Growing consumer scrutiny, new privacy regulations, and platform policies are reshaping legacy advertising strategies and practices. A change of this magnitude means publishers, marketers, and everyone in between must reset their advertising strategies.
Join us for this free webinar session featuring ThinkMedium and SafeGuard Privacy as they share tools to help you address your most pressing issues: reaching your audience in a cookie-less future and ensuring the privacy compliance of you and your partners.
Dennis Buchheim has worked in digital advertising for 20+ years, driven to ensure content and services remain accessible and useful. He is a product-oriented leader who has led organizations to define, launch, and manage demand-side platforms, ad exchanges, targeting systems, identity solutions, audience insights tools, measurement and verification platforms, and other large-scale products/programs in advertising and beyond.
Dennis founded advisory firm ThinkMedium (www.thinkmedium.tech) in 2023 to advance his mission, helping ads and media clients navigate shifts and opportunities in privacy and data strategy, safety, and efficiency.
He was previously a VP at Meta, recruited to collaborate with the advertising ecosystem on privacy, measurement, and trust/safety, with scope later expanded to data science and enablement across business products. This role built on Dennis’ tenure as CEO of advertising technical standards body IAB Tech Lab and his prior ad tech product/business leadership experience at Yahoo and Microsoft.
Before “finding advertising” in 2002, Dennis held engineering and product roles at Apple, Oracle, Actioneer, and iHarvest (which he co-founded), working on a range of enterprise and consumer software products. Dennis earned dual degrees from Brown University, in computer science and business economics.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.
