As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings.
Join us to learn:
The anatomy of a video ad impression in channels such as web video, CTV, social video, and linear, and the complexities of measurement across these channels
How comparability becomes a challenge and discuss the path toward a more effective cross-channel measurement approach that helps marketers make informed decisions
Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.
