The landscape of digital out-of-home and in-store advertising have converged with retail media, bringing to life a digitally enabled network of screens, audio zones, interactive kiosks, mobile activations, and interactive experiences and “retailtainment” that supercharge the shopper experience.
Enabled by retailer data, in-store now supports the delivery of targeted content and messaging for a more seamless and improved consumer experience with consumers at point of purchase.
This interactive workshop will incorporate direct training content from the IAB and expert led discussions on critical areas of DOOH and In-Store Retail Media:
Register to join us in person and get a 50% discount to our Introduction to Retail Media course. You’ll receive the code at the registration desk upon arrival.
In-Person registration is reserved for Brand and Agency marketers. Virtual registration is open for all industry professionals.
Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.
Michael Halverson leads part of product innovation at Albertsons Media Collective, the retail media arm of Albertsons Companies. With over a decade of experience in adtech product and operations, he develops internal and external partnerships to create innovative ad products that are changing the retail media landscape.
In the last year, Mike spearheaded partnership pilots with Kargo Commerce, an omni-channel advertising platform specializing in high impact creative, and YouTube to pilot replacing print circular ads with dynamic social media ad campaigns. Additionally, Mike leads growth driving initiatives around push notification and fuel screen advertising.
Prior to joining Albertsons Media Collective in the Fall of 2022, Mike built retail media products at Kargo and Quotient where he created successful partnerships with large retailers like Kroger, Walmart and Dollar General and ad platforms like Meta, Pinterest, Google, Snap and TikTok. His efforts lead to lasting, scalable solutions for brand and circular media.
Mike holds a degree in economics from the University of Utah and was named a “Rising Star in Adtech” by Business Insider.
Ashley has spent over a decade partnering with early stage technology companies to define their products and go-to-market strategies, helping scale businesses from zero to one. At Grocery TV, she oversees the marketing team, playing an instrumental role in positioning their solution as the leading in-store retail media platform, while educating the media industry on how best to leverage this emerging channel. As the first marketing hire at Grocery TV and a member of the leadership team, she’s developed expertise in the DOOH and retail media space, while supporting their network’s rapid growth to over 5,000 stores across 100+ retailers. She completed her MBA with specializations in Marketing and Analytics at Southern Methodist University.