Craig Berlingo has over twenty years of experience in digital advertising building ad servers, exchanges, SSPs, and DSPs. He is a recognized leader helping to accelerate the transition from linear cable TV to CTV and OTT. Expertise in growing two-sided markets from the bootstrap phase through stable high volume exchanges.

David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.

Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.

Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.

In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.

David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

Mike Fisher is an advanced television advertising strategist with over a decade of experience in strategic partner development, product strategy, client solutions, and more. With a deep understanding of the advanced media landscape, emerging technologies, and traditional television, Mike is continually defining innovative and insightful ways for advertisers and media owners alike to leverage Advanced TV solutions at scale. Mike joined Essence in early 2020 to lead the Advanced TV and Audio practice, working across all clients to operationalize innovation and growth of the ecosystem.

Adam Gerber is Executive Director, US Investment Strategy for GroupM, WPP’s media investment group, collectively representing more than $14B in investment from the world’s largest and most dynamic advertisers, including NBCUniversal, Unilever, Ford, Google, Mars, The Coca-Cola Company, and L’Oreal.

In his role, Gerber leads initiatives to help GroupM’s clients create and capture value across a rapidly changing media landscape by co-developing new advertising models with media companies, defining and scaling omni-channel addressable capabilities, and creating competitive advantages in an era of platform-based, data-driven campaign management.

Gerber first joined GroupM in 2017, previously serving as Global Chief Investment Officer at Essence, recognized as one of the industry’s most innovative media agencies. Prior to Essence, Gerber spent six years at ABC/Disney where he departed as SVP, Client Development & Communications and served four years as an evangelist for the digitally-oriented audience measurement and targeting company Quantcast as Chief Marketing Officer.

Gerber began his career in 1990 working across a variety of roles at startups and media agencies including Brightcove, America Online, Mediavest Worldwide/Publicis, Ammirati Puris Lintas/IPG and J Walter Thompson/WPP.

A regular commentator on issues affecting advertisers, Gerber has been recognized by Adweek and Mediaweek as one of the industry’s leading figures in media and served as chairman of the 4A’s Interactive Marketing & New Media Committee from 2001-2003. He holds a B.S. degree in Journalism and a B.A. degree in International Relations from Boston University, and resides in Westchester with his wife and two children.

Jessica Hogue is a media measurement executive with over 15 years of experience in television, digital and omnichannel advertising. As General Manager of Measurement and Analytics at Innovid, she leads the company’s strategy, design and execution of analytics solutions and partnerships and is passionate about shaping the future of Connected TV with audience insights and modern measurement. Previously, Jessica spent over a decade at Nielsen in a variety of senior roles within Client Services and Product Leadership. She pioneered research in social listening and authored studies on social influencers, digital habits of women and sustainability trends. Recognized by Multichannel News’ “40 Under 40” in 2016, she is a frequent speaker at industry events and an active member of the IAB.

Lung Huang is the Head of Growth Solutions for Mars Petcare, making a better world for pets through the evolution of data, science and technology. He is focused on understanding Mars Petcare’s data assets in order to provide the best customer experience based on data and personalization; reducing operational costs and time through data-driven intelligence.



Before moving to his current role , Lung was the global SVP of business development at Merkle. He led all commercial engagements with data partnerships that supported initiatives in people-based marketing on behalf of Merkle and the Dentsu Aegis Network M1 Platform. Prior to joining Merkle in 2017, Lung was the head of strategic partnerships at 84.51° (A Kroger Company), where he managed business development, industry engagement, and media data strategy. He also played a critical global role for dunnhumby, a customer data science company owned by the retailer Tesco, leading the partnership development and commercialization strategy in media, advertising, payments, and analytics. Lung was formerly the vice president of Arbitron Inc. and had his start at Young & Rubicam’s The Media Edge.



Lung’s career has taken him from retailer to agency to brand, garnering him extensive experience in business development, global data privacy, and GDPR compliance.



He earned his BA in Business from the University of Kansas, where he currently sits on the advisory board for the business school. He lives in New York City with his wife, two children, and new puppy Fritzi

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.

Jim Keller is the Vice President of Advertising Sales at Hulu where he oversees all sales and operations teams driving the company’s advertising business. In his role, Keller is responsible for all advertising sales efforts for Hulu, including national and local sales, performance marketing, programmatic and integrated marketing. Within his tenure, Keller has secured some of the largest brand partnership deals in the history of Hulu, in addition to playing a principal role in defining the upfront and scatter strategies for Hulu.


Prior to joining Hulu, Keller held multiple leadership positions at Bravo, Viacom and NBC Sports. Most recently, he was the Vice President of Sales at the NBC-owned Bravo network where he was instrumental in growing revenue across the networks traditional and digital properties.


Keller is an East Coast native and father of two. In his free time, Keller is an avid supporter of New York’s youth soccer leagues where he serves as a coach and advocate. He holds a B.S. in Marketing from Providence College.

Adam Lowy is Head of North American Demand Sales and Strategy at Magnite. Mr. Lowy joined Telaria from DISH Network where he was responsible for the monetization of Sling TV, DISH Anywhere, advanced television products, and accelerating the convergence of TV and digital advertising. He was the architect and leader of Sling TV’s ad sales platform including revenue, strategy, partnerships and launching live linear television’s first dynamic ad insertion (DAI) platform including programmatic real-time auctions, cross platform addressable advertising and measurement. Prior to DISH, Mr. Lowy held multiple positions at Canoe Ventures, the cable industry consortium dedicated to progress the spread of advanced television capabilities. Prior to that, Mr. Lowy was Vice President of Branded Entertainment & Online Integration at CBS Television Distribution, as well as a Director of Affiliate Relations and General Manager of Program Operations at the ABC Television Network.

Pooja leads global marketing across Comcast Advertising, which includes FreeWheel, a technology platform connecting buyers and sellers, and Effectv, Comcast Cable’s ad sales division, as well as Effectv’s sales development function.

Pooja and her team build awareness for each company’s differentiated value and accelerate growth for local, regional and national market opportunities. She oversees Comcast Advertising’s brand offerings, enhancing products and solutions for the rapidly changing media and technology landscape.

She joined Comcast Advertising from true[X], where she was president. Career highlights include leadership roles at ABC Television Network, ViacomCBS, MTV Networks, MTV Networks International and Nickelodeon.

Pooja has been quoted and featured in The New York Times, Advertising Age, Adweek, AdExchanger, Broadcasting & Cable and more. She was also named an Adweek 2016 “Young Influential,” a Cynopsis 2017 “Top Women in Digital: Industry Leader,” a Multichannel News 2019 “Woman to Watch” and a 2021 “Wonder Woman in Streaming.”

Pooja serves on She Runs It’s operating board and is also co-chair of the IAB Video Center of Excellence.

She earned a BA in international business from Lehigh University and a MBA from Columbia Business School. Pooja also completed the National Association of Multi-Ethnicity in Communications’s (NAMIC) Executive Leadership Development Program.

Zeev Neumeier founded Cognitive Networks, which was purchased by VIZIO and rebranded as Inscape. Zeev now serves as Chief Innovation Officer at VIZIO and is a lead contributor on Project OAR. Zeev studied Mathematics and Computer Science at Yeshiva University before receiving his MBA from New York University. Zeev has developed one of the earliest automatic content recognition systems and is the inventor of 10 patents in the space.

Brian Norris is Senior Vice President, Direct to Scale, NBCUniversal and leads the sales team responsible for NBCUniversal’s suite of industry-leading, advanced advertising capabilities. Norris brings almost 20 years of management and leadership experience driving television revenue in linear, addressable and digital media. He reports to Tom Stevens, SVP, Advertising Sales, NBCUniversal.

Before joining NBCUniversal, Brian served as Vice President of DISH Media Sales overseeing advertising sales for DISH and Sling TV. Brian joined DISH in 2008 to assist in the establishment of DISH Media Sales’ flagship office in New York. In this role, Brian led the day-to-day efforts for all advertising sales, viewer measurement and operations. Earlier in his career he held sales roles at Viacom and Lifetime Entertainment Services.

Brian volunteers with Big Brothers/ Big Sisters of NYC and currently serves on the board of the nonprofit International Radio and Television Society (IRTS) as well as the IE Business School Alumni Association. He also serves as an undergraduate volunteer interviewer for Brown University’s Alumni Association in his New Jersey geo-market. Additionally, he serves as an advisory board member for both Response Magazine and nonprofit, GuiDANCE Autism.

Brian earned his bachelor’s degree from Towson University and holds an M.B.A from Brown University and IE Business School in Madrid. Born and raised in Brooklyn, NY, Brian now resides in Scotch Plains, NJ with his wife Ericka and their two children.

Josh is currently the SVP of Growth Marketing and Media for LendingTree developing integrated acquisition marketing plans and channel strategies across multiple business lines. In addition to this, he leads the In-House team overseeing Search, Social, Programmatic, Native, Affiliate, and Media Partnerships.  

Prior to LendingTree, he was the Chief Media Officer for PHD Media leading their go-to-market approach to activation. Josh also built an award-winning In-House Media and Analytics team at Bayer that oversaw strategy, investment, and measurement across all channels. In addition to this he’s held leadership roles at Johnson & Johnson Consumer Products, Comcast, and Razorfish.

On the personal side, Josh lives in a Hallmark movie-esque small town spending his time reading, running, and buying sneakers. For the past 8 years, his family organizes a pediatric cancer fundraising event for the St. Baldrick’s Foundation which has raised over $1.2MM. 

Jay Prasad has over two decades of experience in leading companies and the industry in the data and cross screen revolution across digital video and TV. Jay is currently the Chief Strategy Officer for LiveRamp TV In this role, he will help create a holistic go to market strategy for all of the LiveRamp TV offerings in the US and grow it Internationally, and evaluate M&A opportunities. Taking into account dynamic aggressive market trends, emerging and disruptive technologies, he will lead a team that is tasked with executing strategic and revenue partnerships that accelerate the industry’s move to scale liquidity in cross screen marketing and outcome based measurement.

Most recently, Jay was the Chief Business & Strategy Officer for VideoAmp Mr. Prasad led VideoAmp’s business strategy, partnerships and marketing that were instrumental in developing new products around TV and Video unification, and raising 106M in venture funding. Notably, Mr. Prasad is a co-inventor on VideoAmp’s patents.

Prior to joining VideoAmp, Mr. Prasad served as VP of Global Business Development at TubeMogul where he led the company’s launch of Programmatic TV, data and supply partnerships, as well as their international partnership teams in the U.S., EU, Japan, and Southeast Asia. Previously, he led strategic development at FreeWheel focused on broadcaster’s distribution to digital and OTT platforms. Jay has also held leadership roles with Yahoo!, and Ernst & Young.


Mr. Prasad is on the Video board of the IAB and also serves on its government affairs and advanced TV committee


Mr. Prasad holds a degree in Marketing, International Business, and Risk Management from the University of Wisconsin-Madison, and studied International Business and International Political Economics at the London Business School. He also holds a certificate in BlockChain innovation from the MIT Sloan School of Business.


Jay Prasad joined LiveRamp TV as chief strategy officer in January 2020. LiveRamp, a data connectivity platform leveraged by brands and their partners to deliver exceptional experiences, tapped Prasad, formerly chief strategy officer at ad-tech firm VideoAmp, to create a holistic go-to-market strategy and capture the opportunity in data-driven marketing in TV streaming. Prasad joined LiveRamp shortly after the company’s $150 million acquisition of Data Pus Math.

Product expert with experience in publisher development and product management. 12+ years of experience in digital media, an expert in publishing, programmatic advertising, media buying, and business development & affiliate marketing and management. Karim joined Tremor International in 2012.

Scott Rosenberg is Senior Vice President of Roku and serves as General Manager of the company’s Platform Business overseeing global channel distribution, advertising, and The Roku Channel. As GM of Roku’s Platform business, Scott and his team have helped spearhead Roku’s incredible revenue and profit growth, as Roku became the #1 streaming platform in the United States. The platform business today represents more than 2/3rds of the company’s revenue. He joined the company in 2012, played a key role in the company’s 2017 IPO, and is an executive officer reporting to the CEO.

Roku’s advertising business is a central driver of its rapid revenue growth. In 2013, Scott led the creation of the ad business, setting multiple industry precedents for how streaming ads would be bought, targeted and measured. Today, Roku’s ad business serves 90% of AdAge 200 brands. Scott’s team also includes The Roku Channel, the preeminent channel for premium and free content on the Roku Platform, reaching tens of millions of viewers with more than 100,000 free and premium movies and programs. Scott’s team also oversees the distribution and promotion of all channels on the Roku platform, from Netflix, Disney and Hulu to thousands of small, self-published apps.

Scott came to Roku in 2012 after a career leading innovative companies and products in emerging media and digital advertising. He previously co-founded and served as CEO of Umami Co, a companion TV mobile application company; led advertising at Rovi Corporation; and led product for BlackArrow, Inc., a TV ad serving company. Earlier in his career Scott held product and engineering roles focused on advertising and video technologies at Replay TV, Analog Devices and Intel Corporation.

Scott is an in-demand media commentator on the future of television and consumer engagement and has appeared in The Wall Street Journal, The New York Times, Forbes, AdWeek and AdAge. He speaks regularly at conferences including Advertising Week, IAB Digital Newfronts and SXSW. Scott holds a bachelor’s degree in Computer Science from Princeton University, a master’s degree in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology, an M.B.A. from the Sloan School at MIT and was a Fulbright Fellow to Japan.

Michael Scott is Vice President of Ad Sales & Operations at Samsung Ads. With more than 20 years of sales, business development and marketing experience in the television marketing services, digital advertising, programmatic and sports marketing industries, Michael works with brands to leverage Samsung Ads Smart TV insights to reach consumers where they consume their content across Smart TVs, mobile or desktop devices. Most recently, Michael served as Chief Revenue Officer at Tru Optik where he managed business development and strategic partnerships with advertisers, agencies, data companies and adtech partners leveraging Tru Optik’s proprietary data set to access OTT audiences. Prior to Tru Optik, he was Senior Vice President, Strategic Partnerships for Cox Media Group’s Gamut, where he grew revenue by nearly 20 percent and Managing Director, Ad Intelligence for Ebiquity, where he led the advertising consultancy practice with teams around the globe and doubled revenue within his first year. As an entrepreneur, Scott started and later sold, two successful content marketing businesses/agencies – Fourth Element Group and MacDuff Inc. Earlier in his career, Scott worked for NBC Television as the Director of Olympic and Sports Marketing.

Rick is an accomplished 20+ year digital media veteran with a track record ​of helping build companies, from venture backed start-ups to multi-billion-dollar enterprises​. He recently joined Nielsen as the SVP & Group Head of Digital, responsible for expanding media measurement and data partnerships with the industry’s leading digital companies.

Previously,​ Rick ​was the Global CRO at Telaria, overseeing supply and demand growth for CTV and premium video, working with the top video publishers, brands and agencies. Prior to that, he was the CRO of Rocket Fuel and managed a team of 150 across North America, charged with selling AI-driven marketing solutions, through its acquisition by Sizmek in 2017. At ZEFR, the leading contextual video advertising company, Rick led 350% revenue growth and doubled the sales and service team. As EVP of Digital Sales at iHeartMedia, he built the first National digital sales team and launched its Digital Advisory Board, while increasing the business by 70%. Earlier, Rick was at Microsoft for almost seven years, generating four-fold ad revenue growth and presided over a sales and service org of 200.

Rick currently serves on the Executive BOD for The Ad Club of NY and was honored with the first “Volunteer of the Year” award in 2014. He is a former President of 212NYC, a four-time IAB MIXX Awards juror and a founding member of the Digital Content Newfronts. Rick is also the Benefit Chair for Young Audiences NY, a non-profit which provides arts education programs to underserved NYC public schools. He holds a BA from Carnegie Mellon University and is based in NYC.

Lisa Utzschneider is the Chief Executive Officer of Integral Ad Science and a member of the company’s board of directors. IAS is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. Lisa joined IAS as CEO in January 2019, bringing more than 20 years of digital advertising expertise and tech-industry leadership experience to the role.

Prior to joining IAS, Lisa held the position of Chief Revenue Officer at Yahoo where she oversaw Yahoo’s global sales organization and provided solutions for the needs of advertisers worldwide. Lisa served as CRO up through the acquisition of Yahoo by Verizon in June 2017.

Previously, Lisa was Amazon’s Vice President of Global Advertising Sales, where she developed the company’s global advertising business through product, marketing, sales, and operations strategies, driving consistent revenue growth. Prior to Amazon, Lisa spent 10 years at Microsoft culminating in her role as General Manager of the national sales and service teams where she focused on driving revenue for the company’s top online advertising accounts. She also developed the U.S. advertising go-to-market strategy.

Lisa serves as a board member for the Ad Council, IAB Video Center, Bates College and Greenwich Academy. Notable honors include: She Runs It “Woman of the Year 2020,” the Adweek 50, Business Insider’s “Most Powerful Women in Mobile Advertising,” New York Business Journal’s “Women of Influence,” and Working Mother’s “50 Most Powerful Moms.” Lisa holds a bachelor’s degree from Bates College and a master’s degree in public administration from New York University. She resides in Greenwich, CT with her husband and two daughters.

Maria B. Winans is the Chief Marketing Officer for IBM North America. She leads all aspects of Marketing for IBM with responsibility for client experience, engagement, and the health of the IBM brand in the regions.


Maria’s previous role was Global CMO for IBM Watson Customer Engagement where she was responsible for managing the global marketing strategy for solutions that enable business leaders in Marketing, Commerce and Supply Chain disciplines to leverage data, analytics and cloud to build deeper, more valuable engagements with their customers, partners and suppliers. In this role, Maria led a global team responsible for brand awareness, campaign design, digital engagement, content marketing and market development.

Maria has been with IBM for 29 years and has held key executive positions in a variety of disciplines and brand units across IBM. These have included key strategic initiatives for IBM such as Smarter Commerce and Smarter Cities as well as leading teams across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions, Data Management, PC Company and IBM Latin America.

She is a member of IBM’s Hispanic Executive Council, IBM’s CMO Council and helps to lead IBM’s Super Women’s Group reaching women professional across the company. Last year, she was awarded the ASPIRA Association’s Corporate Leadership Award, one of the highest honors given by this Latino organization as well as was named one of the Top 10 Corporate Latina Executives of the Year by LATINA Style.

Maria was born in Santiago, Chile and grew up in the United States since a young age. She is a graduate of the University of North Carolina at Chapel Hill, a certified fitness instructor in Kickboxing, TRX and Russian Kettlebells and lives in North Carolina with her two children.

Julian Zilberbrand is the Executive Vice President of Advanced Media for ViacomCBS. Zilberbrand is responsible for providing strategic direction and leadership for ViacomCBS’s InView reporting platform and for working across the organization to further develop capabilities in Customer Identity Management amongst other responsibilities in addressable media and data focused business development.