The IAB Measurement Leadership Summit brings together over 100 invite-only data and measurement executives from across the advertising ecosystem. This year’s “Driving to Outcomes” theme will cover modernizing MMM, the intersection of privacy, AI, and first-party data, and cross-channel attribution, outcomes, and incrementality. Attendees will gain valuable insights through panels and breakout sessions, ensuring they’re prepared to navigate the latest trends and drive impactful results. Save the date!
