As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings.
Join us to learn:
The anatomy of a video ad impression in channels such as web video, CTV, social video, and linear, and the complexities of measurement across these channels
How comparability becomes a challenge and discuss the path toward a more effective cross-channel measurement approach that helps marketers make informed decisions
Denise Bercovitch is Vice President of Data Science at iSpot, bringing more than 30 years of product development, data science, and quality management experience to her role. Denise guides product methods from conception to deployment, applying value-enhancing innovations to audience measurement. Prior to joining iSpot, Denise was at 605.tv, Comscore, and Kantar, where she created robust solutions in linear, addressable, and cross-platform advertising.
Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.
Jessica recently joined VideoAmp after spending 16 years in Consulting Services at EY leading independent, high-quality audits on behalf of the Media Rating Council. There she focused primarily on measurement services in the linear TV and premium digital video space. Now at VideoAmp, Jessica is responsible for optimizing audit readiness and implementing strategic policies to enhance transparency in the marketplace. In her personal time, you can find her traveling or staying home to spend time with her dog, Nacho.
Sreeharsha Ukkadam is a seasoned product executive with a distinguished track record of developing market leading, innovative advertising products that deliver measurable impact. As an SVP, Digital Products at Nielsen, Harsha leads the strategic vision and execution for the Ad Intelligence, Media Planning and Ads Measurement & Optimization product portfolio, driving innovation and value across the digital advertising ecosystem.
Michael Vinson, PhD brings a unique blend of expertise in mathematics, theoretical physics, and data science as applied to media measurement and advertising to his role as Chief Research Officer at Comscore.
Dr. Vinson has played a key role in developing and reinventing Comscore’s measurement solutions across TV, computers, and mobile devices. Under his leadership, Comscore launched its groundbreaking TV measurement capabilities, and is now redesigning all its measurement systems to enable the privacy-focused methodologies demanded by consumers.
Dr. Vinson’s stewardship of Comscore’s analytics strategy builds on a strong, 25-year track record of achievement. Prior to joining Rentrak and Comscore, he served as Senior Vice President and Managing Director of Digital Insights and Analytics at Starcom MediaVest Group and, before that, as Chief Research Scientist at erinMedia, where he was granted multiple patents relating to mathematical methods for estimating demographics from privacy-safe digital set-top box data.
Prior to joining the media measurement industry, Dr. Vinson – who holds a PhD in theoretical physics from the University of Chicago – was an academic and educator. He completed his post-doctoral work at Syracuse University in Physics, won a Fulbright Scholarship to teach and do research in computational physics at Yarmouk University in Jordan, and served as Chairman of the Department of Physics at Shippensberg University in Pennsylvania. Dr. Vinson has lived and worked in four countries around the globe, and his family includes his wife, three adult children, two dogs, and three cats. He currently lives in Oakland, California.
