Overview
The IAB has created a comprehensive overview of the digital advertising ecosystem in this one-day crash course. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. This interactive session covers the basics of digital advertising, with plenty of time for class discussion and exercises to test your knowledge.
This class sells out. We recommend you reserve a spot early.
Can’t make it in person? Online Digital Fundamentals Now... Read More
| The IAB has created a comprehensive overview of the digital advertising ecosystem in this one-day crash course. We will teach you about how the industry is structured, and how digital media is bought, sold, used and measured. This interactive session covers the basics of digital advertising, with plenty of time for class discussion and exercises to test your knowledge.
This class sells out. We recommend you reserve a spot early.
Can’t make it in person? Online Digital Fundamentals Now Available |
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TOPICS COVERED
Consumer Behavior; Native Advertising; Audience Reach; Paid, Owned, Earned Media; Social Media; Campaign Measurement; Consumer Buying Funnel; Search; Media Math; Consumer Decision Journey; Aggregated Media; Responsive Design; Shared Media; Programmatic; Publisher Content; Media Mix; Ad Networks; Ad Exchanges; Traditional & Digital Media; Real Time Bidding; Ad Fraud; Reach and Frequency; Campaign Optimization; Demand Side Platforms; Display; Data Targeting; Sell Side Platform; High Impact; Contextual Targeting; Agency Structure; Rich Media; Ad Serving; RFP’s and Media Buying; Digital Video; Compliance; Trading Desks; Digital Audio; VSuite; Cookies, Pixels, Tags; Instream Video; Ad Serving Protocols; Conversion Attribution
SYLLABUS
- Industry history and consumer behavior
- Advertising marketing models
- The digital ecosystem
- Ad formats and creative
- Ad serving and targeting
- Campaign tracking, media math & optimization
- Fraud and compliance
- Research and measurement
WHO SHOULD ATTEND
This course is designed for anyone looking for an introduction to the digital media industry. No digital media experience or knowledge is required.
Are you planning to register 5 or more attendees from your organization? Contact [email protected] for bulk discount rates.
*This class counts as 8 hours of training towards Option 2 for the Digital Media Sales Certification. Read more info on Eligibility Requirements here.
Cancellation Policy
Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
