Overview
Media sales changes quickly. Clients expect you to understand their needs and employers require that you stay on your top game to succeed. This course is designed to help media sellers, including those preparing for the IAB Digital Media Sales Certification exam, learn industry best practices and demonstrate their understanding of the media ecosystem to current and prospective employers. With one year access to this 5-module online course, you’ll emerge with an elevated knowledge of digital media sales and the digital advertising landscape.
What You’ll Learn
- How the digital advertising ecosystem works
- Programmatic fundamentals
- Digital ad formats, creative and platforms
- Ad serving terms and technology
- Tools used for booking, trafficking and implementing campaigns
- Digital media standards, regulation and compliance
- Best practices in selling digital media
- How to manage and analyze digital ad campaigns
- Ways to upsell and present new business opportunities
Note: Exam registration fees are separate from the online course registration.  Please note that online courses cannot be refunded or transferred.
Past Learners
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0010a00001bxtFmAAI 0010a00001MazQRAAZ 001j000000a9fG9AAI 41:10 Media Abandoned Adludio Andrew Nelson ASSOCIATED PRESS Avenues to Action beIN Sports Bonneville International Boston magazine Bowman Media Brides Magazine C Publishing, LLC Capital Journal Carrefour CBS CBS 8 Television - KFMB Center for Association Leadership Cornerstone Media Group
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KDKA-TV KDVR - FOX 31 Denver : A Nexstar Broadcasting Company KTVZ La Vita E Bella LaBue Advertising, LLC Likewise Ludwig Communications Magnetic Mancuso Media, LLC Mclaughlin Media Mix Mitre Media Financial Publishing Multiview NA NAPCO Media National Library Board NESN newlocaldirect.com Nguoi Viet News, Inc. Not Currently Employed Offerup
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OfferUp Inc Orange County Advertising Agency Inc Orange County Business Journal PathologyOutlines.com Phoebe Rogers pin business network Porter & Pearl LLC Public Media Co. Questex Media Radiant Digital Radio One Red Ventures Reddit ROKT Scopely Search Engine Journal SilverBack Advertising Simpler Media Group, Inc. Socialplato Spanish Broadcasting System Sports 360
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Digital media standards, formats, and regulations
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Best practices in selling digital media
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How to manage, analyze, and report on digital ad campaigns
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Ways to upsell and present new business opportunities to clients
- Media sellers seeking more in-depth industry knowledge to inform conversations with clients
- Account representatives looking to enhance their industry knowledge and media selling skills
- Anyone preparing for the IAB Digital Media Sales Certification exam
- Job seekers looking to build credibility with prospective industry employers
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(212) 609-3728