Commercial Contracting Issues in Digital Advertising
Oct 17, 2023 / 1:00 pm – 2:30 pm EST
Use code CC100 at checkout for $100 off all ticket types
$299 - Member
$349 - Non-Member
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Overview
Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. In this session, we will demystify this confusing area and walk participants through the differences between direct and programmatic deals. Throughout this course, participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors.
We will cover topics such as programmatic deals, direct deals, gating questions, the anatomy of a digital advertising agreement, data issues, and more. Though this session is focused primarily on legal issues, it is appropriate for lawyers and business professionals who negotiate these deals and is intended to address contract issues across the entire ecosystem.
This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.
Richard Eisert ([email protected]) is a partner in the Privacy + Data Security Practice Group and Co-Chair of the Advertising + Marketing Practice Group of the law firm Davis+Gilbert LLP in New York City. Richard’s practice sits squarely at the crossroads of technology, advertising and marketing, e-commerce, intellectual property and privacy law. He has advised on digital advertising and e-commerce since their inception. In some cases, he helped create the legal infrastructure in which these industries operate. Richard played a key role in negotiating the industry-standard Interactive Advertising Bureau terms and conditions that serve as the backbone for many online advertising deals and remains active in ongoing industry initiatives. His efforts have forestalled or addressed regulatory action against companies, kept marketing and sales channels flowing, and preserved and protected clients’ reputations. Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry, and has done so for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB) and Richard is a member of the IAB Legal Affairs Committee. He has a B.A., magna cum laude, from Harvard University and J.D. cum laude, from Harvard Law School.
Gary Kibel ([email protected], Twitter @GaryKibel) is a partner in the Privacy + Data Security and Advertising + Marketing Practice Groups of the law firm Davis+Gilbert LLP in New York City. Gary advises ad tech companies, advertising agencies, publishers, brands and other commercial entities regarding transactions for interactive media, behavioral advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services. He is a Certified Information Privacy Professional (CIPP) and member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises clients in many industries regarding consumer-facing privacy and internal data security issues, including, information security policies, privacy disclosures, contractual obligations, security breaches, and compliance with a wide variety of privacy laws and self-regulatory obligations. Davis+Gilbert, a full-service law firm, is recognized as one of the premier law firms in the United States representing the marketing communications industry, and has done so for over 110 years. The firm is an associate member of the Interactive Advertising Bureau (IAB). Gary has a B.A. from Binghamton University, M.B.A. from Binghamton University and J.D. from Brooklyn Law School. Prior to becoming an attorney, Gary was an information systems analyst in the Investment Banking Division of Merrill Lynch & Co.
