The Addressability & Measurement Committee aims to provide updates, guidelines, best practices and market solutions for data collection, data automation, audience activation, and measurement, while maintaining consumer privacy for reach, attribution, and optimization.
About the IAB Programmatic+Data Center
Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Programmatic+Data Center’s mission is to define boundaries, reduce friction, and increase value along the data chain, for consumers, marketers, and the ecosystem that supports them.
If you are interested in joining the IAB Addressability & Measurement Committee, or want to learn more about IAB’s Programmatic+Data Center, please email [email protected]
Open to IAB U.S. Members only. Users must be logged in using their business email address to register.
Speakers & Moderators
Speakers & Moderators
Jeffrey Bustos
Vice President, Measurement Addressability Data
IAB
IAB - Vice President, Measurement Addressability Data
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Jill Wittkopp is the Vice President, Product at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.
