Interactive Advertising Bureau

Training - Online

Introduction to the Digital Audio Ecosystem

$299 - IAB Members

$399 - Non-Members

Overview

Audio has a long history with advertising that started way before the podcast boom. From a simple jingle to a terrestrial radio advertisement, there are certain sounds we associate with brands. The dial-up tone was just the beginning. Audio 360 dives into where audio has been, where it’s going, and how advertisers are taking advantage of it for the future. Learn about the full suite of digital audio opportunities and what it can do for your client or business.

Discussion Topics

The power of audio and sonic branding
Terrestrial, satellite, digital, and internet radio
Podcasts and on-demand audio
Smart devices and voice assistants
Digital audio campaign success metrics and reporting
Programmatic audio, digital audio trafficking, and ad standards

Looking to train your team? Discounts available for groups of 10 or more.

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Audio 360

Overview

The power of audio and sonic branding

Terrestrial, satellite, digital, and internet radio

Podcasts and on-demand audio

Smart devices and voice assistants

Digital audio campaign success metrics and reporting

Programmatic audio, digital audio trafficking, and ad standards

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