP Tom Webster will lead attendees through a fast-paced review of all things audio, including insights from the company’s industry-leading Infinite Dial report, the latest Share of Ear® information, and how technology has impacted audio from the Smart Audio Report from NPR and Edison Research. Tom will present the total picture of audio consumption in America, from streaming music to podcasting and everything in between to help attendees understand the power of audio.
Speaker
Tom Webster
12:25 pm - 12:55 pmMeasuring the Impact of Podcasts, and the Host-Read DifferenceThe host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on ... Read MoreThe host-read ad is foundational in podcasting, and from the very beginning advertisers have reported strong returns on investment with this product. A leading reason why host-reads excel – and why so many brands choose them – is listeners’ trusted relationship with hosts. The question has been: how do we measure and quantify this power? Stitcher and Signal Hill Insights teamed up to do just that, and will share the results of this ground-breaking study. We’ll also dive into how host-read ads fit into a comprehensive, and measurable, podcast campaign strategy that leverages the full-range of podcast advertising products to efficiently maximize audience reach, scale and impact.
Speakers
Conor Doyle
Paul Riismandel
Sarah van Mosel
Jeff Vidler
Elliott Woodruff
12:55 pm - 1:05 pmPodcasting 2021: The Intersection of Creativity + InnovationIf nothing else, the past six months have forced us all to get creative. In this session, we’ll discuss some of th... Read MoreIf nothing else, the past six months have forced us all to get creative. In this session, we’ll discuss some of the unique ways we’ve helped our clients communicate with their customers through podcast advertising – and some of the new and innovative formats on the horizon.
Speakers
Nick Curosh
George Gehring
1:05 pm - 1:15 pmThe Barriers Brands Face When Advertising in Podcasts and How to Overcome ThemIn this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Dig... Read MoreIn this thought-provoking session, Daryl Battaglia, SVP Market Development & Strategy, Audience Research, Triton Digital, will demonstrate an overview of the rise in podcasting, and provide insight into the challenges brands face when advertising in podcasts, and the solutions available to combat them. Additionally, Daryl will discuss the benefits of using consistent, credible data and giving agencies the ability to access data directly to make the podcast advertising workflow more efficient.
Takeaways:
- What are the key factors driving growth in podcasting?
- What barriers have prevented many brand advertisers from embracing podcast advertising?
- Why do publishers need to transition from self-reported measurement data?
- How can agencies access data and streamline the podcast advertising workflow?
Speaker
Daryl Battaglia
1:15 pm - 1:45 pmBeyond The Download: Measuring Audio & Its EffectivenessToday audio is more accessible and personalized than ever before. Case in point: Audio is the number one most use media ... Read MoreToday audio is more accessible and personalized than ever before. Case in point: Audio is the number one most use media on mobile devices, presenting marketers with a unique opportunity to reach audiences wherever they are. Yet when compared with other digital media, audio has traditionally been more difficult to track… until now. Join National Public Media, NPR’s sponsorship subsidiary team, to learn more about this audio measurement evolution and to hear first-hand from one of its sponsors and their experience with tracking audio performance.
Speakers
Jami Oetting
Brett Robinson
Sarah Timmins
1:45 pm - 2:15 pmAdvanced Audio AdvertisingHow data and identity is propelling streaming audio into America’s fastest-growing advertising medium.
Read MoreHow data and identity is propelling streaming audio into America’s fastest-growing advertising medium.
Speaker
Andre Swanston
2:15 pm - 2:25 pmThe 3 Cs of Podcasting: Consumers, Creators & ClientsJoin Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a... Read MoreJoin Head Of Podcasting at iHeartMedia Conal Bryne & EVP of SmartAudio Intelligence & Insights Hetal Patel for a fireside chat as they shed light on the power of data in podcast advertising.
Key takeaways include:
- How can data be used as a competitive advantage in the podcast space?
- What differentiates the podcast space from other media?
- What has as iHeart learned that you should know too?
Speakers
Conal Byrne
Hetal Patel
2:25 pm - 2:55 pmReach Conference Wrap PartyAfter three days of content focused on helping agency decision makers and brand marketers with their upcoming planning e... Read MoreAfter three days of content focused on helping agency decision makers and brand marketers with their upcoming planning efforts, David Cohen, CEO, IAB will be breaking down what we heard with a few agency leads and distilling the key advice and best practices.
Speakers
Deva Bronson
David Campanelli
David Cohen
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Speakers & Moderators
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