Overview
This full-day course is designed for those who are preparing to sit for the Digital Ad Operations Certification exam, or for ad operations professionals who are seeking to learn more about the ecosystem in a classroom setting. The 1-day prep course will provide detailed review of the major content areas outlined in the Digital Ad Operations Certification Exam Blueprint. Learn about digital ad ops workflow, and how ad campaigns are managed from the point-of-view of media agencies/buyers, publishe... Read More
This full-day course is designed for those who are preparing to sit for the Digital Ad Operations Certification exam, or for ad operations professionals who are seeking to learn more about the ecosystem in a classroom setting. The 1-day prep course will provide detailed review of the major content areas outlined in the Digital Ad Operations Certification Exam Blueprint. Learn about digital ad ops workflow, and how ad campaigns are managed from the point-of-view of media agencies/buyers, publishers and third-party providers. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.
COURSE OVERVIEW
Get prepared to take the Digital Ad Ops Certification exam with help from the authority on the exam – the IAB. This full-day course will provide detailed review of the major content areas outlined in the Exam Blueprint. Designed specifically to mirror the content on the exam, this course will deepen your working knowledge of digital ad operations and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.
This class is only for applicants of the Digital Ad Ops Certification exam OR for those that have at least one year of digital ad operations work experience. If you’re interested to know more about the exam or apply, you can do so at iab.com/adops.
TOPICS COVERED
| Campaign Goals |
Optimization tactics |
Products & Packaging |
| Campaign launch |
Campaign reporting |
Documenting workarounds |
| Checking inventory availability |
Investigating discrepancies |
Feature sunset strategies |
| Conversion tags |
Campaign wrap-up reports |
Perform diagnostics |
| Entering order details |
Campaign analytics |
Client management |
| Creative strategy |
Security checks |
Client communications |
| Performing asset intake |
Fraudulent activity |
Conduct post-mortems |
| Vendor Q&A checks |
Emerging technologies |
Network architecture |
| Media plan reviews |
Feasibility evaluations |
3rd Party inventory |
| Pre-launch testing |
Beta testing |
Packaging & order systems |
| Developing campaign workflow |
Product definition |
Technical integrations |
| Competitive separation |
New business development |
Fiscal justifications |
| Campaign performance |
Success metrics |
Partner certifications |
| Troubleshooting |
Pricing structure |
Publisher certifications |
SYLLABUS
The class content follows the Digital Ad Operations Certification Blueprint.
WHO SHOULD ATTEND
This course is designed for digital ad operations professionals who are preparing to sit for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. This course is not designed to be an entry-level ad ops course; some experience is required. You can learn more and apply for the IAB Digital Ad Operations Certification exam at iab.com/adops.
PRICING
Training price includes the full-day course, participant guide and meals. Space is limited.
Group Registration: If you plan to register 5 or more exam applicants or training attendees, contact [email protected] for bulk discount rates.
*Registrants are required to have at least one year in digital ad operations work experience in order to attend training.
Member: $299
Non-Member: $349
