The Ad Creative ID Framework (ACIF): Streamline & Improve Cross-Platform Advertising

In today’s fragmented digital advertising landscape, tracking ad creatives consistently and accurately across platforms is a major challenge, especially in the complex environment of digital advertising. The Ad Creative ID Framework (ACIF) streamlines this process by simplifying the identification and management of ad creatives.

Join IAB and IAB Tech Lab in this webinar as we share the benefits of using ACIF as frequency capping and management, creative separation for brands, cross-platform campaign measurement, campaign reconciliation and improved campaign ROI by mitigating spend waste.

Don’t miss your chance to contribute to a more cohesive and reliable digital advertising ecosystem!