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Change is coming. Fast. The elimination of the third-party cookie and the intentional shift away from identifiers is drastically changing the digital advertising landscape and will impact the entire ecosystem. With this massive change on the horizon, it’s more important than ever for the advertising community to be educated, informed and speaking the same language.
Audience Connect: Balancing Privacy, Personalization & Safety will bring together the most influential voices in data, addressability, and privacy to discuss the latest consumer-first, privacy by design identity solutions for advertisers and publishers in preparation of a post-cookie world.
Who Should Attend?
This event is open to entire digital ecosystem, inclusive of buy-side brands & agencies looking to understand identity and build audiences, premium content partners & publishers aiming to solidify their relationships with users, and the ad tech companies that underpin the industry.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Sophie Armitage is a Sales Engineering Director at MiQ. Sophie works across multiple regions in the US, talking to clients about MiQ’s advanced analytics and technology solutions. She is responsible for working very closely with MiQ’s Solutions Engineers and Data Scientists to craft an analytics strategy that is built to solve for clients’ key business challenges. Sophie is British, but don’t let the accent fool you as she has been living in the US for the past 6 years, originally moving over on the media agency side as part of Starcom in New York
Paul is the Chief Strategy Officer at CafeMedia, the world’s largest ad management service, providing the technology and services that help the highest quality publishers grow their businesses and maximize success. The company serves over 3,000 independent publishers whose distinctive voices are shaping the open web. The company’s collective of creators reaches more than 160 million monthly unique visitors, ranking as the 11th largest digital entity and as #1 in Food, Family, and Home.Paul focuses on new product innovation, strategic partnerships, and corporate development at CafeMedia. During his time at CafeMedia, he led the company’s transition to a programmatic-first approach, spearheaded the early adoption of header bidding, and directed the transition to a publisher services model. Paul has worked in digital media and advertising since the mid-90s, starting a major video game publisher out of his parent’s basement. He worked for early internet pioneers including USWeb/CKS and CMP Media.
Mike Brunick is the VP, Head of Ad Partnerships at Yahoo, guiding the monetization and strategy for managed supply partners for the company. He works with Microsoft across their Xbox, MSN and Outlook business lines, and is leading the expansion of Verizon Media’s DOOH and Connected TV partnerships.
Mike also oversees the Verizon Integrated Partnerships team – working to enhance and evolve how the multiple divisions of Verizon work together to deepen customer relationships and develop strategic business solutions – as well as Verizon Media’s SMB offering.
Spanning over 20 years of industry experience, Mike has worked in the agency, consulting and media spaces, providing strategic guidance to help better connect brands to their customers through the application of data. He is a pioneer in the evolution of data-driven marketing, and has led partnerships and business creation across a variety of categories.
Peter serves as Chief Revenue Officer at Likemind (fka Inboxlab, Inc.). Likemind owns and operates digital properties across several verticals that deliver educational content through gamified and innovative learning journeys. Peter oversees all aspects of revenue and growth including sales, monetization, yield management, ad operations, strategic revenue planning, and user acquisition. Specific offerings under his ownership include direct sponsorships (web and email), programmatic display ads (web and email), performance based campaigns, content recommendation units, and data partnerships.
Prior to joining Likemind, Peter held several leadership positions over his 20+ years in the industry for organizations including ContentIQ (a division of Perion), Lifescript, Experian, SpinMedia and IAC.
Kerel Cooper is President of Advertising at Group Black where he leads Group Black’s revenue operations, strategic planning and insights teams. Cooper is an award-winning executive with 20+ years of digital media experience building Advertising Operations, Account Management, and Marketing teams. Before joining Group Black, Kerel was the Chief Marketing Officer at LiveIntent, where he led teams that managed campaigns for key publishers and advertisers, and teams that helped the company better understand the customer’s journey. He is the co-founder and co-host of Minority Report Podcast which highlights people of color, women & LGBTQ+ leaders within business, media, and technology.
He has been widely recognized for his leadership and innovation. Kerel was included in Crain’s New York Business Notable Black Leaders and Executives 2021 list. He is the recipient of the 2021 AdWeek Readers’ Choice best of tech diversity advocate of the year award, the 2021 Diversity Advocate of the Year award by Campaign Tech Awards and 2021 Award of Excellence by the Academy of Interactive & Visual Arts.
Karl Dawson is the Vice President of Audience Research at Tubi. He has over a decade of experience delivering product marketing research and measurement solutions to Fortune 500 clients. Areas of interest include research methodology and its application at the intersection between product, user experience, marketing, machine learning, and data science.
Pierre leads the charge for global partnerships at Lotame. Pierre brings his creative technologist and product leader experience to identifying and executing strategic partnerships that enhance Lotame’s audience management, data enrichment and identity solutions. Prior to Lotame, Pierre founded custom interactive digital video company nTangle, held numerous roles as a game design lead, and in another life was a stage actor and producer in New York City.
Juliet Diiorio, Co-founder, CustomerID – Prior to joining CustomerID, Juliet served as Chief Marketing Officer of Liberty Tax Service, a tax preparation franchisor with more than 2,800 locations throughout the US and Canada. From May 2012 to September 2019, Ms. Diiorio served as Chief Insurance Officer for Acceptance Insurance Corporation, encompassing marketing, product development, eCommerce and analytics. Juliet has more than twenty years’ experience in digital and local marketing and eCommerce.
Patrick Duggan is Vice President of Sales & Strategy for Acxiom’s Data and Identity Organization. He is responsible for curating Acxiom’s data and identity strategy in an ever-evolving digital transformation. He now meets with clients from all industry verticals to help tie business problems to tailored solutions leveraging data and identity. Duggan has worked at Acxiom a hair more than six and a half years, bringing the unique perspective of having worked across all of the Acxiom solutions suite.
Duggan joined Acxiom in 2014 as a Client Managing Director within the Technology and Entertainment business before moving onto the digital team to support Acxiom’s partnership with Facebook. From there, he was tasked with overseeing Acxiom’s data growth through key marketing stacks such as Salesforce and Adobe, and is now responsible for helping clients and partners navigate the murky tides of data and identity as we set our partners up for future success in the post-cookie world.
JoAnna Foyle is the SVP, Inventory Partnerships at The Trade Desk, responsible for the global partnerships and operations that support the company’s omnichannel supply providers.
JoAnna served most recently as the Chief Operating Officer at OpenSlate, where she was directly responsible for emerging revenue, client success, corporate partnerships, and business operations. JoAnna helped transform the startup into a Nielsen-backed company servicing global clients like Proctor & Gamble, Unilever, and GroupM, with industry-recognized partnerships with Google, Facebook, and TikTok.
Prior to OpenSlate, JoAnna was the SVP, Enterprise Platform Services at AOL, and managed the global division responsible for activating, servicing, and supporting enterprise customers of ONE by AOL for Advertisers. JoAnna arrived at AOL via the Adap.tv acquisition, where she led North America client services and ad operations.
Over the course of a tenured career in advertising technology, JoAnna has held leadership positions at FreeWheel, Rapt, Microsoft, and Yahoo!, as well as at several digital agencies. She has been published in AdWeek, AdAge, and AdExchanger, and can commonly be found on stage at IAB, Beet.TV, Digiday, and other industry events.
JoAnna serves on the board of Step Up, the mentoring non-profit focused on empowering high school girls to build their confidence to be college or career bound. She herself is a graduate of Skidmore College.
JoAnna is based in New York, where she lives with her husband and three dogs.
Ben Galbraith leads product management for Chrome’splatform team, including the Blinkrendering engine, the V8 JavaScript engine, Chrome’sDeveloper Tools, Chromium’scross-platform graphics and networking stacks, andmore.Prior to joining Google, Ben ran the product, design,and front-end engineering ofWalmart’s global e-commerce division after his startupwas acquired by WalmartLabs in2011. Ben has been writing code since he was six andstarting businesses since he was ten;he’s written books, given hundreds of presentationsworld-wide, produced severaltechnical conferences, sold three companies, and hasheld leadership roles in manyindustries; including retail, medical publishing,tech media, ad tech, consumer electronicsand consumer software.Ben lives in Palo Alto, California with his wife andeight children.
Leading the Growth Marketing team at ThirdLove, Paige is responsible for new customer acquisition across all performance media. Before this role, Paige had worked within the Telco & Entertainment vertical, with additional performance media agency experience across omni-retail clients.
Kolin is SVP, Addressable Media at Tinuiti where he oversees the Programmatic, Social, and Advanced TV divisions and is helping advance the use of privacy-safe addressable targeting and measurement. He has more than 18 years of digital marketing experience with the majority dedicated to programmatic. He attributes being an early pioneer as trader on the Right Media Exchange to his passion for understanding and explaining the inner workings of the industry.
Prior to Tinuiti, Kolin was with 360i for over 15 years, where he founded and led the agency’s Addressable Solutions and Programmatic Buying Group. Under Kolin’s leadership, 360i was recognized by AdExchanger as a top 10 programmatic agency.
Kolin earned a B.S. in Media Management from Ithaca College and MBA in Marketing from Pace University. He lives outside NYC with his wife, daughter, son, and Frenchie. He’s a huge NY Giants fan, passionate about snowboarding, and loves visiting breweries and trying out all varieties of New England IPAs.
Scott Kozub is Vice President, Product and Innovation for Experian Marketing Services. In his role, he leads product development focused on enabling advanced advertising strategies that help brands, agencies and publishers adapt to industry changes, protect consumer privacy and drive innovation.
Previously, Kozub was the head of audience products at Oracle Advertising, where he focused on identified data products, including third-party audience, direct mail, and data enablement solutions.
He was also with Fair Isaac (FICO), where he was responsible for the application of analytic and decision management capabilities in the marketing solutions space.
Kyle joined Monster Energy in 2018 to lead digital marketing and media strategy across the company’s portfolio of brands. Prior to joining Monster, Kyle led digital strategy at two LA-based agencies and he helped to build digital marketing efforts for key brands such as GUESS?, Verizon, and American Express among others. He is a co-founder of Hollywood agency PMK-BNC’s Digital service.
Kyle graduated from The Ohio State University (Go Bucks!) and currently lives in the OC with his wife, two daughters, and their pup.
Mainak is a data science executive with 20+ years of experience in consumer, media, and marketing tech. As the Chief Data and Research Officer of Nielsen, Mainak leads data science, identity solutions, and AI initiatives. He is responsible for product development. Mainak is passionate about scaling businesses with AI, developing talent, and delivering results. Prior to Nielsen, Mainak held data science leadership roles with GfK, Simulmedia, and Google (DoubleClick).
Mainak completed his M.A and doctoral studies from Brown University. A TED Speaker on data and AI, he was the founding member of the General Assembly’s Data Science Standard Board and a steering committee member of the University of Chicago Booth Business School’s Kilts Center of Marketing.
Patrick McCormack serves as Vice President, Global Partnerships at Yahoo and is responsible for Yahoo’s corporate business development function. Pat’s team supports a range of business partnerships across Yahoo’s B2B and B2C businesses, and he has worked across Yahoo’s ad platforms for over eight years.
Prior to Yahoo, Patrick held various leadership positions at premium publishers The Weather Company and the National Football League, where he led efforts to define and launch mobile monetization strategies. Patrick also spent over ten years at Accenture in management consulting and business development, including serving as an executive in their media and entertainment consulting practice.
Justin Merickel is Vice President, Business Development at Adobe, leading ecosystem and partnerships for Adobe Experience Cloud. He joined Adobe in 2012 through the acquisition of Efficient Frontier where he was vice president of marketing and new product development. Prior to that Merickel was managing director of category development at Yahoo!, building revenue from performance marketers across both search and display advertising, after leading sales and marketing efforts in the financial services category in its search marketing division
Prior to joining Yahoo!, Merickel launched and led the financial services practice for Compete Inc., a web analytics and competitive intelligence company now part of TNS Media. Before Compete, he spent seven years in interactive marketing and analytics consulting, which included founding an interactive marketing agency that was purchased by Arnold Communications in 1999. Merickel began his career in advertising with McCann Erickson. He holds a B.A. in Mathematics from Hamilton College.
Jessica’s career in advertising began as creative production manager working on teams that designed interactive digital ad experiences for major brands like Toyota and Northern Trust. Now, Jessica leads LiveIntent’s product marketing and adoption efforts as SVP of Product Marketing & GTM Strategy. Jessica is an active member of the product marketing community and is a founding member of the Product Marketing Alliance (PMA). In addition to sharing her insights and expertise with the PMA, Jessica also serves as a mentor with Marketing Edge, advising first-generation Latinx students who will soon be leaving college to enter the professional workplace. When she’s not busy breaking through glass ceilings, Jessica spends her time as a Washington State Park volunteer and caring for the more than 100 plants in her home.
Data-driven marketing has been the backbone of Deanna’s career – from media planning to direct marketing to eCommerce. Deanna leads both Marketing Technology and Analytics for TD Ameritrade; she and her team leverage data and technology to both activate marketing and to provide insights that improved customer experience and business outcomes. Prior to the merger with Charles Schwab, she and a holistic team of marketers and technologist built a Client Relationship Management (CRM) ecosystem for personalization and real-time decisioning in less than 18 months. Two of the capabilities are patent pending. Currently, Deanna heads Marketing technology and data integration for TDA (aka Schwab Green).
Previously in a similar role, Deanna led US Marketing Analytics & Enablement at MetLife. Prior to MetLife, Deanna headed global digital analytics and eCommerce at LexisNexis for which she managed content, operations, testing and insights. She has also served on the Board of the Digital Analytics Association. Deanna spent 14 years in Time Inc.’s Consumer Marketing division; direct marketing proved the ideal foundation to digital marketing and analysis – as both are results-focused and highly trackable. At Time Inc. she founded their in-house advertising agency, led US consumer marketing for Wallpaper and leveraged barter to lower customer acquisition costs. Deanna has taught marketing at the graduate level at NYU and worked in media at several major ad agencies. Deanna graduated from Syracuse University with a degree in marketing and communications.
Deanna and her husband Tim have two children Olivia, a recent graduate of Virginia Tech, and Zane, a creative 11th grader. She and her family finished rehabbing their fifth old house, an 1880s mill-workers home, and are in the throes of tackling a ramshackle 1920s lake kit-home. Deanna, a longtime bookworm, currently serves on the board of trustees for her town’s library in Glen Ridge, NJ.
Direct marketing proved the ideal foundation to digital marketing – as both are response/results focused and highly trackable. Direct marketing proved the ideal foundation to digital marketing – as both are response/results focused and highly trackable. Direct marketing proved the ideal foundation to digital marketing – as both are response/results focused and highly trackable. Direct marketing proved the ideal foundation to digital marketing – as both are response/results focused and highly trackable.
As VP, Commercial & Product Strategy for KPM, Cara Pratt ensures consumer packaged goods partners & agencies have a robust, high-impact product mix to execute brand activation plans and drive measurable growth. Cara leads her team in combining the power of Kroger’s first-party data and leveraging brand equity and creative assets to produce more effective advertising investments for brands. Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as SVP of Specialty Retail & Sector Expansion. Pratt holds a Bachelor of Arts in Economics from Denison University.
Joey Trotz is a recognized industry leader and expert in digital advertising. For 20+ years, he has identified, built, and implemented critical technologies supporting hundreds of millions of dollars in marketing budgets. He is currently the Global Head of Ad Technology for Watson Advertising and Weather where he leads engineering efforts for cognitive marketing and advertising tech. Mr. Trotz works on the policies, strategies, and roadmaps where technology and monetization intersect, focused on applying emerging technology including IBM Watson and IBM Blockchain in support of strategic goals. Previously, Mr. Trotz held a variety of executive roles during his 18-year tenure at Turner Broadcasting.
Marc Vermut, VP, The Knowledge Lab, is a marketing strategy, measurement, data and analytics executive with 20+ years’ experience across the retail, technology, telecommunications, and entertainment sectors. Marc is responsible for driving thought leadership and innovation across Neustar’s Marketing Solutions identity, segmentation, activation and measurement offerings, as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions.