Election Readiness in the AI and Social Era

Sheryl Goldstein is the Executive Vice President, Chief Industry Growth Officer at the IAB (Interactive Advertising Bureau). In her role, she oversees engaging the IAB’s 650+ members across all of the IAB’s vast initiatives, activities and thought leadership programs. Under Sheryl’s watch are the Member Engagement, Centers of Excellence, Research and L&D teams. She also spearheads talent development, diversity, equity and inclusion initiatives and runs the IAB CRO Council.

Sheryl Goldstein is a “net vet” with over 20 years of driving meaningful revenue growth through consultative selling in the dynamic digital landscape (Yahoo, AOL, About.com). She is adept at building successful teams, developing go-to-market strategies and gaining consensus across key stakeholders. Her background includes a wide variety of digital media platforms and technologies and numerous leadership roles.

In addition to her experience as a sales leader, Sheryl brings years of talent development and training to her role and is committed to making the digital media landscape a great industry for diverse talent to thrive and have a long and exciting career.

Sheryl is a current board member for 212NYC, Makers and was a past Board member of She Runs It. She serves on the Rutgers Business School Advisory Board for Marketing and is helping RBS craft a digital marketing graduate program. In addition, she has served on Boards and Committees for the NY Ad Club, Women in Communications, Inc. and the IAB and is a member of Chief. She is an award-winning sales leader (Yahoo Accelerator Award, AOL Best Media Partner presented by Verizon, AOL Presidents Club, AWNY Crystal Award Winner).

Sheryl is a graduate of Syracuse University Newhouse School and lives in New Jersey with her partner Cindy and dogs Pancho and Camden. On the weekends, you can catch her on the pickleball court or riding around the Jersey Shore on her new electric bike. Her daughter Sarah-Jaana lives in the Boston area with her husband Michael.

Kevin Kerr is a Global Product Marketing Manager on Meta’s Business Product Marketing team. He has been at Meta for over 9 years where he’s supported various parts of the business including Privacy-Enhancing Technologies, Signals Integrity, Identity & Matching, and Meta Verified. Kevin is currently focused on Cross-Meta Integrity including Meta’s Political and Social Issue ads products. In his role, Kevin is responsible for gathering market insights to inform product development and driving go-to-market strategies of Meta’s integrity-focused products.

Kevin lives on Long Island with his wife, Erin and their two children, Owen (4) and Sylvie (3). In his spare time, he enjoys watching NY sports, golfing, and kickboxing.

Marissa Lenz is a Global Product Marketing Manager for Brand Safety and Suitability on Meta’s Business Product Marketing team. She has worked at Meta for 10 years and has supported different parts of the business such as Partnerships with Meta Business Partners, Live Shopping, and Shops ads. In her current role focusing on brand safety and suitability, she is responsible for bringing Meta’s industry-leading controls to market and interfacing with top clients directly to help address their suitability concerns and needs. The feedback that she gathers from her partnerships with advertisers informs future innovations within the brand safety and suitability product suite. 

Marissa lives in Glen Rock, New Jersey with her husband Oliver and two children, Amelia (6) and Henry (2). She enjoys spending time outdoors with her family and friends, trying out new restaurants, and a good board game.

Samantha is the Vice President of Client Council and Industry Trade Relations at Meta, a team she’s led for over a decade with a mission to drive progress on the most important issues and opportunities facing the advertising industry. Meta’s Client Councils are made up of top marketing and agency executives around the world, and are an indispensable part of Meta’s commitment to listening to customers and building deep relationships grounded in trust. The feedback gleaned during Council engagements has helped influence some of the company’s most important go-to-market strategies. As a company helping to define the next phase of human connection, Samantha and her team know it’s imperative to empower our partners to build for the future.

They are also responsible for developing partnerships with industry trade associations around the world, engaging in high impact initiatives, events and coalitions to help tackle the most complex challenges in our digital ecosystem, including brand safety, data privacy, cross media measurement, DE&I and sustainability in advertising. Samantha is a passionate advocate for AI-powered brand safety and suitability solutions to equip advertisers with the most cutting-edge control and transparency options within their brand environments. She has represented Meta in the Global Alliance for Responsible Media (GARM) since it was first established in 2019. 

Samantha lives in Newtown Square, PA with her husband David and two children, Hadley (14) and Hunter (17). In her spare time, she enjoys Bikram Yoga and skiing. She grew up as a competitive figure skater and competed in the US National Championships.