IAB Audio Day – Atlanta

Natalie Bennett is a Product Manager at Display & Video 360, responsible for creative authoring and management tools and Emerging Ads strategy. In leading teams through the lifecycle of delivering products that help advertisers meet marketing objectives, she keeps intuitiveness, scale and how creatives can grow new programmatic channels top of mind. She successfully launched the platform’s Native product set and now focuses on Audio & TV creatives. Prior to Google, she was the Virtual Desktop & Remote Access Technologies Product Manager at Credit Suisse. Natalie is a technologist with diverse experience spanning product, software engineering, investments and financial portfolio planning.
Being a Jamaican native, living in New York, she escapes to warm locations as many times a year as possible to store up heat memories for the sometimes brutal Northeastern winter.

Noel Brown is a podcaster, musician, and filmmaker living in Atlanta, Georgia. Born to two opera singers in Wurzburg Germany, Brown spent his early childhood traveling abroad with his parents, making his home in the dressing rooms of great opera houses the world over. As he wandered through these clandestine corners of high society, Brown developed an unshakable sense that something hidden was operating beneath the surface of it all. Something sinister and unseen pulling the strings. While earning his bachelor’s degree in film production from Augusta University, Brown became the youngest reporter for Georgia’s NPR affiliate, Georgia Public Broadcasting, where he wrote and produced radio features on everything from local and state politics to environmental issues and the nuclear industry. Using the skills he honed as a radio reporter, Brown took his first dive into the world of conspiracy realism with a documentary on the Georgia Guidestones, a mysterious granite monument bearing a list of commandments for establishing a new world order. The film went on to win the award for best documentary short at the Atlanta Film Festival. Now, as a member of the Stuff They Don’t Want You to Know hive-mind, Brown has made a full-time job of chasing the truth around unseen forces that shape our world. He is also the co-host of the Ridiculous History podcast, as well as the Lead Executive Producer for iHeartRadio’s podcast network. In his spare time, he also enjoys cooking delicious meals and playing Mario Kart with friends.

Conal Byrne is the Chief Executive Officer of the iHeartMedia Digital Audio Group, which includes the company’s fast-growing and high-profile podcasting business and #1 podcast publisher globally according to Podtrac, as well as the industry-leading iHeartRadio digital service; the company’s digital sites, services, newsletters and programs; and its digital advertising technology companies, including Jelli, RadioJar, Unified, Voxnest and the recently-announced Triton Digital acquisition, upon its completion.

Prior to joining iHeartMedia, Byrne was President and CEO of Stuff Media, Inc., home of the incredibly popular HowStuffWorks (HSW), which pioneered the podcast space with leading shows including “Stuff You Missed in History Class” and “Stuff You Should Know.” Byrne joined iHeartMedia when the company acquired Stuff Media in October 2018. Prior to Stuff Media, Byrne served as Senior Vice President of Digital Media for Discovery Communications, where he ran digital for all of Discovery’s U.S. networks’ sites and social platforms and led the launch of Discovery VR.

Laura Correnti is Partner at Giant Spoon, an advertising agency that focuses on the intersection of creative and media through the lens of culture. Last year, Laura was named to the AAF’s Advertising Hall of Achievement, and, in 2019, the agency was named Adweek’s Breakthrough Agency of the Year and #3 on the coveted AdAge A-List.

Laura built and oversees the agency’s media practice, designed to have an expertise in content-driven partnerships. Under her tenure, Giant Spoon’s media clients include GE, MassMutual, Synchrony, Cole Haan, Stitch Fix, and more. Her track record of disrupting legacy models and creating market firsts includes the first branded podcast to reach #1 on Apple, the first live TV ad on CNN, an Audiozine with the NYT, and brokering an exclusive direct-to-consumer agency partnership with NBCU. Her creative media approach has reeled in Cannes Lions, Adweek Media Plan of the Year, Clios Awards, and Webby honors.

Laura’s media know-how culminates as the co-host of ADLANDIA, an advertising and marketing podcast that features industry practitioners who challenge the-way-its-been-done and offers a point of view on what’s possible for the future.

Scott Davis is SVP of NPR Corporate Sponsorship at National Public Media (NPM). With 30 years of work in radio and media sales at both public and commercial organizations, Davis has helped hundreds of brands share their story through audio. His team fuels the growth of NPR and public media by securing revenue from corporate sponsors. In 2018, the Network Sponsorship team led by Davis was recognized by Digiday Awards’ Most Effective Sales Team category. Davis lives with his family in Brooklyn, NY, is a member of the Board of Visitors for the University of Illinois’ Department of Political Science, a runner, and a diehard fan of the St. Louis Cardinals and the Chicago Bears.

Matt works on the Partnerships team at Podsights. He’s been in the digital space for over 10 years, and the attribution space for over 5 years. Before Podsights, Matt worked at Megaphone and Barometric where he started his Podcast attribution career. Prior to that he has been on both the agency and brand side of the industry.

As VP of Ad Innovation Strategy at SXM Media, Claire considers key market trends and lends them to proprietary ad product initiatives, ensuring seamless go-to-market offerings that solve industry-wide challenges for advertisers. With a decade of agency history – at Digitas and Razorfish – creating digital strategies for high profile brands prior to joining Pandora in 2015, Claire brings solutions to brand challenges in a way that scales across SXM Media’s continually evolving platform. As audio consumption trends shift towards smart speakers and an influx of spoken word content, Claire helps brands solve the challenge of building an audio strategy that takes advantage of creative and personalization levers in the audio space.  Claire’s work has aimed to push the boundaries of audio measurement in a space that has room to catch up to its visual counterparts. Claire is a graduate of New York University and resides in Manhattan Beach, CA with her husband and two children.

Russell Findlay is the Chief Marketing Officer for the US division of international insurer Hiscox. Previously, he was the first CMO of Major League Soccer, a marketing executive for PepsiCo, where he launched the Sierra Mist and PepsiMax brands and began his career at Unilever with roles in e-commerce and brand management.
An award winning marketer, Findlay volunteers his time giving back to the marketing community. He is on the following Boards:
• Board of Directors of the Association of National Advertisers,
• The National Advertising Review Board – Americas arbiter for companies disputing competitors advertising and claims.
Outside of work, Mr. Findlay owns a real estate development firm, runs his family’s 501c-3 non-profit foundation which provides college scholarships to underprivileged students and is a maple syrup producer.

Kelly Kresin is the Associate Director of Planning for JCPenney at OMD, the 2019 Global Media Agency of the Year, where she has played a key role in launching podcast advertising and measurement solutions for JCPenney. Before joining OMD, Kelly spent time at Starcom working on global strategy for Samsung and as a buyer for Mars Wrigley. She currently resides in Long Island City, Queens, but you won’t catch her there for long as she bounces to Airbnbs in different neighborhoods every few months.

Mark McCrery is Founder and CEO of Authentic and Podtrac. At Authentic, Mark leads the team that represents This American Life, Serial, S-Town, This Week in Tech, Motley Fool and 300 other top podcasts, delivering measurable results for brand and direct response advertisers for 13 years. At Podtrac, Mark’s team measures tens of thousands of top podcasts and produces the industry’s only rankings of the top podcast publishers and podcasts by unique US monthly audience.

Tyler Moody is vice president and general manager of WarnerMedia Podcast Network, a division of WarnerMedia Distribution, the domestic distribution arm of WarnerMedia. In this capacity, Moody oversees podcasting for WarnerMedia’s portfolio of brands, leading the publishing and production for all company branded podcasts and assisting with developing and launching new branded podcasts. Moody is responsible for the news, sports and entertainment podcast content as well as providing the brands with content development support, operational management, production assistance, podcast distribution and coordinates with sales to develop a promotional and marketing strategy. Moody is based in Atlanta and reports to Jennifer Mirgorod, executive vice president of partnership management for WarnerMedia Distribution.

Previously, Moody served as vice president at CNN Newsource Sales where he managed the digital audio business for CNN including handling the licensing of CNN Newsource & CNN Wire content to terrestrial radio affiliates. Prior to CNN Newsource Sales, Moody was vice president of CNN Radio where he led the editorial team in terrestrial radio news service and converted the business to all digital audio.

Moody is a member of the Interactive Advertising Bureau (IAB) Audio Group. He earned a bachelor of arts degree in communications from University of Illinois at Chicago.

Catherine Patterson is General Manager, Publisher Development at The Trade Desk. In this role, she is responsible for consulting with key partners on their supply strategy. This includes innovation in areas such as identity, channel expansion, supply paths, transparency, advertiser/agency partnerships and deal strategy.

Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.

Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.

Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.

Troberman leverages the company’s extensive range of content, experiences and technologies to bring brands together in new ways with consumers across all of the company’s businesses, iHeartMedia’s 859 radio stations and iHeartRadio. Troberman is a marketing innovator and visionary. Prior to iHeartMedia, she served as Chief Marketing and Ideas Officer for IPG Mediabrands; before that, she spent 16 years at Microsoft, first launching Internet startups and building the first branded entertainment team online, and then as their Chief Creative Officer, overseeing their portfolio of brands and global advertising campaigns across consumer and business-to-business products, including Windows, Office, Bing, and XBOX.

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike. Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear® and The Podcast Landscape. Additionally, he has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world, from Howard Stern to All Things Considered. He’s done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. With Tom’s partnership at its helm, Sounds Profitable is dedicated to set the course for the future of the audio industry.

Jeremy Weiner is the Director of East Coast Sales for Megaphone, the leading provider of breakthrough podcast technology for publishers and advertisers. He has played a key role in promoting Megaphone Targeted Marketplace (MTM), which powers advertisers with the same effective targeting methods used across other digital platforms. Prior to joining Megaphone, Jeremy spent time with independent digital publisher Digital Trends and ad-tech pioneer Mode Media and co-founded NYC-based boutique media shop Hudson Media Services. He currently resides in Hoboken, New Jersey with his wife, daughter, and rescue boxweiler. If you see him, feel free to ask for podcast or NYC dining recommendations!