IAB State of Data Webinar: Harnessing AI to Shape the Future of Data, Privacy and Measurement

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Marta is a true business innovator in the Marketing and Technology industry with experience across several leading global technology firms as well as the startup world. In her current role as Managing Director of Data, Measurement and Analytics at Google her focus is to accelerate the shift to AI by helping build the best-in-class marketing partner ecosystem. Driving change and creating groundbreaking marketing solutions as we continually evolve, transform and reshape the future of our industry.

Before joining Google, she was the Chief Revenue Officer of SideWalk Lab’s Intersection, the smart cities technology and media company funded by Alphabet. She also had a successful tenure at AOL/Verizon where she held several positions including SVP of Advertising and Head of Global Video Sales. Earlier in her career she gained deep knowledge of the industry through senior business operations, partnership and consulting roles at MediaMath, Havas Digital Global and more.

Marta is recognized in the industry as a people-first leader who builds high-performing teams and inclusive culture, where people are inspired to think big and focus on what matters most, both personally and professionally. At Google, Marta served as the chair of the Americas Ads Diversity, Equity and Inclusion Council, Executive Sponsor of the Digital Marketing Apprenticeship Program and Google’s LatinX community.

Marta holds a BBA in Business Administration from ESADE in Barcelona. Her passion for technology brought her to the USA from Spain, to pursue an MBA from the Stern School of Business at New York University, specializing in Entertainment, Media and Technology.

Marta lives in New York with her husband and two children. In addition to her love of world travel, Marta likes to ski, bike, do yoga and cheer for her lifelong favorite team, FC Barcelona.

Alec Stokes is an Ads Privacy Specialist on the America’s Go-to-Market team at Google. For the past three years, he has been at the forefront of Google’s efforts to educate and prepare clients for a cookie-less future. In his role, he works closely with clients to help them understand the latest tech and regulatory changes in the Ads Privacy landscape. He is also a passionate advocate for privacy-preserving advertising, and regularly speaks at industry events evangelizing Google’s approach to privacy.

Before joining Google, Alec had over a decade of experience in Ad Operations at large tech companies, including SoFi, Reddit, and Twitter. Alec is a San Francisco native and currently resides in the Bay Area with his wife. In his downtime, he enjoys hiking in the beautiful California weather and is currently learning to play golf (albeit with some difficulty).

Currently Christine leads Privacy, Data, Measurement & Analytics for Google’s Consumer, Government and Entertainment Large Customer Segment. In this capacity she works with customers and key verticals to better understand consumer trends & insights, design accurate and scalable measurement practices and deliver ad effectiveness insights on media best practices.

Christine graduated from the University of Southern California in 2003 and has spent the last 20 years in a variety of digital marketing, advertising measurement and analytics roles at companies like Estee Lauder, Yahoo!, Instagram & Meta. Prior to Google Christine spent 4 years building out Meta’s Global Marketing Science client & agency teams. Initially she focused on bringing Instagram ads to market and then more broadly working with customers and agencies to both understand and increase the value of their FB investment through advanced measurement & auction buying methods. She joined Google & GCS in 2018 where she focused on scaling customer success through the Independent Agency segments. Christine previously led the $4B+ US West Agency business and the US GCS SA360 team. In all roles Christine has had a deep focus on leveraging data to drive business decisions, but most importantly on building and leading diverse and inclusive teams.

Her hope for our industry is that we develop a common and accurate currency for understanding the value of all media investments, helping marketers focus on real business growth.

Christine currently resides in Redwood City, CA with her two kids Sofie & Cade (8 & 6), and dog Cooper.