IAB Digital Video Marketplace 2015

As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.

Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.

Spencer Baim is CSO of VICE MEDIA and founder of VIRTUE, VICE’S creative agency. He is steering the company to become the most successful youth media company in the world.

Spencer oversees strategy for VICE properties including VICE, VICE NEWS, NOISEY, MUNCHIES, MOTHERBOARD, THUMP, FIGHTLAND, i-D, and THE CREATORS PROJECT, and major brand projects including: AT&T, Intel, A-B InBev, GE, K Swiss and H&M.

Prior to VICE, Spencer was a brand strategist for advertising agencies Fallon and Mad Dogs and Englishmen.

Spencer was named one of AdAge’s Media Mavens of 2014 and sits on the World Economic Forum’s Global Agenda Council on the Future of Consumer Industries.

Chinmayi heads up creation and delivery of a suite of brand solutions to augment Quantcast’s leading position in real-time advertising technology for display and video, globally. The brand solutions at Quantcast are uniquely positioned to serve both Publishers and Agency/Brand Marketers alike, helping them target their audience with highest efficiency and measurable results. Chinmayi brings over a decade of subject matter and functional expertise through her global Product, Strategy & Planning experience with leading technology companies such as Cisco and Accenture Technology Labs.

Pete, a 20+ year veteran in the entertainment industry is currently the VP of Programmatic, at Paramount Global. In this position he is responsible for driving awareness, growth, and excitement around the rise of Streaming monetization via programmatic buy types. In addition to packaging and selling digital video in all formats and durations, Pete champions intelligence sharing with leading brands to educate partners on how Paramount reflects and inspires audiences as well as how the company distributes content to multiple channels, sources, and devices to generate high quality supply.


Before moving into advertising, Pete worked in production on commercials, music videos and feature films out of Los Angeles, CA…. and even with the perfect face for radio, he found himself in front of the camera during a 10-year run as “The Gourmet Dude” the host of an online video cookbook.


To this day Pete finds passion at the intersection of media and content creation, which is exactly why he feels so lucky to be on the business side of Show Business!

Sean Coar is the Group Vice President of Strategy and Business Decisions for Time Warner Cable Media, the $1B local media business of Time Warner Cable. In this role, he oversees strategy and new product development, including IP Video platforms, new ventures and big data initiatives. He also serves as the commercial lead, negotiating multi-year partnerships with video and online networks and distributors and structuring vendor agreements.

Previously at Time Warner Cable, Mr. Coar coordinated the integration of the cable systems from the Adelphia/Comcast acquisition, receiving the 2006 TWC Field Service Award. Before joining Time Warner Cable, he held multiple strategy-related roles at the Boston Consulting Group and Time Warner.

Mr. Coar holds a Bachelor of Arts and an MBA from Harvard University, serves on the Board of Trustees for the Harlem Link Charter School and is a passionate supporter of Arsenal Football Club.

Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.

Katrina Craigwell is Head of Global Digital Programming at General Electric.  She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. Prior to her role at GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, working on some of the network’s first social media campaigns. She graduated from the University of Toronto with a degree in International Relations. Craigwell was named to Forbes’ 30 Under 30 in Marketing & Advertising for 2014, and AdAge’s Creativity 50 in 2012.

With over a decade of digital industry experience, Jim Daily is an expert in online video advertising. As Teads’ President for the U.S. and Canada, Daily is responsible for running all aspects of the business. As the first official member of Teads’ U.S. operation in 2013, Daily has built strong partnerships with FORTUNE 500 advertisers and top 500 comScore publishers. Previously at Teads, Daily served as Managing Director of North America.

Prior to joining Teads, Daily worked in the Branded Entertainment space at Defy Media, the display space at Undertone and the Radio space at Katz.


Daily graduated from Boston University with a Bachelor of Science in Hospitality Administration and Management.

Douglas is an advertising and content development executive with over 15 years of experience in global brand building. He spent 10 years in account management and strategy for advertising agencies including Grey Advertising and FCB before moving into entertainment production and distribution. He has been responsible for delivering domestic and international film, TV, print, outdoor, online, event sponsorship, mobile, social media and experiential campaigns for clients including GE, Pfizer, P&G, Dodge, Kohler and IKEA.

What he does: Solves complex challenges for and at startups.

The Rubik’s Cube was originally advertised as having billions of combinations but only one solution. At age 11, Garg could find that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in puzzling through difficult challenges.

What he invests in: He works with startups in sectors ranging from marketing technology to big data and analytics to online financial services and education.

Garg serves on the board of directors of AdRise, Conviva, FundsIndia.com, IndiaHomes.com, Localytics, Spotzot and TreeHouse – and served on the board of Aggregate Knowledge until it was acquired by Neustar in late 2013. He has also led seed investments in Robin Systems, HotHouse Labs, Shopular, and BaySensors. He has personally invested in Reflektion, DataBricks, Jhana Education and Vienova Education.

?In 2010, a company that specialized in analytics wanted to get into the media buying platform business. Garg helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became the leading video advertising platform for brand advertisers and went public in 2014.

Before joining Foundation Capital in 2008, Garg was General Manager of Microsoft’s On-Line Services, where he led the display advertising business. Previously, Garg worked at McKinsey & Company with early- and growth-stage companies in digital media, software and consumer services. He set up Unilever’s Nepal operations and established a values-based pre-sales organization at Cadance Design Systems while leading its overall strategic planning efforts.

?Profile: Garg has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons.

Training: Bachelor’s degree from the Indian Institute of Technology in New Delhi, MBA from the Indian Institute of Management at Bangalore, where he received the Citibank Leadership award and the President’s Gold Medal.

Garg’s assistant, Keisha Anderson : [email protected]
?Visit Garg’s blog at www.globalchoupal.com

Tamara leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from Adobe Marketing Cloud, one of the world’s largest marketing technology platforms with more than 1.24 trillion transactions per quarter. In her role, she is frequently quoted on television, radio and in thousands of press articles on a variety of big data, technology, and digital marketing topics where she uses big data to identify key trends and predict the future.

Prior to joining Adobe, Tamara worked in the media research and advertising industries. She has spent the majority of her career building products at start-ups as director of product management. With two prior companies acquired by Nielsen Media Research and one acquired by Arbitron (also just recently acquired by Nielsen), she has brought several new products to market and been granted two patents for her work in mobile data collection. While at Nielsen, Tamara was also an industry analyst for Internet advertising and mobile media, appearing frequently as a speaker at advertising and media conferences.

Tamara earned her MBA from Kellogg School of Management at Northwestern and her BS in Business and minor in Computer Programming at the University of Southern California.

Tamara describes herself as a futurist with a love of data and passion for marketing results. Fearless, bold and ready to change the world, she believes marketing can be useful and marketers have the power to increasingly boost business results.

Follow Adobe Digital Index on Twitter: @adobeindex

For Adobe Digital Index data and insights, visit: http://www.cmo.com/adobe-digital-index.html

Mike Germano serves as Chief Digital Officer of VICE Media, working out of their world headquarters in Brooklyn, NY. Leading the the commercialization of all Vice Digital properties, he pushes the boundaries of what advertisers can do in this new media space.

Mike came to Vice in 2013 through the acquisition of his award winning digital agency, Carrot Creative, which he co-founded and still serves as CEO of. Carrot operates as a subsidiary of Vice, whose global clients include Rolex, Target, Unilever, and Ferrari.

Mike is a highly sought after global speaker because of his candor on the industry, and energetic style. He speaks around the world at events that run the gamut from tech, like CES, to sports, such as to the NFL.

Mike started his career becoming the first politician to use social media to get elected to office. However, he couldn’t have been that good because he only served one term.

Mike resides in Brooklyn with his wife and two children, is an angel investor and and co-owns the best pizza place in Brooklyn, Fornino.

Melissa Goidel is the Chief Revenue Officer for Refinery29, with more than 15 years of digital and 20 years of management experience. Goidel started her digital career at Yahoo, overseeing Yahoo Financial Services Sales as RVP. After Yahoo, Goidel moved to Time, Inc., where she created the national digital sales teams for People, InStyle, and Entertainment Weekly digital. Prior to coming to Refinery29, Goidel worked at Brand.net, an ad technology company where she built its national sales force and saw through its sale. As Refinery29's CRO, Melissa oversees all monetization for the company.

Cortney Henseler is Director of AOL’s Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOL’s clients. While at AOL, Cortney has lead industry-leading research related to Path to Purchase, Multi-Platform, and OLV. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hanes, Hallmark, and Nintendo and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, comprehensive category consumer journey studies and developed a media budget allocation methodology.

Jon is Managing Partner, Head of Digital Investment at Mindshare where he oversees a team of media professionals who identify, negotiate, and implement digital brand communications for clients across North America.

Previously, Jon was Senior Partner, Managing Director of Digital Investment at Mindshare where he led Team Unilever in North America. Prior to his time at GroupM, he was General Manager, Digital for Starcom Mediavest Group China, where he oversaw 100 employees across four offices, with clients like P&G, Mars/Wrigley, and Richemont. Jon joined SMG in 2005 where he worked on the Coca-Cola business in North America.  He has held previous positions at Google, Carat, and Mullen.

A founding Member of the Mobile Marketing Association China, Jon has sat on a number of award juries, including the Campaign Asia Digital Media Awards, and the Tencent MIND Awards (in conjunction with ONE Awards).

Jon is a member of 212, BIMA, MIMC, Boston Idea Group, and the Ad Club.

Prior to Integral, Michael served as the Vice President of Ad Sales for VEVO, the world’s leading all-premium music video and entertainment platform. There he led the company’s East and Midwest revenue producing operations. Previously Michael served as Vice President of Digital Sales at MTV Networks, managing all aspects of digital sales for MTV.com, MTVU college sites and related vertical networks. Michael spent the first half of his career at Microsoft Digital Advertising Solutions where he served in a variety of roles including search, international and domestic media sales. Michael holds a B.S. in Business from Pepperdine University and an MBA in Finance from Fordham University.

As Director, Product Management for Expedia Media Solutions, Wendy oversees global product development of advertising products across Expedia, Inc websites. In her tenure she has managed the entire suite of ad products including display, email, programmatic, social and mobile advertising products.  Wendy joined Expedia in 2010 where she built out the Site Planning team within the Media Solutions product management team – focused on relationship building and page/product retention.

Before Expedia, Wendy’s career was focused in automotive Internet where she led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Prior to Cars.com, Wendy spent 5 years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound.

Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 15 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediamind’s mobile and emerging products strategy.

As the Director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IAB’s mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IAB’s Mobile and Tablet.

Joe served the IAB’s Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.

Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.

Mike Law is the U.S. CEO of Carat, a dentsu company, where he’s responsible for the agency’s strategic growth in the U.S. market, leading over 1,000 specialists, and working closely with clients and partners to continue to transform their businesses.

Previously, Mr. Law was overseeing all investment and buying activity across dentsu’s media service line of business in the U.S. as president of Amplifi. He also served as EVP and managing director for all U.S. media investment, oversaw dentsu’s approach to video strategy in the U.S. market, and served as director of media for Pfizer and VP and group director at Carat. He started his career as a national TV media buyer at Arnold Worldwide.

Mr. Law is a graduate of Providence College.

Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.

Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.

Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.

Kevin Lenane is the new GM of Video at Integral Ad Science. Kevin is the former CEO and Founder of Veenome which was acquired by Integral Ad Science in February 2015. Under his leadership, Veenome became the market leader in in-stream video analytics with billions video impressions indexed. Veenome’s customers included ad networks, video publishers, agencies and brands.

Prior to founding Veenome, Kevin led business development at PointAbout. While at PointAbout, Kevin sold millions of dollars in innovative development and strategic consulting engagements, which led to the acquisition of PointAbout by Three Pillar Global in 2011. Prior to PointAbout he held senior product analyst roles at the Map Network and NAVTEQ/Nokia. In his spare time Kevin plays squash and travels as much as possible. Follow him @kevinlenane. 

Jean-Philippe (JP) Maheu leads the Global Agency Partnership and Brand Strategy teams at Twitter. JP was most recently CEO of Bluefin Labs, which was acquired by Twitter in February 2013. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the “eight great digital hires of 2012”.

Prior to Bluefin, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended to the role of CEO for the last two years. Following that, he was the Chief Digital Officer at Ogilvy, responsible for digital growth and innovation across the company’s operating units. More recently, JP was Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide.

JP holds an MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. He is @jpmaheu on Twitter.

Anthony oversees the Brand sales team in Canada, US and Latin America, which focuses on developing the creative advertising strategy, analytics and measurement services. He is responsible for the team that spearheads new buy-side relationships with brands and agencies, as well as establishing relationships with DMP and data companies in mobile and display. Before joining Celtra he served in management and lead roles at Neustar, Disney Interactive, Fox Interactive, Yahoo and Digitas.

Peter Naylor is Vice President of Americas at Snap, responsible for driving the growth of the company’s advertising business across the United States, Canada and Mexico.

Previously, Peter served as SVP and Head of Advertising Sales at Hulu, where he worked for over six years. Prior to Hulu, Peter was EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Before NBCU, Peter served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital.

Peter is on the Board of Directors for the IAB, Ad Council, the IRTS Foundation and the TD Foundation, an not-for-profit organization that provides aid to children of wounded warriors.

Ryan Pamplin is a serial entrepreneur, technologist, and award winning commercial producer. Ryan’s made TV and digital video ads for dozens of brands, including a Super Bowl ad for Speed Stick. Ryan co-founded BrandAds to create revolutionary digital video measurement software, which was acquired by the market leader in TV ad distribution, Extreme Reach. As VP, Digital Evangelist at Extreme Reach, Ryan is focused on helping brand marketers get the most from their video ads across all screens.

Maureen Polo leads Fullscreen’s national integrated marketing initiatives as general manager. Polo joined Fullscreen in January 2015 with a wealth of experience in managing and scaling content marketing strategies for major brands. Prior to Fullscreen, she served as director of business development at Hearst Integrated Media, where she led development of Hearst Connected Content Marketing division. Polo previously served as director of business development for Hearst’s iCrossing and as director of integrated sales and marketing at Conde Nast, where she developed custom content programs and led corporate negotiations.

Mitchell is CEO and founder of Jun Group, which gets millions of people to see branded content through its video distribution and traffic-driving platforms. Prior to founding Jun Group, Mitchell headed up Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person unit with clients such as EDS, Moet & Chandon and Warner-Lambert.

Before joining Bates, Mitchell served as Creative Director at Think New Ideas, a leading Web development company with offices in New York and Los Angeles. There, he supervised development of major online advertising and e-commerce initiatives for Budweiser, Rockport, Reebok, Sony, Continental Airlines, and many others.

Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, and Stride Rite. Mitchell wrote and directed The Scene, a 20-episode online drama that was viewed over 8 million times in 90 countries. He has published two national comic book series, and he wrote and produced an online drama for Comcast entitled Stream, starting Whoopi Goldberg.

As Exponential’s Global Director of Video Strategy, Justin Saverine, is responsible for maximizing opportunities with both new and existing relationships among the largest brands and top agencies. He provides ongoing thought leadership, strategy and education on the significance of digital video for mobile, in-stream and display campaigns.

Prior to this role, Justin led the company’s display video efforts as general manager and global director. Justin has over ten years of experience in online media and operations.  He holds a BS from Macquarie University.