Idil Cakim is the Senior Vice President, Head of Research and Insights of Audacy. Audacy is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around audio content that matters to them.

In this role, Cakim leads the company’s business to business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies.

Cakim has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. Prior to joining Audacy (then Entercom) in 2020, she served as Vice President of Media Analytics Consulting for Nielsen, where she led custom media analytics projects for advertisers across various sectors. Cakim played an integral role in transferring big data from metered television, digital and radio panels into meaningful business assets for brands across the U.S., Japan and China. She also supported clients in achieving their objectives by advising on advertising efficiency based on media effectiveness, optimization, and targeting exercises. Other previous roles include Vice President of Client Development for NM Incite – a Nielsen and McKinsey company – and Senior Vice President of Interactive Media for Golin.

Cakim is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications. She has also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews. She also serves on the Ad Council’s Research Committee and is a member of the World Future Society.

Cakim earned a Master of Arts degree in communication from the Annenberg School at University of Pennsylvania and a Bachelor of Arts degree in sociology from Bryn Mawr College.

Erik Lundberg, Claritas Chief Growth Officer, Agency and Media, is a 25-year industry veteran with a proven track record of innovation and growth.

At Claritas, Lundberg leads the commercial team working collaboratively with Media Companies & Agencies across Claritas’ full spectrum of AI, measurement, data, and personalization solutions.

Lundberg’s career is marked by a pioneering spirit. He was a Charter Member of the IAB and developed the first interactive audio ads using RealAudio technology for Sony. He even co-founded the Professional Gamers League (PGL) and initiated one of the first five search engine keyword ad buys online.

This leadership in innovation translates to business success. Lundberg’s leadership as CRO at ArtsAI resulted in their recognition as the fastest growing private ad technology company in America by Inc. Magazine and the merger with Claritas. He has a history of driving significant growth, previously achieved at Kleiner Perkins funded pogo.com (acquired by EA) and NativeX (acquired by Mobvista). He also founded the AddRev agency.

Lundberg graduated with a double major from Middlebury College.

Hetal Patel is the EVP of SmartAudio® Intelligence Insights at iHeartMedia, providing research and insights to showcase the company’s value proposition.

She provides critical consumer insights, market intelligence and industry trends to iHeartMedia’s various teams, markets and executives by leveraging expertise in areas such as audience analysis, advertising sales metrics and media and digital consumer research. Hetal has an uncanny ability to turn data into stories and help advertisers and brands connect the dots between products, consumers, and advertising.

Hetal is a Clinical Psychologist turned media expert with 2 decades of experience in consumer insights, market intelligence and media research.

Trent is a data driven marketer. He’s launched and scaled many offline channels. Recently, Trent has scaled Rocket Money’s audio program. Growing spend by 65% while increasing ROAS by 2x making it a top 10 spending podcast advertiser. He loves the industry and is an avid podcast listener.

Krystina is the founder of the offline growth marketing practice at Right Side Up, where she has built a team of highly specialized consultants that partner with high growth tech companies to diversify their marketing mix and stand offline channels up in-house.

Krystina’s marketing expertise spans across 15 years from being an early master of digital, paid search and display to applying digital lessons (and foregoing others) in offline and podcast advertising. She has served as an experienced strategist to over 100 brands across just about every category, scaling multi-million dollar campaigns that achieve goals and build businesses. As the head of the offline practice, a leader across marketing disciplines, and a seasoned driver of growth, she serves as a significant speaker, advisor, and contributor to both the marketing and media spaces.

When she’s not advising brands on how to diversify their paid media, marketing and customer acquisition strategies, she spends her time cooking, baking and gaming with her husband, playing with her hyper doodle, Mellow, and regardless of time of day, is probably trying to figure out what’s for dinner.

Matt Shapo is a product development and digital strategy leader who brings more than 20 years of experience overseeing the creation and multi-platform delivery of online content and internet advertising to his role as the Director of Digital Audio and Video at the IAB.

Before IAB, Matt served as VP of Digital Content for the All Access Music Group, a music marketing company and audio industry news publisher where he planned and led advertising, editorial, and other growth initiatives for AllAccess.com, a B2B website that delivers breaking news, data, and commentary to an audience of professional audio content creators, salespeople, and decisionmakers.

Over the course of his career, Matt has directed and measured the effectiveness of integrated advertising and email marketing campaigns for multiple leading record labels and radio companies. He has also led the ideation, development, launch, and continuous iteration of profitable digital media products, including an industry leading digital audio distribution platform that delivers new music and related content to a nationwide user base of radio stations, streaming services, tv networks, podcasters, and others.

Matt holds a B.A. in Political Science and International Relations from Tufts University and an M.F.A. in Radio, TV, and Film Production from Florida State University, and he is a devoted fan of his hometown Miami Dolphins. He lives with his wife, Jennifer, and their wonderful son Evan, in Randolph, NJ where he is an enthusiastic hiker and a proud member of the Randolph High School Marching Rams parents’ road crew.

Jen Soch, Executive Director of Channel Solutions at GroupM, oversees Audio & Local Video, DR, Publishing, and AdvancedTV. Her extensive career spans over three decades in media agencies, where she has consistently driven innovation and excellence. 

Previously, as Integrated Global Investment Lead at Mindshare, Jen spearheaded the Facebook Business, managing all investment channels including Video, Audio, Programmatic, Image, Search, Social, and Digital. Her strategic oversight ensured cohesive campaigns and seamless integration across channels and tactics. 

Jen’s impressive track record includes roles as EVP, Commercial at The Guardian, where she led U.S. Commercial Operations, and a strategic position at Domo focusing on analytics and investment. Her agency experience encompasses leadership roles at Ammarti-Puris, Dentsu-Aegis, MEC, and MediaVest, where she guided planning, strategy, and investment for diverse client portfolios. 

Jen spent over a decade defining the first addressable and digital marketplaces and launching inaugural advertising on video on demand, including OTT, CTV, and mobile platforms. 

Jen holds an MBA from Fordham University and a degree from Lehigh University. Beyond her professional achievements, she is a proud mom who enjoys ski jumping, and playing the saxophone. 

Pam is a 30+ year veteran of the media and marketing industry who is a proven media strategist across digital, programmatic, and traditional platforms. Known for innovative approaches to media and marketing challenges that turn the complex media eco system into understandable ideas for both the C-Suite and day-to-day tacticians. Pam sees the world as a white board – empty, boundless space to create, transform and innovate for growth; to re-imagine how media and marketing can work to grow brands and build companies. Pam believes winning at the intersection of data, content, marketplace, and technology means refusing to let the status quo be good enough and being humble enough to know true transformation takes collaboration, iteration, willpower, and trust.

Pam spent her first 25 years on the agency side at Publicis Media leading clients such as Procter & Gamble, Microsoft, Activision, Yahoo and others. In addition to client leadership Pam built new practices for the agency including Advanced TV and Experience Design. To broaden her experience, Pam also spent 3 years leading Media for Starcom Mediavest Group in Russia when that market first opened to media in the mid-1990s. This taught Pam that anything is possible to create in the marketplace with some ingenuity, marketplace knowledge, and a relentless push creates win – win – win experiences for consumers, marketers and publishers. Following her work on the agency side, Pam spent five years consulting for the media and technology companies (NBCU, Fox, Viacom, Double Verify) helping them design custom programs and market their digital assets for growth. For the past fifteen months, Pam has been at Amobee, an Ad Tech firm, leading their marketing and sales strategy efforts to bring new identity, performance and new targeting techniques to the DSP and cross channel planning marketplace.

Pam lives in Hastings on Hudson, NY with her two sons.