Overview
** Despite Winter Storm Jonas, IAB Annual Leadership Meeting is still happening. The agenda remains unchanged. Great interactive discussions await. We look forward to seeing you, and don’t forget to follow the conversation at #IABALM.** Follow #IABALM on Twitter #iabalm Tweets // The Next $50 Billion: Winners & Losers in Digital Media’s New Growth Waves Digital is now a $50 billion dollar industry. Along with our enormous expansion are immense shifts in the media and market... Read More
Agenda
Agenda
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SPONSORED BY5:15 pm - 5:45 pmChairman’s Welcome & Service Excellence AwardsThe incoming IAB Chairman shares insights about where the industry is headed in 2016 and then recognizes IAB members who... Read MoreThe incoming IAB Chairman shares insights about where the industry is headed in 2016 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.
SPONSORED BY6:45 pm - 7:00 pmThe Next $50 Billion Starts with 2016: The Year of Sales ExcellenceThe past two decades, and the first $50 billion, in digital revenue was built around the scrappy, frenetic, take-no-pris... Read MoreThe past two decades, and the first $50 billion, in digital revenue was built around the scrappy, frenetic, take-no-prisoners, pursuit of success: One more successful campaign; one more good deal; one more quarter of growth. But this has brought along the unintended consequences of viewability challenges, fraud, and ad blocking. What’s more, this myopic pursuit of success has created burnout and disengagement among sales professionals. 2016 must mark a significant shift in our thinking: a shift toward building cultures of excellence that will nourish and motivate our sellers and sustain our momentum and growth toward the next $50 billion.
SPONSORED BY7:00 pm - 7:15 pmSales Excellence AwardsEach year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable succes... Read MoreEach year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do.
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SPONSORED BY9:30 am - 10:00 amThe Next $50 Billion Will Come From…Better New (Old) Ways of Brand StorytellingDespite the complexity of digital and social media today—or rather, because of it—it has never been more pressing th... Read MoreDespite the complexity of digital and social media today—or rather, because of it—it has never been more pressing than it is today for brands to cut through with compelling stories. Hear Taco Bell explain why marketers should focus less on the ingredients and place more of an emphasis on the recipe.
SPONSORED BY10:00 am - 10:30 amThe Next $50 Billion Will Come From…FansToday’s fan is the sought-after expert, even unseating mainstream media as the authentic voice of knowledge. Wikia has... Read MoreToday’s fan is the sought-after expert, even unseating mainstream media as the authentic voice of knowledge. Wikia has seen these fans become an integral part of the fabric of our society, driving conversation, purchase behaviors, and engagement around the biggest moments in entertainment. Jimmy Wales introduces ways to connect with these fans when they are the most deeply engaged, proving that the brands that work in partnership with fans will help to drive the next $50 billion.
SPONSORED BY11:15 am - 12:00 pmSlate’s Political Gabfest with Guest David AxelrodAfter 60 years of ascending influence, television political advertising is on the ropes, as presidential campaigns using... Read MoreAfter 60 years of ascending influence, television political advertising is on the ropes, as presidential campaigns using earned media and social media increasingly decide who will run the United States. Join Slate’s Political Gabfest–with special guest, former senior presidential advisor David Axelrod—as they debate the role of technology in reshaping American politics, and why the next president will determine the future of the internet economy.
SPONSORED BY12:00 pm - 12:30 pmThe Next $50 Billion Will Come From… A Better Mobile ExperienceWith mobile devices never more than an arm’s length away, consumer behavior has shifted more dramatically than perhaps... Read MoreWith mobile devices never more than an arm’s length away, consumer behavior has shifted more dramatically than perhaps at any point in history. Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at Google, shares his perspective on the implications of this sea change and highlights the importance of the mobile user experience.
SPONSORED BY12:30 pm - 1:30 pmPrivacy Power Lunch: A Discussion on Europe’s Rewritten Rules for Digital AdvertisingClosed session. Contact [email protected] for details.
Read MoreClosed session. Contact [email protected] for details.
SPONSORED BY1:30 pm - 2:00 pmThe Next $50 Billion Will Come From... Placing the Right Bets on What the Consumer Wants in Entertainment MediaContinuing to draw on 15 years of data and insights from a 45-country project, Jeffrey Cole, Director of the USC Annenbe... Read MoreContinuing to draw on 15 years of data and insights from a 45-country project, Jeffrey Cole, Director of the USC Annenberg Center for the Digital Future, examines entertainment media as it enters a transition at the speed of sound. Uncover what has changed in the past 12 months, from where the new opportunities and challenges will arise, and who is best equipped to take advantage of the $50 billion opportunity.
SPONSORED BY2:00 pm - 2:20 pmThe Next $50 Billion Will Come From…TechnologyIn its relatively brief lifespan, digital advertising has evolved from a dream to a $50 billion industry that increasing... Read MoreIn its relatively brief lifespan, digital advertising has evolved from a dream to a $50 billion industry that increasingly drives the worlds of global marketing and publishing. But will the technology on which this new world was built — the platforms that enable advertisers and content producers to engage with each other and with end consumers — be able to sustain the industry through the next $50 billion? Join AppNexus for a discussion of the technology and vision that will get us to the next future.
SPONSORED BY2:20 pm - 2:45 pmThe Next $50 Billion Will Come From…New Agency ModelsAs technology continues to disrupt the marketing environment, new kinds of agencies are emerging and disrupting legacy m... Read MoreAs technology continues to disrupt the marketing environment, new kinds of agencies are emerging and disrupting legacy model. Sophie Kelly explores the new services, collaborations, and models that will emerge in 2016.
SPONSORED BY2:45 pm - 3:15 pmThe Next $50 Billion Will Come From…Agile ReinventionTraditional media companies need to adapt to the digital world to survive. Any publisher undergoing such a transformatio... Read MoreTraditional media companies need to adapt to the digital world to survive. Any publisher undergoing such a transformation must balance maintaining the brand’s integrity with diversifying its revenue streams through new methods of content distribution. Uncover how Hearst was successfully reinvented, and discover what it takes for media companies to thrive in the new market.
SPONSORED BY4:00 pm - 5:30 pmIAB Annual Town Halls: Setting the 2016 AgendaWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity. Join your peers in one of four h... Read MoreWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of four halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
Building Trust: Combating Digital Ad Fraud, Piracy, and Everything in Between
How is the digital media ecosystem collaborating to increase transparency?Moderators
Joe Barone, Managing Partner, GroupM Connect
Neal Lulofs, Executive Vice President, Marketing and Strategy, Alliance for Audited Media
Brendan Riordan-Butterworth, Director, Technical Standards, IAB Tech Lab
Mike Zaneis, President and CEO, TAGProvocateurs
Ted Boyd, CEO, Sandbox Advertising
James Deaker, Vice President of Revenue Management and Policy, Yahoo
Steve Guenther, Vice President, Digital Auditing Services, Alliance for Audited Media
George Ivie, CEO & Executive Director, Media Rating Council
Lou Paskalis, Senior Vice President, Enterprise Media Executive, Bank of AmericaSponsored by
The Next Phase of Programmatic: What’s Now and Next
What is the outlook for programmatic in the year ahead?
Moderators
Benjamin Dick, Director, Industry Initiatives, IAB
Melissa Gallo, Director of Product – Programmatic Automation and Data, IAB Tech Lab
Jeff Green, Chief Executive Officer, Co-Founder, The Trade Desk
Steve Katelman, Executive Vice President, Global Strategic Partnerships, Omnicom Media GroupProvocateurs
Quentin George, Co-Founder and Principal, \UNBOUND\
Susan Noonan, Executive Director of Media and Analytics, BSSP
Chris Pirrone, General Manager, Sports Digital Properties, USA TODAY Sports Media Group
Seth Rogin, Chief Revenue Officer, Mashable
Michael Smith, Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media and Senior Vice President Advertising Platforms, Core Audience, Hearst CorporationSponsored by
Ad Blocking: The User Experience & LEAN Principles
What is the solution to the underlying problem of ad blocking?
Moderators
Scott Cunningham, Senior Vice President, Technology and Ad Operations, IAB and General Manager, IAB Technology Lab
Walter Knapp, Chief Executive Officer, SovrnProvocateurs
Paul Caine, Global Chief Revenue and Client Partnerships Officer, Bloomberg Media
Jed Hartman, Chief Revenue Officer, The Washington Post
Mark Howard, EVP and Chief Operating Officer, Forbes Media
David Moore, Chairman, Xaxis; President, WPP Digital; Chairman of the Board, IAB Technology Lab
David Smith, Chief Executive Officer, Mediasmith
Mitch Weinstein, Senior Vice President, Director of Ad Operations, IPG MediabrandsSponsored by
Mobile Video: The Future of Cross-Device Engagement
The rise of smartphones for viewing short- and long-form video content has redefined TV. What does the future have in store for this medium?
Moderators
Carl Fremont, Global Chief Digital Officer, MEC
Joe Laszlo, Vice President, Industry Initiatives, IAB
Andrew Snyder, Vice President, Video Sales, YahooProvocateurs
Justine Bloome, EVP, Head of Strategy & Innovation, Carat USA
Peter Chelala, Vice President, Mobile and Cross Platform Video Advertising, Viacom
Matthew Corbin, Head of Global Product Marketing, Facebook
Rick Song, Global Head of Media Solutions Sales, ZEFR
Kristin Wnuk, Director- Local Sales, East & Midwest Regions, HuluSponsored by:
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SPONSORED BY9:15 am - 9:45 amThe Next $50 Billion Will Come From … Leveraging Digital and Mobile to Build BrandsChange is occurring faster than ever in the digital and mobile worlds. While the tactics of brand-building have evolved,... Read MoreChange is occurring faster than ever in the digital and mobile worlds. While the tactics of brand-building have evolved, the fundamental principles of building brands and driving consumer loyalty, and sales, have remained the same. Hear how Dunkin’ Brands keeps a 60-year-old icon relevant to consumers today. Learn how Dunkin’ Brands’ culture of innovation has led to significant product and marketing innovation and helps determine the right role for mobile and digital marketing when traditional marketing continues to work very well.
SPONSORED BY9:45 am - 10:15 amThe Next $50 Billion Will Come From... Designing Great Content Experiences that Deliver Value for UsersFrom video to native to mobile, digital advertising has seen massive growth. Brands have a huge opportunity to reimagine... Read MoreFrom video to native to mobile, digital advertising has seen massive growth. Brands have a huge opportunity to reimagine how great content experiences inspire their consumers. And they’re betting big on the combination of data, content and technology to make the right connections at the right time. Gain insights from an industry veteran on this new frontier of content, and learn what it means for the future of advertising.
SPONSORED BY10:15 am - 10:45 amThe Next $50 Billion Will Come From…Putting Users FirstAd blocking is not a crisis – it’s a clarion call from consumers, who are reminding publishers, agencies, marketers ... Read MoreAd blocking is not a crisis – it’s a clarion call from consumers, who are reminding publishers, agencies, marketers and technologist that the user comes first, last, and always. Learn how the entire digital ecosystem can use the LEAN principles to collaboratively design and implement premium user experiences.
SPONSORED BY10:45 am - 11:45 amThe Next $50 Billion Will Come From…Cracking the Code on Cross-Platform MeasurementIn digital, great strides are being made to address cross-platform measurement. In separate, one-on-one conversations, B... Read MoreIn digital, great strides are being made to address cross-platform measurement. In separate, one-on-one conversations, Bob Liodice speaks to the leaders of the media world’s measurement giants to shed light on how effective audience evaluation across all screens will unlock value.
