ALM 2022 Decisions Virtual Town Halls

With nearly 20 years of experience in digital advertising, Peter brings with him a successful track record in revenue growth, managing large accounts across enterprise verticals and building partnerships.

Peter joined PubMatic in 2016 and spent several years leading PubMatic’s Australia & New Zealand business to be one of the top SSPs in the region; working with all major publishers, broadcasters and buyers. He also headed up PubMatic’s Audience product, Audience Encore, across the APAC region, allowing advertisers, data owners and publishers access to best-in-market technology and innovation to ensure their businesses are set up for long term success. He was promoted to VP for Addressability in 2021 where he is responsible for growing and overseeing PubMatic’s global addressability solutions business, based in New York.

As the Chief Connectivity & Ecosystem Officer at LiveRamp, Travis Clinger leads activation partnerships spanning martech, commerce, customer service, along with the company’s global digital advertising ecosystem strategy: driving strategic initiatives, advancing global partnerships, and overseeing the business development and go-to-market strategies for key addressability and activations products and initiatives.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Marc Grabowski is the Global Group Vice President of Oracle Advertising Sales.

Marc has more than two decades of experience driving sales, product, account management and operational organizations in the media and technology space.

Marc holds a Bachelor of Science degree in Political Science from Boston University and has served on various boards including Savingstar, Spring Technology, The Chicago Area Runners Association and Persio, where he also served as CEO leading the company to a successful exit in 2016.

Eric John leads the IAB Media Center, a dedicated unit within the IAB whose mission is to simplify the video and audio supply chain, providing best practices and education for brands, agencies, and media companies. Eric drives the center’s efforts in the development of market-making research, industry standards, best practices and buyer/seller terms and conditions. Before joining the IAB, Eric served as VP of Digital Services and Strategy at the Alliance for Audited Media and as Global Director of Publisher / Developer marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, L’Oréal, GM, Audio and Nikon. Eric began his career at internet advertising pioneer DoubleClick (Google) where he led product development and marketing within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program.

As CEO, Nicolle and her team are working to build a smarter, more effective television ecosystem by partnering with and empowering brands to seamlessly connect with audiences wherever and whenever they watch content.

Nicolle previously served as Global Chief Operating Officer at GroupM’s mPLATFORM where she was responsible for global product management, strategic partnerships, and technology development across the largest media investment management organization in the world.

Prior to mPLATFORM, Nicolle was a central figure in the success of Xaxis, a pioneering programmatic digital media business, serving first as Global Chief Revenue Officer, followed by Global Chief Operating Officer. During her tenure as CRO, Xaxis grew revenue to over one billion dollars. As Global COO she oversaw product and technology development, business operations, human resources, and strategic partnerships. Key highlights include leading the audience data activation platform and launching the company’s machine learning technology. She also played an instrumental role in the sale of Open AdStream to AppNexus.

Prior to Xaxis, Nicolle was the President of 24/7 Real Media where she led the company’s businesses in North America and Europe. Earlier at 24/7, she served in the roles of VP, SVP, and EVP, Global Media and Technology Product Management, with responsibility for the overall health and growth of the global business. In these roles, she drove the evolution of one of the industry’s most significant publisher technology platforms and the development of the first global data management platform suite for agencies. She also led the deployment and integration of the joint venture partnership between WPP and Dentsu across Asia.

A recognized leader in the media industry, Nicolle is a member of the Ad Council Board of Directors, IAB Board of Directors, and the VAB Board of Directors. In 2020, she was the recipient of Adexchanger’s Leadership in Advertising award and named to Cablefax’s 100 and Cablefax’s Most Powerful Women. Previously, Pangis was named to the Adweek 50 list, AdAge’s 40 Under 40, Crain’s 40 Under 40, Business Insider’s 30 Most Powerful Women in Mobile, Cynopsis’ Top Women in Media and Multichannel News’ Women to Watch. She is an active supporter of SOS Children’s Villages, City Year, and StepUp Network, and proud leader of her daughters’ Girl Scout troops.

Retail media’s growth is about more than just ecommerce advertising. It is about retailers reinventing themselves into media companies. Michael Schuh has been at the forefront of that reinvention at Kroger, America’s largest grocery retailer.  

Since Kroger Precision Marketing (KPM) launched in 2017, Michael Schuh has served as a force behind our mission: to make brand advertising more transparent and accountable. Schuh oversees media strategy and product for KPM, including Kroger onsite, instore, and offsite media (advanced TV, social, and programmatic). Kroger is setting the pace for retail media—presenting a major opportunity for brands to engage with relevant shoppers, improve performance, and reduce wasted spend. He leads a team of media product specialists and designs the roadmap for future innovations.  

Among Schuh’s notable achievements, he oversaw the integration of Kroger Precision Marketing with ad management platforms like Pacvue and Skai. He also oversees the partnership between Roku and Kroger Precision Marketing. This solution brings shopper data from the #1 grocer in the U.S. to America’s #1 TV streaming platform, so CPG brands can use Kroger purchase data to create custom audiences and measure sales performance on Roku.  

Schuh was honored by The Path to Purchase Institute’s inaugural 40 Under 40 Awards in 2022 for exceptional young professionals in the commerce marketing industry. 

Prior to Schuh’s current role, he spent three years working closely with global retailers at Dunnhumby as a product manager across a suite of pricing and promotions software. Before that, he spent two years at Booz Allen Hamilton as a senior consultant, working with public sector agencies to streamline their data and reporting assets. He earned a master’s of science in systems engineering degree from the University of Virginia.  

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Chris Wilson has built a reputation in the research industry as a visionary by working daily to create the television measurement products of the future.

As Chief Commercial Officer at Comscore, Chris oversees the Commercial, Sales Operations and Marketing teams, along with the international business lines. In his role, Chris says his mission is to further the development of new products and services to measure TV across every platform and better integrate the company’s digital, TV, and cross-platform sales efforts through consistent best practices across Comscore’s commercial teams.

Throughout his career, Chris has played a critical role in the growth and evolution of TV measurement. Prior to his role at Comscore, Chris served as Executive Vice President, National Television Products at both Comscore and Rentrak; Senior Vice President, Sales at Scarborough Research Company; President at Experian Research Services; President & COO of Simmons Market Research Bureau; and CEO & President of LogicLab, a division of Merkle LLC.

When he’s not working to build and maintain key strategic relationships with national advertisers, agencies, and TV networks, Chris enjoys playing golf and scuba diving. He lives in New Jersey with his wife, three kids, a dog, and a horse.