Rescheduled! This training originally on September 14 will now be held on Tuesday, October 24 from 1-4 pm ET.
Two-thirds of Americans are now regular video game players (ESA, 2022) proving that gaming has entered the mainstream. This large, highly engaged, and receptive audience represents a significant opportunity for savvy marketers.
To help marketers capitalize on this channel, IAB has developed its newest course – Gaming 360. This timely training will equip you with the knowledge and skills to successfully integrate gaming into your marketing strategy.
Join us for the inaugural presentation of IAB’s Gaming 360 course, after which you’ll be able to:
Overcome common misperceptions held about gaming advertising
Understand the breadth of the gaming ecosystem and available advertising opportunities
Understand gaming audiences, and their motivations and drivers
Understand how to apply media planning, buying, measurement, and creative principles & tactics in gaming advertising
This session will also feature a panel of industry experts discussing the current challenges and opportunities in gaming advertising.
Attendees may register to join this training virtually or in-person. Afternoon snacks and refreshments will be provided for in-person attendees. Registrants will also receive complimentary access to the eLearning version of Gaming 360 upon its launch.
Creative and innovative, Carolina Alonso uses her cross-contextual experiences (from in-house, for-profit and industry-pacing to nonprofit, regulatory, policy-making and academic) to address issues from all sides and tailor the appropriate practical and forward-looking outcome for domestic and international clients.
Carolina Alonso’s practice is focused on privacy, data protection and advertising. She has a range of experience, from international privacy and advertising compliance to data security issue spotting to business deals, including acquisition due diligence and contract drafting and negotiation. She is also skilled in a variety of coding languages, including Python and HTML.
Carolina encourages companies to self-regulate and guides them in using best practices to facilitate future privacy trends. Carolina is the founder and leader of the video game law working group at the firm, which connects clients to the firm’s team of attorneys with video game experience, including those who are gamers themselves. She is also a
member of the Video Game Bar Association. In addition to counseling business leaders in the video game and mobile app game industries, Carolina’s passion for gaming translates to an in-depth understanding of the challenges associated with XR technologies and multiverse platforms.
Carolina has experience with children’s and student data, including COPPA compliance and FERPA application, as well as biometric and genetic data, including BIPA and CUBI analysis. She also advises clients on certain advertising issues, including children’s advertising and CARU enforcement. Additionally, she has general experience in intellectual property issues, having advised companies and individuals on copyright infringement and fair use.
Before joining BakerHostetler, Carolina worked in law and policy at a number of technology-centric organizations, including the Future of Privacy Forum, Public Knowledge, Yahoo and Facebook. She also has basic reading and writing skills in Japanese.
Derek J. Smith comes to IAB with over twenty years of experience in the educational and nonprofit industries. As an Experiential Educator, Derek has utilized the classroom and nonprofit spaces to encourage innovation through the creation of technology-forward programs, leadership development workshops, writing and teaching curricula, organizational operations, and serving others! Most recently, Derek was an Adjunct Professor at the University of New Haven, where he taught Esports Basics, an introductory course to the world of esports. Previous positions also include an Educator for Teach For America; a Guidance Counselor for Texas public schools, and Executive Director for A House on Beekman.
Derek has a Bachelor’s in Communication, a Master’s in Educational Counseling, and will attain a Master’s in Esports Business and Management from the University of New Haven next summer. Derek enjoys spending time with his three children, designing bowties, and simracing (virtual car racing) on the weekends.
Jonathan Stringfield is VP Global Business Research & Marketing at Activision Blizzard and the author of Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies. At Activision Blizzard he oversees a global team responsible for crafting legendary marketing experiences, conducting rigorous science to substantiate the unique power of gaming to advertisers, and supplying partner teams with evidence-based insights that drive innovation.
Previously, Jonathan was Director, Marketing Insights and Analytics at Twitter where he was responsible for all measurement and ad effectiveness research for the US advertising business. Prior to that, Jonathan was an early member of Facebook’s measurement solutions research team and led demographic research for Nielsen’s TV and media research services. Jonathan holds a PhD in Sociology, where his NSF-funded research focused on identity and audience conceptions among users of social media technologies.
Cary Tilds is the Chief Strategy and Advocacy Officer for Frameplay and is responsible for leading strategic planning and industry advocacy. Prior to Frameplay, Cary was the SVP, Corporate Strategy for FordDirect focused on digital strategy and operations. Cary also held leadership roles as GroupM’s Chief Innovation Officer and led Digital Media Operations for Mindshare.
