Digital Buying and Planning Certification Exam Prep Recorded Webinar

Training - Online

$299 - IAB Members

$399 - Non-Members

Overview

When crafting campaign recommendations today, there are a multitude of channels, ad units, technology platforms, and partnerships available, making planning more complicated than ever. This course is designed to help media and marketing professionals, including those preparing for the IAB Digital Media Buying & Planning Certification exam, plan, execute, and monitor digital media campaigns to better meet client and stakeholder objectives.

Cancellation Policy

Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact. For those unable to make the live webinars, you can access a full recording up to eight weeks after each session.

I understand that Interactive Advertising Bureau, Inc. (“IAB”) wishes to obtain the right to record and use my name, picture, photograph, likeness, voice, performance, and/or other personal identification provided by me to IAB (collectively, the “Material”) on videotape, film, or any other audio and/or visual medium for use in connection with the that event that I selected to register for a plan to attend and/or participate in. By completing the registration information on this site, I confirm that I hereby grant IAB the unrestricted right to record and use the Material, in whole or in part, in any manner and any media, including advertising, promotions, and any other commercial use. I acknowledge that I shall not be entitled to any compensation by IAB hereunder.

Past Learners

Discussion Topics

Defining objectives and building media plans
Collaborating with creative agencies and other stakeholders
Developing strategic campaign recommendations
Tracking and reporting on campaign success

Who Should Register

Brand marketers seeking more in-depth industry knowledge to inform their marketing plans
Media representatives looking to enhance their buying and planning skills
Anyone preparing for the IAB Digital Media Buying & Planning Certification exam
Job seekers looking to build credibility with prospective industry employers

Digital Buying and Planning Certification Exam Prep Recorded Webinar

Overview

Past Learners

Defining objectives and building media plans

Collaborating with creative agencies and other stakeholders

Developing strategic campaign recommendations

Tracking and reporting on campaign success

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