FREE WEBINAR FOR ALL ATTENDEES
A free virtual briefing by Loeb & Loeb attorneys Robyn Mohr and Jessica Lee, as well as IAB’s Executive Vice President of Public Policy Lartease Tiffith, on what to expect from the Federal Trade Commission and how to prepare.
On May 5, 2022 the U.S. Senate confirmed Democratic Commissioner Alvaro Bedoya and on August 8, 2022 Republican Commissioner Noah Phillips announced his resignation. Additionally, the FTC has announced a full agenda of regulatory issues they plan to weigh in on. This panel of experts will explore the FTC’s priorities under new leadership and what enforcement activities you should expect around privacy, competition, and other consumer protection areas.
Topics of discussion will include:
An ANPRM is the first step in the FTC’s rulemaking process that could result in federal regulation that addresses privacy, data security, and algorithmic discrimination. The public had the opportunity to submit comments to the ANPRM and the FTC hosted a virtual public forum on September 8, 2022. After the FTC reviews the comments, it may decide to propose and publish rules which will also include a public comment period and a hearing.
On October 19, 2022, the FTC will host a virtual event to examine the techniques being used to advertise to children online and what measures should be implemented to protect children from manipulative advertising.
The Endorsement Guides provide guidance to businesses to ensure advertising using endorsements or testimonials is truthful. The FTC is considering tightening these guidelines against fake positive reviews or the manipulation of reviews by the suppression of bad ones.
The FTC first published this guidance to businesses on digital advertising 2013 and is now seeking public input on its modernization, specifically around dark patterns and other deceptive tactics.
Jessica Lee chairs Loeb & Loeb’s Privacy, Security & Data Innovations practice. Jessica helps companies in the U.S. and around the world launch, market and monetize their digital products and content. She provides strategic privacy counselling to clients who are leveraging data in connection with programmatic and addressable advertising, voice technology, location-based tracking, smart devices and wearables, as well as emerging technologies, such as artificial intelligence and facial recognition. Jessica has assisted dozens of organizations design their privacy programs and operationalize U.S. and international privacy and data security requirements, including the General Data Protection Regulation (“GDPR”), and, more recently, the California Consumer Privacy Act (“CCPA”) and upcoming state privacy laws. Jessica is the Chair of the Cyber Security & Surveillance Committee of the International Bar Association and sits on the IAPP’s Publications Advisory Board. Jessica is a supporter of the arts and serves as the Vice-Chair of the Board of Weeksville Heritage Center and sits on the Board of Directors for the Laundromat Project and Musicians on Call.
Robyn Mohr counsels clients on a wide variety of matters related to new media, technology, mobile and digital marketing, advertising, and privacy. She also advises on compliance with various state and federal laws and regulations, representing clients in a variety of industries, including consumer products, telecommunications, internet and entertainment.
Lartease Tiffith is the Executive Vice President for Public Policy at the Interactive Advertising Bureau (IAB). He leads IAB’s public policy team, which is responsible for advocating on behalf of IAB’s more than 700 member companies on complex issues, including consumer privacy, data security, global trade, international data transfer rules, and more. Lartease also leads IAB’s Public Policy Council, the marketing and media industry’s largest legislative and regulatory advisory group, with senior executives from more than 200 companies contributing to solutions to advance consumer benefits and economic growth. He also plays an important role in supporting IAB Tech Labs efforts to align the industry’s technical development and best practices.
Lartease joined IAB from Amazon, where he led the company’s public policy work around advertising, privacy, security, data governance, cross-border data flows, and consumer protection issues. In his role, he provided counsel to internal legal and business partners on global public policy matters to help guide the development of products, services, and internal policies. During his tenure at Amazon, INSIDER named him as one of the key players in politics and the tech world.
Prior to joining Amazon, Lartease served as Senior Counsel to then-U.S. Senator Kamala Harris, and Counsel to U.S. Senator Dianne Feinstein. Before working in the Senate, he practiced law at two international law firms (Kirkland & Ellis LLP and O’Melveny & Myers LLP) and the U.S. Department of Justice. Lartease began his legal career as a Law Clerk to the Honorable Roger L. Gregory, Circuit Judge, on the U.S. Court of Appeals for the Fourth Circuit.
Lartease earned his B.A., J.D., and M.B.A. from Northwestern University.