AdTech in Blockchain: It’s Working!

As Chief Product and Technology Officer at NYIAX, Richard spearheads the ongoing development of the NYIAX platform.

Richard has more than 15 years experience in the advertising technology industry. He comes to NYIAX from IPONWEB, a key infrastructure provider in the media trading ecosystem, where he was the General Manager of its Publishing Solutions business. In this role, he guided custom projects for industry players to market, and working with teams across the globe — Japan, EU and the USA — built new products and custom platforms specifically tailored to clients’ unique business models.

Richard has also served as the VP of Product and Technology at AOL Networks, and as the original programmer and developer of content management and web publishing software for many of the Reed Business Information’s web properties.

Richard currently resides in the Greater New York City area.

Miguel is an experienced full stack engineer focusing on product development, architecture, and agile processes. He specializes in building for large-scale systems, data management platforms, and decentralized cryptographic protocols.

Miguel has a deep expertise in all aspects of the ad tech ecosystem, especially mobile and programmatic-driven initiatives.

Michael Palmer is originally from a small town in upstate New York. As an undergraduate at Vassar College he majored in history and political science and holds advanced degrees from Cornell, Harvard and the Stern School of Business. Prior to settling into a career in software development, Michael had previously worked a wide variety of jobs, including being a college lecturer, a wilderness guide and a factory shift manager. After working for several years as a software product manager for a clinical trial software, Michael helped found a small business intelligence company, where he ran operations. After selling and successfully exiting this company, Michael joined Xaxis and then GroupM where he has worked for the last five years in several technology-related roles. He is currently GroupM’s Global VP for Emerging Technologies where he is active in guiding innovation strategy. He has served co-chair of the IAB Tech Lab’s Blockchain Working Group for two years and currently represents GroupM & WPP on the IAB Tech Lab’s Board of Directors. Michael is also an active member of the Tech Lab’s project Rearc for identity and he regularly represents GroupM and WPP’s interests in technical matters with the 4As and the W3C.