Audio and podcasting have continued to evolve with the expansive digital media ecosystem, and they have also become a pervasive part of our content consumption. Forecasted to tie with social media for second place after Subscription OTT, US adults will spend on average 1 hour and 27 minutes a day with digital audio by 2026*. This positions audio & podcasting as extremely valuable channels for marketers to reach passionate audiences.
In this live virtual training, IAB will empower attendees to amplify their media plans through:
- Expansive growth of audio & podcasting consumption
- Advancement of audience targeting capabilities in audio & podcasting
- Strategies for planning and buying audio & podcasting programmatically
- Development of measurement strategies and capabilities for wholistic integration into digital campaigns
Join us for this virtual 2-hour session featuring live instructor facilitation, engagement activities, Q&A, and a downloaded resource for attendees.
Space is limited, so register sooner rather than later. Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
*eMarketer, Forecast January 2025
