Discussion Topics
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Services and operations continuity
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Keeping your teams together
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Giving back to your community
Join us for an invitation-only discussion with founders and leaders of top direct brands to share insights on managing business in times of crisis. IAB, the dtx company, and BRANDS x BETTER coalition will be hosting an online town hall on business continuity for disruptor brands.
In her role as Brand and Impact Director, Annie steers the Cotopaxi’s giving and community efforts and works to create a symbiotic relationship between suppliers, customers, and peers. With a decade of experience in corporate social responsibility, Annie makes sure that every aspect of Cotopaxi’s brand is leverage to generate a positive benefit to society and the communities the company touches.
Logan Britt is the SVP of Operations at Boll & Branch, the first home brand that creates industry-leading luxury goods from the ground up. Logan oversees operations including customer service, packaging, production, sourcing, compliance/quality, fulfillment and transportation. As a result of the brand’s rapid growth, Logan is specifically tasked with expanding Boll & Branch’s distribution and manufacturing network while maintaining a transparent and responsible supply chain. Logan has built a reputation for driving overall operational efficiency for emerging direct-to-consumer brands. Prior to joining Boll & Branch, Logan held an operations leadership position at Birchbox.
Nate Checketts is the Co-Founder & CEO of Rhone, a men’sperformance lifestyle brand
founded in 2014. Prior toRhone, Nate worked for and consulted with some of the biggest technology and entertainment properties in theworld including Cisco, The National Football League, Legends, FanVision and Sport Radar. Nate is also an avidentrepreneur who founded and launched 4 companies before the age of 30, including Rhone and Mangia Technologies, whose patents were later acquired by the San Francisco 49ers. In addition to Rhone, Nate also serves as Chairman of the Board to Beyond Type 1, a non-profit dedicated to the community of those with Type 1 Diabetes. Nate graduated from Brigham Young University with a BA in Finance. He and his wife Dayna reside in
Connecticut with their three young boys, Gabriel, William and Nicholas.
Deepa is co-founder and COO of bag brand Dagne Dover. Deepa oversees all operations, strategic planning, growth and finance for Dagne Dover. Deepa began her career on the trading floor of Lehman Brothers but quickly shifted her path to fashion when she worked at Club Monaco driving double digit growth as a merchandise planner. Her analytical rigor has made her a key contributor in driving Dagne Dover’s exponential growth since the company’s inception. A graduate of John Hopkins University and The Wharton School of Business, Deepa is also a 2015 Forbes 30 under 30 and member of Women in America.
Mayur Gupta is the Chief Marketing Officer at Freshly where he is leading a team of brand marketers, growth hackers and data scientists to make Freshly an iconic lifestyle brand while driving breakthrough business growth. He is responsible to actualize Freshly’s mission to breakdown the barriers for healthy eating and inspiring a hundred million people to unlock their full potential to thrive. He believes sustainable long term business growth happens at the intersection of Growing the Brand, Growth the User Base and Growing the User Value; these are inseparable efforts that amplify each other. The ultimate purpose of marketing is tangible and measurable growth both from a business and consumer standpoint. His team also drives the vision and strategy to establish a data-inspired marketing ecosystem that delivers valuable personalized experiences at every point in a customer’s journey, directly impacting their health and wellness goals. The organization includes horizontal capability teams like the in-house content and creative production studio, the data science and media teams as well as vertical Cross-Functional Always-On Growth Pods across Brand Awareness, Acquisition, Retention and Partnerships that focus on clearly defined Business and Growth KPIs.
Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.
Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.
Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.
Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.
Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.
With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.
Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.