Jonathan Bellack is Director, Product Management for publisher ad platforms at Google.  He and his team help the world’s most successful publishers grow their revenues through DoubleClick for Publishers and the DoubleClick Ad Exchange.  He also serves as Co-Chair of the Ad Technology Council of the IAB (Interactive Advertising Bureau).  Jonathan has nearly 20 years of experience working for and with digital publishers including SmartMoney.com, Consumer Reports Magazine, and departments of the British Government on content management and advertising systems.  Previously at Google, Jonathan worked with almost three million small and mid-size publishers as a leader of Google AdSense.  Jonathan has a BA from Yale University and an MBA from the NYU Stern School of Business, and was editor-in-chief of his middle school newspaper.

Rawle Curtis is R/GA’s Technical Director of Digital Advertising.  He co-founded R/GA’s
dedicated digital advertising practice in 2008, and has over 10 years of experience directing
digital advertising, tool-building, and crafting technology-first marketing tactics for all of the
agency’s client roster.  He is now managing R/GA’s changeover strategy for the industry wide
transition from Adobe Flash to HTML5.

Andy oversees PubMatic’s system architecture, development, scalability, and engineering.

He is an Executive Committee member of the inaugural Board of Directors of the IAB Tech Lab, a nonprofit research and development consortium tasked with producing scalable technology standards and solutions for the global digital media and marketing industry.

Prior to co-founding PubMatic and becoming CTO, he was a Senior Engineer at PANTA Systems, a high performance computing startup. Anand was also a Senior Software Engineer at VERITAS India, where he worked on various storage and backup products. He has filed for three patents in systems software, storage software and application software.

Anand holds Bachelor’s and Master’s Degrees from the University of Pune in Computer Science. He lives in Silicon Valley.

James Deaker is Vice President of Revenue Management and Policy at Yahoo. In this capacity he has global responsible for advertising and data policy, pricing and yield management.

James is the co-chair of the IAB Ad Ops Advisory Board. In 2013 James was the chair of the IAB Data Council.

Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.

James holds Ph.D and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

In July of 2011, Fortuna was chosen to direct the vision for Ziff Davis technology and oversee its practical application in all product development efforts.

Fortuna has over 18 years of experience with technical leadership, and has substantial knowledge of software engineering methodology, data services, analytics, product support and quality assurance. He has direct experience with complex data-management systems as well as content engines for entertainment and social media.

Prior to coming to Ziff Davis, Fortuna served as Senior Vice President of Engineering for VINDICO Group, the first ad-serving and tracking platform dedicated exclusively to video. VINDICO sold to Specific Media in 2010. Prior to that, Fortuna served as VP of Engineering at Quigo (bought by AOL in 2007). Fortuna got his start in internet technology in 1994 as one of the 13 founders of Pseudo.com, the internet’s first full-scale video network.

Fortuna holds patents for algorithmic methods of content production, data mining and contextual summarization, a Bachelor’s degree from Georgetown University and a Master’s Degree in Computer Science from Columbia University.

Jeremy Helfand is vice president of video monetization at Adobe. An accomplished digital media industry veteran, Helfand has spent more than a decade guiding publishers in maximizing content revenue through technology innovation across platforms. He was formerly CEO of Auditude, the leading online video advertising platform for managing and monetizing premium video across devices, which was acquired by Adobe in November, 2011.

Prior to Auditude, Helfand was the president of United Online’s Media Group, helping monetize and establish partnerships across several of its properties including MyPoints, NetZero, Juno, Classmates and FTD. Helfand also served as senior vice president and general manager of Advertising.com, a division of America Online, Inc., contributing to more than a six-fold in revenue and doubling the size of the company’s sales force. While serving on the executive committee, he aided the strategic vision that eventually led to the company’s $497-million acquisition by AOL/Time Warner.

George is the Executive Director and Chief Executive Officer of the Media Rating Council (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services. His background includes almost 30 years of experience in media research auditing, oversight, and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls, and information systems in internet, multimedia, print, radio, and television measurement services.

David has over 40 years of experience finding new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting and big data. David serves as Chief Executive Officer of BritePool, an emerging company focused on “identity” management in an era of regulation and data resolution. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. David is an ex officio member of the Interactive Advertising Bureau’s (IAB) Board of Directors and Executive Committee. He served as IAB’s Chairman from 2009 to 2011 and has been an active member since 2002. David is Vice-Chairman of the Advertising Educational Foundation, serves on the board of Throtle and is an Advisor to Lucidity and Aqilliz, both a blockchain startups in the digital advertising industry.

He is married with two children, Chris and Alexis, and has two grandchildren. He is a triathlete and has completed over 50 races including an Ironman, run 20 marathons and swam the English Channel in a relay with 3 other swimmers. He is hiding in Florida until the coronavirus goes away.

As Reuters Global Head of Ad Operations, Business Development and Programmatic, Prassas focuses on driving new revenue across 17 global site editions in nine different local languages. Prassas has been with Reuters for over 12 years and served in many different capacities. She started her career in Advertising Operations at Reuters and helped build a global ops team focused on implementing out-of-the-box custom executions. Prassas then became the Director of Global Platform Solutions where she spent three years simplifying all consumer media workflow. From pipeline management to order management to campaign management all the way to billing and reconciliation, she integrated all critical systems at Reuters. Prassas then shifted gears and became the Director of Global Audience Development. She helped package a number of different data points into a unique audience offering for the Reuters sales team to take to market.

Prassas is a graduate of Boston University with a BS in Journalism. Immediately after graduating, Prassas Directed and Produced a full-length documentary entitled In Sickness and In Health. Her award-wining film traveled all around the world.

Tom Shields is SVP, Publisher Strategy, AppNexus & Co-Founder, Yieldex. He is well recognized as an online advertising pioneer for his role in launching the world’s first ad servers. As a co-founder and Chief Technology Officer of NetGravity, Tom developed mission-critical real-time ad server software that was deployed at over 300 customer network operations centers, leading to a successful IPO in 1998. Tom was also co-founder and first CEO of Yieldex, pioneering advanced forecasting and analytics for top publishers like Comcast, Viacom, ESPN, and Pandora. Tom received a Service Award from the Internet Advertising Bureau for leading the group that created the first ad impression counting standards, and currently serves on the IAB Tech Lab Executive Committee. Before starting Yieldex, Tom was Managing Director at Woodside Fund. He also worked at Oracle and at technology startups in AI and finance. Tom graduated with honors with a BA in Computer Science from Harvard College.

Mike Smith is Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media as well as Senior Vice President Advertising Platforms of Hearst’s Core Audience. Smith joined Hearst in July 2013 and is responsible for all digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Audience Exchange as well as advertising operations, and digital ad product development.

Prior to Hearst, Smith held a number of positions with Forbes, most recently as the President of Forbes.com and Chief Digital Officer of Forbes Media, where he oversaw the company’s technology departments, including IT systems, multi-platform development and digital strategy. He was also responsible for audience sales via auctions including trading desks, advertising operations, data and analytics, and yield management.

Before joining Forbes.com as Chief Technology Officer, Smith was Vice President and Chief Information Officer at TheStreet.com, where he directed technology efforts, including application development, network engineering, website operations, global technology initiatives and business support systems and prior to that, was Director of Information Technology at HBO.

Smith holds a network-technology related patent and is the author of the new book, TARGETED: How Technology Is Revolutionizing Advertising And The Way Companies Reach Consumers (AMACOM / 2014).

Smith graduated from the New Jersey Institute of Technology with a B.S. in Electrical Engineering and has been a member of the Board of Visitors of NJIT’s Albert Dorman Honors College for 14 years, as well as the chairman of the Board of Trustees of the Education Law Center, a member of the School Consultative Board of Union Catholic High School and a member of The Union League Club.

Smith graduated from the New Jersey Institute of Technology with a B.S. in Electrical Engineering and has been a member of the Board of Visitors of NJIT’s Albert Dorman Honors College for 14 years, as well as the chairman of the Board of Trustees of the Education Law Center, a member of the School Consultative Board of Union Catholic High School and a member of The Union League Club.

Mitch Weinstein is the SVP of Ad Operations at IPG Mediabrands, where he oversees the US team of Ad Operations professionals at UM, Initiative, BPN, Cadreon and Reprise.  He and his team focus on the latest in ad serving, targeting, and measurement technologies, ensuring that clients are making the most of their media budgets, reaching their target audiences, and achieving their business objectives in the most efficient manner possible.

Prior to joining IPG Mediabrands in 2008, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations.  Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.  

As Senior Vice President of Global Digital Ad Operations, Jarred is responsible for maximizing the monetization of video advertising inventory across Paramounts digital executions and ensuring the best possible user experience. Jarred works close with sales and distribution leadership to drive forward sales strategy and optimize inventory, pricing and campaign execution. Since 2006 Jarred has focused on video ad strategy and execution across CBS Interactive, ViacomCBS, and Paramount.

Julian Zilberbrand is the Executive Vice President of Advanced Media & Data Solutions for Paramount. Zilberbrand oversees key areas within the Paramount Technology and Sales divisions including all addressable business partnerships, technologies, and measurement as well as audience onboarding and segmentation, and identity management. Zilberbrand is also responsible for InView, Paramount’s holistic investment, reporting, and insights platform that provides instant access and a clear picture of clients’ investment portfolio in one environment.

Previously, Julian was Executive Vice President of Advanced Media for ViacomCBS Vantage, where he was responsible for growing agency and advertiser revenue through the enablement of Viacom’s data-driven advanced TV advertising solutions. Zilberbrand also served as Executive Vice President of Audience Science at ViacomCBS, overseeing audience digital media executions, audience onboarding and segmentation, and advanced analytics.

Prior to joining ViacomCBS, Zilberbrand was Executive Vice President of Activation Standards, Insights and Technology at ZenithOptimedia. In this role, he managed the activations standards, digital operations, analytics, technology and strategic partnerships groups. Before joining Zenith, he was Senior Vice President, global digital director, strategic partnerships and technology solutions at Starcom Mediavest Group. Prior to joining the agency world in 2004, Zilberbrand held product specialist and client service roles at Eyeblaster and developed the company’s Eyeblaster University training program. Earlier in his career, he worked at DoubleClick as a project manager and technical analyst.

In addition to his work responsibilities, he has held advisor roles for the IAB, 4A’s and the iMedia conferences. Zilberbrand is known as a vocal and respected leader in the industry covering a wide array of topics from advanced TV solutions to viewability with the 3MS Blue Ribbon committee and general media trends. From 2013-2014, Zilberbrand chaired the Digital Committee for the Media Ratings Council and was recognized by the organization for his leadership and service. He has received several industry recognitions over the years including the AdMonster Digital Media Leadership Award, the Data, Analytics and Operations Innovator of the year award at the Marketers Choice Awards as well as recognition in AdAge’s 40 under 40 list.

Julian is a frequent speaker at industry conferences including Beet.TV, Mediaweek, NYC TV Week, IAB events and more. When not driving the media landscape forward, Julian can be found routing for The Mets and NY Giants. He resides in New Jersey with his wife and son.