The Open Measurement SDK (OM SDK) is expanding its CTV footprint. With its success in Mobile App and Web Video, the IAB Tech Lab continues to work towards cross-platform measurement with OM SDK for CTV. The CTV expansion will bring the same consistent impression and viewability measurement signals to CTV environments, furthering our reach from Android TV and tvOS to include Samsung & LG.
Learn more about new CTV events signals, including:
Identifying CTV Traffic: Know the environment in which a native app is running.
Last Activity: Signal that an event occurred indicating someone is “still watching”.
Display Connection Status: Understand when the TV display is off, but applications may still be running.
Video Pod Measurement: Enable measurement of video ad pods with gapless playback for “javascript” session types.
Jill Wittkopp is the Vice President, Product at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.
