Interactive Advertising Bureau

Conference - Virtual

Sep 29 - Oct 1, 2020 / 12:00 pm – 4:00 pm ET - Brands & Agencies Only

Registered attendees: You can access the event with the Zoom link in the calendar invite sent from [email protected] when you registered.

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Overview

Where Has Your Audience Gone?

Planning & Buying in a Time of Change.

2020 has significantly altered much of what we know about media planning, buying, and measurement. So far this year, we’ve seen the acceleration of consumer adoption of OTT, a shift in focus toward measurement beyond the cookie, and an unprecedented need to balance reach and brand safety in an ever-changing news environment.

In response to these ecosystem-wide changes, IAB is bringing together best in class programming to help you unpack the key issues, offer solutions, and officially kick off your 2021 planning cycle. This event will help agencies and brands navigate the new normal, understand the latest consumer trends, and take full advantage of the suite of cross-screen planning, buying, and measurement opportunities available.

The third day of the conference will focus on audio trends and strategy. As a companion to IAB 2020 Podcast Upfront, these sessions from Pandora, Megaphone, Triton Digital, NPR, Tru Optik, and iHeartPodcast Network will help buyers understand how to execute digital audio campaigns that are effective and efficient, the marketplace trends creating opportunities for advertisers, as well as the importance of compliance, standards, and brand safety.

Speakers & Moderators

Bob Bakish

President and CEO

Paramount Global

Paramount Global - President and CEO

Andrew Baron

VP of Marketplace

PubMatic

PubMatic - VP of Marketplace

Daryl Battaglia

SVP Market Development & Strategy, Audience Research

Triton Digital

Triton Digital - SVP Market Development & Strategy, Audience Research

Deva Bronson

EVP, Global Head of Brand Assurance

dentsu

dentsu - EVP, Global Head of Brand Assurance

Scott Brown

General Manager, Audience Measurement

Nielsen

Nielsen - General Manager, Audience Measurement

Conal Byrne

Chief Executive Officer

iHeartMedia Digital Audio Group

iHeartMedia Digital Audio Group - Chief Executive Officer

David Campanelli

Chief Investment Officer

Horizon

Horizon - Chief Investment Officer

David Cohen

Chief Executive Officer

IAB

IAB - Chief Executive Officer

Gary Coichy

Founder

POD Digital Media

POD Digital Media - Founder

Jeff Collins

Executive Vice President, Advertising Sales

FOX News Media

FOX News Media - Executive Vice President, Advertising Sales

Christine Cook

Global Chief Revenue Officer

Bloomberg Media

Bloomberg Media - Global Chief Revenue Officer

Nick Curosh

Midwest Director of Sales

Megaphone

Megaphone - Midwest Director of Sales

Eric Danetz

Head of Revenue

Reuters

Reuters - Head of Revenue

Julie DeTraglia

Vice President and Head of Research & Insights

Hulu

Hulu - Vice President and Head of Research & Insights

Conor Doyle

SVP, Strategy and Investment

Veritone One

Veritone One - SVP, Strategy and Investment

George Gehring

Senior Director, Creative Solutions

Megaphone

Megaphone - Senior Director, Creative Solutions

Sheryl Goldstein

Executive Vice President, Chief Industry Growth Officer

IAB

IAB - Executive Vice President, Chief Industry Growth Officer

Eric John

Vice President, Media Center

IAB

IAB - Vice President, Media Center

Chandra Kavati

Chief Revenue Officer

APM

APM - Chief Revenue Officer

Bernadette Knight

Senior Category Director of White Spirits

Campari America

Campari America - Senior Category Director of White Spirits

Megan Lazovick

Vice President

Edison Research

Edison Research - Vice President

Joshua Lowcock

Chief Digital & Global Brand Safety Officer

UM - Chief Digital & Global Brand Safety Officer

Rachel Lowenstein

Partner, Associate Director, Invention+

Mindshare

Mindshare - Partner, Associate Director, Invention+

Julian Mintz

National Brand Team Lead

Roku

Roku - National Brand Team Lead

Brad Moranchek

Head of Global Media

Kimberly-Clark

Kimberly-Clark - Head of Global Media

Ian Mundorff

Global Head of Media

HP - Global Head of Media

Nina Munoz

Director, Media Center

IAB

IAB - Director, Media Center

Jami Oetting

Director of Editorial Strategy

Hubspot

Hubspot - Director of Editorial Strategy

Hetal Patel

EVP, SmartAudio Intelligence

iHeartMedia

iHeartMedia - EVP, SmartAudio Intelligence

Katie Puris

Managing Director, Global Business Marketing

TikTok

TikTok - Managing Director, Global Business Marketing

Paul Riismandel

Senior Director of Marketing and Insights

Stitcher

Stitcher - Senior Director of Marketing and Insights

Joy Robins

Global Chief Advertising Officer

The New York Times Company

The New York Times Company - Global Chief Advertising Officer

Brett Robinson

Vice President, Ad Operations

National Public Media

National Public Media - Vice President, Ad Operations

Randall Rothenberg

Executive Chair

IAB

IAB - Executive Chair

Tom Ryan

CEO and Co-Founder

Pluto TV

Pluto TV - CEO and Co-Founder

Alan Schanzer

Senior Vice President, Agency and Advertiser Development

Pandora

Pandora - Senior Vice President, Agency and Advertiser Development

Somer Simpson

Vice President of Product Management

Quantcast

Quantcast - Vice President of Product Management

Zoe Soon

Vice President, Experience

IAB

IAB - Vice President, Experience

Megan Stooke

Director, GM Brand Strategy and Experience

General Motors

General Motors - Director, GM Brand Strategy and Experience

Josh Stinchcomb

Global Chief Revenue Officer, Media

Dow Jones and The Wall Street Journal

Dow Jones and The Wall Street Journal - Global Chief Revenue Officer, Media

Andre Swanston

Senior Vice President, Media and Entertainment Vertical

TransUnion

TransUnion - Senior Vice President, Media and Entertainment Vertical

Christy Tanner

Executive Vice President and General Manager

CBS News Digital

CBS News Digital - Executive Vice President and General Manager

Sarah Timmins

Associate Director, Podcast Ad Operations

National Public Media

National Public Media - Associate Director, Podcast Ad Operations

Ritu Trivedi

Client President

Mindshare

Mindshare - Client President

Gayle Troberman

Chief Marketing Officer

iHeartMedia

iHeartMedia - Chief Marketing Officer

Sarah van Mosel

Chief Revenue Officer

Stitcher

Stitcher - Chief Revenue Officer

Jeff Vidler

President

Signal Hill Insights

Signal Hill Insights - President

Tom Webster

Partner

Sounds Profitable

Sounds Profitable - Partner

Ryan Wilson

Senior Sales Manager and Director

Samsung Ads

Samsung Ads - Senior Sales Manager and Director

Elliott Woodruff

Manager, Integrated Media Planning

OMD

OMD - Manager, Integrated Media Planning

Mark Zagorski

CEO

DoubleVerify

DoubleVerify - CEO

Registered Attendees

Sponsors & Partners

Premier Sponsors

VIP Sponsors

Discussion Topics

Extending incremental reach
Growing your first-party data
The future of AR and eSports
Building multichannel plans that work
Navigating a privacy-by-default future
The rebirth of contextual targeting
Optimizing programmatic buys
Maintaining brand safety standards
Attributing your campaign success
Media planning during an election year

Who Should Attend

Media buyers, planners, strategists, and analysts preparing for an unprecedented 2021
Brand marketers looking to engage new consumers during a time of change

Overview

Where Has Your Audience Gone?

Planning & Buying in a Time of Change.

Speakers & Moderators

Speakers & Moderators

Registered Attendees

Sponsors & Partners

Premier Sponsors

VIP Sponsors

Extending incremental reach

Growing your first-party data

The future of AR and eSports

Building multichannel plans that work

Navigating a privacy-by-default future

The rebirth of contextual targeting

Optimizing programmatic buys

Maintaining brand safety standards

Attributing your campaign success

Media planning during an election year

Related Content

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