In the rapidly evolving landscape of digital advertising, the convergence of commerce and creativity is revolutionizing the way brands engage with their audiences.
This webinar will explore the synergies between retail media, shoppable ads, and seamless omni-channel experiences, while examining how data collaboration, measurement methodologies, and emerging channels are reshaping the customer journey.
Attendees will gain insights into leveraging data-driven strategies, adaptive creativity, and forward-thinking approaches to create compelling, shoppable experiences that resonate with audiences across multiple touchpoints.
Zoe Soon has 10+ years of experience building products in technology-driven businesses with a heavy focus on mobile. Six years ago Zoe flew 21 hours from Sydney to NYC for a 30min coffee meeting which led to her first job in NYC. Since then she’s worked with three major New York based media companies, The New York Times, Condé Nast and Business Insider on projects ranging from location-based apps to paywalls. Zoe began her career as a user researcher and UX design consultant working with three of the top five banks in Australia. She was then hired to establish a user insights practice at Fairfax Media, a leading Australian news and media conglomerate. Here she led the user research for the flagship news apps which won Best Mobile News Product at the 2012 Australian Mobile Awards and went on to become product lead for the news sites. In this role she launched a content paywall and a unified user data system to diversify revenue and enable more targeted marketing.
Prior to joining the IAB Zoe was General Manager of apps and email at Business Insider where she was charged with defining the go-to market strategy for these platforms. In this role Zoe launched Insider Inc’s first OTT apps across Apple, Amazon Fire and Roku offering advertisers cross-platform video digital distribution and access to an audience that generates over 2 billion views each month.
Zoe has a Masters in Organizational Psychology and lives in New York. She enjoys burning pancakes, Cuban salsa dancing and talking to strangers in line.
Tina Allan joined the FCB global team in April 2021 in a newly created role: FCB Global Partner, Data Science and Connections. She oversees end-to-end data solutions across CRM, Brand and Media globally for FCB. A 26-year veteran from Omnicom, Tina started her career at the Global CRM agency, RAPP and later joined the BBDO Creative leadership team in 2015 to build out the analytical and marketing science practice – a new division and expansive offering at BBDO and Omnicom.
As a connector, an accelerator and a collaborator, Tina focuses on marrying logic and magic to drive clients’ businesses forward. Driving Timely activation of business and Timeless brand value, Tina bridges business and data science functions to bring strategic rigor and insights further upstream in the client relationship. She is responsible for managing client data business solutions across all our global clients and business at FCB. She leads our fastest growing, global performance offering: FCB/SIX. Tina is a member of IPG’s Data Council, Commerce Council and their Salesforce Ignite Team.
She is an Executive Member of She Runs It; has served as a Judge at Cannes Lions, Global Effie’s, DM Association Echo Awards, The One Show and YouTube Awards. She sits on the Rutgers University Big Data Advisory Board, and was named one of the 2017 New York Business Journal Women of Influence in Advertising along with Working Mother of the Year 2020 from She Runs It. In 2021 she was named to The Adweek 50 as one of the global behind the scenes stars of media, marketing and technology.
Kevin Dunn is the Vice President of Industry Sales, Retail & CPG at LiveRamp (NYSE: RAMP) where he oversees Retail and CPG teams.
Kevin has worked in the martech and ad-tech industry for more than 15 years. Prior to LiveRamp, he led the digital transformation of Acxiom’s marketing services business, with innovative partnerships that connected online and offline marketing. Before Acxiom, Kevin spent seven years at IBM where he was a founding member of an industry-changing product called Universal Behavior Exchange.
He is a graduate of the University of New Hampshire and holds a masters of science from Northeastern University. He currently resides in the Boston area
Adolfo Fernández is a Spanish executive and business advisor with deep expertise in the digital, media, and technology landscape, as well as global strategy and operations.
As the Global Director for Product Strategy & Operations at TikTok, Adolfo currently oversees various facets of TikTok’s performance advertising business including product marketing, operations, incubation, and go-to-market strategy for AI-powered and vertical solutions across eCommerce, Travel and Media & Entertainment as well as innovative TikTok-custom solutions for premier global advertisers.
