Overview
Learn how to survive—and thrive—in a world where increasingly dominant platforms are reshaping the media landscape. Imran Khan Chief Strategy Officer Snap Inc. On mobile consumption and creativity as the center of this new world. Marc S. Pritchard Chief Brand Officer P&G On better advertising enabled by media transparency. Amanda Richman President Starcom USA On the agency perspective of the publisher-platform relationship. Marni M. Walden EVP & President of... Read More
Agenda
Agenda
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SPONSORED BY5:00 pm - 5:30 pmChairman’s Welcome and Service Excellence AwardsThe incoming IAB Chairman shares insights about where the industry is headed in 2017 and then recognizes IAB members who... Read MoreThe incoming IAB Chairman shares insights about where the industry is headed in 2017 and then recognizes IAB members who have demonstrated strong leadership and contributed exceptional service over the last year.
SPONSORED BY5:30 pm - 6:00 pmBetter Advertising Enabled by Media TransparencyLearn how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a fo... Read MoreLearn how the world’s largest advertiser continues to raise the bar on creativity to develop advertising that’s a force for growth and good, and the steps P&G is taking to build a transparent media supply chain as an enabler. Over the last several years, Marc Pritchard has been reinforcing the importance of creativity in brand building, challenging the creative community to elevate its craft to create the very best advertising quality in the world that’s good for brands and makes our industry a positive economic and social force. As ANA Chair, Marc has called for a transparent media supply chain to enable marketers and agencies to get the time and money to invest in better advertising to drive growth and good. In this keynote, Marc discusses the imperative of achieving the highest standards of creativity on our brands, enabled by practical steps to clean up the media supply chain so we can all focus on our craft, and grow.
SPONSORED BY6:00 pm - 6:15 pmThe Soul of the Seller: Engagement and Performance in Today’s MarketIt’s been said that sellers represent some of the most expensive talent in which a digital publisher or tech provider ... Read MoreIt’s been said that sellers represent some of the most expensive talent in which a digital publisher or tech provider will invest. But which management practices and cultural qualities will truly engage, motivate, and – ultimately – retain your best sales talent? If you said higher salaries and more generous commissions, you may be missing some key information. Upstream Group CEO Doug Weaver talks to hundreds of sellers every year, and in this provocative presentation he shares some surprising steps that every CEO and CRO can take to truly connect with, and keep, top sellers.
SPONSORED BY6:15 pm - 6:30 pmSales Excellence AwardsEach year, the ad buying community recognizes the individuals, teams and organizations that have demonstrated the highes... Read MoreEach year, the ad buying community recognizes the individuals, teams and organizations that have demonstrated the highest levels of customer service, knowledge, and innovation in internet advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do.
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6:30 am - 7:30 amMorning Spin with iDiverse: Sponsor a Student and Support Diversity in the IndustryPut a positive spin on your day while working up a sweat and supporting diversity and inclusion in the industry. The IAB... Read MorePut a positive spin on your day while working up a sweat and supporting diversity and inclusion in the industry. The IAB Education Foundation has launched a dedicated initiative, called iDiverse, to increase racial, gender, economic, and cultural diversity in the digital advertising industry. Our marquee program teaches the core fundamentals of digital advertising and prepares a diverse group of students for jobs in the industry. The entry fee per bike, or per class participant, is $500 and goes directly toward the cost of sponsoring a student currently enrolled in our programs. Class will be followed by a delicious and nutritious grab-and-go breakfast. Space is limited.
Contact us at [email protected] to register.
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SPONSORED BY9:30 am - 10:00 amWhat’s Next for Verizon?The competitive landscape and pace of change is reshaping how companies like Verizon compete for growth. Marni Walden ta... Read MoreThe competitive landscape and pace of change is reshaping how companies like Verizon compete for growth. Marni Walden talks about how Verizon is investing in opportunities to grow a diverse portfolio of new products and emerging businesses beyond its traditional roots.
SPONSORED BY10:00 am - 10:30 amThe Evolution of Digital StorytellingNew storytelling tools and immersive experiences like live video are changing the way people see and interact with your ... Read MoreNew storytelling tools and immersive experiences like live video are changing the way people see and interact with your content on social platforms – and opening up new opportunities for monetization. Dan Rose highlights some of the trends on the horizon for 2017, and how Facebook is working with publishers and advertisers to help them take advantage of the opportunities.
SPONSORED BY10:30 am - 11:00 amThe Future of Live VideoWhile some people think the future of television will be all short clips and on-demand dramas and comedies from Netflix,... Read MoreWhile some people think the future of television will be all short clips and on-demand dramas and comedies from Netflix, Jon Steinberg explains how live television as we know it is about to change more dramatically than the shift from print to web.
SPONSORED BY11:00 am - 11:20 amCoalition for Better AdsFormed by leading international companies and trade associations involved in digital media, the Coalition for Better Ads... Read MoreFormed by leading international companies and trade associations involved in digital media, the Coalition for Better Ads is focused on bringing data-driven processes to the development and implementation of online advertising standards that specifically address consumer expectations. Ensuring that this direction and IAB guidance remain synchronized is important to providing clarity in compliance to the industry. Join Alanna Gombert and key stakeholders to discuss the path to collaboration.
SPONSORED BY12:00 pm - 1:15 pmIAB Annual Town Halls: Setting the 2017 AgendaWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity. Join your peers in one of five tow... Read MoreWant your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of five town halls, each one focusing on a major practical issue that is affecting the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, it will help chart the path to overcome them. Town halls will include:
Attribution and Identity
How do we advance attribution practices and what supporting role could industry-wide audience identity services play?Moderators
- Dennis Buchheim, Senior Vice President, Data and Ad Effectiveness, IAB, and General Manager, IAB Data Center of Excellence
- David Kohl, Cross-Device ID Program Leader, DMA and Chief Executive Officer, Morgan Digital Ventures
Provocateurs
- Denise Colella, Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal
- Konrad Feldman, Chief Executive Officer, Quantcast
- Judith Hammerman, Vice President, Global Data Commercialization, Time Inc.
- Matt Minoff, Chief Digital Officer, Meredith
- Jordan Mitchell, Founder and CEO, DigiTrust
- David Murnick, Executive Vice President, Digital Operations and Tech, Dentsu Aegis
Selling User Experience
What are best strategies for competing for consumer attention?Moderators
- Jim Daily, President, Teads
- Alanna Gombert, Senior Vice President, Senior Vice President, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab
- Jonah Goodhart, Chief Executive Officer, Moat
Provocateurs
- Joe Barone, Managing Director, Digital Ad Operations, GroupM
- Andrew Gorenstein, President of Sales & Partnerships, About.com
- Jed Hartman, Chief Revenue Officer, The Washington Post
- Doug Weaver, Founder and CEO, Upstream Group, Inc.
- Kinsey Wilson, Editor for Innovation and Strategy & Executive VP, Product and Technology, The New York Times
Sponsored by
The Convergence of Digital Video and TV
How are traditional TV, OTT, and digital video advertising players adapting to monetize the savvy, “skinny” media consumer?Moderators
- Sean Buckley, Chief Revenue Officer, SpotX
- Eric John, Senior Director, Mobile & Video, IAB
- Scott Rosenberg, Vice President Advertising & Audience Development, Roku
Provocateurs
- Tal Chalozin, Co-Founder & CTO, Innovid
- Allen Duan, Senior Vice President, Corporate Technology, Hearst
- Carl Fremont, Global Chief Digital Officer, MEC Global
- Julian Zilberbrand, Executive Vice President, Audience Science, Viacom Media Networks
Sponsored by
Maximizing Revenue in an On-Demand World
What are best strategies for cross-platform and app monetization?Moderators
- Susan Borst, Deputy Director, Mobile, IAB
- Malcolm CasSelle, CTO & President, New Ventures, tronc, Inc. (formerly Tribune Publishing)
- Terrence Coles, General Manager, Americas, Smaato
Provocateurs
- Pete Chelala, Vice President, Video & Mobile Partner Solutions, Viacom
- Richy Glassberg, Chief Executive Officer, Medialets
- Mark Howard, Chief Revenue Officer, Forbes
- Steve Suthiana, Global Head, Digital Media and Operations, Fast Company and Inc.
- David Wigder, Head of insights, Performance and Data Strategy, Flipboard
Sponsored by
The Future of Header Bidding
How has the technology matured, and what is to come?Moderators
- Benjamin Dick, Director, Data & Ad Effectiveness, IAB
- Doug Lauretano, Senior Vice President & General Manager, Media.net
- Jason White, Senior Vice President & General Manager, Global Programmatic Revenue, CBS Interactive
Provocateurs
- Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company
- Achir Kalra, Senior Vice President Revenue Operations & Strategy Planning, Forbes Media
- Jason Rosenbaum, Vice President, Strategic Pricing and Yield Management, WebMD
- Tom Shields, Chief Strategy Officer, AppNexus
Sponsored by
SPONSORED BY2:30 pm - 3:00 pmBuilding a Better, Open WebAt a time when mobile content consumption is increasingly taking place inside walled gardens, publishers need open solut... Read MoreAt a time when mobile content consumption is increasingly taking place inside walled gardens, publishers need open solutions that make it easy to build, distribute, and monetize content in as many places as possible. The AMP Project was launched with the vision of building a better web and offers open source solutions for delivering fast and beautiful mobile web experiences. While the industry continues to discuss mobile publishing formats and standards, the Project has made headway on providing open solutions for faster, better advertising. Join Richard Gingras as he shares the progress the initiative has made over the last 15 months, the impact to key publisher metrics, the future of advertising with AMP, and the roadmap for the Project’s future.
SPONSORED BY3:00 pm - 3:30 pmGetting to “Next” NowIf 2016 was defined by complexity in ad formats, platforms, measurement, and models, how can we shift from distraction t... Read MoreIf 2016 was defined by complexity in ad formats, platforms, measurement, and models, how can we shift from distraction to action in 2017? This talk takes a closer look at what publishers, agencies, and marketers need to address for success in an addressable future.
SPONSORED BY4:30 pm - 5:45 pmIAB Annual Town Halls: Round 2Attendees will participate in a second town hall discussion. Town halls will include: Want your voice heard at the IAB A... Read MoreAttendees will participate in a second town hall discussion. Town halls will include:
Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.Join your peers in one of five town halls, each one focusing on a major practical issue that is affecting the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, these town halls will not just address the industry’s most pressing issues, it will help chart the path to overcome them. Town halls will include:
Attribution and Identity
How do we advance attribution practices and what supporting role could industry-wide audience identity services play?Moderators
- Dennis Buchheim, Senior Vice President, Data and Ad Effectiveness, IAB, and General Manager, IAB Data Center of Excellence
- David Kohl, Cross-Device ID Program Leader, DMA and Chief Executive Officer, Morgan Digital Ventures
Provocateurs
- Denise Colella, Senior Vice President, Advanced Advertising Products and Strategy, NBCUniversal
- Konrad Feldman, Chief Executive Officer, Quantcast
- Judith Hammerman, Vice President, Global Data Commercialization, Time Inc.
- Matt Minoff, Chief Digital Officer, Meredith
- Jordan Mitchell, Founder and CEO, DigiTrust
- David Murnick, Executive Vice President, Digital Operations and Tech, Dentsu Aegis
Selling User Experience
What are best strategies for competing for consumer attention?Moderators
- Jim Daily, President, Teads
- Alanna Gombert, Senior Vice President, Senior Vice President, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab
- Jonah Goodhart, Chief Executive Officer, Moat
Provocateurs
- Joe Barone, Managing Director, Digital Ad Operations, GroupM
- Andrew Gorenstein, President of Sales & Partnerships, About.com
- Jed Hartman, Chief Revenue Officer, The Washington Post
- Doug Weaver, Founder and CEO, Upstream Group, Inc.
- Kinsey Wilson, Editor for Innovation and Strategy & Executive VP, Product and Technology, The New York Times
Sponsored by
The Convergence of Digital Video and TV
How are traditional TV, OTT, and digital video advertising players adapting to monetize the savvy, “skinny” media consumer?Moderators
- Sean Buckley, Chief Revenue Officer, SpotX
- Scott Rosenberg, Vice President Advertising & Audience Development, Roku
- Maggie Zhang, Senior Director Digital Video Research, IAB
Provocateurs
- Tal Chalozin, Co-Founder & CTO, Innovid
- Allen Duan, Senior Vice President, Corporate Technology, Hearst
- Carl Fremont, Global Chief Digital Officer, MEC Global
- Julian Zilberbrand, Executive Vice President, Audience Science, Viacom Media Networks
Sponsored by
Maximizing Revenue in an On-Demand World
What are best strategies for cross-platform and app monetization?Moderators
- Susan Borst, Deputy Director, Mobile, IAB
- Malcolm CasSelle, CTO & President, New Ventures, tronc, Inc. (formerly Tribune Publishing)
- Terrence Coles, General Manager, Americas, Smaato
Provocateurs
- Pete Chelala, Vice President, Video & Mobile Partner Solutions, Viacom
- Richy Glassberg, Chief Executive Officer, Medialets
- Mark Howard, Chief Revenue Officer, Forbes
- Steve Suthiana, Global Head, Digital Media and Operations, Fast Company and Inc.
- David Wigder, Head of insights, Performance and Data Strategy, Flipboard
Sponsored by
The Future of Header Bidding
How has the technology matured, and what is to come?Moderators
- Benjamin Dick, Director, Data & Ad Effectiveness, IAB
- Doug Lauretano, Senior Vice President & General Manager, Media.net
- Jason White, Senior Vice President & General Manager, Global Programmatic Revenue, CBS Interactive
Provocateurs
- Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company
- Achir Kalra, Senior Vice President Revenue Operations & Strategy Planning, Forbes Media
- Jason Rosenbaum, Vice President, Strategic Pricing and Yield Management, WebMD
- Tom Shields, Chief Strategy Officer, AppNexus
Sponsored by
SPONSORED BY6:45 pm - 9:00 pmNetworking DinnerJoin us for a networking dinner at The Diplomat’s Portico restaurant.
Read MoreJoin us for a networking dinner at The Diplomat’s Portico restaurant.
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SPONSORED BY9:15 am - 9:45 amTaking Control of Your StoryIn a time of mass advertising, Mazda has taken it on itself to find ways to tell its story—to make sure the world not ... Read MoreIn a time of mass advertising, Mazda has taken it on itself to find ways to tell its story—to make sure the world not only understands Mazda’s past, built on the never-stop-challenging spirit of the Japanese people, but also understands how the company is poised to reinvent itself toward a bright future. Today Mazda is clear on its purpose as a car company, to bring smiles to people and brighten their everyday lives.
SPONSORED BY9:45 am - 10:15 amThe New Media War: Content Companies in a Social Platform EraThe battle between content and distribution is as old as media itself. Hear how a storied media conglomerate is navigati... Read MoreThe battle between content and distribution is as old as media itself. Hear how a storied media conglomerate is navigating new realities, challenging orthodoxies, and making digital work.
SPONSORED BY10:15 am - 10:45 amUniversal ID for the Connected World: Pipe Dream, Moon Shot, or Savior?It’s the holy grail: to have one, universal ID to connect people, places, and things. Every brand’s dream to have�... Read MoreIt’s the holy grail: to have one, universal ID to connect people, places, and things. Every brand’s dream to have—but a nightmare to build. As everything becomes connected, it’s only getting harder to truly have a unified view of your customers. With identity becoming mission-critical to marketers, understanding and navigating privacy becomes even more important. Venkat Achanta and Becky Burr discuss the rise of connection science, as well as the opportunities for, and challenges with, building a universal ID for the connected world.
SPONSORED BY10:45 am - 11:15 amThe Ad Tech RenaissanceIndependent publishers aren’t reaping the benefits of their creative output as much as they could. If that remains the... Read MoreIndependent publishers aren’t reaping the benefits of their creative output as much as they could. If that remains the status quo, it has the potential to imperil the open internet. How can publishers retake control of their destiny? Learn why 2017 is the year when publishers will fight back.
SPONSORED BY11:15 am - 11:45 amThe Platform Shift to MobileMobile is changing how people create and consume content. It is also dramatically changing people’s attention span... Read MoreMobile is changing how people create and consume content. It is also dramatically changing people’s attention spans. This session takes a deeper look at new ways of creating content and delivering messages to broader audiences in this changing landscape.
SPONSORED BY12:00 pm -ALM Golf OutingSeparate Registration Required. Please register here. 12:00 PM – Registration and warm up 12:30 PM – Lunch (... Read MoreSeparate Registration Required. Please register here.
12:00 PM – Registration and warm up
12:30 PM – Lunch (optional)
1:00 PM – Tee off (shotgun start)
6:00 PM – Cocktail hour
7:00 PM – Dinner and awards
