Overview
This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.
Questions about the Digital Buying and Planning program? Join our monthly, free online info sessions with Q&A
For those unable to attend the live training sessions, you can access a full recording up to eight weeks after ... Read More
This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.
Questions about the Digital Buying and Planning program? Join our monthly, free online info sessions with Q&A
For those unable to attend the live training sessions, you can access a full recording up to eight weeks after each session.
Each session will be 90-minutes in length:
- Part 1: Monday, April 3rd, Noon to 1:30 pm ET
- Part 2: Tuesday, April 4th, Noon to 1:30 pm ET
- Part 3: Wednesday, April 5th, Noon to 1:30 pm ET
- Part 4: Thursday, April 6th, Noon to 1:30 pm ET
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COURSE OVERVIEW
Get prepared to take the Digital Buyer and Planner Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide a detailed review of the major content areas outlined in the Exam Blueprint |
Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.
WHO SHOULD ATTEND
This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.
Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price
Learn more and apply for IAB Digital Buying and Planning Certification.
TOPICS COVERED
| Establish Plan Parameters |
Develop Media Objectives |
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| Establish Buying Guidelines |
Confirm Available Assets |
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| Construct Planning Timeline |
Conduct Campaign Research |
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| Define Media Mix Allocation |
Collaborate with Creative Agencies |
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| Design Data Strategy and Measurement Plan |
Develop Strategic Recommendation |
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| Manage RFP Process |
Evaluate and Negotiate Proposals |
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| Negotiate Vendor Terms and Conditions |
Manage IO Process |
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| Kick Off Campaigns |
Manage Trafficking and Tagging Process |
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| Manage Reporting Process |
Verify Campaign Launch |
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| Analyze and Optimize Campaign |
Troubleshoot Campaign |
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| Manage Flowchart Process |
Managing Digital Media Finances |
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| Create Ad Hoc Reporting |
Construct Industry POVs |
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| Set Up Media Days |
Forecast Media Returns |
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| Finalize Media Plan |
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SYLLABUS
The class content follows the IAB Digital Buying and Planning Certification Blueprint.
COST
Training
Member: $299
Non-Member: $399
Note: Cost of IAB Certification Exam application is NOT included in Training above
QUESTIONS?
Contact [email protected]
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
