Whether you’re new to the digital media industry, making the change from a more traditional media role, or looking to refresh your knowledge on the ins and outs of digital media, IAB’s Digital Fundamentals training is designed to provide you with a strong foundational understanding of the digital media ecosystem.
The comprehensive training empowers attendees to:
- Understand the fundamentals of buying, selling, measuring, and optimizing media
- Develop a foundational knowledge of digital media formats and how they work
- Understand the implications of Third-Party Cookie Deprecation, and emerging industry solutions
- Gain a foundational knowledge of new marketing opportunities from gaming, extended reality, blockchain, NFT, and Web3
- Learn the digital media terms you need to navigate the digital ecosystem
This virtual 2-hour session will include instructor facilitation, engagement activities, and a downloadable resource guide for attendees.
Space is limited to support the virtual engagement activities, so register sooner rather than later.
Valid for IAB Certification Continued Education Credits: 2.0 credits towards Re-Certification.
