Speakers & Moderators

• 
  Jake Abraham

  Chief Commercial Officer

  Audigent

  Audigent - Chief Commercial Officer
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Jake Abraham

  Chief Commercial Officer

  Audigent

  Audigent - Chief Commercial Officer

  ---

  Jake Abraham serves as the Chief Commercial Officer at Audigent, where he has played a pivotal role for the past seven years. His expertise lies in building publisher monetization products and steering Audigent’s identity and ecosystem strategy. Renowned for his insightful perspective on the industry’s most pressing challenges, Abraham currently holds a position on Prebid’s executive board, representing the ad tech membership.

  Prior to joining Audigent, he spent five years at the Hearst Corporation, where he crafted content strategy for their ad agency, iCrossing. His journey in the industry began as an award-winning film and television producer, which provided him with a unique blend of creative and strategic insights that he brings to his current role at Audigent.

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• 
  Sam Garfield

  Head of Digital Strategy - Communications, Media and Travel

  Adobe

  Adobe - Head of Digital Strategy - Communications, Media and Travel
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Sam Garfield

  Head of Digital Strategy - Communications, Media and Travel

  Adobe

  Adobe - Head of Digital Strategy - Communications, Media and Travel

  ---

  Sam Garfield currently serves as the Head of Digital Strategy for Communications, Media and Travel at Adobe where he provides thought leadership and works with Media companies on digital transformation efforts. In his previous role, he was the strategic lead responsible for setting the vision, strategy and focus of AARP Service’s data infrastructure and analytics offering. Prior to that, Sam spent sixteen years at Discovery Inc focusing on financial systems, process improvement and data analytics. Sam was the Vice President, Data Strategy and Advanced Audience Platforms, providing leadership on the data strategy and roadmap for Discovery’s advanced TV product. He has received a Bachelors and Masters of Business Administration from the University of Maryland.

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• 
  Margit Kittridge

  Retail Media Technology Lead

  Ahold Delhaize USA

  Ahold Delhaize USA - Retail Media Technology Lead
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Margit Kittridge

  Retail Media Technology Lead

  Ahold Delhaize USA

  Ahold Delhaize USA - Retail Media Technology Lead

  ---

  Margit Kittridge is the Retail Media Technology Lead on the AD Retail Media team at Ahold Delhaize
  USA. In her current role, she is responsible for driving revenue growth by leading new retail media
  product developments and ad tech integrations on the e-commerce platforms and in-store | at-store
  venues of ADUSA’s brands.

  Margit joined ADUSA with an extensive background in digital marketing, ad tech and product
  development including her role at Dynata, a global market research firm, where she led cross-platform
  advertising campaign measurement product development. Prior to that, Margit drove digital advertising
  product development efforts for Intersection’s digital out-of-home portfolio including the LinkNYC
  communications network in New York and Chicago Transit Authority’s (CTA) digital transit advertising
  network. During her career Margit also worked at various positions at Starcom MediaVest Group
  advertising agency in Chicago after being transferred over from Budapest, Hungary where she was the
  Media Director for Leo Burnett Budapest.

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• 
  Jay Askinasi

  SVP, Global Media Revenue

  Roku

  Roku - SVP, Global Media Revenue
  

  Agenda Sessions

  Sunday, Jan 26 – 5:40 PM PST

  Outcomes: Promised Land or Panacea?

  Jay Askinasi

  SVP, Global Media Revenue

  Roku

  Roku - SVP, Global Media Revenue

  ---

  As the head of global media revenue and growth at Roku, Jay leads the advertising business for Roku Media, helping the ad ecosystem succeed in TV streaming. 

  Prior to joining Roku, Jay was Chief Growth Officer of Publicis Groupe and U.S. CEO of the company’s media investment arm, Publicis Media Exchange (PMX). Askinasi also held executive leadership roles at Xandr and programmatic platform RUN.  

  Born and raised in New York, Askinasi received his Bachelor’s from University of Maryland, College Park. 

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• 
  Sara Badler

  Chief Advertising Officer, North America

  The Guardian US

  The Guardian US - Chief Advertising Officer, North America
  

  Agenda Sessions

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Sara Badler

  Chief Advertising Officer, North America

  The Guardian US

  The Guardian US - Chief Advertising Officer, North America

  ---

  Sara Badler is chief advertising officer, North America, the Guardian US.

  Badler is responsible for driving advertising revenue growth, fostering strong client relationships, and leading a high-performing sales team including marketing, programmatic, and ad operations.

  She was previously at Morning Brew, where she served as chief commercial officer, and prior to that, as chief revenue officer of enterprise advertising and partnerships at Dotdash Meredith. Her career also includes serving as head of programmatic revenue and strategy at The New York Times, as well as similar roles at Hearst magazines and Forbes.

  Badler is the recipient of industry awards from Women In Media, 2024; Adexchanger Aware, 2024; Media All Stars 2023; Top Media In Women, 2021; and the Cynopsis Award 2019

  She holds a Bachelor of Arts degree in American Studies from Dickinson College in Pennsylvania.

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• 
  Molly Battin

  Senior Vice President, Chief Marketing Officer

  The Home Depot

  The Home Depot - Senior Vice President, Chief Marketing Officer
  

  Agenda Sessions

  Monday, Jan 27 – 9:00 AM PST

  The CMO Perspective

  Molly Battin

  Senior Vice President, Chief Marketing Officer

  The Home Depot

  The Home Depot - Senior Vice President, Chief Marketing Officer

  ---

  Molly Battin is The Home Depot’s SVP and Chief Marketing Officer. In this role, she is responsible for The Home Depot’s branding, marketing strategy, personalization efforts and the company’s retail media network, Retail Media+.
  
  Molly joined The Home Depot in 2022 and prior to joining the company has held executive leadership roles across prolific brands like, Coca-Cola, Warner Media and Delta Airlines. During her time at Delta, she led global corporate brand strategy and brand management across the company. Her oversight included the global company’s cross-functional marketing strategy and channels.
  
  Molly is a Fellow of the Women in Cable Telecommunications (WICT) Betsy Magness Leadership Institute and was named the 2018 WICT Southeast Woman of the Year. She’s currently on the advisory board for Imagine It! The Children’s Museum of Atlanta, a member of the Leadership Atlanta Class of 2018, and a member of the Agape advisory board. Outside of work, Molly is a proud wife and mother of three children, an avid runner and a triathlete. Molly earned a bachelor’s degree from Princeton University and an MBA from Northwestern University.

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• 
  Rob Beeler

  Founder

  Beeler.Tech

  Beeler.Tech - Founder
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Bridging the Gaps: Achieving Interoperability in a Fragmented Ecosystem

  Rob Beeler

  Founder

  Beeler.Tech

  Beeler.Tech - Founder

  ---

  Rob Beeler brings 20+ years of digital media and ad tech experience to his current role as Founder and CEO of Beeler.Tech, the meeting place for all things publisher revenue operations.  He began his career at Advance Local where he became head of ad operations and worked for 10 years. Rob is a trusted resource in the community through training, consulting, events and research. Rob also served as Chairman and Editor in Chief of AdMonsters for over 14 years.

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• 
  Jimmy Bennett

  Former Marketing and Media Executive

  Wendy's and Coca-Cola

  Wendy's and Coca-Cola - Former Marketing and Media Executive
  

  Agenda Sessions

  Monday, Jan 27 – 2:35 PM PST

  The Personalization Paradox: Unlocking CTV's Creative Potential Across Complex Buying Channels

  Jimmy Bennett

  Former Marketing and Media Executive

  Wendy's and Coca-Cola

  Wendy's and Coca-Cola - Former Marketing and Media Executive

  ---

  Jimmy was most recently the Global Head of Brand Engagement at Wendy’s, where he drove disruptive messaging strategies that strengthened the brand’s identity and delivered profitable growth for the best burger in the business. With oversight of media, creative, social, partnerships, and owned digital channels, Jimmy helped amplify Wendy’s distinct Brand Voice, ensuring resonance across all consumer touchpoints. Before his time at Wendy’s, Jimmy was at Coca-Cola, leading Entertainment Partnerships and the Sprite Brand, and Integrated Marketing at Adult Swim. His career began on the agency side at Optimedia and Mediacom. Jimmy holds an MBA in Marketing from Northwestern.

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• 
  Rick Berger

  Senior Vice President, Member Engagement & Development

  IAB

  IAB - Senior Vice President, Member Engagement & Development
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Rick Berger

  Senior Vice President, Member Engagement & Development

  IAB

  IAB - Senior Vice President, Member Engagement & Development

  ---

  Rick has significant experience across all parts of the marketing ecosystem including brand management, agency, media, digital, ad tech, data, analytics, and attribution. He started his career working on blue chip brands for several major NY ad agencies and then transitioned to the brand side at L’Oreal. After a successful stint launching and managing haircare brands, Rick took on a role running sales for Next Generation Radio, an industry association. After leaving NGR, Rick ran the NY Sales office for Alloy, helping to launch the largest teen ad network. Rick has also run sales teams at Music Mogul (a music start-up), Interactive One (a multi-cultural publisher), Specific Media/Viant, and Conversant, the identity platform and digital arm of Epsilon. Rick joined the IAB in October 2019 as SVP Member Engagement & Development.

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• 
  Adam Bergman

  Group Vice President of Advertising & Data Sales

  VIZIO

  VIZIO - Group Vice President of Advertising & Data Sales
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Adam Bergman

  Group Vice President of Advertising & Data Sales

  VIZIO

  VIZIO - Group Vice President of Advertising & Data Sales

  ---

  As the Group Vice President, Advertising & Data Sales, Adam is responsible for the go-to-market strategy of VIZIO Ads, a platform with one of the largest connected TV footprints in the U.S. His role includes building brand and agency partnership strategy, as well as informing product and marketing decisions.

  Having spent close to a decade in and around the OTT space specifically, Adam helped launch Yume’s connected television suite, driving advertisers to consider the relationship between OTT and traditional TV investments. From there, Adam led partnerships and strategy at The Daily Beast, a leader in thoughtful, provocative journalism. That path led him back into the data, measurement, and OTT community, taking on a leadership post at Samba TV.

  With experience ranging from ad-tech, publishing, measurement, and start-up mentorship, Adam’s focus remains on brand-led solutions, connecting consumers with content they desire, and driving business outcomes.

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• 
  Hannah Berner

  Comedian & Podcast Host

  Comedian & Podcast Host
  

  Agenda Sessions

  Monday, Jan 27 – 6:00 PM PST

  Hannah Berner: Rising to Social Media Stardom and Beyond

  Hannah Berner

  Comedian & Podcast Host

  Comedian & Podcast Host

  ---

  Hannah Berner was born in Brooklyn, New York and emerged on the comedy scene by writing, directing, editing, and acting in videos on social media and writing viral tweets. She has two podcasts, Berner Phone and Giggly Squad with over 50 million combined downloads. She was a cohost on Bravo’s Chat Room, as well as a member of Bravo’s Summer House for three seasons, and has over 4 million followers across her social media platforms. Through her viral digital series, Han on the Street, which has garnered hundreds of millions of views, she has interviewed stars such as Jennifer Lawrence, Hailey Bieber, Priyanka Chopra, Kesha, and Julia Fox. She currently is on a theater tour across America for her stand up comedy. In 2022, she was named one of Just For Laughs “New Faces Of Comedy” in Montreal. She was recently named one of Variety’s “Top Ten Comics to Watch in 2023”.

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• 
  Maureen Bosetti

  Chief Investment Officer

  IPG Mediabrands

  IPG Mediabrands - Chief Investment Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:35 PM PST

  The Personalization Paradox: Unlocking CTV's Creative Potential Across Complex Buying Channels

  Maureen Bosetti

  Chief Investment Officer

  IPG Mediabrands

  IPG Mediabrands - Chief Investment Officer

  ---

  Maureen has worked in the Media business for 25+ years as a leader in Strategic Investment guiding both clients and agency teams to driving maximum value in the marketplace. She has also focused on building relationships with the media partners to better facilitate the negotiations and client’s executions in market.
  
  Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of IPG’s General Motors MediaWorks buying unit and was quickly promoted to a Buyer overseeing GM’s $300MM+ Sports investments. Maureen then went to work on the sales side at Discovery Communications as a Sales Planner. Maureen crafted sales plans and marketing ideas for such clients as Procter & Gamble, Warner Brothers, Universal Studios, Exxon Mobil and M&M Mars.
  
  After Discovery, Maureen went to back to the agency side working at Universal McCann for four years on the Coca-Cola account. While working on Coca-Cola Maureen ran their high-profile Olympics sponsorship which was more than $100MM in addition to managing their juices and water brands. Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for T-Mobile, BMW, ServiceMaster among other brands. In March of 2010 Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients including Pizza Hut, Bridgestone Tires and Liberty Mutual representing billings more than $400MM.
  
  Maureen joined Initiative in February of 2016 as the Chief Partnerships Officer overseeing all investments across the portfolio of clients including Amazon/Amazon Prime Video, T-Mobile, Liberty Mutual, Merck, Gilead, and Lego to name a few. Maureen currently serves as the Chief Investment Officer at IPG Mediabrands working closely with the agency teams to develop strategic partnerships in the marketplace that yield both efficiencies and impact for clients.
  
  Maureen graduated from Fordham University with a BA in Communications. As an active member of the media industry Maureen is on the 4 As National Broadcast Committee, IAB Video Board, VOX Media Council and the Sandy Hook Promise Media Advisory Board. In 2010, Maureen was named as one of Broadcasting and Cable’s Next Wave of Leaders. Maureen was also named one of the 2013 Working Mothers of the Year as selected by She Runs It and in 2013 AdWeek highlighted Maureen as a Media All Star. Maureen was recently honored by She Runs It for the Changing the Game awards which highlighted her advancements when it comes to more inclusive buying practices.

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• 
  Nada Bradbury

  CEO

  AD-ID

  AD-ID - CEO
  

  Agenda Sessions

  Tuesday, Jan 28 – 7:30 AM PST

  Breakfast Breakout: How IAB Tech Lab Standards can Supercharge CTV Growth in 2025

  Nada Bradbury

  CEO

  AD-ID

  AD-ID - CEO

  ---

  Nada Bradbury is the Chief Executive Officer at AD-ID, the industry’s pre-eminent advertising
  registry. AD-ID provides standardized identity management for ad creatives. Since joining in
  January 2023, she has been the chief architect of the company’s transformation to ensure
  advertising transparency and accountability in an increasingly digital ecosystem.

  She has spent over two decades of her career in senior operating roles including strategy,
  product development, marketing and commercial operations in the advertising, measurement
  and media industries. Nada has a proven track record of implementing growth strategies,
  overseeing complex strategic partnerships and creating value for employees and stakeholders
  alike. She has a deep and holistic understanding of media and advertisers and how best to
  serve them.

  Nada previously served as Global Head of Partnerships at Nielsen where she led Nielsen’s data
  initiatives and transformation to a big data first strategy. With deep expertise across identity,
  viewing metrics, analytics and data science to support new and existing products and currencies
  for customers across a large number of verticals, globally. Prior to that, she led strategy and
  measurement products at NielsenIQ (previously known as ACNielsen).

  Currently, Nada serves on the Advisory Board for the IAB Tech Lab Advanced TV Initiative.

  Nada received her bachelor’s degree in business administration with a concentration in
  marketing from the University of Illinois at Urbana-Champaign

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• 
  Paul Brenner

  SVP, Global Retail Media & Partnerships

  In-Store Marketplace

  In-Store Marketplace - SVP, Global Retail Media & Partnerships
  

  Agenda Sessions

  Monday, Jan 27 – 4:40 PM PST

  Interactive Town Halls and Breakouts

  Paul Brenner

  SVP, Global Retail Media & Partnerships

  In-Store Marketplace

  In-Store Marketplace - SVP, Global Retail Media & Partnerships

  ---

  With more than 25 years of experience in media & entertainment and advertising technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Paul joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio In-Store advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. After the company’s integration with Mood Media, Paul was promoted to SVP of Retail Media and Partnerships. Now, he works to evangelize and innovate the In-Store segment of Retail Media in his role at In-Store Marketplace (ISM).

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• 
  Scott Brown

  Group President

  Experian

  Experian - Group President
  

  Agenda Sessions

  Monday, Jan 27 – 5:50 PM PST

   Powering data-driven advertising through connectivity. 

  Scott Brown

  Group President

  Experian

  Experian - Group President

  ---

  Scott Brown is Group President of Financial and Marketing Services at Experian. He is responsible for credit and marketing services powering Fortune 500 companies – inclusive of data, software, and platforms. In this role, Brown is focused on driving innovation through high-quality data sets, modern technology solutions, and value-added services to help customers make the best decisions to target and acquire consumers, manage risk, reduce operating costs, and drive financial inclusion while growing their businesses. Additionally, Scott oversees Experian’s use of consumer-permissioned data and the strategy for leveraging it across the B2B and B2C spaces. Since joining Experian in 2021, Scott has driven double-digit growth and significant product innovations like Experian Go and Experian Boost, while also launching Experian Activate and expanding Ascend’s capabilities for increased market adoption. Previously, Scott was GM of Nielsen’s $2B Audience Measurement business, where he spearheaded digital transformation and cloud migration efforts.

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• 
  Chris Bruderle

  Vice President, Industry Insights and Content Strategy

  IAB

  IAB - Vice President, Industry Insights and Content Strategy
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:00 AM PST

  Welcome Remarks

  Tuesday, Jan 28 – 9:25 AM PST

  AI-Driven Insights: Transforming Customer Experiences Through Personalization and Innovation

  Chris Bruderle

  Vice President, Industry Insights and Content Strategy

  IAB

  IAB - Vice President, Industry Insights and Content Strategy

  ---

  Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
  
  Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
  
  Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.
  
  Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

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• 
  Dory Butler

  Senior Vice President, Customer Experience

  Verizon Consumer

  Verizon Consumer - Senior Vice President, Customer Experience
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  AI-Driven Insights: Transforming Customer Experiences Through Personalization and Innovation

  Dory Butler

  Senior Vice President, Customer Experience

  Verizon Consumer

  Verizon Consumer - Senior Vice President, Customer Experience

  ---

  Dory Butler is the senior vice president of Customer Experience for Verizon. She is responsible for the consumer group’s customer experience strategy, insights, experience management and design. In this role, she leads the development and delivery of high-quality sales and service experiences across all consumer and employee touchpoints.

  Before Verizon, Dory led Omni Customer Experience Product Management for the Walmart US Mobile App and Walmart.com Prior, she spent 20 years at American Express leading AmericanExpress.com globally in over 25 markets and overseeing product management, marketing and operations for the global web experiences.

  Dory is a graduate of the University of North Carolina at Chapel Hill and has a Masters in Business Administration from the NYU Stern School of Business. She currently lives in New York City with her husband and two children.

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• 
  Raffaella Camera

  Strategic Growth, Super League and Former Head of Brands, Unreal Engine

  Epic Games

  Epic Games - Strategic Growth, Super League and Former Head of Brands, Unreal Engine
  

  Agenda Sessions

  Monday, Jan 27 – 2:40 PM PST

  The Power of Creativity: Driving Business Outcomes Through Effective Collaboration

  Raffaella Camera

  Strategic Growth, Super League and Former Head of Brands, Unreal Engine

  Epic Games

  Epic Games - Strategic Growth, Super League and Former Head of Brands, Unreal Engine

  ---

  Raffaella Camera is a senior executive specializing in growth strategy at the intersection of immersive technology, gaming, entertainment, and lifestyle. As Head of Brands for Epic Games’ Unreal Engine, she expanded the Epic ecosystem in the Lifestyle Brands sector, securing partnerships with industry leaders like WPP and LVMH. Previously, Raffaella was a Partner at Accenture, where she co-created the global XR practice and drove innovation strategies. A sought-after speaker at conferences like CES, SXSW and Cannes Lions, her insights are featured in Harvard Business Review and Forbes. She currently advises companies on partnerships, IP development, and monetization strategies.

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• 
  Heather Carver

  CRO

  Freestar

  Freestar - CRO
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Heather Carver

  CRO

  Freestar

  Freestar - CRO

  ---

  Heather Carver is the Chief Revenue Officer at Freestar, where she leads the demand and publisher partnership teams, driving revenue growth across a network of more than 500 publishers. In addition to overseeing organizational strategy, headcount planning, and strategic initiatives, Heather brings nearly two decades of expertise in digital advertising. Her extensive career includes leadership roles in advertising operations and business development at companies such as Magnite and Amazon.

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• 
  Andrew Casale

  President & CEO

  Index Exchange

  Index Exchange - President & CEO
  

  Agenda Sessions

  Sunday, Jan 26 – 5:00 PM PST

  Creating New Value: The Sell Side’s Expanding Role in Programmatic Innovation

  Andrew Casale

  President & CEO

  Index Exchange

  Index Exchange - President & CEO

  ---

  Andrew Casale is the president and CEO of Index Exchange, a global supply-side platform renowned for its innovation in programmatic advertising. With a career in digital media spanning over three decades, Andrew has been at the forefront of the ad tech evolution, driving industry standards and championing efficiency, scale, and transparency.

  Andrew’s journey began in the late 1990s, when he created his first website on GeoCities, sparking a lifelong fascination with the internet and media. His early entrepreneurial ventures in web publishing and digital advertising led him to found Casale Media in 2001. The company quickly distinguished itself as a pioneer in programmatic advertising, evolving into Index Exchange in 2015. Under Andrew’s leadership, Index has become one of the most efficient and transparent exchanges in the advertising ecosystem with operations spanning North America, EMEA, and APAC.

  Throughout his career, Andrew has remained dedicated to advancing the open internet, playing a pivotal role in developing industry standards and protocols. Recognized as a thought leader in ad tech, Andrew has been featured in publications such as The Wall Street Journal, The New York Times, Ad Age, Forbes, and Reuters. He is an influential speaker at global events, including CES, Advertising Week New York, ATS London, IAB ALM, and many others. His contributions to the industry were honored in 2024 with the IAB Tech Lab Lifetime Achievement Award.

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• 
  Karen Chan

  Group Director, Investment Innovation and Marketing

  GroupM

  GroupM - Group Director, Investment Innovation and Marketing
  

  Agenda Sessions

  Monday, Jan 27 – 2:40 PM PST

  The Power of Creativity: Driving Business Outcomes Through Effective Collaboration

  Karen Chan

  Group Director, Investment Innovation and Marketing

  GroupM

  GroupM - Group Director, Investment Innovation and Marketing

  ---

  Karen Chan is the Group Director of Investment Innovation and Marketing at GroupM, where she promotes a holistic and cross-functional approach to the evolution of media.

  She creates innovative ideas and processes including continuous play and measurement advancements, manages media, tech, data, and platform partnerships, and champions internal communications, partner marketing, and events across GroupM. She most recently co-created GroupM’s Ad Innovation Accelerator, which fuses the industry’s leading media and technology organizations to power advertising experiences of the future.

  Karen previously worked at VIZIO, MediaMath, Tremor Video, and SHE Media (Penske Media Group).

  She is an active member of GroupM’s AAPI ERG and industry groups including the IAB Video Leadership Board and IAB Tech Lab’s Advanced TV Committee. Karen is also a trusted mentor to industry up-and-comers. Her contributions have been recognized with honors such as Adweek Media All-Stars 2023, Broadcasting + Cable’s NYC TV Week 40 Under 40, FierceVideo’s 2022 Emerging Leaders, and Cynopsis’ Top Women in Tech in 2020.

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• 
  Anthony Chavez

  Vice President, Privacy Sandbox

  Google

  Google - Vice President, Privacy Sandbox
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Anthony Chavez

  Vice President, Privacy Sandbox

  Google

  Google - Vice President, Privacy Sandbox

  ---

  Anthony Chavez is a VP at Google leading the Privacy Sandbox initiative for the web and Android. Previously Anthony was responsible for Google’s advertiser buying platforms, including Google Ads, Search Ads 360, and Display & Video 360. Before joining Google in 2011, Anthony worked at Microsoft for 15 years where he led product management and engineering teams for a wide range of projects. Anthony holds a SB and MEng degree in computer science from the Massachusetts Institute of Technology.

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• 
  Julie Clark

  SVP Media & Entertainment Vertical

  TransUnion

  TransUnion - SVP Media & Entertainment Vertical
  

  Agenda Sessions

  Monday, Jan 27 – 2:35 PM PST

  The Personalization Paradox: Unlocking CTV's Creative Potential Across Complex Buying Channels

  Julie Clark

  SVP Media & Entertainment Vertical

  TransUnion

  TransUnion - SVP Media & Entertainment Vertical

  ---

  Julie Clark is the Senior Vice President, Diversified Markets, Media & Entertainment Vertical at TransUnion. Since joining TransUnion in 2023, Julie has set the strategic direction for the company’s Media & Entertainment business – which has evolved into a leading provider of data driven marketing solutions leveraged by marketers, media companies, agencies and technology and data providers all over the US. Prior to TransUnion, Julie held roles at Spotify and Hearst where she established an outstanding track record of success in planning, executing and delivering excellence in platform technology, data activation, content sales/marketing, trend analysis and marketing management. Since the start of her career and journey with TransUnion, Julie has made an immense impact through building partnerships, developing products and connecting with customers.

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• 
  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer
  

  Agenda Sessions

  Sunday, Jan 26 – 4:00 PM PST

  Welcome Opening Remarks

  Sunday, Jan 26 – 5:00 PM PST

  Creating New Value: The Sell Side’s Expanding Role in Programmatic Innovation

  Sunday, Jan 26 – 6:10 PM PST

  Closing Remarks

  Monday, Jan 27 – 9:30 AM PST

  IAB Keynote

  Monday, Jan 27 – 12:20 PM PST

  Ron Howard Unscripted: Creativity, Innovation, and the Future of Media

  Monday, Jan 27 – 6:00 PM PST

  Hannah Berner: Rising to Social Media Stardom and Beyond

  Monday, Jan 27 – 6:30 PM PST

  Closing Remarks

  Tuesday, Jan 28 – 10:50 AM PST

  Fireside Chat with Benji Madden

  Tuesday, Jan 28 – 12:10 PM PST

  IAB Closing Remarks

  David Cohen

  Chief Executive Officer

  IAB

  IAB - Chief Executive Officer

  ---

  David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
  
  Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
  
  Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
  
  In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
  
  David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.

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• 
  Jeffrey Cole

  Director, Center for the Digital Future

  USC Annenberg School

  USC Annenberg School - Director, Center for the Digital Future
  

  Agenda Sessions

  Tuesday, Jan 28 – 11:50 AM PST

  The Ozempic Revolution: Transforming Health, Business, and Society

  Jeffrey Cole

  Director, Center for the Digital Future

  USC Annenberg School

  USC Annenberg School - Director, Center for the Digital Future

  ---

  Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past three decades. An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. He is Director of the Center for the Digital Future and a Research Professor at the USC Annenberg School.
  
  Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of Internet technology conducted in more than 30 countries. He has worked with both the Clinton and George W. Bush White House on media and telecommunications issues and regularly makes presentations across the U.S. and in Europe, Asia, Latin America, the Middle East and Africa.

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• 
  Craig Coleman

  SVP, Events and Programming

  IAB

  IAB - SVP, Events and Programming
  

  Agenda Sessions

  Monday, Jan 27 – 11:40 AM PST

  Convergence: When Content Becomes Events and Events Become Content

  Craig Coleman

  SVP, Events and Programming

  IAB

  IAB - SVP, Events and Programming

  ---

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• 
  Christine Cook

  Global Chief Revenue Officer

  Bloomberg Media

  Bloomberg Media - Global Chief Revenue Officer
  

  Agenda Sessions

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Christine Cook

  Global Chief Revenue Officer

  Bloomberg Media

  Bloomberg Media - Global Chief Revenue Officer

  ---

  Christine Cook is the Global Chief Revenue Officer at Bloomberg Media. Cook leads global advertising revenues across all media platforms including digital, digital video, linear TV, audio, events, custom content, print and programmatic revenues.

  She was previously Senior Vice President, Head of Brand Partnerships at WarnerMedia and prior to that Chief Revenue Officer of CNN Digital where she oversaw sales strategy for CNN’s overall digital portfolio, which included premium verticals, mobile products, programmatic, emerging businesses and Great Big Story.

  Prior to joining WarnerMedia, Cook served as Senior Vice President and Global Head of Advertising Partnerships at Flipboard. During her six years at the company, Cook oversaw the global sales force and mobile-led revenue strategy. As an advisor, and then founding member of the advertising business team, she built the advertising partnerships unit from the ground up, which was responsible for publisher partnerships, advertising sales, operations and creative brand marketing strategy. In addition to Flipboard, she has held global entrepreneurial and business growth roles at The New York Times and Financial Times.

  Cook has been active in several major advertising trade associations including the Internet Advertising Bureau (IAB), Digital Content Next (DCN) Mobile Marketing Association (MMA), and Advertising Women of New York/She Runs It. Beyond advertising trade associations, Christine is passionate about youth empowerment

  serving on the Board of Outward Bound USA and YEAH (Youth Empowerment and Healing) Yoga, a New Orleans based non-profit providing yoga and meditation services to youth impacted by the criminal justice system. A graduate from Louisiana State University with a Bachelor of Arts in English Literature. Cook currently lives in New York City.

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• 
  Pete Crofut

  VP, Business Development - Agencies and Brands

  Wurl

  Wurl - VP, Business Development - Agencies and Brands
  

  Agenda Sessions

  Monday, Jan 27 – 4:40 PM PST

  Interactive Town Halls and Breakouts

  Pete Crofut

  VP, Business Development - Agencies and Brands

  Wurl

  Wurl - VP, Business Development - Agencies and Brands

  ---

  Pete Crofut is Vice President, Business Development – Agencies & Brands at Wurl, a leader in the streaming TV industry. In his role, Pete oversees Wurl’s agency and brand advertiser partnerships, helping clients grow brand loyalty and reach new audiences on streaming TV. As Google’s former Chief Business Strategist, Google Marketing Platforms, he partnered with the company’s largest customers to enable their digital transformations, helping to drive more than $1 billion in incremental revenue on an annual basis. He also served as Director of Partnerships for other major advertising and technology companies prior to Wurl, including InfoTrust and Adswerve.

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• 
  Jill Cruz

  Executive Vice President, Commerce Media Strategy

  Publicis Commerce

  Publicis Commerce - Executive Vice President, Commerce Media Strategy
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  The Convergence of CTV, Social Commerce, and Retail Media

  Jill Cruz

  Executive Vice President, Commerce Media Strategy

  Publicis Commerce

  Publicis Commerce - Executive Vice President, Commerce Media Strategy

  ---

  Jill leads commerce media strategy for Publicis Commerce and has over twenty-five years of experience in the advertising/shopper/media space, spending the past decade in eCommerce.  
  
  She started her career in National Brand Media Buying, moving to Account and eventually Agency Leadership, servicing a wide range of marketers, including blue-chip clients such as Frito Lay, Peterbilt Motors and Dell. After 10+ years she made the decision to pivot to Shopper Marketing, understanding the importance to get closer to the sale, and she was driven by a curiosity to see how emerging tech would continue to evolve this part of the industry. She held various leadership roles in Shopper for the better part of a decade, leading all customer-specific initiatives and specializing in all classes of trade.
  
  While most of her background has been on the agency side, in 2013, again following the industry, Jill shifted to Retail Media, and she credits the years spent as VP of Sales for one of the early retailer media networks (MyWebGrocer) as some of her most valuable – understanding both the advertising sales and data platforms, as well as the retailer software side.  She has led various agency teams across many different verticals but driving success for CPG brands like P&G, Tyson, GE, Mars and Hershey’s has been a focused sweet spot (no pun intended).  
  
  She is a multi-Effie and Reggie award winner and has been recognized as a Campaign US 40 over 40 honoree, received the Outstanding Retail Media Contributor Award from IAB and the Path to Purchase Retail Media Award. While she is proud of the accolades that she and her teams have won, she cares most about being #1 mama to her two young daughters.  She resides in New York City but hasn’t let go of her proud Texas roots.

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• 
  Zach Darkow

  Sr Director Marketing Activation & Measurement

  The Home Depot, Orange Apron Media

  The Home Depot, Orange Apron Media - Sr Director Marketing Activation & Measurement
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Bridging the Gaps: Achieving Interoperability in a Fragmented Ecosystem

  Zach Darkow

  Sr Director Marketing Activation & Measurement

  The Home Depot, Orange Apron Media

  The Home Depot, Orange Apron Media - Sr Director Marketing Activation & Measurement

  ---

  As Head of Marketing Measurement, Zach leads the growth and center of excellence around marketing measurement and data partnerships. His team drives the Home Depot’s industry-leading measurement solutions and defines how measurement is used to support key decisions. Zach joined The Home Depot in 2022 as Director – Measurement. In that role, he led the newly formed business and developed a team to implement measurement solutions to bridge the gap between analytical capabilities and stakeholders’ needs. Before joining The Home Depot, Zach spent over a decade in Retail Media Networks, working with brands like Target, Xerox, Best Buy, and Delta.

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• 
  Kevin Dunn

  Vice President of Industry Sales, Retail and CPG

  LiveRamp

  LiveRamp - Vice President of Industry Sales, Retail and CPG
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Enhancing In-Store Retail Media to Align with the Shopper Mission

  Kevin Dunn

  Vice President of Industry Sales, Retail and CPG

  LiveRamp

  LiveRamp - Vice President of Industry Sales, Retail and CPG

  ---

  Kevin Dunn is the Vice President of Industry Sales, Retail & CPG at LiveRamp (NYSE: RAMP) where he oversees Retail and CPG teams.
  
  Kevin has worked in the martech and ad-tech industry for more than 15 years. Prior to LiveRamp, he led the digital transformation of Acxiom’s marketing services business, with innovative partnerships that connected online and offline marketing. Before Acxiom, Kevin spent seven years at IBM where he was a founding member of an industry-changing product called Universal Behavior Exchange.
  
  He is a graduate of the University of New Hampshire and holds a masters of science from Northeastern University. He currently resides in the Boston area.

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• 
  Ben Dutter

  Chief Strategy Officer

  Power Digital

  Power Digital - Chief Strategy Officer
  

  Agenda Sessions

  Monday, Jan 27 – 4:40 PM PST

  Interactive Town Halls and Breakouts

  Ben Dutter

  Chief Strategy Officer

  Power Digital

  Power Digital - Chief Strategy Officer

  ---

  Ben Dutter is the Chief Strategy Officer at Power Digital, a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. With over a decade of experience in marketing and analytics, Ben identifies and executes new marketing strategies, develops business playbooks and products and works across all departments to optimize strategy for Power Digital.

  Drawing on his extensive expertise working with brands across nearly every vertical and category, ranging from CPG and fashion to SaaS and travel, Ben has been integral in driving results for Power Digital and its clients. He has been featured in publications including AdExchanger, Digiday and Media Post. In addition to his knowledge of overall business strategy, Ben has planned and managed billions of dollars of global ad spend for clients such as LinkedIn, Amazon, Mailchimp, Oura Ring, Skechers and Facebook. Beyond this, Ben also assisted in the partnership close of Power Digital’s acquisition to Court Square Capital Partners.

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• 
  Teresa Elliott

  Chief Revenue Officer

  Ad Results Media

  Ad Results Media - Chief Revenue Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Building a Sustainable Media Ecosystem: Data Ethics and Environmental Responsibility

  Teresa Elliott

  Chief Revenue Officer

  Ad Results Media

  Ad Results Media - Chief Revenue Officer

  ---

  Based in NYC, Teresa has spent half of her nearly two-decade career focused on the power of Audio Advertising. Before joining Ad Results Media as CRO, Teresa led the Global Agency and Joint Business Plan team at Spotify where she negotiated the industry’s first podcast partnership and drove partnership initiatives with Spotify’s largest advertisers. Prior to that, she spent nearly nine years at Microsoft Advertising across search, display, gaming, and in-app advertising. As a graduate of the Ross School of Business at the University of Michigan you can find Teresa cheering on the Wolverines, playing tennis, or visiting the next warm-weather destination.

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• 
  Angelina Eng

  Vice President, Measurement, Addressability & Data Center

  IAB

  IAB - Vice President, Measurement, Addressability & Data Center
  

  Agenda Sessions

  Monday, Jan 27 – 1:55 PM PST

  Fireside Chat

  Tuesday, Jan 28 – 9:00 AM PST

  Welcome Remarks

  Tuesday, Jan 28 – 9:05 AM PST

  Fireside Chat

  Tuesday, Jan 28 – 9:55 AM PST

  Transforming Measurement: Unlocking Cross-Platform Effectiveness

  Angelina Eng

  Vice President, Measurement, Addressability & Data Center

  IAB

  IAB - Vice President, Measurement, Addressability & Data Center

  ---

  A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
  
  Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
  
  Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

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• 
  Oz Etzioni

  CEO and Co-Founder

  Clinch

  Clinch - CEO and Co-Founder
  

  Agenda Sessions

  Monday, Jan 27 – 2:40 PM PST

  The Power of Creativity: Driving Business Outcomes Through Effective Collaboration

  Oz Etzioni

  CEO and Co-Founder

  Clinch

  Clinch - CEO and Co-Founder

  ---

  Oz Etzioni is CEO and co-founder of Clinch, an AI-powered omnichannel personalization technology platform. Clinch’s platform combines brand, product and consumer data with dynamic creative
  messaging to generate unlimited personalized versions of advertisements for programmatic and social media video and display ads.

  After spending years leading user experience, design and innovation teams at major agencies, Etzioni founded Clinch to take advantage of the explosive growth in programmatic and address the need to provide data-driven video creative at scale. As CEO, Oz has led advanced omni channel, personalized campaigns. Today, Clinch is the only creative technology company to enable advertisers to use data to personalize videos regardless of platform to deliver the right message to the right customer at the right time.

  Most recently, Etzioni helped to form and lead the user experience and innovation department at MRM, part of McCann WorldGroup in NYC, where he created and managed digital experiences and campaign strategy for some of the world’s biggest brands including ExxonMobil, US Army, Diageo, MasterCard, Verizon and GeneralMotors.

  Etzioni holds a bachelor’s degree in design from Parsons, The New School, where he graduated with honors. He also studied industrial design at the Elisava School of Design in Barcelona, Spain. Before that, he spent 11 years in the Israeli Air Force holding several command and management roles.

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• 
  Sara Fischer

  Senior Media Reporter

  Axios

  Axios - Senior Media Reporter
  

  Agenda Sessions

  Monday, Jan 27 – 9:50 AM PST

  Jeff Green on the Future of Advertising in 2025 and Beyond

  Sara Fischer

  Senior Media Reporter

  Axios

  Axios - Senior Media Reporter

  ---

  Sara Fischer is a media reporter for Axios and a founding staff member at Axios. Fischer authors the Axios Media Trends column, a must-read weekly newsletter on media trends that reaches over 100,000 professionals across the media, tech and entertainment industries. She was also named to Forbes “30 Under 30” Media list and to the 2019 Folio 100 in their “Creator” category. Beyond her weekly newsletter, Fischer oversees Axios’ media coverage for the newsroom and steers the company’s products and events around that topic. Her coverage spans corporate media, advertising and marketing, technology, social media, deals, entertainment, media regulation, policy and consumer habits.

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• 
  Kerry Flynn

  Media Deals Reporter

  Axios Pro

  Axios Pro - Media Deals Reporter
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  The Convergence of CTV, Social Commerce, and Retail Media

  Tuesday, Jan 28 – 9:25 AM PST

  Navigating Brand Safety & Suitability Balancing Growth, Responsibility and Inclusivity

  Kerry Flynn

  Media Deals Reporter

  Axios Pro

  Axios Pro - Media Deals Reporter

  ---

  Kerry Flynn is a media reporter based in New York. She co-authors Axios Pro: Media Deals, a daily newsletter covering companies in telecom, media and technology, including streaming entertainment and ad tech. She joined Axios in 2022 from CNN, where she covered the business of media for CNN.com and the Reliable Sources newsletter. She previously reported on tech and social media for Digiday and Mashable.

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• 
  David Freeman

  Global Head of Digital Media

  Creative Artists Agency

  Creative Artists Agency - Global Head of Digital Media
  

  David Freeman

  Global Head of Digital Media

  Creative Artists Agency

  Creative Artists Agency - Global Head of Digital Media

  ---

  Over the last 28+ years, David Freeman has served as a visionary and innovator across the constantly evolving Entertainment, Sports, Digital and Media Landscape. Freeman has a proven track record of founding and leading companies while consistently delivering profitable revenue growth in each role he has served.

  Currently, Freeman is the Head of the Digital Media department at leading entertainment and sports agency Creative Artists Agency (CAA). As the founder of the group in 2010, Freeman has been at the forefront of the digital media marketplace, leading the company and its traditional and digital endemic clients (talent and corporate) across all areas.

  Over the last 14 years at CAA, Freeman has launched, created and led a number of new verticals within the department that have become best in class across the industry including branded entertainment, gaming/eSports, influencer marketing, social media monetization and distribution, immersive media/Web3 and corporate advisory.

  Freeman’s unique global perspective as technology has disrupted both the Advertising and Hollywood industries has led to the formation of new business models, global IP sales, the launch of new digital companies and key investments for the company.

  Prior to joining CAA in 2010, he served as General Manager of MATTER, Edelman Sports and Entertainment Marketing. In 2003, Freeman co-founded MATTER to forge and develop marketing partnerships for brands, entertainment companies, and content creators. The company was acquired by Edelman in 2006 and at its peak, Freeman oversaw a team of 120 executives across Los Angeles, New York and London.

  Previously, Freeman led a joint venture between OMD Worldwide and Aaron Walton Entertainment, two of the leading media and entertainment companies within the Omnicom network. Additionally, he held positions at CNB Entertainment, an entertainment finance and development company, and NFL Properties in its Corporate Sponsorship Sales & Marketing Division

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• 
  Cintia Gabilan

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Monday, Jan 27 – 1:55 PM PST

  Crafting the Future of Ad Experiences: Standardizing CTV Ad Formats

  Tuesday, Jan 28 – 9:05 AM PST

  Balancing Privacy, Safety, and Reinvention: How Chuck E. Cheese Leads in a Digital World

  Cintia Gabilan

  Vice President, Media Center

  IAB

  IAB - Vice President, Media Center

  ---

  Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.

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• 
  Gina Garrubbo

  President & CEO

  National Public Media

  National Public Media - President & CEO
  

  Agenda Sessions

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Gina Garrubbo

  President & CEO

  National Public Media

  National Public Media - President & CEO

  ---

  Gina Garrubbo is President and CEO of National Public Media (NPM), a subsidiary of NPR owned in partnership with PBS and WGBH. As a full-service corporate sponsorship organization, National Public Media supports the continued growth of NPR and the public media system via funding from corporate sponsors across multiple platforms, from broadcast radio and podcasts, to the NPR app and NPR.org. National Public Media includes NPM Creative, its in-house creative studio offering brands long-form custom audio production, including branded podcast production. NPM Creative won the 2022 PR Daily Content Marketing Award for Best Branded Podcast in partnership with YouTube.
  
  
  Outside of National Public Media, Garrubbo sits on the IAB Executive, IAB Finance and IAB Audio Committees, working with leaders across the industry to build industry standards, best practices and resources for audio marketing.
  
  
  Prior to NPR, Garrubbo spent more than 20 years growing marketing and sales teams, launching brands and building companies, with extensive experience in both legacy and emerging media. She was one of the builders of women.com, one of the first websites for women, and BlogHer, a network of bloggers which brought independent voices to millions of readers. Garrubbo built advertising sales teams for Oxygen Media, Discovery Communications and in syndicated television. She sits on the Board of Directors of the Interactive Advertising Bureau (IAB), and Glen Highland Farm.

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• 
  Kartal Göksel

  Chief Technology Officer

  Seedtag

  Seedtag - Chief Technology Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Generative AI in Action: Transforming Creative Development Across Formats

  Kartal Göksel

  Chief Technology Officer

  Seedtag

  Seedtag - Chief Technology Officer

  ---

  Kartal Goksel is the Chief Technology Officer (CTO) of Seedtag, leading the company’s technology strategy and innovation. With over two decades of experience in the ad tech industry, he is responsible for leading the research and development of new technologies, managing Seedtag’s technical teams, and implementing technology standards and practices. Kartal’s extensive experience in the ad tech industry includes roles at CNET, CBS Interactive, Pubmatic and Kargo. His leadership and vision are integral to Seedtag’s ongoing success and innovation.

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• 
  Sheryl Goldstein

  Executive Vice President, Chief Industry Growth Officer

  IAB

  IAB - Executive Vice President, Chief Industry Growth Officer
  

  Agenda Sessions

  Sunday, Jan 26 – 4:25 PM PST

  Leveling the Field: Unlocking the Advertising Potential of Women in Sports

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Sheryl Goldstein

  Executive Vice President, Chief Industry Growth Officer

  IAB

  IAB - Executive Vice President, Chief Industry Growth Officer

  ---

  Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.
  
  Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.
  
  In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.
  
  Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).
  
  Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.

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• 
  Marc Grabowski

  Chief Operating Officer

  Integral Ad Science

  Integral Ad Science - Chief Operating Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Bridging the Gaps: Achieving Interoperability in a Fragmented Ecosystem

  Marc Grabowski

  Chief Operating Officer

  Integral Ad Science

  Integral Ad Science - Chief Operating Officer

  ---

  Marc Grabowski is the Global Group Vice President of Oracle Advertising Sales.
  
  Marc has more than two decades of experience driving sales, product, account management and operational organizations in the media and technology space.
  
  Marc holds a Bachelor of Science degree in Political Science from Boston University and has served on various boards including Savingstar, Spring Technology, The Chicago Area Runners Association and Persio, where he also served as CEO leading the company to a successful exit in 2016.

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• 
  Megan Graham

  Reporter

  The Wall Street Journal

  The Wall Street Journal - Reporter
  

  Agenda Sessions

  Monday, Jan 27 – 5:20 PM PST

  Edward Norton on AI and the Future of Marketing

  Megan Graham

  Reporter

  The Wall Street Journal

  The Wall Street Journal - Reporter

  ---

  Megan Graham covers the marketing and advertising industry for CMO Today at The Wall Street Journal. She previously covered advertising, marketing and agencies for CNBC.com and Ad Age. Megan has also covered business at the Chicago Tribune, the Chicago Sun-Times and the Kokomo Tribune.

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• 
  Jeff Green

  CEO, Founder & Chairman

  The Trade Desk

  The Trade Desk - CEO, Founder & Chairman
  

  Agenda Sessions

  Monday, Jan 27 – 9:50 AM PST

  Jeff Green on the Future of Advertising in 2025 and Beyond

  Jeff Green

  CEO, Founder & Chairman

  The Trade Desk

  The Trade Desk - CEO, Founder & Chairman

  ---

  Jeff Green is the Co-Founder, Chief Executive Officer and Board Chairman of The Trade Desk, the world’s largest independent demand-side platform for media buying.

  Green co-founded The Trade Desk in 2009. Following a successful IPO in 2016, the company has experienced rapid growth with operations across 24 markets around the world. The Trade Desk has been recognized as one of Fortune’s 100 Fastest-Growing Companies, named to the Fortune Future 50 list, and is one of Fortune’s Best Places to Work.

  The American Marketing Association named Green a ‘4 under 40’ emerging marketing leader.

  Prior to The Trade Desk, Green founded AdECN, the world’s first online advertising exchange, which was acquired by Microsoft in 2007.

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• 
  Michael Hahn

  Executive Vice President, General Counsel

  IAB, IAB Tech Lab

  IAB, IAB Tech Lab - Executive Vice President, General Counsel
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Monday, Jan 27 – 2:15 PM PST

  Navigating Multi-State Privacy Compliance: Impacts on Adtech, Publishers, and Advertisers

  Michael Hahn

  Executive Vice President, General Counsel

  IAB, IAB Tech Lab

  IAB, IAB Tech Lab - Executive Vice President, General Counsel

  ---

  Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.
  
  Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.
  
  Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.
  
  Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

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• 
  John Halley

  President, Advertising

  Paramount

  Paramount - President, Advertising
  

  Agenda Sessions

  Sunday, Jan 26 – 4:05 PM PST

  Remarks from Outgoing IAB Chair

  John Halley

  President, Advertising

  Paramount

  Paramount - President, Advertising

  ---

  John Halley is President of Paramount Advertising, overseeing the company’s domestic multiplatform sales efforts across its leading portfolio of broadcast, cable, digital and streaming assets spanning CBS, BET, Comedy Central, MTV, Nickelodeon, Paramount+ and Pluto TV, among others. Previously, Halley served as Chief Operating Officer of Advertising Revenue for Paramount, where he oversaw commercial and business operations for the advertising team as well as Paramount’s advertising product suite and go-to-market strategy across its digital, social, and advanced advertising offerings.
  
  An advocate for innovation and progress across the industry, Halley is Chairman of OpenAP and the IAB, in addition to sitting on the Board of Directors of Blockgraph and the VAB. Halley has been honored as an Adweek 50 and Cablefax 100 recipient for his ongoing leadership in advertising.
  
  Halley serves as Chairman of the New York Chapter of the March of Dimes, and is on the Board of Directors of Literacy Inc., a New York-based childhood literacy organization. He holds an MBA from the Wharton School at the University of Pennsylvania and an Economics degree from Santa Clara University.

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• 
  Tobin Heath

  Co-Founder and Co-Chief Executive Officer at RE—INC

  Co-Founder and Co-Chief Executive Officer at RE—INC
  

  Agenda Sessions

  Sunday, Jan 26 – 4:25 PM PST

  Leveling the Field: Unlocking the Advertising Potential of Women in Sports

  Tobin Heath

  Co-Founder and Co-Chief Executive Officer at RE—INC

  Co-Founder and Co-Chief Executive Officer at RE—INC

  ---

  Tobin Heath is a 2x World Cup Champion for the U.S. Women’s National Soccer team, an equal pay pioneer, and the Co-Founder and Co-CEO of RE—INC. She is a 4x Olympian, with two gold medals and a bronze medal. She is known as one of the most skillful and entertaining players in the game. Throughout her club career, Heath has played for PSG, the Portland Thorns, Manchester United, and Arsenal. Tobin brings her vision, leadership, and creativity as a Co-CEO of RE—INC, a values-led brand that exists to reimagine the way women and seen and experienced in sports. This summer, RE—INC launched a media division with a critically-acclaimed show: The RE—CAP Show World Cup Edition, hosted by Tobin.

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• 
  Ron Howard

  Academy Award-Winning Filmmaker

  Academy Award-Winning Filmmaker
  

  Agenda Sessions

  Monday, Jan 27 – 12:20 PM PST

  Ron Howard Unscripted: Creativity, Innovation, and the Future of Media

  Ron Howard

  Academy Award-Winning Filmmaker

  Academy Award-Winning Filmmaker

  ---

  Academy Award-winning director Ron Howard is one of Hollywood’s most celebrated and prolific filmmakers. From the critically acclaimed Oscar-winning dramas A Beautiful Mind and Apollo 13 to the hit comedies Parenthood and Splash, he has created some of Hollywood’s most memorable films and series.

  Howard’s critically acclaimed film A Beautiful Mind earned him an Academy Award for Best Director and Best Picture, and also won for Best Screenplay and Best Supporting Actress. Howard has also been honored by numerous organizations and in March 2013, Howard was inducted into the Television Hall of Fame. In 2015, Howard was honored with a second star on the Hollywood Walk of Fame, making him one of the select few to have been recognized with two stars. In 2023, Apollo 13 was chosen for the Library of Congress National Film Registry, a prestigious collection of films that are selected for cultural, historic or aesthetic importance.

  Howard’s most recent film is Jim Henson Idea Man, a definitive portrait of Jim Henson’s life, which premiered at Cannes Film Festival this year. His next highly anticipated project is Eden, a survival thriller based on the 1930s real-life unsolved murders in the Galapagos Islands, starring Jude Law, Ana de Armas, Vanessa Kirby and Sydney Sweeney. Howard is also set to direct a documentary on renowned photographer Richard Avedon as part of a slate of projects co-financed by Imagine Documentaries and FIFTH SEASON.

  Howard has produced a number of award-winning productions including Lin-Manuel Miranda’s directorial debut tick, tick…BOOM!, the Emmy-winning series Arrested Development (for which he also narrated), the award-winning anthology series Genius, the series Under The Banner of Heaven from Dustin Lance Black, the documentaries Lucy and Desi, Julia, and Light & Magic, the docu series about George Lucas’ ground-breaking special effects house Industrial Light and Magic, to name a few.
  Past films include Thirteen Lives, about the global efforts in the rescue of twelve boys and their soccer coach from a flooded cave in Thailand, the Emmy-nominated documentary feature We Feed People profiling the humanitarian work of renowned chef José Andrés and his World Central Kitchen, Hillbilly Elegy, Rebuilding Paradise, the Grammy-winning Best Music Film The Beatles: Eight Days a Week, Solo: A Star Wars Story, Rush, The Da Vinci Code, Frost/Nixon, How The Grinch Stole Christmas and Backdraft. Howard is also the co-author of the 2021 New York Times bestseller The Boys: A Memoir of Hollywood and Family, a memoir written with his brother about growing up in Hollywood.

  Howard is also the co-founder of Impact, a content accelerator whose mission is to discover, cultivate, nurture and connect creative storytellers around the world through its innovative talent identification and collaboration system. To date, Impact has built a community of over 75,000 writers across 140+ countries. Recently, Impact merged with Ava DuVernay’s ARRAY Crew to form Impact Crew, an effort that aims to promote diversity and inclusion in hiring for creative careers.

  Howard made his directorial debut in 1977 with the comedy Grand Theft Auto. He began his career in film as an actor, first appearing in The Journey and The Music Man. He later starred as Opie on the long-running television series The Andy Griffith Show and as Richie Cunningham on the popular series Happy Days, both Nielsen rated #1 series. Howard later starred in American Graffiti directed by George Lucas and in John Wayne’s last film, The Shootist.

  Howard met his longtime friend and business partner Brian Grazer in the early 1980s and embarked on what is now one of the longest running partnerships in Hollywood. Their collaboration began with the hit comedies Night Shift and Splash, and in 1986 the two founded Imagine Entertainment, which they continue to run together as chairmen. Over the years, Imagine Entertainment has amassed a slew of prestigious awards, including 276 Emmy nominations, with 57 wins. They have also been selected for 47 Oscar nominations and won 10 Oscars, along with 72 Golden Globe nominations and 11 Golden Globe wins. The films produced by Imagine Entertainment have grossed over 13.5 billion dollars, cementing their place as one of the most flourishing production companies in the entertainment industry.

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• 
  Scott Howe

  Chief Executive Officer

  LiveRamp

  LiveRamp - Chief Executive Officer
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Scott Howe

  Chief Executive Officer

  LiveRamp

  LiveRamp - Chief Executive Officer

  ---

  Scott Howe is the Chief Executive Officer of LiveRamp (NYSE: RAMP), the leading data connectivity platform for the safe and effective use of data. Powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.

  From 2011 to Sept. 2018, Howe served as CEO and president of LiveRamp’s former parent company, Acxiom—a technology and services company dedicated to providing the data foundation for the world’s best marketers. In 2014, Fast Company named Howe one of the World’s Most Creative People. Before taking the reins at Acxiom in 2011, Howe held executive roles at Microsoft and aQuantive, where his teams built the world’s largest digital agency (Avenue A|Razorfish); pioneered people-based media buying (DRIVE Performance Media, aka the Microsoft Media Network); and developed the systems utilized for ad serving and attribution (Atlas International). He began his career at The Boston Consulting Group and Kidder, Peabody & Company, Inc.

  Howe is currently a board member of the Interactive Advertising Bureau (IAB).

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• 
  Ron Jacobson

  Co-founder and CEO

  Rockerbox

  Rockerbox - Co-founder and CEO
  

  Agenda Sessions

  Monday, Jan 27 – 4:40 PM PST

  Interactive Town Halls and Breakouts

  Ron Jacobson

  Co-founder and CEO

  Rockerbox

  Rockerbox - Co-founder and CEO

  ---

  Ron Jacobson, Co-founder and CEO, Rockerbox

  With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers. He has led Rockerbox to achieve multiple recognitions and awards, including being named a G2 Marketing Analytics and Attribution Leader, a Digiday Best Attribution Tool, an AdExchanger Programmatic Power Player, and an Inc Magazine Best Workplace.

  As the co-founder and CEO, Ron has driven Rockerbox’s vision and strategy for over 10 years. Rockerbox is the leading marketing data and measurement platform for consumer brands at scale, helping them streamline multi-channel, complex data collection. On top of that data foundation, Rockerbox offers a suite of analysis products, including MTA, MMM, and Testing, to enhance strategic decisions and drive growth.

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• 
  Julia Jenkins Melle

  Director of Brand and Content

  Southwest Airlines

  Southwest Airlines - Director of Brand and Content
  

  Agenda Sessions

  Monday, Jan 27 – 2:40 PM PST

  The Power of Creativity: Driving Business Outcomes Through Effective Collaboration

  Julia Jenkins Melle

  Director of Brand and Content

  Southwest Airlines

  Southwest Airlines - Director of Brand and Content

  ---

  Julia introduced Super Bowl LI fans to Alfa Romeo’s newest sports sedan — the Giulia. She helped America perform their best when it matters most with Bridgestone tires. She has also encouraged those who prefer pain over pleasure to give Ginger Altoids a try.  She inspired women worldwide to Have a Happy Period with Always. And as Special K expanded their product line beyond cereal, Julia offered women delicious alternatives, precisely at the moment they were tempted to cheat on their diet. She also helped homeowners power over pests with Terminix and encouraged families worldwide to put down the soda and pick up a bottle of Nestle Pure Life.
  
  Julia brings well-rounded thought leadership to everything she does. She has spent her career diversifying her experience as much as possible to bring an invaluable integrated point of view to the brands she touches. Her extensive resume includes experience in all disciplines of brand advertising, across many categories and verticals. This includes: tv, print, ooh, radio, digital content (paid, earned and owned), CRM, PR, e-commerce and more. A writer by trade and artist by passion, she has developed breakthrough creative for domestic and global brands alike.
  
  Before joining Southwest Airlines as Director of Brand and Content, Julia was Creative Group Head, Creative Council member and Leadership Council member at The Richards Group. Julia was also an Executive Creative Director with Publicis. Prior to Publicis, Julia spent nine years with Leo Burnett and LBWorks where her work for P&G’s Always and Kellogg’s Special K broke all-time share records and won industry-leading awards.
  
  Julia’s work has been recognized at most of the top award shows and publications worldwide, including Cannes, Effies, Clios, Communication Arts, Creativity, Graphis and National Addy’s.
  
  She and her husband Chris live in Dallas with their three boys, Peter, Michael and Boden.

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• 
  Greg Johns

  Chief Product Officer

  Canvas Worldwide

  Canvas Worldwide - Chief Product Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Bridging the Gaps: Achieving Interoperability in a Fragmented Ecosystem

  Greg Johns

  Chief Product Officer

  Canvas Worldwide

  Canvas Worldwide - Chief Product Officer

  ---

  Greg Johns is the EVP Chief Digital Officer at Canvas Worldwide in Los Angeles overseeing digital strategy and transformation across all Canvas Clients. His background spans multiple disciplines and markets, with expertise in digital analytics, digital technology platforms, digital operations as well as global digital strategy and investment. Greg also oversaw Canvas’ two main clients, Hyundai and Kia while at Initiative. He previously led the digital group at PHD in Los Angeles, overseeing a diverse group of clients including Mitsubishi, Overture Films and California Lottery. With PHD New York, Greg oversaw all digital operations and platforms for North America before moving to Omnicom Media sibling agency Annalect. There he served as Director of Media Technology, providing his digital strategy and investment expertise in the building of a wide array of technology solutions across OMG’s stable of Fortune 500 clients. Greg then returned to the automotive sector as Global Digital Lead on General Motors with Carat Detroit, overseeing both global digital strategy as well as Chevrolet US digital strategy and investment. Greg is a graduate of the Marshall School of Business at USC.

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• 
  Tyra Jones-Hurst

  Managing Partner, Founder

  OLIVER Agency & InKroud Agency

  OLIVER Agency & InKroud Agency - Managing Partner, Founder
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Building a Sustainable Media Ecosystem: Data Ethics and Environmental Responsibility

  Tyra Jones-Hurst

  Managing Partner, Founder

  OLIVER Agency & InKroud Agency

  OLIVER Agency & InKroud Agency - Managing Partner, Founder

  ---

  Tyra Jones Hurst is a trailblazing and strategic leader in the marketing industry, recognized for driving innovation and championing inclusivity. As Founder of InKroud, an agency powered by OLIVER dedicated to empowering Black and Latiné marketing professionals, Tyra ensures diverse voices shape the future of the industry. With over a decade of experience, she’s led transformative campaigns for top brands, earning prestigious accolades like the Effie and Drum Awards. Tyra became the youngest member of OLIVER’s Executive Leadership Team, where she continues to push boundaries, spearhead business growth initiatives, deliver results, and create lasting change in marketing and technology.

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• 
  Michael Kassan

  Founder & CEO

  3C Ventures

  3C Ventures - Founder & CEO
  

  Agenda Sessions

  Sunday, Jan 26 – 5:40 PM PST

  Outcomes: Promised Land or Panacea?

  Michael Kassan

  Founder & CEO

  3C Ventures

  3C Ventures - Founder & CEO

  ---

  Michael Kassan is the Founder and CEO of 3C Ventures, driving enterprise growth through consulting, convening, and co-investing. A trusted advisor to top executives at the intersection of media, marketing, entertainment, and technology, he’s renowned for solving complex business challenges and identifying transformative opportunities. Kassan previously founded strategic advisory firm, MediaLink, and has held key leadership roles, including President/COO of Initiative Media Worldwide and International Video Entertainment. A philanthropist and board member for organizations like Big Brothers Big Sisters and the Paley Center, Kassan was inducted into the American Advertising Federation Hall of Fame in 2019.

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• 
  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer
  

  Agenda Sessions

  Monday, Jan 27 – 1:55 PM PST

  Crafting the Future of Ad Experiences: Standardizing CTV Ad Formats

  Tuesday, Jan 28 – 7:30 AM PST

  Breakfast Breakout: How IAB Tech Lab Standards can Supercharge CTV Growth in 2025

  Tuesday, Jan 28 – 11:10 AM PST

  Standards for Digital's Next Frontier

  Anthony Katsur

  Chief Executive Officer

  IAB Tech Lab

  IAB Tech Lab - Chief Executive Officer

  ---

  Anthony Katsur is a digital media veteran with more than twenty-five years of executive leadership at the intersection of technology innovation, business strategy, and growth. As Chief Executive Officer for IAB Tech Lab, Katsur is responsible for overseeing product, engineering, membership, and operations teams for the digital advertising industry’s global technical standards-setting organization.
  
  Katsur has previously held business and technology leadership positions at companies including DoubleClick, MediaMath, Rubicon, Sonoboi, and most recently Nexstar Media Group, and more. A sought-after speaker, he has appeared at events including the National Association of Broadcasters, AdAge’s Brand Summit, and Advertising Week and has been quoted in AdAge, Adweek, AdExchanger, Digiday and The Wall Street Journal.

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• 
  Jessica King

  Fitness Instructor & Wellness Entrepreneur

  Peloton

  Peloton - Fitness Instructor & Wellness Entrepreneur
  

  Agenda Sessions

  Sunday, Jan 26 – 4:25 PM PST

  Leveling the Field: Unlocking the Advertising Potential of Women in Sports

  Monday, Jan 27 – 6:30 AM PST

  Wellness @ ALM Activities: Mindfulness Moment with Jess King

  Jessica King

  Fitness Instructor & Wellness Entrepreneur

  Peloton

  Peloton - Fitness Instructor & Wellness Entrepreneur

  ---

  Jess King, a founding Peloton instructor known for her high-energy classes, is a fitness, wellness, and entertainment icon. She launched On The Record, a digital platform amplifying marginalized voices and fostering opportunity, and founded Mindfull3, her life coaching and personal development program. A wellness entrepreneur, DJ, motivational speaker, and former professional dancer, Jess seamlessly bridges fitness, wellness, and entertainment. She champions inclusivity and accessibility, inspiring others to live authentically and embrace their well-being. Through her multifaceted career, Jess empowers individuals to thrive in every aspect of life.

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• 
  Nik Kleverov

  Chief Creative Officer

  Native Foreign

  Native Foreign - Chief Creative Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Unlocking Success in the Creator Economy: Performance Metrics, Scaling Strategies and ROI

  Nik Kleverov

  Chief Creative Officer

  Native Foreign

  Native Foreign - Chief Creative Officer

  ---

  Nik Kleverov, an Emmy-grade storyteller, is CCO of Native Foreign, a renowned agency celebrated for its innovative approach to brand storytelling and design. From his viral AI-powered film for Toys”R”Us to the iconic Narcos title sequence for Netflix, Nik’s work highlights his expertise in merging creativity with technology. He is a leading voice on how AI is reshaping the future of storytelling.

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• 
  Jason Knapp

  Chief Legal & Privacy Officer

  InMarket

  InMarket - Chief Legal & Privacy Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Navigating Multi-State Privacy Compliance: Impacts on Adtech, Publishers, and Advertisers

  Jason Knapp

  Chief Legal & Privacy Officer

  InMarket

  InMarket - Chief Legal & Privacy Officer

  ---

  Jason Knapp is a practicing lawyer with over 15 years of experience in large law firms and in-house legal teams. He has broad experience in privacy, commercial contracts, M&A, internal investigations, and litigation. Prior to joining InMarket, Jason lived in Amsterdam and served as general counsel for a VC-backed marketing tech SaaS company, where he led an international team responsible for all legal and privacy matters. Jason lives in Seattle and is married with three children.

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• 
  Sam Knights

  Chief Executive Officer

  SMG

  SMG - Chief Executive Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:05 AM PST

  Fireside Chat

  Sam Knights

  Chief Executive Officer

  SMG

  SMG - Chief Executive Officer

  ---

  Sam Knights, CEO of SMG. Sam Knights is the CEO of SMG, which includes 6+ Retail Media Networks, the buy-side agency Capture and Plan-Apps, the Retail Media Operating System. Sam is a retail media revolutionary with over two decades of experience, having begun his career at Procter & Gamble. Driven by his mission to transform the brand-retailer-shopper relationship, he joined SMG in 2012 and became CEO in 2020. Sam was named the 2024 Performance Marketing Leader of the Year by Performance Marketing World for his contributions to the world of retail media.

  Passionate about enhancing retail media, Sam envisions it as a sophisticated, measurable marketing channel. Today, SMG dominates the retail media market, working with major retailers and brands in Europe and North America. Sam’s focus on people propelled SMG’s growth from a 20-person startup to a thriving enterprise with nearly 400 experts across seven cities and two continents, creating hundreds of retail media jobs. His people-centric approach has garnered accolades, including Top-75 employer and Top-5 marketing agency by Best Companies. Other honors include Lloyds Bank Mid-Market Business of the Year, Sunday Times Fast Track 100 and Financial Times Future 100.

  Sam, a 2023 recipient of the Path to Purchase Institute’s Retail Media Award, is a renowned industry innovator and commentator, regularly being tapped to add commentary by the press and to speak at industry events in North America and Europe.

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• 
  Kevin Krim

  President & CEO

  EDO

  EDO - President & CEO
  

  Agenda Sessions

  Sunday, Jan 26 – 5:40 PM PST

  Outcomes: Promised Land or Panacea?

  Kevin Krim

  President & CEO

  EDO

  EDO - President & CEO

  ---

  Kevin Krim is President and CEO at EDO, the TV outcomes company. EDO is a TV measurement leader that predictively powers the success of marketing, research and creative professionals – trusted by leading agencies, brands, networks, streamers, and studios. Prior to EDO, Kevin was the General Manager & SVP of CNBC Digital and previously held leadership positions at Bloomberg, Yahoo, and LookSmart. Kevin is proudly the co-founder and chairman of the non-profit Lulu & Leo Fund and its flagship Choose Creativity initiative.

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• 
  Lauren L. Lavin

  Executive Director of Commerce

  GroupM NA

  GroupM NA - Executive Director of Commerce
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Enhancing In-Store Retail Media to Align with the Shopper Mission

  Lauren L. Lavin

  Executive Director of Commerce

  GroupM NA

  GroupM NA - Executive Director of Commerce

  ---

  As the Executive Director of Commerce for GroupM NA, Lauren leads the advancement of our commerce offering for GroupM agencies Wavemaker, EssenceMediacom, and Mindshare across various categories, including CPG, Apparel, Alcohol, Electronics, and more. In her role, Lauren oversees a range of commerce capabilities, including retail media and ad tech partnerships, commerce strategy, and activation best practices. By leveraging data-driven media plans, Lauren helps our clients find business solutions and unlock incremental revenue.
  
  Lauren joined GroupM in 2022, bringing with her extensive experience working with Fortune 500 companies as a performance marketing and commerce leader.
  
  What sets Lauren apart is her passion for understanding the “why” behind the “what.” She takes a client-centric approach to aligning brand and sales teams’ objectives and strategically leverages retail media networks as a fundamental lever for investment to achieve unified business outcomes. When she’s not working hard for our clients, you can find Lauren cheering on Philadelphia sports teams or exploring the endless array of amazing restaurants and shows in NYC.

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• 
  Nicolas le Bourgeois

  Head of U.S. Operations for TikTok Shop

  TikTok

  TikTok - Head of U.S. Operations for TikTok Shop
  

  Agenda Sessions

  Tuesday, Jan 28 – 11:25 AM PST

  The Future of Shopping: Navigating the New Commerce Landscape

  Nicolas le Bourgeois

  Head of U.S. Operations for TikTok Shop

  TikTok

  TikTok - Head of U.S. Operations for TikTok Shop

  ---

  Nicolas le Bourgeois is TikTok Shop’s Head of U.S. Operations, where he is focused on improving the customer experience and supporting the platform’s growth, including the onboarding of brands, sellers, and Creators. Prior to joining TikTok Shop, Nico spent nine years at Amazon, where he held leadership roles at the Seattle headquarters overseeing various parts of the e-commerce giant’s retail operations, including the seller marketplace and consumable categories. His Amazon career began in his home country of France, before relocating to Canada and then the U.S. Earlier in his career, Nico spent eight years at L’Oreal in Paris as the general manager of several brands within the luxury division. Nico holds a Master of Science degree from École Polytechnique. He currently lives in Seattle and his TikTok is full of crazy skiers, jumping golden retrievers, and Korean beauty videos.

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• 
  Travis LeBlanc

  Partner

  Cooley LLP

  Cooley LLP - Partner
  

  Agenda Sessions

  Monday, Jan 27 – 1:55 PM PST

  Fireside Chat

  Travis LeBlanc

  Partner

  Cooley LLP

  Cooley LLP - Partner

  ---

  Travis LeBlanc is global co-chair of the cyber/data/privacy practice at Cooley LLP in Washington,
  D.C. and San Francisco. He is also a Presidentially-nominated and Senate-confirmed Member of
  the U.S. Privacy and Civil Liberties Oversight Board. LeBlanc was previously the Federal
  Communications Commission’s Enforcement Bureau Chief and earlier served as senior advisor
  to California Attorney General Kamala Harris, where he oversaw California’s complex litigation
  and policy in areas such as high-tech crime, cybersecurity, and privacy. He also worked in the
  U.S. Department of Justice’s Office of Legal Counsel and was appointed in 2017 as an arbitrator
  of disputes under the EU-U.S. Privacy Shield Framework. He currently serves on the boards of
  the International Association of Privacy Professionals (IAPP), Center for Democracy &
  Technology (CDT) and the advisory boards of the Electronic Privacy Information Center (EPIC),
  The Future of Privacy Forum (FPF), and Center for Information Technology Policy (CITP). A.B.,
  Princeton University; M.P.A., Harvard University; J.D., Yale Law School; LL.M., University of
  Cambridge.

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• 
  Austin Leonard

  SVP, Epsilon Retail Media

  Epsilon

  Epsilon - SVP, Epsilon Retail Media
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Austin Leonard

  SVP, Epsilon Retail Media

  Epsilon

  Epsilon - SVP, Epsilon Retail Media

  ---

  With over twenty years in advertising and online marketing, Austin Leonard is known for pioneering efforts in the retail media sector via collaboration, transparency & keeping the customer at the center of the conversation. As the Senior Vice President of Business Development at Epsilon, he spearheads efforts to enhance retail media network platforms by integrating top-tier identity data with AI-driven ad server technologies. 

  His prior roles include Head of Sales at Sam’s Club MAP, Head of Food at Walmart Connect and Program Manager for the eBay Audience Platform, where he significantly increased revenue and advertiser engagement through innovative digital and in-store marketing strategies. Austin is a proud graduate of the University of Florida (Go Gators!) and holds an MBA from Georgia State University in Atlanta.

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• 
  Cara Lewis

  Chief Investment and Activation Officer

  dentsu Media US

  dentsu Media US - Chief Investment and Activation Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:05 PM PST

  Unlocking the Potential of CTV: Navigating Fragmentation and Standardization for Scalable Success

  Cara Lewis

  Chief Investment and Activation Officer

  dentsu Media US

  dentsu Media US - Chief Investment and Activation Officer

  ---

  As the Chief Investment and Activation Officer for dentsu’s media service line, Cara brings together the teams behind all media channels including video, radio, OOH, print, digital and programmatic, paid social, search, and retail media. She also oversees disciplines across brand assurance, economic empowerment, productivity, sports, research and insights, and business transformation and strategy.

  Cara has been with dentsu since 2010 and most recently served as Chief Investment Officer where she managed $22B in annual investments for all dentsu’s media clients in the US market, overseeing all US investment activities including publisher direct media, biddable media, research, economic empowerment, productivity and strategic partnerships. She was tasked with maximizing efficiencies for her clients by leveraging the collective buying power of dentsu and delivering innovative solutions that address the changes in the media landscape.

  Her media career spans 25+ years, with five years of DTC experience between two of the biggest Pharmaceutical Companies (Pfizer and Glaxo SmithKline). Cara also has a strong background in packaged goods and retail, working on the SC Johnson and Sears business for over nine years, as well as a handful of travel accounts. Her past agency experience includes MediaEdge, TN, Initiative, and MPG.

  Cara was named as Cynopsis’ Top Women in Media in 2020 as an Industry Leader. She was also honored as a She Runs It Working Mother of the Year in 2020. Cara’s expertise is constantly tapped by industry reporters and has been featured in Adweek, Digiday, and MediaPost, to name a few. Cara will also serve as a charter member on the newly formed OAAA Agency Council.

  Cara serves on the Executive Board for The Valerie Fund and currently runs sales and promotion for Careoke for the Kids, an industry event in its 19th year. She was honored at The Valerie Fund Thanksgiving Gala in 2019 for her tremendous contributions to the cause. In November 2019, Cara was also an honoree at Coaches vs Cancer in 2011, a She Runs it Mother of the Year, Partnership with Children Gala honoree in June 2022, Campaign US Inspiring Women and Women in Media and Marketing honoree in 2023, and Young Audiences of New York honoree in March 2024. Cara was recognized at her previous agency with a 5th dot award. She is an 18-year breast cancer survivor and has started a non-profit, Media Ladies Conquering Cancer. She enjoys the beach, crafting, playing games, reading, sewing, traveling and most importantly being with her family.

  LinkedIn: https://www.linkedin.com/in/cara-lewis-23a36417/

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• 
  Amy Lyon

  VP Group Account Director

  GSD&M

  GSD&M - VP Group Account Director
  

  Agenda Sessions

  Monday, Jan 27 – 2:40 PM PST

  The Power of Creativity: Driving Business Outcomes Through Effective Collaboration

  Amy Lyon

  VP Group Account Director

  GSD&M

  GSD&M - VP Group Account Director

  ---

  During her 28 years at GSD&M, Amy has worked on iconic brands like Texas Lottery, Don’t mess with Texas, Walmart, Tyson and Southwest Airlines. Known for her strategic insight and relationship-building skills, Amy has a knack for understanding clients’ businesses and fostering collaboration. She led the creation of Southwest Airlines’ “Bags Fly Free” campaign, which boosted market share during rising fuel costs and earned a Gold Effie. Amy also guided successful Tyson campaigns like “More to Love” and “Heat Nuggets,” winning multiple awards like David Ogilvy and Clio Sports.

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• 
  Michael Macko

  Head of Enforcement

  California Privacy Protection Agency

  California Privacy Protection Agency - Head of Enforcement
  

  Agenda Sessions

  Monday, Jan 27 – 1:55 PM PST

  Fireside Chat

  Michael Macko

  Head of Enforcement

  California Privacy Protection Agency

  California Privacy Protection Agency - Head of Enforcement

  ---

  Michael S. Macko is the Deputy Director of Enforcement at the CPPA. He has nearly two decades of litigation and investigative experience both in industry and the public sector, including as in-house counsel handling government and regulatory litigation, and as Assistant U.S. Attorney and Trial Attorney at the U.S. Department of Justice and U.S. Securities and Exchange Commission. He started his career as a litigator at a large law firm and clerked for judges on the U.S. Court of Appeals and U.S. District Court. A former adjunct professor of law, he holds a B.A. from Penn State and a J.D. from the University of Pennsylvania Law School.

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• 
  Kelly MacLean

  VP, Engineering, Science and Product

  Amazon Ads, Amazon DSP

  Amazon Ads, Amazon DSP - VP, Engineering, Science and Product
  

  Agenda Sessions

  Monday, Jan 27 – 12:05 PM PST

  Is Advanced Ad Tech Making Us More Human? AI is Fueling Solutions that Create Relevancy at Scale

  Kelly MacLean

  VP, Engineering, Science and Product

  Amazon Ads, Amazon DSP

  Amazon Ads, Amazon DSP - VP, Engineering, Science and Product

  ---

  Kelly MacLean leads Engineering, Product, and Science for Amazon Ads’ Demand-Side Platform (DSP). The Amazon DSP is an industry-leading full-funnel advertising solution focused on delivering marketing objectives at scale. Prior to joining Amazon in 2023, Kelly helped build Meta’s (Facebook) advertising stack over 11 years. She most recently led Meta’s Business Products Engineering organization, building small business, enterprise, and core infrastructure products. Prior to this role, she led development and strategy for Ads Delivery, Auction, Machine-Learning, Brand, and Direct Response products; and built the first Emerging Countries, China, and Cross-Border product teams. Kelly’s been at the forefront of mobile and video advertising having been on the early teams developing video and mobile ads on Facebook, mobile app ads, and Facebook’s mobile ad DSP & networks. She lived and worked in four countries and opened Facebook’s first ads engineering office in EMEA. Prior to Facebook, Kelly held several leadership positions leading engineering, product, marketing, and operations at Flite (acquired by Snap Inc), LiveRamp (formerly Rapleaf), and Dell. Her first career was playing National Team and professional level soccer for the Canadian National Team and Whitecaps FC.Kelly graduated from Purdue University and holds an MBA from Stanford.

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• 
  Benji & Joel Madden

  Musicians & Entrepreneurs

  Musicians & Entrepreneurs
  

  Agenda Sessions

  Tuesday, Jan 28 – 10:50 AM PST

  Fireside Chat with Benji MadMusic Meets Streaming: Lessons Learned from Benji and Joel Madden and Veepsden

  Benji & Joel Madden

  Musicians & Entrepreneurs

  Musicians & Entrepreneurs

  ---

  Benji and Joel Madden are celebrated musicians, entrepreneurs, and creative leaders who have spent nearly 30 years shaping music, business, and alternative culture. Best known as the founders of Good Charlotte, they’ve also revolutionized the industry with ventures like Veeps, the leading streaming platform for live music, and MDDN, their artist management and creative incubator supporting talents like Architects, Bad Omens, Eyedress, Poppy, Ava Max, and many more.

  Through their podcast Artist Friendly and their new media company Artist Friendly Media, the Maddens amplify the voices of artists and foster innovation in the music world. Driven by a mission to empower creators and connect with fans in meaningful ways, Benji and Joel continue to inspire the next generation to dream big and build boldly.

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• 
  Bill Magrath

  Associate General Counsel, Privacy

  Yahoo Inc

  Yahoo Inc - Associate General Counsel, Privacy
  

  Bill Magrath

  Associate General Counsel, Privacy

  Yahoo Inc

  Yahoo Inc - Associate General Counsel, Privacy

  ---

  Bill Magrath is an Associate General Counsel for Privacy at Yahoo, where he is the chief privacy lawyer for the Yahoo DSP. Bill also leads a team responsible for privacy compliance for several Yahoo consumer properties including Yahoo Mail, Yahoo Finance, Yahoo News, and TechCrunch. Bill was a software engineer before law school and enjoys leveraging his computer science background in his work as a privacy lawyer. Bill holds a M.S. and B.S. in computer science from Stanford University and a J.D. from NYU School of Law. Prior to joining Yahoo Bill was a transactional associate at Gibson Dunn.

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• 
  Kim Mains

  Director, Content Strategy

  Meta

  Meta - Director, Content Strategy
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  AI-Driven Insights: Transforming Customer Experiences Through Personalization and Innovation

  Kim Mains

  Director, Content Strategy

  Meta

  Meta - Director, Content Strategy

  ---

  Kim Mains is a technology strategy and operations executive with over 20 years of experience shaping product innovation, technology strategy, and large-scale operational transformation. As the leader of Content Strategy for Meta’s Reality Labs Metaverse and AR/MR division, Kim drives the strategic vision and execution of immersive experiences within one of the world’s most forward-thinking technological ecosystems.
  
  Prior to her current role, Kim was the head of Strategy and Operations for Reality Labs and served as Chief of Staff to Meta’s Chief Technology Officer. She also played a pivotal role in scaling Meta’s global privacy efforts, creating and operationalizing Meta’s Global Privacy Program from the ground up.
  
  Kim’s career spans leadership positions across multiple high-growth technology organizations, including Vivint SmartHome, where she served as Vice President of Enterprise Product Experience and Operations. In this capacity, she led the development of proprietary enterprise technology and spearheaded site reliability engineering at scale. At Adobe, Kim’s strategic acumen was instrumental in Adobe’s successful transformation to a cloud-based business model, where she led 26 M&A integrations, oversaw product operations, and established company-wide product prioritization.
  
  A pioneer in design thinking and customer-centric innovation, Kim is renowned for creating and scaling highly effective product and design processes. At Adobe, she established the Adobe HIVE & Lab 82, a cutting-edge innovation lab focused on addressing complex customer challenges through collaborative design thinking. Later, at Vivint, Kim introduced Customer Obsession, a program that empowered all employees to engage with customers directly, learn problem-solving first-hand, and drive product improvements rooted in customer insights.
  
  Kim is also a passionate advocate for women in technology and actively mentors the next generation of female leaders through initiatives like Women in Tech. In addition, Kim has a deep commitment to youth development through sports. She spent 15 years as an NCAA Division I Women’s Basketball referee, culminating in officiating a National Championship Game.
  
  Kim holds a Bachelor of Arts in Business Administration, Management Information Systems and eCommerce, from Washington State University and an Executive MBA from the Eccles School of Business. A 2025 inductee into the Eccles School of Business Hall of Fame recognized as a thought leader in the intersection of content and product strategy, immersive technologies and operational excellence.

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• 
  Vikrant Mathur

  Co-Founder

  Future Today

  Future Today - Co-Founder
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:05 AM PST

  Balancing Privacy, Safety, and Reinvention: How Chuck E. Cheese Leads in a Digital World

  Vikrant Mathur

  Co-Founder

  Future Today

  Future Today - Co-Founder

  ---

  Vikrant is the co-founder of ad-supported streaming player Future Today. A seasoned Silicon Valley media executive with 15+ years of experience in designing, developing, launching and growing complex technical products both with startups and Fortune 500 companies, Vikrant co-founded Future Today Inc. as a video distribution & technology company that currently is a leading streaming technology provider specializing in OTT and CTV ad-supported solutions for content creators and advertisers. The comprehensive portfolio of technology and services includes Channel as a Service (CaaS), FAST Channel launch, content management and publishing, app development and maintenance, cross-channel promotion, advertising, monetization and more.
  
  In his role at Future Today, Vikrant is responsible for building and growing content partnerships, managing relationships with OEMs, as well as overseeing the company’s monetization strategy and relationships with advertising partners. Before founding Future Today, he oversaw Product Management at ExpertHub, a startup that was acquired by Internet Brands, and was a senior Product Executive at Telephia, a wireless network performance and measurement company that was acquired by AC Nielsen.

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• 
  Johanna Mayer-Jones

  Global Chief Advertising Officer

  The Washington Post

  The Washington Post - Global Chief Advertising Officer
  

  Agenda Sessions

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Johanna Mayer-Jones

  Global Chief Advertising Officer

  The Washington Post

  The Washington Post - Global Chief Advertising Officer

  ---

  Johanna Mayer-Jones is the Global Chief Advertising Officer for The Washington Post, leading The Post’s positioning as a key partner to clients while maintaining, embracing and empowering its commitment to news.

  In her role, Johanna oversees client partnerships, revenue operations, data solutions, audience insights and professional offerings. Before joining The Post in July 2022, she served as the Senior Vice President of Partnerships for The Atlantic, where she led the publisher’s global sales and account management teams.

  Johanna’s experience includes eight years at The Wall Street Journal in both Hong Kong and New York, building integrated client solutions through live journalism, custom content and more. Her deep industry knowledge also stems from time at the BBC, Menton and The Financial Times early in her career.

  Johanna serves on the Board of Directors for The Ad Council and DCN and she has previously advised the Delta Project nonprofit as well as startups including QuickFrame.

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• 
  Lisa McCarthy

  CEO, Co-Founder

  Fast Forward Group

  Fast Forward Group - CEO, Co-Founder
  

  Agenda Sessions

  Monday, Jan 27 – 10:45 AM PST

  NEW IN 2025: IAB ALM INTERACTIVE WORKSHOPS

  Lisa McCarthy

  CEO, Co-Founder

  Fast Forward Group

  Fast Forward Group - CEO, Co-Founder

  ---

  Lisa McCarthy is the CEO and Co-founder of Fast Forward Group, a leadership development and executive coaching company known for driving growth, elevating talent, and transforming culture. Fast Forward Group empowers individuals to work and live with greater purpose and effectiveness. Since 2013, Fast Forward Group has partnered with companies that include Google, Meta, Spark Foundry, JPMorgan Chase, and Colgate. Lisa is a dynamic speaker, known for inspiring audiences to take immediate action. She is the co-author of Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year, a transformative guide for achieving personal and professional success.

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• 
  Patrick McCarthy

  SVP, Programmatic Monetization

  Dotdash Meredith

  Dotdash Meredith - SVP, Programmatic Monetization
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Patrick McCarthy

  SVP, Programmatic Monetization

  Dotdash Meredith

  Dotdash Meredith - SVP, Programmatic Monetization

  ---

  Patrick McCarthy is SVP of Programmatic Monetization at Dotdash Meredith where he is responsible for the open market advertising business and ad technology partnerships. Before joining Dotdash Meredith, Patrick held various executive roles in product management, marketing, and partnerships at AppNexus, Yahoo!, Right Media, and Palo Alto Software. Patrick is also a seed investor and is an active board member at SheerID and Pollinate. Patrick holds a Bachelor of Computer and Information Science from the University of Oregon.

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• 
  Ryan McConville

  EVP, Chief Product Officer, Advertising Platform & Operations

  NBCUniversal Advertising & Partnerships

  NBCUniversal Advertising & Partnerships - EVP, Chief Product Officer, Advertising Platform & Operations
  

  Agenda Sessions

  Monday, Jan 27 – 2:05 PM PST

  Unlocking the Potential of CTV: Navigating Fragmentation and Standardization for Scalable Success

  Tuesday, Jan 28 – 7:30 AM PST

  Breakfast Breakout: How IAB Tech Lab Standards can Supercharge CTV Growth in 2025

  Ryan McConville

  EVP, Chief Product Officer, Advertising Platform & Operations

  NBCUniversal Advertising & Partnerships

  NBCUniversal Advertising & Partnerships - EVP, Chief Product Officer, Advertising Platform & Operations

  ---

  Ryan McConville serves as EVP, Chief Product Officer, Advertising Technology & Operations at NBCUniversal. In this role, Ryan leads a team of product managers and ad operations specialists who develop technology-first solutions driving growth and marketplace transformation. He is responsible for overall product delivery of NBCU’s One Platform ad tech stack. Ryan has 20+ years of experience in media and advertising technology. Prior to joining NBCUniversal in 2019, he served as President and Chief Operating Officer of KARGO. He holds a B.A. in English from Cornell University and an MBA in Management from University of Pennsylvania’s Wharton School of Business.

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• 
  David McKillips

  President and CEO

  CEC Entertainment

  CEC Entertainment - President and CEO
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:05 AM PST

  Balancing Privacy, Safety, and Reinvention: How Chuck E. Cheese Leads in a Digital World

  David McKillips

  President and CEO

  CEC Entertainment

  CEC Entertainment - President and CEO

  ---

  David McKillips assumed the role of CEO on January 21, 2020. CEC Entertainment is the parent company of the world’s number one family entertainment venue, Chuck E. Cheese, Pasqually’s Pizza & Wings and growing regional pizza restaurant Peter Piper Pizza. Across the family of brands, there are nearly 700 restaurants around the globe.
  
  David has nearly 30 years of experience in the family entertainment, media and theme park industries. Since joining CEC, he was named one of Dallas’ Most Admired CEOs by Dallas Business Journalfor his leadership during one of the most difficult times for the Chuck E. Cheese brand. During his tenure, he managed bankruptcy, a successful financial
  restructuring, launched Pasqually’s Pizza & Wings, is expanding the brand internationally and created a new division for global media licensing and entertainment to take the iconic Chuck E. Cheese brand to new dimensions.
  
  Before joining CEC, David was President of the International Development Company for Six Flags Entertainment Corporation. McKillips served in several senior leadership roles in Park Services, F&B, retail, games and procurement across all U.S. Six Flags parks.
  
  Prior to joining Six Flags, he served as Vice President of Advertising & Custom Publishing Sales for DC Comics, a division of Warner Bros. Entertainment and home to some of the world’s most iconic brands. McKillips has also held multiple leadership roles within Sea World Entertainment and Sesame Place.
  
  McKillips holds a B.A. degree in Communication Studies from the University of Georgia and received post-graduate certificates in Marketing and Finance from New York University.

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• 
  Sam Mellor

  VP, Commercial Marketing and Growth – North America​

  BBC

  BBC - VP, Commercial Marketing and Growth – North America​
  

  Agenda Sessions

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Tuesday, Jan 28 – 9:25 AM PST

  Navigating Brand Safety & Suitability Balancing Growth, Responsibility and Inclusivity

  Sam Mellor

  VP, Commercial Marketing and Growth – North America​

  BBC

  BBC - VP, Commercial Marketing and Growth – North America​

  ---

  Sam Mellor is an omnichannel transformation marketing executive with 20 years’ experience driving innovation and growth for media, consumer, and technology enterprises.

  As VP, Commercial Marketing and Growth, Sam proudly oversees Integrated and Product Marketing, Research, Trade Marketing, Commercial Data Strategy and Media Strategy for BBC’s North American Ad Sales Organization. She is responsible for translating BBC’s Changemaker audience and editorial insights into a high-performing enterprise brand that delivers business-moving outcomes for partners while adding value to BBC’s consumer experience.

  Prior to BBC, Sam served as Vice President, Brand Marketing and Head of Retail at Everlywell, a leading healthcare technology company, where she led internal and external teams in brand transformation strategy and cross-channel growth.

  Before Everlywell she served as Vice President of Digital Marketing and Ad Product Development Marketing at Hearst and has held marketing leadership positions at top-tier media and communications firms including Condé Nast, Discovery Communications, NBC Universal and Porter Novelli.

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• 
  Mario Mijares

  VP, Insights, Loyalty, Marketing and Monetization Platforms

  7-Eleven

  7-Eleven - VP, Insights, Loyalty, Marketing and Monetization Platforms
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Enhancing In-Store Retail Media to Align with the Shopper Mission

  Mario Mijares

  VP, Insights, Loyalty, Marketing and Monetization Platforms

  7-Eleven

  7-Eleven - VP, Insights, Loyalty, Marketing and Monetization Platforms

  ---

  Mario Mijares is VP, Insights, Loyalty, Marketing and Monetization Platforms at 7-Eleven, Inc. In this role, he leads the teams responsible for customer research and analytics, loyalty programs, in-store and shopper marketing and monetization platforms. Mario joined 7-Eleven in 2020 with more than 20 years of experience in retail and retail-consulting with top brands across the USA, UK, France, Canada, Mexico, and Australia. As such, he is a keen student of marketing practices around the world. Over the last two years, his team has created several key 7-Eleven products, including C-Shopper, The Brainfreeze Collective and Gulp Media to help CPGs better understand and market to the immediate-consumption consumer.

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• 
  Ali Miller

  Vice President of Ads Product

  Instacart

  Instacart - Vice President of Ads Product
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  The Convergence of CTV, Social Commerce, and Retail Media

  Ali Miller

  Vice President of Ads Product

  Instacart

  Instacart - Vice President of Ads Product

  ---

  Ali Miller is the Vice President of Ads Product at Instacart, the leading grocery technology company in North America. Ali leads the team building and scaling ad products for all of Instacart’s advertisers, from emerging to established brands. She is tasked with creating engaging, innovative ad solutions that align with the goals of Instacart’s unique four-sided marketplace. Ali joined Instacart in 2021 from Google, where she was focused on Google Ads and YouTube Ads, building out the product portfolio across formats, quality, advertiser experience, and more. Ali has been recognized by Progressive Grocer as a Top Women in Grocery in 2023 and 2024, named a Campaign US Inspiring Woman, and shortlisted for AdExchanger’s Leadership in Advertising award. In her spare time, she performs as a violinist in the Oakland Symphony.

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• 
  David Mogensen

  Vice President, Global Marketing

  Uber

  Uber - Vice President, Global Marketing
  

  Agenda Sessions

  Monday, Jan 27 – 9:00 AM PST

  The CMO Perspective

  David Mogensen

  Vice President, Global Marketing

  Uber

  Uber - Vice President, Global Marketing

  ---

  David Mogensen brings more than 20 years of marketing experience to Uber, where he leads global marketing. In his role, David oversees a team of marketers responsible for building the Uber and Uber Eats brands and businesses by engaging consumers, earners, and merchants across more than 70 countries. His team is committed to advancing Uber’s mission to reimagine the way the world moves for the better. David was recently named one of Forbes’ 50 most entrepreneurial CMOs.
  
  Prior to his current role, David led Marketing for Uber in Europe, the Middle East and Africa. Before that, he held various leadership positions at Google, including leading marketing for Northern Europe and global B2B product marketing at YouTube, helping to grow YouTube into the multi-billion dollar business it is today.
  
  Earlier in his career David spent a decade at BMW of North America, where he oversaw BMW’s brand positioning and advertising in the US.
  
  David lives in the SF Bay Area with his wife, two children, and a bashful English Cocker Spaniel.

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• 
  Alan Moss

  Vice President, Global Ad Sales

  Amazon Ads

  Amazon Ads - Vice President, Global Ad Sales
  

  Agenda Sessions

  Sunday, Jan 26 – 5:40 PM PST

  Outcomes: Promised Land or Panacea?

  Alan Moss

  Vice President, Global Ad Sales

  Amazon Ads

  Amazon Ads - Vice President, Global Ad Sales

  ---

  Alan Moss is Vice President of Global Advertising Sales at Amazon Ads where he focuses on helping businesses around the world engage customers and build their brands.
  
  Prior to joining Amazon Ads, Alan spent 13 years at Google, where he most recently served as Vice President of Professional Services supporting advertisers and publishers globally. Other roles included leading Google’s largest U.S. customer sales sector, as well as its Americas mid-market sales organization. Alan has also held leadership positions at other technology and internet-based companies, including PayPal, ChartOne, GoTo Shopping (acquired by Yahoo!), CareTools, Wang Laboratories, Microsoft, and LEK Consulting. Alan holds a bachelor’s degree from Dartmouth College and a master of business administration from Harvard Business School.

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• 
  Arlene Mu

  Assistant General Counsel

  IAB

  IAB - Assistant General Counsel
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  Establishing a Legally Sound AI Governance Program for Digital Advertising

  Arlene Mu

  Assistant General Counsel

  IAB

  IAB - Assistant General Counsel

  ---

  Arlene recently served as Assistant General Counsel and Chief Privacy Officer at Lowe’s Companies Inc., a fortune 40 company in the home improvement retail industry. At Lowe’s, she established and oversaw the Lowe’s privacy program, led a cross-functional team to operationalize privacy requirements, and advised on complex data privacy regulatory issues to enable the company’s technology transformation. During her decade-long experience with Lowe’s, she has also covered regulatory compliance, ethics, antitrust, international trade, commercial and governance issues in both the U.S. and overseas operations. She holds CIPP/US, CIPP/C, CIPM and PLS certifications. Arlene received her J.D. from Wake Forest University School of Law, LL.M from University of Southern California, and LL.B. from Nanjing University.

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• 
  Graham Mudd

  Senior Vice President, Product

  Mozilla Corp

  Mozilla Corp - Senior Vice President, Product
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Monday, Jan 27 – 4:40 PM PST

  Interactive Town Halls and Breakouts

  Tuesday, Jan 28 – 10:30 AM PST

  The Data Privacy-Performance Equation: Breaking the Zero-Sum Myth

  Graham Mudd

  Senior Vice President, Product

  Mozilla Corp

  Mozilla Corp - Senior Vice President, Product

  ---

  Graham Mudd is Senior Vice President, Product Management, for Anonym, a division of the Mozilla Corporation that develops privacy preserving technologies for the digital advertising industry. Graham was a co-founder of Anonym, which was acquired by Mozilla in June 2024. Anonym was founded with the belief that advanced technologies can enable high performing, measurable advertising while preserving people’s privacy.

  Graham has spent his career at the intersection of analytics and data driven advertising. Prior to co-founding Anonym, Graham spent 10 years at Meta; in his last role he was Vice President, Product Marketing for Ads and Business Products at Meta. Prior to joining Meta, Graham held leadership positions at Comscore and Yahoo.

  Graham holds a B.S. in Psychology from Santa Clara University and an MBA from the Kellogg School of Management at Northwestern. Graham lives in the San Francisco Bay Area with his wife and twin son and daughter. He loves to cook, entertain, travel and ski with friends and family.

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• 
  Richard Muhlstock

  Head of Offers & eCommerce, and President of Chase Media Solutions

  JPMorgan Chase

  JPMorgan Chase - Head of Offers & eCommerce, and President of Chase Media Solutions
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Navigating Brand Safety & Suitability Balancing Growth, Responsibility and Inclusivity

  Richard Muhlstock

  Head of Offers & eCommerce, and President of Chase Media Solutions

  JPMorgan Chase

  JPMorgan Chase - Head of Offers & eCommerce, and President of Chase Media Solutions

  ---

  Rich is the Head of Offers & eCommerce, and President of Chase Media Solutions. Rich leads Chase’s digital media business, which includes Chase Media Solutions, a dual-sided media platform that connects brands to Chase’s 80 million customers with the goal of helping consumers discover great value from merchants that matter to them while also driving sales for brands and merchant partners.
  
  Over his 30+ career, Rich has held leadership roles, including at E*TRADE and American Express, where he led brand development and customer acquisition. Prior to that, he held roles at several start-ups and within ad agencies.

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• 
  Charlotte Murphy

  Senior Director, Legal Counsel - Global Marketing

  The Coca-Cola Company

  The Coca-Cola Company - Senior Director, Legal Counsel - Global Marketing
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  Establishing a Legally Sound AI Governance Program for Digital Advertising

  Charlotte Murphy

  Senior Director, Legal Counsel - Global Marketing

  The Coca-Cola Company

  The Coca-Cola Company - Senior Director, Legal Counsel - Global Marketing

  ---

  Charlotte Murphy is the Senior Director, Legal Counsel – Global Marketing at The Coca-Cola Company. In her role, she oversees legal matters related to global marketing initiatives, ensuring compliance with regulations and managing risks associated with digital media and AI technologies. Charlotte has been instrumental in drafting and updating AI-related policies and training, and she leads efforts to establish cross-functional AI working groups within the Company.

  Charlotte is also committed to giving back to the community. She leads Coca-Cola’s Pro Bono Committee and serves as Vice President of Georgia Lawyers for the Arts, a nonprofit organization providing legal services to artists, inventors, and arts organizations.

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• 
  Dera Nevin

  Managing Director

  FTI Consulting

  FTI Consulting - Managing Director
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  Establishing a Legally Sound AI Governance Program for Digital Advertising

  Dera Nevin

  Managing Director

  FTI Consulting

  FTI Consulting - Managing Director

  ---

  Dera Nevin is a data lawyer and expert with more than 20 years of experience addressing digital risk issues including privacy, data protection, information risk management, e-discovery and the application of emerging technologies to the delivery of legal services. Ms. Nevin specializes in applying artificial intelligence, automation and synthetic data strategies to complex client challenges.
  
  Ms. Nevin works closely with corporate and law firm clients to establish litigation and regulatory readiness programs and benchmark and operationalize technology-forward data compliance frameworks. She is an expert across numerous areas of digital insights and risk management and is known for her early work in e-discovery. Specifically, Dera pioneered the use of novel forms of digital evidence within litigation and regulatory investigations and assisted with the design and use of technology to acquire, process and present that evidence. Ms. Nevin is widely regarded as a visionary and leader in the treatment of digital legal information during complex cross-border movement of sensitive data.
  
  Ms. Nevin’s experience includes supporting global organizations across information governance, proactive privacy and data protection compliance, breach response, regulatory investigations, technology implementation, e-discovery and the development of litigation readiness programs. She has also facilitated privacy and data protection assessment programs and provided scoping frameworks for privacy assessments and audits.
  
  Prior to joining FTI Technology, Ms. Nevin was the Data Policy and Strategy Officer, legal and compliance, at Blackstone, Inc., where she developed and oversaw global privacy, data protection, information risk management and data science compliance programs, including selection and implementation of privacy technology and data discovery technology. She also established due diligence policies and frameworks for M&A activity and portfolio company oversight. She has also practiced as a data lawyer at Baker & McKenzie and Proskauer Rose, as well as at additional financial institutions and law firms.
  
  Ms. Nevin is a frequent industry speaker, writer and mentor.

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• 
  Ann Nguyen

  Head of Product Marketing, Measurement, Identity & Privacy

  TikTok

  TikTok - Head of Product Marketing, Measurement, Identity & Privacy
  

  Agenda Sessions

  Monday, Jan 27 – 4:40 PM PST

  Interactive Town Halls and Breakouts

  Ann Nguyen

  Head of Product Marketing, Measurement, Identity & Privacy

  TikTok

  TikTok - Head of Product Marketing, Measurement, Identity & Privacy

  ---

  Ann Nguyen, Head of Product Marketing, Measurement, Identity & Privacy, TikTok Ann Nguyen is the Head of Product Marketing, Measurement, Identity & Privacy at TikTok, where she is focused on spearheading efforts to bring to market a new generation of solutions that enable advertisers to understand the holistic impact of TikTok.

  Her measurement and performance expertise steered strategic direction to build reporting and measurement solutions to demonstrate the full funnel impact of TikTok ads across all sales channels, capturing the value of paid, organic and earned touchpoints.

  As TikTok’s ads ecosystem evolves, Ann and team are driving efforts to support the overall TikTok community to make good business decisions on platform and beyond.

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• 
  Edward Norton

  Filmmaker, Founder, and Philanthropist

  Filmmaker, Founder, and Philanthropist
  

  Agenda Sessions

  Monday, Jan 27 – 5:20 PM PST

  Edward Norton on AI and the Future of Marketing

  Edward Norton

  Filmmaker, Founder, and Philanthropist

  Filmmaker, Founder, and Philanthropist

  ---

  Edward Norton is a filmmaker, founder, and philanthropist. In addition to his acclaimed work in film, he is the Chairman & co-founder of EDO, the TV outcomes company. EDO is a TV measurement leader that predictively powers the success of marketing, research and creative professionals – trusted by leading agencies, brands, networks, streamers, and studios. Edward is also a co-founder of several other successful companies including Zeck, Stacks, and CrowdRise (acquired by GoFundMe) and an early stage investor (Uber, Tala, and Kensho — acquired by S&P Global). He is also deeply involved in conservation work in Kenya and globally with the UN.
  
  Photo courtesy of Vava Ribeiro

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• 
  Kevin O'Reilly

  Chief Strategy Officer

  XR Extreme Reach

  XR Extreme Reach - Chief Strategy Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 7:30 AM PST

  Breakfast Breakout: How IAB Tech Lab Standards can Supercharge CTV Growth in 2025

  Kevin O'Reilly

  Chief Strategy Officer

  XR Extreme Reach

  XR Extreme Reach - Chief Strategy Officer

  ---

  Kevin O’Reilly is the Chief Strategy Officer at XR Extreme Reach, where he leads innovation and strategic initiatives to drive impact for XR’s global customers through the power of AI, data intelligence and technology.

  Kevin has a proven track record of driving transformative advancements in the advertising and media industry. He pioneered TV and CTV attribution at TVSquared, expanded AI and machine learning capabilities for media targeting at a4 Advertising, and has held leadership roles that shaped product development and the evolution of marketing mix models and measurement standards.

  Kevin is a member of the IAB Tech Lab’s Advanced TV Committee and is dedicated to fostering innovation and collaboration in the advertising ecosystem.

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• 
  Leo O’Connor

  EVP of Streaming

  Paramount Advertising

  Paramount Advertising - EVP of Streaming
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  The Convergence of CTV, Social Commerce, and Retail Media

  Leo O’Connor

  EVP of Streaming

  Paramount Advertising

  Paramount Advertising - EVP of Streaming

  ---

  Leo O’Connor currently serves as Executive Vice President of Streaming for Paramount Advertising. In this role, he leads the digital go-to-market and platform strategy across direct sales, programmatic and commerce, which includes product, pricing, programmatic sales, and platform partnerships with SSPs, DSPs, and Commerce Platforms (RMN, shopper). Additionally, Leo advises Paramount distribution teams on ad partnership terms and works closely with marketing & communications on trade marketing efforts for Paramount Advertising. O’Connor joined the company under Viacom in 2006, and has held roles in yield management, ad sales, pricing & inventory, and platform partnerships. In a prior life, Leo worked in yield management and pricing in the airline industry. He holds a degree in Mathematics and Economics from the University of Notre Dame.

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• 
  Mike O’Donnell

  Chief Revenue & Strategic Growth Officer

  VIZIO

  VIZIO - Chief Revenue & Strategic Growth Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:05 PM PST

  Unlocking the Potential of CTV: Navigating Fragmentation and Standardization for Scalable Success

  Mike O’Donnell

  Chief Revenue & Strategic Growth Officer

  VIZIO

  VIZIO - Chief Revenue & Strategic Growth Officer

  ---

  Mike O’Donnell is the Chief Revenue/ Strategic Growth Officer for VIZIO, the second largest smart TV company in America. In his first year at VIZIO, O’Donnell not only led the launch of VIZIO’s exploding direct-to-device advertising business, but his team has transformed the streaming ecosystem on VIZIO’s SmartCast platform by launching over 100 new free ad-supported linear channels and striking new deals with Disney/ESPN/ABC, Peacock and NBCUniversal, Apple, Marvel, Amazon, and dozens more.
  
  
  An advertising industry veteran, Mike helped pioneer the first generation of connected TV advertising solutions at YUME as SVP of North America where he helped grow the company from a start-up to its listing on the NYSE. Prior to joining VIZIO, O’Donnell served as Chief Revenue Officer of Connekt and led distribution and monetization efforts of their Smart TV technology platform.

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• 
  David Olesnevich

  Head of Product, Advertising, Data, & AI

  The Weather Company

  The Weather Company - Head of Product, Advertising, Data, & AI
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Generative AI in Action: Transforming Creative Development Across Formats

  David Olesnevich

  Head of Product, Advertising, Data, & AI

  The Weather Company

  The Weather Company - Head of Product, Advertising, Data, & AI

  ---

  Dave Olesnevich is an experienced business leader and media veteran with more than 20 years of advertising and marketing experience. As Head of Advertising, Data, & AI Products at The Weather Company, Dave oversees product strategy and execution championing the power of AI + humans together to revolutionize the advertising industry. Dave previously held leadership roles at Conde Nast, The Affinion Group and Golf Digest across practices including Advertising, Business Development, Consumer Marketing, Partnerships and Product. Dave holds a bachelor degree in Marketing from Nichols College, is an avid golfer, and currently resides in Connecticut with his wife and daughters #girldad.

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• 
  Kimberly Brown Oredugba

  Vice President

  MediaLink

  MediaLink - Vice President
  

  Agenda Sessions

  Monday, Jan 27 – 2:35 PM PST

  The Personalization Paradox: Unlocking CTV's Creative Potential Across Complex Buying Channels

  Kimberly Brown Oredugba

  Vice President

  MediaLink

  MediaLink - Vice President

  ---

  Kimberly brings 15 years of combined experience developing and executing marketing programming for global brands aimed at driving growth. At MediaLink, she focuses on growth strategy, marketplace visibility, narrative development and go to market strategy for a wide-ranging roster of clients including adtech, big tech, and digital and traditional media companies.

  Previously, Kimberly worked for Facebook where she focused on global process optimization related to XR product development for Reality Labs. She spent the previous four years at a private UK based brand marketing startup agency serving as the Global Client Partner to Oculus and the Client Services Director.

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• 
  John Osborn

  Global Director

  Ad Net Zero

  Ad Net Zero - Global Director
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Building a Sustainable Media Ecosystem: Data Ethics and Environmental Responsibility

  John Osborn

  Global Director

  Ad Net Zero

  Ad Net Zero - Global Director

  ---

  John Osborn was appointed as the Director for Ad Net Zero, an all-voluntary and non-competitive community focused on sustainable practices in the ad sector in the United States, in late 2022. Originally launched as a global program in the UK, ANZ has grown to over 100 supporting companies in the US market in just over a year. Under John’s leadership, ANZ’s mission is to leverage the power of its supporters, alongside all the players in the advertising and marketing space, to advance sustainability across the industry and offer the tools, frameworks and education to empower companies to drive their efforts around sustainability forward.
  
  Prior to ANZ, John was CEO of OMD in the US over five years from 2017 until late 2022.
  
  John’s experience also includes 25 years of service at BBDO NY, where he served as President & CEO for 13 consecutive years prior to moving to OMD. John has a wide array of non-profit board experiences including the American Red Cross of GNY, Global Dignity, Police Athletic League,
  
  Ad Council, Christopher & Dana Reeve Foundation, AAF and more.

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• 
  Vinod Panicker

  Principal Product Manager

  Amazon Ads

  Amazon Ads - Principal Product Manager
  

  Agenda Sessions

  Tuesday, Jan 28 – 7:30 AM PST

  Breakfast Breakout: How IAB Tech Lab Standards can Supercharge CTV Growth in 2025

  Vinod Panicker

  Principal Product Manager

  Amazon Ads

  Amazon Ads - Principal Product Manager

  ---

  Vinod leads the Supply Quality Standards program within Amazon Ads and is focused on solving systemic industry problems related to invalid traffic filtration, brand safety, and viewability. With close to a decade of experience in ad tech and Supply Quality in particular, Vinod collaborates with various industry bodies on building durable solutions. Prior to Amazon, Vinod worked in product and engineering roles in internet telephony and instant messaging domains, during which he contributed to open source and standards-development initiatives across Apache Software Foundation and the IETF.

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• 
  Varun Parmar

  General Manager, Adobe GenStudio

  Adobe

  Adobe - General Manager, Adobe GenStudio
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Generative AI in Action: Transforming Creative Development Across Formats

  Varun Parmar

  General Manager, Adobe GenStudio

  Adobe

  Adobe - General Manager, Adobe GenStudio

  ---

  Varun Parmar is general manager of Adobe GenStudio, a generative AI-first application that enables brands to quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Previously, Varun was COO at Miro, a digital collaboration platform, where he led a global team across product management, engineering, design, customer engagement, and partnerships. Earlier, he was Chief Product Officer at Box, a leader in enterprise content management, co-founded a document collaboration start-up that was acquired by Box, and held senior product remits at Dell EMC. Varun graduated from MIT with a joint master’s degree in business and engineering.

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• 
  Megan Petrie Ramm

  Head of Americas

  Uber Advertising

  Uber Advertising - Head of Americas
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Enhancing In-Store Retail Media to Align with the Shopper Mission

  Megan Petrie Ramm

  Head of Americas

  Uber Advertising

  Uber Advertising - Head of Americas

  ---

  Megan is a seasoned leader with over 20 years in digital advertising and marketing experience She currently serves as the Global Director of CPG Partnerships for Uber Advertising. Her team is responsible for driving partnerships with the world’s top CPG partners – enabling experiences to help them build their brands and drive sales. Prior to Uber, Megan was an early member of the Snap Inc team leading Food, Beverage and Retail partnerships and spent 6 years at Google leading partnerships in both the Food, Bev and Financial Services sector. Megan started her career on the publishing side with time spent at Forbes.com and the international news agency, Reuters. Megan has a BS from Miami University, ongoing ed from NYU and serves on the council for the Fresh Air Fund. Megan resides in New York City with her husband and three boys and in her spare time, can be found running, playing tennis or watching her boys play ice hockey.

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• 
  Tru Pettigrew

  Former Chief Impact Officer

  Minnesota Timberwolves and Minnesota Lynx

  Minnesota Timberwolves and Minnesota Lynx - Former Chief Impact Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Navigating Brand Safety & Suitability Balancing Growth, Responsibility and Inclusivity

  Tru Pettigrew

  Former Chief Impact Officer

  Minnesota Timberwolves and Minnesota Lynx

  Minnesota Timberwolves and Minnesota Lynx - Former Chief Impact Officer

  ---

  Tru Pettigrew spent four seasons with the Minnesota Timberwolves & Lynx of the NBA and WNBA, and takes great pride in serving as the organizations first Chief Impact Officer. Pettigrew previously served as the Timberwolves and Lynx Chief Diversity and Inclusion Officer, and Vice President of Player Programs and Diversity and Inclusion. 
  
  In his role as Chief Impact Officer, Pettigrew oversaw all community relations and diversity, equity, and inclusion efforts including setting the strategic vision across all four franchises – the Minnesota Timberwolves, Minnesota Lynx, Iowa Wolves and T-Wolves Gaming.  
  
  Following the murder of George Floyd, Pettigrew played an integral role with the team from convening team discussions around race relations and social justice to serving as a bridge builder for community dialogue with the Minneapolis Police Department and other civic members. 
  
  Pettigrew is also a published author. His first book, Millennials Revealed, continues to provide guidance and direction to countless organizations, helping them to understand how to build bridges across the different generation gaps. His newest book, We Can All Be Bridge Builders, serves as a comprehensive guide for leaders of all levels, equipping them with the tools and strategies to help bridge gaps across differences and cultivate genuine relationships and cultures of inclusion.
  
  Tru currently operates his own consulting firm, Tru Access (www.tru-access.com) where he helps organizations build bridges of trust and understanding across various areas of division. This includes but is not limited to racial divides, gender divides, generational divides, and relational divides of all kinds. As a part of his bridge building efforts, he founded Barbershop Rap Sessions, which serves as a platform that leverages barbershops across the country as a trusted venue for hosting facilitated dialogue between law enforcement and communities of color. He has also served as a Subject Matter Expert for the International Association of Chiefs of Police (IACP) and has shared his bridge building and marketing expertise with brands such as Nike, Adidas, Hennessy, Heineken, Unilever, Timberland, and Ford. 
  
  Pettigrew was named to Sports Business Journal’s “ALL IN: Leaders in Diversity, Equity and Inclusion” Class of 2023, which recognizes leaders at different sports organizations who are change agents and tireless advocates of DEI in the sports business. Pettigrew was also named to Twin Cities Business Magazine’s “100 People to Know in 2022,” and the Minnesota 500, a list of the state’s most powerful and influential leaders in Minnesota by Greenspring Media. He currently serves on the Boards of PRO Sports Assembly, and V3 Sports.
  
  Pettigrew has been married to his beautiful wife, Tameka, for 22 years, and they are both proud parents of their 12-year-old Young Prince, Austin.  
  
  Please see below for a recent list of accomplishments for Pettigrew over the last 2 years…
  
  1. 2022 – Named as one of Twin City Business (TCB) 100 People to Know for 2022
  
  2. 2022 – Named as one of the Top DEI Leaders in Minnesota by Minnesota Monthly
  
  3. 2022 – Named as one of LinkedIn’s Top 20 Voices in Sports
  
  4. 2023 – Recognized as one of Sports Business Journal’s (SBJ) ALL IN Leaders in Diversity, Equity, and Inclusion in Sports
  
  5. 2023 – Recognized as one of the Twin Cities 200 Black Leaders you should know by the Minneapolis/St. Paul Business Journal
  
  6. 2023 – Named as one of The Minnesota 500, a list of the most Powerful and Influential Leaders in Minnesota by Greenspring Media
  
  7. 2023 – Selected to serve as one of the Speakers for TEDx Minneapolis 2023
  
  8. 2024 – Listed in the 2024 Minnesota African American Heritage Calendar, as one of the African American Leaders in Minnesota who has left and indelible mark on the landscape of our culture, state, and nation
  
  9. 2024 – Appointed to Governing Board of PRO Sports Assembly
  
  10. 2023 – 2024 – Proudly served as Chief Impact Officer of the Minnesota Timberwolves during a season when the team was recognized as the recipients of the NBA’s Leadership Inclusion Award Winner
  
  11. 2023 – 2024 – Proudly served as Chief Impact Officer of Minnesota Timberwolves during a season when the team was recognized as a finalist for Sports Team of The Year by Sports Business Journal (SBJ)
  
  12. 2022 – 2024 – Weekly online video series “TuesdaysWithTru” shared via LinkedIn that provides insights and tools on how to be an effective Bridge Builder across all forms of difference and division.

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• 
  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer
  

  Agenda Sessions

  Monday, Jan 27 – 9:00 AM PST

  The CMO Perspective

  Carryl Pierre-Drews

  Executive Vice President, Chief Marketing Officer

  IAB

  IAB - Executive Vice President, Chief Marketing Officer

  ---

  Carryl Pierre-Drews is Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB) where she is responsible for providing executive leadership and management of the IAB marketing and communications organization and activities to forward the IAB’s position as a digital, marketing, and media industry thought leader and agenda-setter. Carryl has stewardship of the IAB Brand inclusive of Events, Marketing, PR, Programming, and Digital with the goal of elevating IAB’s profile with media and tech CEOs, CMOs, and the marketing and advertising industry at large.
  
  Previously, Carryl held the title of Vice President of Marketing at Fullscreen, a next-gen social marketing agency, where she built and led the agency’s brand marketing, PR, digital/social channels, influencer engagements, and global industry activations. Carryl was instrumental in catalyzing key strategic decisions that drove business growth, elevated visibility, and increased shareholder value positioning Fullscreen for the AT&T acquisition in 2018 and eventual WarnerMedia integration in 2019.
  
  Prior to Fullscreen, Carryl was Senior Vice President of Strategic Marketing at USA Network (NBCUniversal), where she led the integrated marketing, communications strategy, and client experiences teams. Notable successes under her leadership include: spearheading the trade strategy that boldly moved USA Network’s Upfront event into “Broadcast” week, the marketing partnership with Lexus and hit series Suits, as well as the communications strategy for the launches of Queen of the South, Colony, Christley Knows Best and Emmy® winner Mr. Robot.
  Carryl serves as Secretary for Pet Partners board of directors, is a member of the board of directors of Mohonk Preserve, and has been an active member of She Runs It for over 20 years, with six spent on the Board (2012-2018). In 2019 Carryl was nominated and became a founding member of Chief, a private network focused on connecting and supporting women leaders. She was honored twice by CableFax Magazine as one of the most influential minorities in cable — in 2013 “The Leaders” and in 2012 “The Influentials.”
  
  
  

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• 
  Joelle Pineau

  VP, AI Research

  Meta

  Meta - VP, AI Research
  

  Agenda Sessions

  Sunday, Jan 26 – 5:15 PM PST

  Unlocking Innovation: The Power of Open Source in AI Development

  Joelle Pineau

  VP, AI Research

  Meta

  Meta - VP, AI Research

  ---

  Joelle is Vice President, AI Research at Meta and a Professor at McGill University. Her research focuses primarily on developing new models and algorithms for planning and learning in complex, partially observable domains. Joelle also applies these algorithms to robotics, health care, games, and conversational agents. She serves on the board of the Journal of Artificial Intelligence Research and the Journal of Machine Learning Research. Joelle holds a BASc in Engineering from the University of Waterloo and an MSc and Ph.D. in Robotics from Carnegie Mellon University.

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• 
  Joanna Popper

  Media & Technology Executive

  Laurel Beach, Former CAA, HP, NBCUniversal

  Laurel Beach, Former CAA, HP, NBCUniversal - Media & Technology Executive
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Generative AI in Action: Transforming Creative Development Across Formats

  Joanna Popper

  Media & Technology Executive

  Laurel Beach, Former CAA, HP, NBCUniversal

  Laurel Beach, Former CAA, HP, NBCUniversal - Media & Technology Executive

  ---

  Joanna Popper is a Media and Technology Executive and Executive Producer, recently serving as Chief Metaverse Officer at CAA, leading AI, XR, and web3 initiatives for top entertainment clients. At HP, she spearheaded XR Go-To-Market, launching award-winning VR tech and growing the business tenfold. Previously EVP at Singularity University and VP at NBCUniversal, she drove market share and launched primetime hits. Recognized as a top media and VR leader, Joanna advises tech companies, serves on multiple boards, and creates transformative brand experiences leveraging immersive tech to engage audiences and accelerate growth.

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• 
  Michael Ramlet

  Co-Founder and CEO

  Morning Consult

  Morning Consult - Co-Founder and CEO
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:05 AM PST

  Understanding Your Consumers: How AI is Transforming Market Research

  Michael Ramlet

  Co-Founder and CEO

  Morning Consult

  Morning Consult - Co-Founder and CEO

  ---

  Michael Ramlet is the co-founder and CEO of Morning Consult, a global decision intelligence company changing how leaders make smarter, faster, better decisions.
  
  Since co-founding Morning Consult in 2014, the company’s proprietary technology, including AI and machine-learning solutions, has paired with leading, high-frequency datasets and access to 100 million people globally.
  
  Michael earned his bachelor’s from the University of Minnesota’s Carlson School of Management.
  
  He has been named an E&Y Technology Entrepreneur of The Year and recognized in AdAge’s 40 Under 40, PRovoke Media’s Innovator 25, PRWeek’s Dashboard 25, Washington Business Journal’s 40 Under 40 and POLITICO’s Power List.

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• 
  Jeff Ratner

  President, Media, Analytics & Data

  Quigley-Simpson

  Quigley-Simpson - President, Media, Analytics & Data
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Transforming Measurement: Unlocking Cross-Platform Effectiveness

  Jeff Ratner

  President, Media, Analytics & Data

  Quigley-Simpson

  Quigley-Simpson - President, Media, Analytics & Data

  ---

  Jeff Ratner serves as President of Media, Analytics, and Data at leading independent full-service agency Quigley-Simpson, where he oversees the agency’s Media Strategy and Planning, Investment, Activation, and Analytics practices. A seasoned marketing executive with over 20+ years of experience on both the client and agency side, Ratner solves complex business challenges by utilizing the latest in data, analytics, and technology. His impressive resume includes senior agency positions at GroupM’s Mindshare, Publicis Media’s Zenith, and Hearst’s iCrossing. Ratner has also held senior marketing positions at Sony Corporation of America and Kaplan North America, a global educational services company.

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• 
  Shenan Reed

  Global Chief Media Officer

  General Motors

  General Motors - Global Chief Media Officer
  

  Agenda Sessions

  Sunday, Jan 26 – 4:15 PM PST

  Remarks from Incoming IAB Chair

  Shenan Reed

  Global Chief Media Officer

  General Motors

  General Motors - Global Chief Media Officer

  ---

  Shenan Reed was appointed global chief media officer in January 2024.
  
  
  As GM’s global chief media officer, Shenan will be responsible for building a leading-edge global media team that accelerates GM’s media approach into the future.
  
  
  Reed joined GM from L’Oréal where she was senior vice president and head of Media and was responsible for elevating the quality of consumer connections for the L’Oréal USA brands.
  
  
  She has over 20 years’ experience in the digital media, advertising, analytics, and entrepreneurial space and is a highly sought-after thought leader, regularly presenting at major advertising and digital media industry conferences. Her insights and opinions have been cited in The New York Times, The Wall Street Journal, AdAge, MediaPost, Huffington Post, AdWeek and Women’s Wear Daily. Her deep understanding of advertising, media and analytics has mandated her inclusion on several advisory boards including Pinterest, ANA Media Council, ANA Board, MMA, IAB, VOX, SeeHer and others.
  
  
  She previously led the GSK and Verizon Power of One solutions for Publicis and lead the L’Oréal business and Digital Practice at Wavemaker. Prior to her tenure at Wavemaker, Shenan founded the digital marketing agency Morpheus Media, which became renowned for its work with premier luxury, fashion and retail clients. Over the course of her career, Shenan has also worked across a wide variety of brands including The New York Times, Neiman Marcus, LVMH, Net-A-Porter, Tiffany & Co., Chanel, A&E Networks, Vimeo, IFC, Sundance and The Economist.
  
  
  A strong advocate for developing the next generation of female leaders in her industry, Shenan was a 2023 212NYC Thought Leadership Honoree, selected by AWNY as a Changing the Game Winner in 2016 and an AWNY Working Mother of the Year Honoree 2015. She has been a judge for the Stevie Awards for Women in Business as well as an award recipient.
  
  
  Shenan resides in Bronxville, New York with her husband, two children and their beagle Pebbles, named for the Flintstones character who grows up to be an advertising executive.

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• 
  Jon Roberts

  Chief Innovation Officer

  Dotdash Meredith

  Dotdash Meredith - Chief Innovation Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  AI-Driven Insights: Transforming Customer Experiences Through Personalization and Innovation

  Jon Roberts

  Chief Innovation Officer

  Dotdash Meredith

  Dotdash Meredith - Chief Innovation Officer

  ---

  Dr. Jon Roberts is Chief Innovation Officer at Dotdash Meredith. He previously spent 10 years as a theoretical physicist working with CERN and the AMS detector on the International Space Station. Dr. Roberts received his Ph.D. at the University of Southampton and his M.A. from the University of Oxford.

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• 
  Liz Roche

  Vice President of Measurement & Media

  Albertsons Media Collective

  Albertsons Media Collective - Vice President of Measurement & Media
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:00 AM PST

  Welcome Remarks

  Tuesday, Jan 28 – 9:55 AM PST

  Transforming Measurement: Unlocking Cross-Platform Effectiveness

  Liz Roche

  Vice President of Measurement & Media

  Albertsons Media Collective

  Albertsons Media Collective - Vice President of Measurement & Media

  ---

  Liz Roche, Vice President of Measurement and Media, leads Albertsons Media Collective teams dedicated to building out innovative, transparent measurement products, advanced audience targeting solutions and performative media campaigns for clients and partners. With experience leading teams and organizations across platforms, agencies and publishers, Liz drives impact through strong collaboration and accountability.

  Prior to joining the Collective, Liz worked at companies like LinkedIn, Groupon, Epsilon, Havas and accelerate360 where she developed innovative data solutions to support loyalty programs as well as supplier funded solutions for retailers, launched alpha products centered around personalization and brand level attribution and held various leadership positions.

  Liz holds a degree in Anthropology and Government and recently completed her Executive MBA at Northwestern’s Kellogg School of Management.

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• 
  Jenna Ross

  Director of Creator Partnerships

  Linktree

  Linktree - Director of Creator Partnerships
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Unlocking Success in the Creator Economy: Performance Metrics, Scaling Strategies and ROI

  Jenna Ross

  Director of Creator Partnerships

  Linktree

  Linktree - Director of Creator Partnerships

  ---

  Jenna Ross is the Director of Creator Partnerships at Linktree where she is responsible for fostering relationships with the most influential of Linktree’s 50M creators. She’s focused on connecting talent with their audiences, including bringing Billie Eilish, Sabrina Carpenter, and Stephen Curry to the platform, and she’s led creator-first marketing campaigns tied to holiday shopping, World Mental Health Day, and National Voter Registration Day. Before Linktree, Jenna led Twitter’s entertainment partnerships where she was recognized on Forbes’ 30 Under 30 Social Media list.

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• 
  Laurel Rossi

  CMO & CRO

  Infillion

  Infillion - CMO & CRO
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:00 AM PST

  Welcome Remarks

  Tuesday, Jan 28 – 9:55 AM PST

  Building a Sustainable Media Ecosystem: Data Ethics and Environmental Responsibility

  Laurel Rossi

  CMO & CRO

  Infillion

  Infillion - CMO & CRO

  ---

  Laurel Rossi is a strategic, creative and operational leader with global experience developing new economy businesses, building brands, energizing teams and harnessing insights and relationships to generate profitable revenue. She is a member of the C-suite at Infillion and an advisor to boards of directors on marketing strategy, DE&I, business development, digital and performance marketing, and reputation management for Fortune 250 enterprises and start-up ventures. Prior to Infillion, as the head of business development at Omnicom, Laurel was a transformational change agent who built high-performing teams and attracted multi-million-dollar long term engagements to the organization. She started her own digital consulting practice that she sold to Havas, and took on management of Havas’ largest healthcare company after the acquisition. Laurel is also the co-founder and board chair of Creative Spirit, an organization that advocates for economic security for people with disabilities by matching them with fair-wage, integrated positions at the best companies

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• 
  Randall Rothenberg

  Proprietor

  Randall, Ltd

  Randall, Ltd - Proprietor
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:05 AM PST

  Understanding Your Consumers: How AI is Transforming Market Research

  Randall Rothenberg

  Proprietor

  Randall, Ltd

  Randall, Ltd - Proprietor

  ---

  Randall Rothenberg has spent the past 40 years helping brands, publishers, advertising agencies, tech firms, governments, political parties, NGOs, and creators see – and adapt to – the waves of technology-driven change that have overwhelmed economies and restructured entire industries.
  
  Rothenberg is the proprietor of the marketing and strategy consultancy Randall, Ltd. (randallrothenberg.com). He is the co-author of U.S. Senator Ron Wyden’s new book, It Takes Chutzpah: How to Fight Fearlessly for Progressive Change, published by Hachette.
  
  From 2007 through 2022, Rothenberg was CEO and Executive Chair of the Interactive Advertising Bureau (IAB), the trade association for the digital media industry. During his tenure, the IAB became one of the largest and most potent media and marketing trade bodies in the world, developing standards and practices to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
  
  He wrote the daily Advertising column for The New York Times in the late 1980s and early 1990s, and for 10 years was a columnist for Advertising Age. Rothenberg’s book on automotive marketing, Where the Suckers Moon: The Life and Death of an Advertising Campaign (Alfred A. Knopf, 1994), was deemed “the best book about advertising I have ever read” by the late New York University media scholar Neil Postman.

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• 
  Christine Santariga

  SVP, Legal, Head of Privacy & Data Strategy

  Warner Bros Discovery

  Warner Bros Discovery - SVP, Legal, Head of Privacy & Data Strategy
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Navigating Multi-State Privacy Compliance: Impacts on Adtech, Publishers, and Advertisers

  Christine Santariga

  SVP, Legal, Head of Privacy & Data Strategy

  Warner Bros Discovery

  Warner Bros Discovery - SVP, Legal, Head of Privacy & Data Strategy

  ---

  As SVP and Head of Privacy & Data Strategy at Warner Bros. Discovery, Ms. Santariga provides strategic leadership on privacy and legal issues affecting data across the business portfolio, including Max, CNN, WB Games, Wizarding World, and Theatrical & TV Productions. She sets priorities, directs large-scale, global privacy compliance programs, advises on complex legal issues, champions innovation in evolving areas like AI, data science, and ad tech, and helps shape new data protection laws and policies. Ms. Santariga manages a global team of lawyers, crafting compliant solutions that enhance privacy-by-design, maintain information security, support business goals and foster consumer trust.

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• 
  Roli Saxena

  CEO

  NextRolll

  NextRolll - CEO
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Roli Saxena

  CEO

  NextRolll

  NextRolll - CEO

  ---

  Roli is a seasoned executive with a Board of Directors experience at a late-stage, venture-backed company that tripled in revenue and valuation over the last two years. She is currently CEO at NextRoll, a Marketing Technology company with revenue north of $200m and 800 employees. She has expertise in Go-To-Market and general management for companies public traded and late-stage venture-backed companies like LinkedIn, Brex, and Clever. Roli is leading NextRoll through a transformation from advertising technology to SaaS company and driving to profitability. She is experienced in general management, operational effectiveness and strategy with industry-leading firms and startups. She has demonstrated leadership in change management to achieve dominant market share.

  Roli serves on the Board of Culture Amp, one of the fastest-growing HR tech companies, whose mission is to allow businesses to put culture first with data, insights and technology. She advises Culture Amp leadership on Go-To-Market strategies to accelerate growth. Roli also advises and invests in technology startups on GTM, operations, culture, and D&I topics in a variety of industries with business models ranging from SaaS, product/developer-led growth models and consumption models HRtech, Edtech and Fintech.

  Roli led multiple divisions with high impact on LinkedIn’s growth from $300M to $3B+ in revenue (2010-2015), including Global customer success, North America Sales and Global learning and certification. She was part of company leadership in the journey from single product to multi-product solutions. As a Global customer success leader she managed a $1B+ book of business and built a 250 people global organization in 16 countries. In North America sales, Roli drove a $200M business across mid-market and Enterprise while resegmenting the business to accelerate growth.

  After LinkedIn, Roli led 3x growth in network and revenue at Clever, running all Go-To-Market including sales, success, support and partnerships at a rapidly growing Edtech marketplace. During her tenure the company launched two new products and Roli was responsible for shifting company DNA from single to multiple products.

  Most recently Roli was a Chief Customer Officer at Brex (financial services company) where she was responsible for customer revenue and launching Brex banking solutions. During her tenure Brex grew from $10m to $100m ARR within one year and added $300m in AUM within 5 months. Roli championed GTM functions at Brex within the people and culture leadership committee responsible for defining and operationalizing Brex cultural norms and continues to coach the Brex CEO on leadership and culture.

  Roli was the cofounder of the LinkedIn Women’s Network in 2013, focused on increasing women in leadership at LinkedIn. The program prioritized shifting LinkedIn culture to embrace Diversity and Inclusion, recruiting and talent development programs to create opportunities for women leaders and since inception has increased women representation in leadership roles from 8% to 30%. Additionally, Roli is a guest speaker at Stanford Graduate School of Business on topics around diversity, inclusion and multi generational workforces. She is an angel investor and also invests through Operator Collective that is leveling the investing landscape for women and people of color.

  Roli has been recognized as San Francisco Times Most Influential women in Bay Area, Business Insiders 13 most powerful players of Fintech and won Industry Leader Award at the Professional Businesswomen of California (PBWC) conference. Additionally, First Round Capital Review spotlighted Roli’s article on ‘Practical Frameworks of Beating Burnout’ as 30 best pieces of Advice for Entrepreneurs in 2016. Roli’s work and impact to scale LinkedIn were covered in two Stanford Business School case studies and are taught at multiple premier business schools in the US. Additionally, Dan Heath, NY Times bestselling author has a dedicated chapter on how Roli built a proactive customer centric organization at LinkedIn in his most recent book Upstream.

  Roli has a MS Management from Stanford Business School where she was the class president. She has an MS in Engineering from Rutgers University. Her BS in Engineering is from Anna University where she graduated in the top 5% of her class.

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• 
  Wilfried Schobeiri

  Chief Technology Officer

  Ogury

  Ogury - Chief Technology Officer
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Wilfried Schobeiri

  Chief Technology Officer

  Ogury

  Ogury - Chief Technology Officer

  ---

  Wilfried Schobeiri is the chief technology officer at Ogury and key member of the executive committee. He spearheads and executes the company’s strategic vision for its technology, further developing its cookieless and ID-less solution at a pivotal time for the industry.

  Schobeiri has extensive experience in the tech industry, where he has spent over 20 years leading the development of large scale, global distributed technologies and scaling high-performance product development teams. Before joining Ogury, Schobeiri served as chief technology officer at fintech and data infrastructure company Banyan. Before that, he was SVP, chief product officer at Revantage, where he led product development efforts for Blackstone’s real estate data platform. Schobeiri also worked at ad tech company MediaMath, where he rose to become chief technology officer and chief product officer – spearheading the product development and technology strategy globally, while serving as the lead for MediaMath’s API and data platforms, which proved instrumental in achieving significant commercial growth.

  In addition, Schobeiri previously served as a board member of the IAB Tech Lab, where he contributed to the creation of the IAB Europe’s Transparency & Consent Framework – giving the advertising ecosystem a common language to communicate consumer choices around data processing for advertising. He has also been an advisory board member for a number of ad tech and data companies.

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• 
  Cassidy Sehgal-Kolbet

  Chief Regulatory and Privacy Officer

  LVMH North America

  LVMH North America - Chief Regulatory and Privacy Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:15 PM PST

  Navigating Multi-State Privacy Compliance: Impacts on Adtech, Publishers, and Advertisers

  Cassidy Sehgal-Kolbet

  Chief Regulatory and Privacy Officer

  LVMH North America

  LVMH North America - Chief Regulatory and Privacy Officer

  ---

  Cassidy is the Chief Privacy Officer at Drizly (an Uber Company) My career has been grounded in all things privacy and marketing law. The medium has not mattered to me in my journey because the principles are the same whether you’re considering AI, ecommerce, platforms, online or offline legal issues. It all comes down to really understanding how things work and applying IP, privacy, first amendment, Section 5 of the FTC Act. Add ethics and diversity and voila – that’s everything I love to do and help my clients understand. I am a fierce negotiator and known for being a real problem solver that helps move the business forward with ethics, integrity and verve.

  My leadership includes being a Board Member of the National Advertising Review Board through 2023; Chair of the Association of National Advertisers (ANA) Legal Committee. Certified Information Privacy Professional (CIPP/US). Vice Chair of L’Oreal’s Diversity, Equity and Inclusion Board. I am a frequent speaker on privacy and advertising hot topics.

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• 
  Matt Shapo

  Director, Digital Audio & Video

  IAB Media Center

  IAB Media Center - Director, Digital Audio & Video
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:00 AM PST

  Welcome Remarks

  Matt Shapo

  Director, Digital Audio & Video

  IAB Media Center

  IAB Media Center - Director, Digital Audio & Video

  ---

  Matt Shapo is a product development and digital strategy leader who brings more than 20 years of experience overseeing the creation and multi-platform delivery of online content and internet advertising to his role as the Director of Digital Audio and Video at the IAB.
  
  Before IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of professional audio content creators, salespeople, and decisionmakers.
  
  Over the course of his career, Matt has directed and measured the effectiveness of integrated advertising and email marketing campaigns for multiple leading record labels and radio companies. He has also led the ideation, development, launch, and continuous iteration of profitable digital media products, including an industry leading digital audio distribution platform that delivers new music and related content to a nationwide user base of radio stations, streaming services, tv networks, podcasters, and others.
  
  Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University, and he is a devoted fan of his hometown Miami Dolphins. He lives with his wife, Jennifer, and their wonderful son Evan, in Randolph, NJ where he is an enthusiastic hiker and a proud member of the Randolph High School Marching Rams parents’ road crew.

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• 
  Samantha Sichel

  Head of Social Product & Digital Innovation

  Live Nation

  Live Nation - Head of Social Product & Digital Innovation
  

  Agenda Sessions

  Monday, Jan 27 – 11:40 AM PST

  Convergence: When Content Becomes Events and Events Become Content

  Samantha Sichel

  Head of Social Product & Digital Innovation

  Live Nation

  Live Nation - Head of Social Product & Digital Innovation

  ---

  Samantha Sichel is the Head of Social Product and Digital Innovation for Live Nation. In her role, she connects brands like Coca-Cola, Liquid Death, Rakuten, and Verizon, along with popular touring acts like Maggie Rogers, P!NK, Usher, and Mariah Carey, to millions of fans worldwide – extending onsite experiences and programs beyond the venue with media and digital content distribution.
  
  She launched Live Nation’s Influencer Network, creating a new distribution platform driving awareness and performance for branded content through live music-loving creators on social media. More recently, she also developed Last2Leave, the first live-music-based creator house.

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• 
  Jess Simpson

  SVP, Data Transformation and Strategy

  Choreograph

  Choreograph - SVP, Data Transformation and Strategy
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:25 AM PST

  Bridging the Gaps: Achieving Interoperability in a Fragmented Ecosystem

  Jess Simpson

  SVP, Data Transformation and Strategy

  Choreograph

  Choreograph - SVP, Data Transformation and Strategy

  ---

  Jess Simpson leads the digital transformation, martech strategy, and analytics consulting practice at Acxiom, with a focus on customer intelligence, digital experiences, and data privacy enhancing technologies. She proudly represents Acxiom on a variety of committees and trade organizations including the IAB Tech Lab, Association of National Advertisers, 4A’s Partnership for Responsible Addressable Media and Network Advertising Initiative, and Digital Advertising Alliance.
  
  An industry veteran with 19 years of experience, Simpson has spearheaded the development of global data and technology solutions for over 500 clients on both the vendor and agency side. Prior to joining Acxiom, Simpson served as the SVP of Solution Consulting at Publicis Groupe and Head of Innovation and AI at WPP, where she helped brands and platforms leverage data to power their adtech and martech stack and marketing campaigns, developed thought leadership about consumer privacy and the impacts on advertising, and drove digital transformation through the design and implementation of digital trust technologies like data clean rooms and consent management platforms. She also co-led key partnerships with Google Privacy Sandbox, Adobe, Snowflake, and AWS.
  
  Born and raised in a small town in Iowa, Simpson graduated with a bachelor’s degree in communications and journalism from the University of Iowa and currently resides in Atlanta with her husband and two children. In her free time, she coaches her kids’ soccer team, is an avid Peloton enthusiast, and loves going to any concert that comes her way.

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• 
  Aaron Sobol

  Head of Media Investment, US

  Unilever

  Unilever - Head of Media Investment, US
  

  Agenda Sessions

  Monday, Jan 27 – 2:45 PM PST

  The Convergence of CTV, Social Commerce, and Retail Media

  Aaron Sobol

  Head of Media Investment, US

  Unilever

  Unilever - Head of Media Investment, US

  ---

  Aaron Sobol leads media investment at Unilever and has a wealth of investment and partnership experience across all channels. Aaron’s 16+ years in media spans a range of categories and marketers, from Coke and Microsoft to Fiat Chrysler.

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• 
  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center
  

  Agenda Sessions

  Monday, Jan 27 – 1:50 PM PST

  Welcome Remarks

  Monday, Jan 27 – 1:55 PM PST

  Maximizing Impact: Best Practices for Always-On Gaming Campaigns

  Monday, Jan 27 – 2:15 PM PST

  Unlocking Success in the Creator Economy: Performance Metrics, Scaling Strategies and ROI

  Zoe Soon

  Vice President, Experience Center

  IAB

  IAB - Vice President, Experience Center

  ---

  Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
  
  Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
  
  Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

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• 
  Donna Speciale

  President of U.S Advertising Sales and Marketing

  TelevisaUnivision

  TelevisaUnivision - President of U.S Advertising Sales and Marketing
  

  Agenda Sessions

  Sunday, Jan 26 – 5:40 PM PST

  Outcomes: Promised Land or Panacea?

  Donna Speciale

  President of U.S Advertising Sales and Marketing

  TelevisaUnivision

  TelevisaUnivision - President of U.S Advertising Sales and Marketing

  ---

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• 
  Vidhya Srinivasan

  VP/GM Ads & Commerce

  Google

  Google - VP/GM Ads & Commerce
  

  Agenda Sessions

  Monday, Jan 27 – 11:20 AM PST

  Fast-Tracking the Future of Ads with AI

  Vidhya Srinivasan

  VP/GM Ads & Commerce

  Google

  Google - VP/GM Ads & Commerce

  ---

  Vidhya is a Vice President and General Manager at Google, and oversees Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics.
  
  Throughout her time at Google, Vidhya has held several different leadership roles in Ads. Most recently, she guided Ads to adopt Generative AI, serving new ads experiences on Google properties and assistive AI for advertisers. She’s also led critical launches like the revamp of Google Analytics, the new Search Ads 360, pixel-less measurement for YouTube advertising, Performance Max and Ads Data Hub.
  
  Prior to joining Google, Vidhya led engineering, product management, and operations for Amazon Redshift, an exabyte-scale data warehouse reimagined for the cloud. She’s also held both technical and leadership roles at IBM.
  
  She holds a Masters in Computer Science from Georgia Tech and a Bachelors in Computer Science from IIT-Madras. Vidhya is the proud mother of four children, two precocious young girls and two teenage boys.

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• 
  Vlad Stesin

  Co-Founder and Chief Strategy Officer

  Optable

  Optable - Co-Founder and Chief Strategy Officer
  

  Agenda Sessions

  Monday, Jan 27 – 2:05 PM PST

  Unlocking the Potential of CTV: Navigating Fragmentation and Standardization for Scalable Success

  Vlad Stesin

  Co-Founder and Chief Strategy Officer

  Optable

  Optable - Co-Founder and Chief Strategy Officer

  ---

  Vlad’s career as a digital advertising entrepreneur spans more than two decades. More recently, as VP of Product at AdGear and member of the Board of Directors, Vlad was responsible for strategic direction and marketing, prior to its acquisition by Samsung Electronics.
  
  Vlad has been instrumental in the launch and commercialization of innovative products and services which address emerging customer needs, helping digital media companies achieve scale and efficiency. Prior to his role at AdGear, Vlad founded and led Randomseed, an advertising platform software company that was acquired by Cossette, where he subsequently led the digital ad technologies business unit.
  
  At the heart of Vlad’s career lies his passion for innovation. Having been an active participant through multiple stages of evolution of digital advertising, Vlad makes it his mission to bring actionable solutions to a complex, fast-moving ecosystem.
  
  He is Chairman of the Board of Swab The World Foundation, a non-profit organisation which aims to diversify the worldwide stem cell donor base. Vlad also serves on the Board of Directors of Hivestack, a digital-out-of-home (DOOH) advertising company, and Panoply, a media agency.

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• 
  Ellen Stone

  EVP, Cable Consumer Engagement & Brand Strategy

  NBCUniversal Entertainment

  NBCUniversal Entertainment - EVP, Cable Consumer Engagement & Brand Strategy
  

  Agenda Sessions

  Monday, Jan 27 – 11:40 AM PST

  Convergence: When Content Becomes Events and Events Become Content

  Ellen Stone

  EVP, Cable Consumer Engagement & Brand Strategy

  NBCUniversal Entertainment

  NBCUniversal Entertainment - EVP, Cable Consumer Engagement & Brand Strategy

  ---

  As EVP, Cable Brand & Social Marketing, Ellen Stone oversees the development and execution of Brand Strategy and Social Marketing for NBCUniversal’s Cable Portfolio including Bravo, E!, Oxygen True Crime, USA Network, SYFY and Universal Kids.

  Stone joined NBCUniversal in 2006 and has been instrumental in shaping the cable networks overall strategy and brand identity. Under Stone’s leadership, Bravo is the #1 cable network among female viewers and has executed countless innovative marketing campaigns for hit series including “The Real Housewives” franchise, Emmy nominated “Vanderpump Rules,” the “Below Deck” franchise, Emmy Award-winning “Top Chef” and more. Stone also spearheads profitable brand experiences including BravoCon, the ultimate fan event that gathers thousands of people from around the world in one place to celebrate Bravo.

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• 
  Steven Suthiana

  Head of Global Mar/Ad-Tech & Innov

  Western Union

  Western Union - Head of Global Mar/Ad-Tech & Innov
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Steven Suthiana

  Head of Global Mar/Ad-Tech & Innov

  Western Union

  Western Union - Head of Global Mar/Ad-Tech & Innov

  ---

  Steven Suthiana leads Global Marketing Technology and Innovation business unit at Western Union (NYSE: WU), where he is responsible for Western Union Media Network (WUMN) strategy, data products as well as the larger enterprise marketing and advertising technology, partnerships, and agency of records relationships. Previously Steven worked in various senior and executive leadership positions in both brands and publishers’ side, such as: Gap Inc. (NYSE: GAP), Fast Company and Inc. Media, Newsweek, NeuLion Inc. (NLN.TO), and more.

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• 
  Lartease Tiffith

  Executive Vice President, Public Policy

  IAB

  IAB - Executive Vice President, Public Policy
  

  Agenda Sessions

  Monday, Jan 27 – 10:15 AM PST

  Shaping the Future with Senator Ron Wyden: Privacy, AI, and the Path Forward for the Advertising Industry

  Monday, Jan 27 – 1:55 PM PST

  Fireside Chat

  Lartease Tiffith

  Executive Vice President, Public Policy

  IAB

  IAB - Executive Vice President, Public Policy

  ---

  Lartease Tiffith is the Executive Vice President for Public Policy at the Interactive Advertising Bureau (IAB). He leads IAB’s public policy team, which is responsible for advocating on behalf of IAB’s more than 700 member companies on complex issues, including consumer privacy, data security, global trade, international data transfer rules, and more. Lartease also leads IAB’s Public Policy Council, the marketing and media industry’s largest legislative and regulatory advisory group, with senior executives from more than 200 companies contributing to solutions to advance consumer benefits and economic growth. He also plays an important role in supporting IAB Tech Labs’ efforts to align the industry’s technical development and best practices.
  
  Lartease joined IAB from Amazon, where he led the company’s public policy work around advertising, privacy, security, data governance, cross-border data flows, and consumer protection issues. In his role, he provided counsel to internal legal and business partners on global public policy matters to help guide the development of products, services, and internal policies. During his tenure at Amazon, INSIDER named him as one of the key players in politics and the tech world.
  
  Prior to joining Amazon, Lartease served as Senior Counsel to then-U.S. Senator Kamala Harris, and Counsel to U.S. Senator Dianne Feinstein. Before working in the Senate, he practiced law at two international law firms (Kirkland & Ellis LLP and O’Melveny & Myers LLP) and the U.S. Department of Justice. Lartease began his legal career as a Law Clerk to the Honorable Roger L. Gregory, Circuit Judge, on the U.S. Court of Appeals for the Fourth Circuit.
  
  Lartease earned his B.A., J.D., and M.B.A. from Northwestern University.

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• 
  Rishad Tobaccowala

  Author and Advisor

  Rishad Tobaccowala LLC

  Rishad Tobaccowala LLC - Author and Advisor
  

  Agenda Sessions

  Monday, Jan 27 – 10:45 AM PST

  NEW IN 2025: IAB ALM INTERACTIVE WORKSHOPS

  Rishad Tobaccowala

  Author and Advisor

  Rishad Tobaccowala LLC

  Rishad Tobaccowala LLC - Author and Advisor

  ---

  Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.
  
  Rishad is the author of “Restoring the Soul of Business: Staying Human in The Age of Data” which helps people think, feel, and see differently about how to grow their companies, their teams and themselves to remain relevant and the upcoming “Re-Thinking Work” to be published globally by HarperCollins in February 2025 which helps people thrive amidst the seismic changes of tech and talent.
  
  Rishad most recently served as the Chief Growth Officer and Chief Strategist of Publicis Groupe.

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• 
  Faby Torres

  Chief Marketing Officer

  Gap, Inc.

  Gap, Inc. - Chief Marketing Officer
  

  Agenda Sessions

  Monday, Jan 27 – 9:00 AM PST

  The CMO Perspective

  Faby Torres

  Chief Marketing Officer

  Gap, Inc.

  Gap, Inc. - Chief Marketing Officer

  ---

  Faby Torres is Chief Marketing Officer of Gap, leading marketing, creative and visual merchandising for the global brand across stores and online.

  Faby is a multidisciplinary leader and people first team builder. She is a strategic forward thinker with a proven track record of driving executional excellence by putting the consumer first, creating innovative consumer engagements with a passion and focus on growing Brands and accelerate business results. She has spent over 20 years in leadership roles creating brand and business defining work at Nike, Apple and PepsiCo prior to joining Gap.

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• 
  Domenic Venuto

  Chief Product & Data Officer

  Horizon Media

  Horizon Media - Chief Product & Data Officer
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Tuesday, Jan 28 – 11:25 AM PST

  The Future of Shopping: Navigating the New Commerce Landscape

  Domenic Venuto

  Chief Product & Data Officer

  Horizon Media

  Horizon Media - Chief Product & Data Officer

  ---

  Domenic Venuto, EVP, Chief Product and Data officer at Horizon Media, leads enterprise product, data, and AI strategies to optimize client growth. Formerly COO at Progress Partners, he scaled M&A and venture initiatives in media and advertising. At Amobee, he managed $320M revenue, grew SaaS platform profits, and led the integration of Videology’s CTV platform. At The Weather Channel, Domenic led product development, drove AI-powered ad innovation, and expanded digital reach to over a 1B users globally. As Publicis Groupe’s Global President of Data, Technology & Partnerships, he standardized operations and managed key partnerships with Google and Facebook. A thought leader and board advisor, Domenic holds an MBA from RMIT University.

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• 
  Gina Waldhorn

  Chief Marketing Officer

  Sports Innovation Lab

  Sports Innovation Lab - Chief Marketing Officer
  

  Agenda Sessions

  Sunday, Jan 26 – 4:25 PM PST

  Leveling the Field: Unlocking the Advertising Potential of Women in Sports

  Gina Waldhorn

  Chief Marketing Officer

  Sports Innovation Lab

  Sports Innovation Lab - Chief Marketing Officer

  ---

  Gina Waldhorn is the Chief Marketing Officer of Sports Innovation Lab, an Insight, Data and Analytics company, where she works with some of the world’s largest sports and consumer brands including the NFL, NASCAR, Google, and Morgan Stanley. As CMO, Gina has established Sports Innovation Lab as the leading voice in the future of fandom, and brought the company’s unparalleled data to market with clients to drive acquisition and maximize the value of the fan. She is a 2024 AdWeek Champion of Change, launched the world’s largest executive network for women’s sports professionals, and created the first ever NewFront dedicated entirely to women’s sports. Gina has also been named “Most Daring” by Entrepreneur Magazine, received an AWNY Game Changers Award, and continues to bring industry leading data & marketing advancements to sports.

  Previously, Gina served as president of the invention community and consumer products brand Quirky, and prior to that she founded innovation boutique Evolution where she created global startup initiatives for brands including Mondelez International, Anheuser-Busch InBev, Nestle, and Dell. She began her career at global agencies Carat and GroupM, where she led communications planning for P&G, and managed programs including UPS’ sponsorship of the NFL.

  Gina is an experienced innovation practitioner who was named one of Entrepreneur Magazine’s Most Daring Entrepreneurs. She has also taken home a Young Cannes Lion Award, IAB MIXX
  Award, and was recognized as a Game Changer by Advertising Women of New York. Gina achieved a Master of Arts in Global Marketing from Emerson College in Boston, and is a proud mom to two boys and one very naughty pup named Rowlf.

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• 
  Jennie Weber

  Chief Marketing Officer

  Best Buy Co. Inc.

  Best Buy Co. Inc. - Chief Marketing Officer
  

  Agenda Sessions

  Tuesday, Jan 28 – 11:25 AM PST

  The Future of Shopping: Navigating the New Commerce Landscape

  Jennie Weber

  Chief Marketing Officer

  Best Buy Co. Inc.

  Best Buy Co. Inc. - Chief Marketing Officer

  ---

  Jennie Weber is the chief marketing officer for Best Buy Co. Inc. In this role, she is responsible for creating compelling marketing, driving the retail ad business and designing experiences customers will love.  

  She oversees brand strategy, planning, creative, Best Buy Ads retail media network, and store and digital design. 

  Jennie has more than 25 years of marketing and design experience, including leadership roles in ad agencies, category marketing, brand marketing and end-to-end customer strategy. She joined Best Buy in 2005 and most recently held the role of senior vice president of customer experience and insights.  

  She holds a bachelor’s degree in history from the University of St. Thomas. She serves on the board of directors for the Best Buy Foundation. 

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• 
  Simon Whitcombe

  Simon Whitcombe, VP, Global Business Group NA

  Meta

  Meta - Simon Whitcombe, VP, Global Business Group NA
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:00 AM PST

  Welcome Remarks

  Simon Whitcombe

  Simon Whitcombe, VP, Global Business Group NA

  Meta

  Meta - Simon Whitcombe, VP, Global Business Group NA

  ---

  Simon Whitcombe, VP, Global Business Group, North America leads Meta’s sales organization in the United States and Canada. His teams of marketing experts work with the largest and most influential advertisers and agencies in North America. His organization lives at the forefront of innovation, who take a consultative approach to drive growth and performance across Facebook, Instagram, Messenger, WhatsApp, and Marketplace.

  Since joining Meta in 2012, Simon has held several leadership sales positions within the company, including overseeing verticals such as Gaming, Ecomm, Entertainment, Travel, Auto, Financial Services, Technology industries, as well as the Amazon companies.

  Prior to Meta, Simon was a founding member of IGN Entertainment before spending time as SVP of Games at Future US and VP of Games at CBS Interactive.

  Simon has extensive experience and a deep understanding of the digital ads ecosystem. One of his superpowers is simplifying complex technical concepts and recommendations that help companies increase their profitable growth. He helps brands form long lasting connections with their customers, beginning with delightful and seamless discovery experiences.

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• 
  Jarred Wilichinsky

  Senior Vice President, Ad Operations

  Paramount

  Paramount - Senior Vice President, Ad Operations
  

  Agenda Sessions

  Tuesday, Jan 28 – 7:30 AM PST

  Breakfast Breakout: How IAB Tech Lab Standards can Supercharge CTV Growth in 2025

  Jarred Wilichinsky

  Senior Vice President, Ad Operations

  Paramount

  Paramount - Senior Vice President, Ad Operations

  ---

  As Senior Vice President of Global Digital Ad Operations, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramounts digital executions and ensuring the best possible user experience. Jarred works close with sales and distribution leadership to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive, ViacomCBS, and Paramount.

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• 
  Rob Wilk

  Chief Revenue Officer

  Yahoo

  Yahoo - Chief Revenue Officer
  

  Agenda Sessions

  Monday, Jan 27 – 7:30 AM PST

  Breakfast Breakout: Spotlight on News

  Rob Wilk

  Chief Revenue Officer

  Yahoo

  Yahoo - Chief Revenue Officer

  ---

  Rob has close to 3 decades of advertising and media experience, with the majority specifically focused on digital media on both the agency and publisher sides. Currently, Rob is Chief Revenue Officer at Yahoo, where he is responsible for all advertising, including the DSP and owned and operated.
  
  Rob’s previous role was President, America’s at Snapchat, where he led a team of 350 people, responsible for several billion dollars in advertising revenue.
  
  Rob spent 8 years at Microsoft, where he led the Global Advertising team and was responsible for building and scaling Microsoft’s search/native/CTV advertising offerings with over $18 billion in revenue annually. Rob led the sales, marketing, operations, retail media and partnerships teams with close to 2,000 employees across the globe.
  
  Before joining Microsoft, Rob was the founding Vice President of Sales at Foursquare, responsible for building the sales team and leading sales initiatives across the Foursquare brand and agency partners.
  
  Prior to Foursquare, Rob worked at Yahoo, leading a team of US- and Canada-based employees tasked with driving optimal paid search performance for Yahoo’s biggest advertisers with yearly revenue of $1 billion. He oversaw the field search account management team, the global search account management team and the award-winning search optimization and strategy team.
  
  Rob is a nationally recognized digital media expert and has spoken at Cannes, Advertising Week, IAB NewFronts, Search Engine Strategies Conference and many more. Rob has sat on the board of the IAB and spent 8 years on the board of SCOPEUSA.org, an organization that provides summer camp scholarships to children from underserved communities.

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• 
  Christina Wootton

  Chief Partnerships Officer

  Roblox

  Roblox - Chief Partnerships Officer
  

  Agenda Sessions

  Monday, Jan 27 – 1:55 PM PST

  Maximizing Impact: Best Practices for Always-On Gaming Campaigns

  Christina Wootton

  Chief Partnerships Officer

  Roblox

  Roblox - Chief Partnerships Officer

  ---

  Christina serves as Chief Partnerships Officer at Roblox, leading brand partnerships, business development and education. Christina’s teams are focused on creating new ecosystems for people to express themselves through digital fashion and beauty, learn together, and experience entertainment, music and sports with their favorite brands and talent on the platform. With more than 15 years of partnerships and digital advertising experience, Christina has been instrumental in revolutionizing how brands connect, engage and communicate with people all over the world in immersive spaces. She has spearheaded innovation and creative partnerships with Fortune 500 companies and top brands and talent including Gucci, Nike, Netflix, Disney, Warner Bros, NFL, Karlie Kloss, Elton John, among many others. Prior to Roblox, Christina led entertainment innovation and digital advertising at Stardoll Media partnering with brands to create engaging content that allowed users to customize their avatars, shop for digital fashion items and interact with the brands’ virtual characters and products. Christina graduated from California State University, Long Beach.

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• 
  Senator Ron Wyden

  U.S. Senator (D-OR)

  Ranking Member, U.S. Senate Finance Committee, Co-Author, Section 230, Communications Decency Act

  Ranking Member, U.S. Senate Finance Committee, Co-Author, Section 230, Communications Decency Act - U.S. Senator (D-OR)
  

  Agenda Sessions

  Monday, Jan 27 – 10:15 AM PST

  Shaping the Future with Senator Ron Wyden: Privacy, AI, and the Path Forward for the Advertising Industry

  Senator Ron Wyden

  U.S. Senator (D-OR)

  Ranking Member, U.S. Senate Finance Committee, Co-Author, Section 230, Communications Decency Act

  Ranking Member, U.S. Senate Finance Committee, Co-Author, Section 230, Communications Decency Act - U.S. Senator (D-OR)

  ---

  Ron Wyden, a Democratic Senator from Oregon, served in the U.S. House of Representatives from 1981 until his 1995 election to the U.S. Senate. Oregonians-and all attentive Americans-know Wyden as a senator who listens and innovates. The son of two refugees from Nazi Germany, he was born in Wichita and lived in Chicago, St. Louis, and Washington D.C., as his father Peter Wyden, a journeyman journalist and later a best-selling author, pursued his career and curiosity. He is the author of the book IT TAKES CHUTZPAH: How to Fight Fearlessly for Progressive Change.

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• 
  Yakira Young

  Content Strategist

  Content Strategist
  

  Agenda Sessions

  Monday, Jan 27 – 2:05 PM PST

  Unlocking the Potential of CTV: Navigating Fragmentation and Standardization for Scalable Success

  Yakira Young

  Content Strategist

  Content Strategist

  ---

  Yakira Young is a journalist, content creator, and strategist with experience in editorial and marketing content across ad tech, television/radio, and other entertainment media outlets. Now working independently, Yakira balances her passion for storytelling with her expertise crafting impactful content strategies and programming industry events for clients in media and ad tech. Previously Yakira served as Content Manager at AdMonsters, where she curated content and moderated engaging panels. Her career includes roles such as Communications Coordinator at The Paley Center for Media, Digital Project Coordinator at Emmis Communications, Marketing Assistant at Warner Music Group, and Editorial Assistant at Paramount.

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• 
  Jennifer Yurko

  Vice President, Data Product Strategy

  Warner Bros. Discovery

  Warner Bros. Discovery - Vice President, Data Product Strategy
  

  Agenda Sessions

  Monday, Jan 27 – 4:00 PM PST

  Interactive Town Halls and Breakouts

  Jennifer Yurko

  Vice President, Data Product Strategy

  Warner Bros. Discovery

  Warner Bros. Discovery - Vice President, Data Product Strategy

  ---

  Jenny Yurko is the Vice President of Data Product Strategy at Warner Bros. Discovery supporting advanced advertising initiatives. With 14 years in the industry, Jenny specializes in orchestrating seamless integrations within data clean rooms, improving partner interoperability, and expanding identity capabilities while unlocking the full potential of data insights. Jenny’s relentless pursuit of excellence has earned her recognition as a thought leader in the industry, sought after for her expertise in the latest advancements in data technology and best practices for maximizing advertising ROI. Jenny is currently is an adjust professor at The University of Chicago teaching predictive analytics and has held previous roles with the NBA, Comcast and Samsung Ads.

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• 
  Maggie Zhang

  Head of Global Video Measurement GTM

  Amazon Ads

  Amazon Ads - Head of Global Video Measurement GTM
  

  Agenda Sessions

  Tuesday, Jan 28 – 9:55 AM PST

  Transforming Measurement: Unlocking Cross-Platform Effectiveness

  Maggie Zhang

  Head of Global Video Measurement GTM

  Amazon Ads

  Amazon Ads - Head of Global Video Measurement GTM

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  Maggie Zhang is a senior leader in data, measurement and analytics with a proven track record in product strategy, go-to-market execution, and thought leadership. Her career spans leadership roles on both the buy-side (agency), sell-side (platform and network), trade associations and academia. Maggie most recently served as Senior Vice President, Strategy and Operations of Data, Measurement and Insights at NBCUniversal, where she drove holistic product roadmaps and GTM strategies. Prior to that, she led Measurement Success at Amazon Ads, where she led Streaming TV and Thursday Night Football measurement strategy, audience insights and thought leadership. Maggie also held senior leadership positions at Dentsu, IAB and Magid. A passionate advocate for thought leadership and innovation, Maggie is a frequent speaker at industry events and author of impactful whitepapers and research studies. Outside of work, she is an avid endurance athlete, philanthropist, and dedicated mentor to future business leaders.

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