IAB Cross-Platform Video Training 06/20 – New York City

The IAB Cross-Platform Video Training is a comprehensive in-person classroom training that is designed to help media buyers and planners understand how to best leverage cross-platform video capabilities. The curriculum focuses in particular on digital video and advanced TV ecosystems; advertising standards, terminology, technologies and best practices for planning, purchasing, targeting, optimizing; and measuring video ad campaign effectiveness on digital channels.

This training was developed in partnership with a core working group pf agency buyers and planners from BPN Worldwide, Initiative, Mediabrands North America, Carat, ZenithOptimedia Group.

This event will take place at:

IAB Ad Lab, 116 East 27th Street, 8th Floor, New York, NY  10016

Please plan to bring photo identification with you to the event!

What You Will Learn

This class will help you:

Understand the digital video ecosystem and relevant technology
Plan video advertising campaigns to reach a target audience across platforms
Purchase original digital video content beyond traditional network television content
Measure cross-platform campaign success/ROI and apply those learnings

Who Should Attend

The class is for traditional TV planners/buyers who need to learn how to plan and buy digital video; and digital buyers and planners who are new to managing video campaigns, or who need an introduction to Advanced TV.

Cost

Non-Members: $399
IAB Members: $299
IAB Certification Holders: $199

Earn IAB Certification Credits: This training counts as 8.00 credits towards both Certification and Re-Certification

Questions? Email [email protected].